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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: 2017
Dec 20, 2017

SHOW NOTES

Rich Allen helps create businesses with solid foundations, unique marketplace positions, reputable processes, high-performance team, and a visionary leader.

Prior to becoming an advisor, Rich was VP HR with Texas Instruments then Division President/COO with Pella Corporation. Rich is a proud Rotarian and serves on several boards. He holds an MS in International Business from the University of Texas and hosts a weekly radio show. His iOS App is titled Ultimate Business Tune Up. His new book is The Ultimate Business Tune Up: A Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners. 

Listen and Learn:

  • Discover how to put an end to small business failure
  • How to become an effective business owner
  • Why businesses need a strong mission and vision statement
  • Learn how bikes and businesses are similar
  • How to get sales and marketing to work well together

TO FIND RICH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT TOUR DE PROFIT, CLICK HERE.

TO FIND RICH'S BOOK, THE ULTIMATE BUSINESS CHECKUP, CLICK HERE.

 

Dec 19, 2017

SHOW NOTES

Dr. Jack Elston has over 14 years experience working in the UAS field, and is the CEO and co-founder of Black Swift Technologies.  He is the technical lead on all avionics work at BST including the creation of a low cost, highly capable autopilot system and unique networking technologies to enable cooperative control of UAS. 

Jack received his Ph.D. from the University of Colorado Boulder in 2011 where his research culminated in the design of a UAS used to conduct the first-ever intercept of a tornadic supercell thunderstorm by an unmanned aircraft. 

He has been directly involved in the development of more than twenty different unmanned aircraft systems and has conducted hundreds of flight experiments in adverse conditions including surveys at 14,000 ft MSL and operations in the Arctic.

Listen and Learn:

  • What Jack wants to be known for
  • Why a leader needs to be personable, approachable, and available  
  • What Jack's definition of success is

TO FIND JACK ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT BLACK SWIFT TECHNOLOGIES, CLICK HERE.

Dec 18, 2017

SHOW NOTES

Karen Copeland is the founder and co-owner of sammysoap, an all natural soap store and factory located in St. Louis, Missouri.

As Karen puts it: “sammysoap is a job-creation machine for adults with intellectual disabilities disguised as the world’s best soap company.”

The company’s products are 100% all natural, completely synthetic-free, and made of Earth’s most indulgent ingredients. The company’s team includes full-wage adults with intellectual disabilities, and that may be sammysoap’s best ingredient of all.

Listen and Learn:

  • Why there needs to be all kinds of options for people with disabilities
  • The importance of modeling what real inclusion is supposed to look like
  • How brand awareness translates to success
  • Why entrepreneurs need to have a high threshold of risk aversion   

TO FIND KAREN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SAMMYSOAP, CLICK HERE.

Nov 29, 2017

SHOW NOTES

Doug Campbell is the President & CEO of Louisville, CO-based Solid Power, Inc. and Longmont, CO-based, Roccor, LLC.  For both companies, he leads corporate governance, strategic partner engagement, business development and fundraising. Both companies were recently recognized by both BizWest and ColoradoBiz Magazines as one of Colorado’s fastest growing and top companies in the areas of advanced technology and manufacturing.  Mr. Campbell is a well-known Colorado-based tech entrepreneur, specializing in bridging the gap between applied R&D and product commercialization.  He is particularly passionate about pursuing commercial opportunities within markets undergoing significant upheaval thereby opening opportunities for new products and suppliers.  He is particularly adept at leveraging new technologies from U.S. Universities and Federal Laboratories having thus far executed Licensing Agreements with the University of Colorado Boulder, Air Force Research Laboratory and Oak Ridge National Laboratory.

He has led Solid Power from a University of Colorado spin-out business into a leading developer of advanced battery systems in order to support the rapidly growing vehicle electrification market. Solid Power is currently working directly with multiple automotive OEMs for vehicle integration by the early 2020’s and also just recently announced an investment and partnership with A123 Systems, LLC, a leading cell supplier into the automotive market.

For Roccor, he has led the company’s rapid growth from an early-stage R&D company into an industry-leading provider of deployable systems and thermal management solutions for the military and commercial satellite industries.  The company recently secured the industry’s largest ever deployable solar array procurement contract based on unit numbers for a commercial satellite constellation customer.  In addition, the company is supporting numerous satellite system development activities for military customers.  The company’s first spaceflight hardware demonstration occurred in Q3 2017 and the company currently has several systems scheduled for launch in late 2017 and extending into 2018 where it anticipates having greater than 15 individual systems on orbit by mid-2018.

Listen and Learn:

  • Why starting your own business is not for the faint of heart
  • The importance of being humble in business
  • Why ideas are cheap and it's all about execution
  • How micromanaging will limit the growth of your business

TO FIND DOUG ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SOLID POWER, INC, CLICK HERE.

TO LEARN MORE ABOUT ROCCOR, CLICK HERE.

Nov 28, 2017

SHOW NOTES

Ethan’s got a background in and passion for brand, strategy, and content. To help people communicate more effectively with simple videos, he produces blog posts, videos, newsletters, webinars, social posts, stage presentations, and more. Prior to joining BombBomb, he directed the marketing efforts for local broadcast television stations and websites in Chicago IL, Grand Rapids MI, and Colorado Springs CO. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. A happy husband and father, Ethan’s a big fan of fresh air, clean water, and warm sunshine.

Listen and Learn:

  • Why you need to align with your clients
  • What Ethan's favorite video message is
  • The importance of hiring for structure
  • Why you should say everything you need to say and nothing you don't

TO FIND ETHAN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT BOMB BOMB

Nov 27, 2017

SHOW NOTES

Jeff McManus has a degree in Landscape and Ornamental Horticulture from Auburn University He is an International Society of Arboriculture Certified Arborist and has been Director of Landscape Services with the University of Mississippi since 2000. He and his team won the National Professional Grounds Maintenance Society Best Maintained Campus twice, and Ole Miss was named most beautiful campus by Newsweek in 2011 and the Princeton Review in 2013. His new book, Growing Weeders into Leaders -Leadership Lessons from the Ground Level, focuses on cultivating excellence among staff. He is also the author of Pruning Like a Pro.

Listen and Learn:

  • Why leaders need to set the direction
  • The importance of learning from your mistakes
  • How to build trust with your employees
  • Why you need to over-communicate
  • How to bridge the "generation gap"

TO FIND JEFF ON LINKEDIN, CLICK HERE.

TO FIND JEFF'S BOOK, GROWING WEEDERS INTO LEADERS -LEADERSHIP LESSONS FROM THE GROUND LEVEL, CLICK HERE.

Nov 16, 2017

SHOW NOTES

Bill McGeeney is a curious, analytical leader operating in various capacities and organizations throughout the community. He utilizes precise and well-tailored communication skills and techniques for both problem solving and consensus building. Overall, he is a personable leader possessing significant flexibility. He has a diverse array of passions, focusing on brewery start-ups. 

Listen and Learn:

  • Why alignment can be a company's biggest roadblock
  • How to make your corporate social posts less corporate
  • Why your brand needs to be on Instagram
  • The importance of content in your marketing plan
  • Why you shouldn't disregard ideas that aren't in your "block"

TO FIND BILL ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ROUND GUYS BREWING, CLICK HERE

Nov 15, 2017

SHOW NOTES

Founder of Hallway Stories. Advocates for feeling good. Believes that when we feel good we experience more in life and when we experience more in life we share more with others and when we share more with others from a place of feeling good then we inspire, empower and become the light!

Over a decade of experience working in Brand Creation & Brand Expansion. A natural team leader who learns every day creates solutions that have Positive Global Impact & believes strongly in giving more. She understands expectations across multiple levels of sales including television, radio, print, digital, social media and retail.  Carey has a proven record of increasing revenues year over year, brand development & training. She encourages growth through multiple aspects of companies. 

Listen and Learn:

  • Why you need to be clear on what problem your company is solving
  • The importance of taking a step back
  • Why honesty is key for positive top of mind awareness

TO FIND CAREY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HALLWAY STORIES, CLICK HERE

Nov 14, 2017

SHOW NOTES

Susan Lintonsmith is an accomplished business leader with nearly 30 years of success in generating sales and profit growth in global and national assignments in public and private industries.  Susan is currently President and CEO for Quiznos, a Denver-based global restaurant company with nearly 900 locations in 33 countries.  Susan joined Quiznos in July 2012 as the Global Chief Marketing Officer and was promoted to CEO in July 2016.

Previously, Susan was the Chief Marketing Officer at Red Robin Gourmet Burgers for over four years where she led many initiatives including strategic planning, menu development and the launch of the highly successful loyalty and 3rd party gift card programs. Prior to that, she served as the Vice President and general manager at WhiteWave Foods where she led the Horizon Organic business and the launch of Horizon Organic milk plus DHA, the first milk with Omega 3.  She served as Vice President of Global Marketing at Western Union for four years, and previously was director of marketing for the Coca-Cola Company and Pizza Hut Inc.

Listen and Learn:

  • Why socializing and relationships are just as important as results
  • How to "elevate above the treeline"
  • The importance of listening as a leader
  • Whether leadership qualities are gender neutral 
  • The importance of customer reviews

TO FIND SUSAN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT QUIZNOS CLICK HERE

Nov 13, 2017

SHOW NOTES

His go-from-poverty-to-prosperity story is one for the movies. Born into a family living in a shack in a small town in Kansas and knowing only poverty, food stamps, and hand-me-down clothes, Michael J. Maher conquered incredible challenges and a near-death experience to be known by many different titles: Millionaire Real Estate Agent, Star Power Star, Referral Guru, Hall of Famer, #1, International Bestselling Author, Moving America Forward Entrepreneurial Award

Michael is known as North Americas Most Referred Real Estate Professional selling over 1700 homes from referrals over the last 17 years and receiving over 500 referrals per year for 8 straight years making millions selling real estate.

His book, (7L) The Seven Levels of Communication: Go from Relationships to Referrals has been Amazon.com's #1 bestseller in the Real Estate Sales category for an incredible 6 straight years. Michael also co-authored the instant bestseller, The Miracle Morning for Real Estate Agents. 

Michael appears with the legendary William Shatner on the TV Show Moving America Forward and on the show, Michael is presented the prestigious Moving America Forward Entrepreneurial Award for innovative products and services. Michael J. Maher is endorsed by such powerhouses as Dave Ramsey, Zig Ziglar, Gary Keller, Dave Liniger, Todd Duncan, Bob Burg, Dr. Ivan Misner, and many more.

Listen and Learn:

  • Why you should never forget where you are from
  • How to escape the chase cycle
  • Why should you give massive value first
  • How the generosity cycle can help you succeed
  • The importance of a handwritten note

TO FIND MICHAEL ON LINKEDIN, CLICK HERE.

TO FIND MICHAEL'S BOOK "7L: THE SEVEN LEVELS OF COMMUNICATION", CLICK HERE.

Nov 9, 2017

SHOW NOTES

Tevis Rose Trower is convinced working well and living well are symbiotic. She's adamant that once we accomplish having it all, our mandate to create a truly great life begins in earnest. 

Since starting corporate productivity and wellness consultancy Balance Integration in 2002, Tevis has collaborated with both best- and worst-practice organizations to apply tools and create systems that help executives remember not only what they wanted to be when they grew up, but to recharge their lives by choosing HOW they want to be while doing it. Prizing passion as a prerequisite for productivity, and personal sustainability as a driver of success, Tevis' approach is an excavation of what values bring each professional fully alive, integrating consciousness tools, creativity theory, neuroscience, mindfulness, self-inquiry, personal-mastery, alignment and as much rule-breaking as possible. 

Serving clients in over 70 locations across the US and UK, her work has garnered the attention of countless media outlets including Forbes, BusinessWeek, Fortune, CIO, WWD, Glamour, CNBC, The New York Post, MSNBC, FoxBusiness and Yoga Journal, to name a few. She has headlined executive events with thought-leading organizations including Harvard Business Review Events, Kripalu Center, Young Presidents Organization, Bloomberg LP, Kripalu Center, Google, and Omega Institute among others. Tevis isn't just talking about these concepts, she shares them with professionals of every type

Listen and Learn:

  • How do we keep our spirit alive
  • Why breaking the rules can be ok
  • How to cultivate a culture that embraces humanity
  • What the best remedy for stress is
  • Why it doesn't matter where you start

TO FIND TEVIS ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT THE BALANCE INTEGRATION CORPORATION  

Nov 9, 2017

SHOW NOTES

Jeannie lived around the world while growing up and she landed in Denver 8 years ago. Her first real job was as a flight attendant at Delta Air Lines; She moved into marketing, project management and then really found her niche in leadership development. Since Delta shes worked with medium size to fortune 5 companies and holds multiple certifications in several world-class training programs.

While attending a leadership program at the Wharton School of business - Jeannie had a light bulb moment. She was participating in an innovation tournament created by 2 professors there: Chris Terwiesch and Karl Ulrich.Innovation Tournaments are a multi-phase process that helps teams generate and evaluate great ideas. These ideas can become the next game changer product- or more simple improvements of existing services. She realized

 how beneficial this process could be for companies trying to improve, change their game, grow their market, make a difference.

Jeannie now brings this process to teams and business of all sizes to help them innovate and grow their business

Listen and Learn:

  • What Jeannie's definition of innovation is 
  • The importance of multiple points of view
  • How to develop your challenge statement
  • Why you need to get your team involved
  • Why  content is important to your marketing strategy

TO FIND JEANNIE ON LINKEDIN, CLICK HERE.

TO FIND THE BOOK INNOVATION TOURNAMENTS BY CHRISTIAN TERWIESCH, CLICK HERE

Nov 8, 2017

SHOW NOTES

Sarah Jones is the founder of Introverted Alpha, the premier dating coaching company for introverted men. 

With over 250K unique site visitors and $595K in revenue within its first three years, Introverted Alpha has become the strong alternative to pickup artist advice, an oasis for men who want genuine connections with women. 

Sarah has loved introverted men all her life, and she naturally brings out their best. She has been featured in Business Insider, Forbes, Entrepreneur, Ramit Sethi's GrowthLab, Entrepreneur on Fire, So Money, and many more.

Listen and Learn:

  • How feeling invincible can be detrimental to your business
  • Why your team is your environment
  • What Sarah's favorite book on business is
  • Why you need a genuine and refreshing approach

TO FIND SARAH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT INTROVERTED ALPHA, CLICK HERE

Nov 6, 2017

SHOW NOTES

With 19 years of Outdoor Advertising experience, Betsy has planned, managed and executed many fully integrated Out of Home (OOH) advertising campaigns throughout North America and worldwide.

Today she leads a team of experienced, dedicated strategists who help clients maximize the potential of Outdoor advertising (OOH), by complimenting a robust integrated media plan. EMC Outdoor works seamlessly with an agency or within a media department to deliver pitch-perfect programs and outstanding results each and every time. Complete client satisfaction is their ultimate goal.

Listen and Learn:

  • How to elevate your brand on the tradeshow floor
  • What are the best tactics to use at tradeshows
  • Why to include OOH in your marketing plan
  • How OOH can compliment digital advertising
  • Why less is more

TO FIND BETSY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT EMC OUTDOOR, CLICK HERE

Nov 3, 2017

SHOW NOTES

Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good.

Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions & Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches.

Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&L customer contacts, and contributing significant revenue influence from marketing,

Listen and Learn:

  • Why it's important to use your own experiences
  • What Liza means by "lather, rinse, and repeat"
  • How you impact how people learn
  • Where strategic development starts
  • Whether you should pivot or stay the course

TO FIND LIZA ON LINKEDIN, CLICK HERE.

Nov 2, 2017

SHOW NOTES

Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good.

Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions & Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches.

Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&L customer contacts, and contributing significant revenue influence from marketing,

Listen and Learn:

  • Why leaders need to think big, start small, and move fast
  • What is the law of thirds
  • How to be a leader who inspires and amazes people
  • Why you need to fail fast
  • How perfection can get in the way

TO FIND LIZA ON LINKEDIN, CLICK HERE.

Nov 1, 2017

SHOW NOTES

A native of Ohio but calling Colorado home since 1996, Katie Hedrick has been a businesswoman and serial entrepreneur from her teenage years. Katie has owned and operated a series of highly successful businesses comprising of photography studios, web-based hotel marketing platforms, personal development programs and lately, to fulfill her lifelong love of technology, is the founder and CEO of the 2017 Longmont EDP Cornerstone Award Winner for Best Start Up, Colorado Tech Shop.

Katie is also Co-Founder and COO of Dynatech Biomedical, a new enterprise developing the next generation of cutting-edge Therapeutic Ultrasound medical devices, designed and built right here in Longmont CO. And to round things out, she is also co-founder and Director of Smart Target Technologies, which manufactures a line of acoustic-based Electronic Scoring Targets.

Listen and Learn:

  • Why a sense of humor is important to entrepreneurs 
  • What Katie's biggest strengths are
  • Why gratitude is essential to a good culture
  • How to use collaboration to succeed instead competition
  • Why cold calling isn't dead

TO FIND KATIE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT COLORADO TECH SHOP, CLICK HERE

Oct 31, 2017

SHOW NOTES

Jane Park-Gonzales was born and raised on the island of Maui - the most beautiful place on earth!  She grew up in the outdoors, the beach, the jungle, the sun and the waterfalls. Her educational background is a mixed bag,  studying fine literature, creative writing, and journalism at the University of Colorado, at Boulder and a Culinary Arts and Food & Beverage Management degree from the Art Institute of California.

Jane returned to Maui when she was 23 and fell into Event Planning by chance.   She founded Belle Destination Weddings & Events in 2008, finding a need for a planning company that created truly soulful experiences for couples traveling to Hawaii for their wedding celebrations.  Belle is the anti-cookie cutter planning firm, taking the mundane and cliche out of events and providing their couples and their guests with unforgettable memories that truly stand out.

Listen and Learn:

  • Why it's ok to get help from the experts 
  • What the benefits of having a working partnership are
  • Why owning your own business is not for the faint of heart
  • How to use a "restart button" to stay inspired 
  • The importance of process and systems

TO LEARN MORE ABOUT BELLE DESTINATION WEDDINGS & EVENTS, CLICK HERE.

Oct 27, 2017

SHOW NOTES

Jane Miller is a 30-year food industry executive with experience working with start-ups and Fortune 500 companies. She is also the founder of Janeknows.com, a career advice website geared towards young leaders starting their careers. She is the author of Sleep your Way to the Top (and other myths about business success), a sassy business book targeted at Millennials.

Currently, Jane is the CEO of HannahMax Cookie Chips and recently, Jane was the CEO and President of ProYo, a high protein natural food and ingredient start-up. Previously, she was the CEO and President of Charter Baking Company, a private-equity backed rollup of organic and natural bakeries.

Over the course of her career, Jane was part of an executive team that brought Hostess out of bankruptcy, worked for HJHeinz as the Chief Growth Officer and then the President of the UK & Ireland Division, and she ran the Western division of Bestfoods Baking. The first fourteen years of her career were at PepsiCo, where she rose to be the President of the Central division of Frito-Lay.

Listen and Learn:

  • Why you need to take time to communicate
  • How to interact with flexibility
  • Why culture starts with the CEO
  • How to create a beloved brand
  • The importance of being patient and riding it out

TO FIND JANE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HANNAHMAX COOKIES, CLICK HERE.

TO FIND JANE'S BOOK "SLEEP YOUR WAY TO THE TOP (AND OTHER MYTHS ABOUT BUSINESS SUCCESS)", CLICK HERE

Oct 26, 2017

SHOW NOTES

With diverse experience working in outdoor apparel & equipment, pre-school & youth toys, food & beverage, household product and chemical companies ranging from 50 employees to 50,000 employees, Tom has found success in bringing teams together and leading them to collectively achieve extraordinary business results. He has demonstrated leadership in both high growth product
innovation-driven businesses and highly competitive market share battle businesses. He has also successfully grown challenger brands in resource-thin environments and startups.

Listen and Learn:

  • What leadership means
  • How the worst situation can become the best opportunity
  • What keeps Tom focused
  • Which came first, sales or marketing
  • What is the proper approach to transparency

TO FIND TOM ON LINKEDIN, CLICK HERE.

Oct 25, 2017

SHOW NOTES

Chuck Hodges is a co-founder and current CEO of Zebulon Solutions, an eight-year-old product development company specializing in transforming R&D projects into manufacturing-ready products. Under Chuck’s leadership, Zebulon Solutions has helped its global customers design and industrialize diverse products, ranging from clean-tech batteries to IoT electronics to wearable medical devices. He has also served in interim/fractional executive roles for a number of late-stage startups and is an occasional angel investor.

Prior to Zebulon Solutions, Chuck held various executive positions at Flextronics over a fifteen-year period. He started and built up Flextronics’ engineering services business unit, as well as managed various operations and global design teams. Chuck’s experience spans both successful startups like Palm and Therasense as well as global leaders like Ericsson and Avery Dennison. He has an MSEE from Stanford University, has lived and worked overseas, and has done business on six continents. In his free time, he is a well-published author of science fiction and fantasy short stories, including a few podcasts.

Listen and Learn:

  • How to manage a growing team
  • The importance of being a straight shooter in business
  • How to win it, to win it
  • Why you need to get to cash flow break even

TO LEARN MORE ABOUT ZEBULON SOLUTIONS CLICK HERE.

TO FIND CHUCK ON LINKEDIN, CLICK HERE.

Oct 24, 2017

Sarah Brown is a growth catalyst for B2B tech companies. She co-hosts Helping Sells Radio podcast, a technology podcast focused on helping customers discover, adopt and thrive using your software, and is the Director of Marketing at ServiceRocket, which helps fast-growing software companies help their customers get the most out of their software through training, implementation, and support.

At ServiceRocket, Sarah drives customer acquisition and foster customer growth throughout the lifecycle through digital channels. She oversees customer marketing, social media, public relations, communications and recruitment marketing for the company. She is on the partnership team for Workplace by Facebook, contributing to ServiceRocket's partner strategy and content and enabling companies to implement, adopt and get the most out of Workplace. Sarah launched and currently co-hosts ServiceRocket's Helping Sells Radio podcast, which made the iTunes "New and Notable” and "What’s Hot” lists in the Technology category in 2016.

In 2014, Sarah founded Flatirons Tech, a diversity- and inclusion-focused tech meetup based in Boulder, CO. Flatirons Tech works with local startups and organizations to put on events that promote inclusion in tech throughout the Front Range and beyond. Sarah currently sits on the National Center For Women & Information Technology (NCWIT) Affinity Group Alliance (AGA) representing Flatirons Tech.

In 2015, Sarah created and executed the marketing strategies for three self-funded B2B SaaS startups that were each rapidly acquired that same year. In 2016, she received ServiceRocket's "Share The Knowledge" Award. In 2016, she was also named to Amity's "Customer Success A-List" and included in Search Engine Journal's list of 100 Amazing Women Marketers to Follow on Twitter. In May 2015, May 2016 and again in April 2017, Sarah received the Top 100 Customer Success Influencer award from MindTouch. In July 2017, she was named a Top 75 SaaS Influencer by Tenfold.

Listen and Learn:

  • How to increase revenue in today's subscription-based economy
  • The importance of customer experience in the B2B Industries 
  • Why the top of the funnel is an investment

TO LEARN MORE ABOUT SERVICEROCKET CLICK HERE.

TO FIND SARAH ON LINKEDIN, CLICK HERE.

Oct 23, 2017

SHOW NOTES

At the age of thirty-three, Robin Behrstock, author of ADVENTURES OF WOMEN ENTREPRENEURS, started Alchemade, a copper mug business just as they became a popular trend. In less than three years, she grew the business to annual sales of $3 million.

For Robin, the best part of being an entrepreneur isn't making money or selling lots of copper mugs; its inspiring people to take control of their lives and turn their dreams of starting a business into reality. Robin is currently a partner in Radius Partnership, a consulting firm focused on working with small businesses.

Listen and Learn:

  • The ins and outs of selling on Amazon
  • Why measurement and KPI's are important to success
  • Robin's definition of success

TO LEARN MORE ABOUT ALCHEMADE, CLICK HERE.

TO FIND ROBIN ON LINKEDIN, CLICK HERE.

Oct 20, 2017

SHOW NOTES

Dug is an accomplished entrepreneur, musician, producer and transformational inspirational speaker. He is a Master Practitioner and Licensed Trainer of NLP and Neo Ericksonian Hypnosis. Dug was a top speaker/trainer for Tony Robbins and co-authored Multiple Streams of Inspiration with Jack Caneld. He is VP of Training and Development at Palm Healthcare in Delray Beach, Florida.

His greatest passion is to help human beings achieve their full potential to live their dreams. His training and experience have given him keen insights and skills to support his clients to “Feed their Passion, and Starve their Fear”.

Listen and Learn:

  • Why an organization is a family
  • That the bigger the company the harder the communication is
  • How to have a flexible approach 
  • How to create raving fans, both internally and externally  
  • The importance of allowing people to be vulnerable 

TO LEARN MORE ABOUT PALM HEALTHCARE, CLICK HERE.

TO FIND DUG ON LINKEDIN, CLICK HERE.

Oct 19, 2017

SHOW NOTES

Nitin Chhoda is an immigrant who arrived in the US penniless in 2002, in a post 9-11 world. Delivered pizza, slept in his car, and didn't have money for winter clothes, but always a hustler. Became a licensed physical therapist, entrepreneur, author and public speaker in 2007. Now owns and runs several multi-million dollar companies with 30+ employees worldwide.

He is the author of "Total Activation: The 5 Step Fitness Mantra". It is a dynamic new approach to weight loss and personal wellness. It is a system modeled in three stages of change: Identity, Compare, Integrate (ICI) which has 5 components: Emotional, Physical, Social, Spiritual and Intellectual (EPSSI).

In connection, Nitin has created a skincare and nutrition line - products that work in synergy to activate the best version of you. Since its launch in April 2014, our team has grown and our nutrition and skincare products have been purchased by thousands of customers largely by word of mouth. We have bootstrapped the entire way. We're now happily providing nutrition and skincare products to customers in 7 countries.

As a licensed physical therapist, Nitin is also a co-owner of an industry-leading electronic medical records software, In Touch EMR, which offers scheduling, clinical documentation, billing, practice management and referral generation modules for physical therapists.

Listen and Learn:

  • Why you need to surround yourself with people who make you happy
  • The difference between customer service and customer focus
  • How to stay ahead of disruption
  • The importance of horizontal integration

TO LEARN MORE ABOUT TOTAL ACTIVATION, CLICK HERE.

TO FIND NITIN'S BOOK, "TOTAL ACTIVATION: THE 5 STEP FITNESS MANTRA", CLICK HERE

TO FIND NITIN ON LINKEDIN, CLICK HERE.

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