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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: April, 2021
Apr 27, 2021

Everyone has selling and marketing and to be the face of your organization at all times.”

 

Listen & Learn:

  • Where some companies get misaligned with their internal teams when it comes to the brand.
  • Why inside sales and outside sales messaging is different.
  • What is the brand transfer score?
  • Why frontline teams often ignore new brand messaging.
  • How do you get people to experience our brand story, not just tell them?
  • How to immerse your internal team in what it means to deliver your brand’s value proposition.

 

Chris Wallace is the co-founder and president of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results. Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. He was also recently named to the Forbes Agency Council. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.

 

Internal and external brand alignment is key to engagement with your team and your customers. Learn more from LORI JONES today by calling 303-678-7102.

 

TO LEARN MORE ABOUT INNERVIEW GROUP, CLICK HERE.

TO FIND CHRISTOPHER WALLACE ON LINKEDIN, CLICK HERE.

 

Apr 20, 2021

“You have to build trust from the very first moment you meet.”

 

Listen & Learn:

  • How to ensure that an agency you hire is a true strategic partner.
  • Tips for negotiating media pricing with an agency.
  • Accountability, trust, and transparency: essential elements when engaging an agency.
  • Why it’s important to know if there are any conflicts of interest.
  • What agencies need to know about GDPR compliance.
  • Tips for onboarding an agency.

 

Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a seven-figure business not only by specializing in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the board of directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly. Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.

 

Your trusted strategic partner to help build your brand and impact your bottom line. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT MKG MARKETING, CLICK HERE.

TO FIND MIKE KRASS ON LINKEDIN, CLICK HERE.

Apr 13, 2021

“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.”

 

Listen & Learn:

  • The importance of consistency across social channels
  • How to leverage your personal brand to gain authority
  • How to manage your social presence
  • Tips for controlling the narrative
  • Why focus and knowing your goals and audience are the most important things
  • The importance of authenticity and energy

Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.

 

You have a personal brand whether you like it or not. We can help you control the narrative and put you in the driver’s seat. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT CLAIRE BAHN GROUP, CLICK HERE.

TO FIND CLAIRE BAHN ON LINKEDIN, CLICK HERE.

 

Apr 6, 2021

“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.”

 

Listen & Learn:

  • How privacy data is turning marketing strategies upside down.
  • How the consumer is getting smarter in the digital space.
  • Different generation’s expectations regarding privacy and brand affiliation.
  • What marketers need to be aware of as the “flood of transparency” increases.
  • Tips to prepare for changes in privacy data. 

Abbey Schoenberg is the director of marketing at Fancy.com. She is a visionary and hands-on marketing leader with a proven ability to create comprehensive marketing strategies and execute relevant and channel-specific programs that engage target consumers, grow brands, and deliver upon revenue goals. Abbey is an energetic leader, a strategic and creative thinker, and the perfect combination of thoughtfulness and a can-do attitude that complement a wide-ranging technical abilities across channels and disciplines. With experience across direct-to-consumer, retail, and brand, she has built a solid understanding of each channel’s unique challenges and the importance of taking a holistic approach to marketing strategy and storytelling. Abbey has led integrated marketing teams across media, content, digital marketing, and creative with a focus on strategic, creative, and collaborative planning and problem solving.

 

An integrated approach to your marketing and top-of-funnel approaches are vitally important as we navigate all the data privacy changes for our clients. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT FANCY.COM, CLICK HERE.

TO FIND ABBY SCHOENBERG ON LINKEDIN, CLICK HERE.

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