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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
May 4, 2021

“Your home page isn’t your home page anymore. The first page of your branded search is your home page.”

Listen & Learn:

  • Why what shows up in a search is just as important as what’s NOT showing up.
  • The importance of creating positive content and assets that show up on the SEO side.
  • Tips to easily out-pace and out-weigh any of the competitors or anyone out there wanting to sabotage you online.
  • Tips for boosting your ranking on Google on this episode.
  • Three steps for using SEO to find out what your brand reputation looks like.
  • How to optimize your branded terms to boost your market penetration and help you sell more

Bryan Phelps has a reputation of trusted expertise with little fanfare. As founder and CEO of Big Leap, he has built a company that provides all the flexibility and communication of a boutique agency combined with the scale and accountability of a global firm. With a clear focus on four core services - SEO, content, social media, and marketing automation - Bryan is known for his expertise, ethics, and excellence. Big Leap has earned its place on the Inc. 5000, UV50 Fastest Growing Companies, MWCN Utah100, and has achieved a “Best Company to Work For” award. Built on “The Core Four” digitals services (SEO, social, automation, and reputation management), Big Leap is known as a straightforward-thinking digital agency that is transparent and achieves results.

 

Optimize your brand’s online reputation with strategic SEO. Learn more from LORI JONES today by calling 303-678-7102.

TO LEARN MORE ABOUT BIG LEAP, CLICK HERE.

TO FIND BRYAN PHELPS ON LINKEDIN, CLICK HERE.

 

Apr 27, 2021

Everyone has selling and marketing and to be the face of your organization at all times.”

 

Listen & Learn:

  • Where some companies get misaligned with their internal teams when it comes to the brand.
  • Why inside sales and outside sales messaging is different.
  • What is the brand transfer score?
  • Why frontline teams often ignore new brand messaging.
  • How do you get people to experience our brand story, not just tell them?
  • How to immerse your internal team in what it means to deliver your brand’s value proposition.

 

Chris Wallace is the co-founder and president of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results. Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. He was also recently named to the Forbes Agency Council. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.

 

Internal and external brand alignment is key to engagement with your team and your customers. Learn more from LORI JONES today by calling 303-678-7102.

 

TO LEARN MORE ABOUT INNERVIEW GROUP, CLICK HERE.

TO FIND CHRISTOPHER WALLACE ON LINKEDIN, CLICK HERE.

 

Apr 20, 2021

“You have to build trust from the very first moment you meet.”

 

Listen & Learn:

  • How to ensure that an agency you hire is a true strategic partner.
  • Tips for negotiating media pricing with an agency.
  • Accountability, trust, and transparency: essential elements when engaging an agency.
  • Why it’s important to know if there are any conflicts of interest.
  • What agencies need to know about GDPR compliance.
  • Tips for onboarding an agency.

 

Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a seven-figure business not only by specializing in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the board of directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly. Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.

 

Your trusted strategic partner to help build your brand and impact your bottom line. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT MKG MARKETING, CLICK HERE.

TO FIND MIKE KRASS ON LINKEDIN, CLICK HERE.

Apr 13, 2021

“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.”

 

Listen & Learn:

  • The importance of consistency across social channels
  • How to leverage your personal brand to gain authority
  • How to manage your social presence
  • Tips for controlling the narrative
  • Why focus and knowing your goals and audience are the most important things
  • The importance of authenticity and energy

Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.

 

You have a personal brand whether you like it or not. We can help you control the narrative and put you in the driver’s seat. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT CLAIRE BAHN GROUP, CLICK HERE.

TO FIND CLAIRE BAHN ON LINKEDIN, CLICK HERE.

 

Apr 6, 2021

“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.”

 

Listen & Learn:

  • How privacy data is turning marketing strategies upside down.
  • How the consumer is getting smarter in the digital space.
  • Different generation’s expectations regarding privacy and brand affiliation.
  • What marketers need to be aware of as the “flood of transparency” increases.
  • Tips to prepare for changes in privacy data. 

Abbey Schoenberg is the director of marketing at Fancy.com. She is a visionary and hands-on marketing leader with a proven ability to create comprehensive marketing strategies and execute relevant and channel-specific programs that engage target consumers, grow brands, and deliver upon revenue goals. Abbey is an energetic leader, a strategic and creative thinker, and the perfect combination of thoughtfulness and a can-do attitude that complement a wide-ranging technical abilities across channels and disciplines. With experience across direct-to-consumer, retail, and brand, she has built a solid understanding of each channel’s unique challenges and the importance of taking a holistic approach to marketing strategy and storytelling. Abbey has led integrated marketing teams across media, content, digital marketing, and creative with a focus on strategic, creative, and collaborative planning and problem solving.

 

An integrated approach to your marketing and top-of-funnel approaches are vitally important as we navigate all the data privacy changes for our clients. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT FANCY.COM, CLICK HERE.

TO FIND ABBY SCHOENBERG ON LINKEDIN, CLICK HERE.

Mar 30, 2021

“You can’t just say it. You have to have proof.”

 

Listen & Learn:

  • Five tips for creating a powerful B2B marketing strategy.
  • The importance of being realistic in setting your goals.
  • What to look for in a team.
  • Know your audience.
  • Three kinds of content. 

Michelle Bank is chief marketing officer at NuSpire in Denver. Nuspire was born out of the devotion to provide a new, fresh and inspiring approach to closing cybersecurity gaps. Michelle is a strategic marketing professional, experienced in product marketing and bridging marketing strategy with technology. She is a highly skilled leader, effective in managing cross-functional teams into achieving goals and improving growth. She is an excellent communicator, adept at collaborating with C-level executives, team members, clients, media, and third parties to identify specific needs and motivations, and has years of proven success in aligning organizational objectives with executional strategies while decreasing costs and increasing results.

People-first B2B marketing strategies drive bottom-line revenue. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT NUSPIRE, CLICK HERE.

TO FIND MICHELLE BANK ON LINKEDIN, CLICK HERE.

 

Mar 16, 2021

“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.”

Listen & Learn:

  • The psychology behind a logo.
  • The advantages of doing a logo refresh vs. an entirely new design
  • The four tips for the perfect logo.
  • How many colors a logo should have.
  • How to avoid over-designing your logo.
  • Why simplicity is key to any logo design.

Richard Lau, founder of Logo.com, an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes. He has an impressive track record of building successful businesses. He has founded, built, and sold multiple companies including MyDomain.com, Resume.com, and NamesCon. Along with success on the business side, he has a heart for giving back to others and is executive director of WaterSchool, a charity focused on clean water projects in Uganda. Utilizing his experience as a means to benefit others, Richard has developed a passion for helping other entrepreneurs and potential business owners increase their own happiness and success. He does this through any venue he can - including podcasts, public speaking events, and conferences.

 

Logos designed for maximum impact. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT LOGO.COM, CLICK HERE.

TO FIND RICHARD LAU ON LINKEDIN, CLICK HERE.

 

Mar 9, 2021

“On the receiving end of what we’re putting out for marketing, that’s where the behavior has been disrupted for the people we’re trying to connect with.”

Listen & Learn:

  • The elements of a personalized marketing strategy.
  • How curiosity and challenging the status quo to impact positive change.
  • What can you do to create the connection between sales and marketing?
  • The biggest challenges marketing directors face today.
  • How the receiving-end of the environment in which we are presenting information has changed drastically.
  • Ways to create affinity for your brand with personalized.

 

Eric Reed is the founder and CEO of reed5group and the host of take:5 The Rethink Marketing Podcast. He thrives in environments where transformational and turnaround leadership are pivotal to achieving unmatched and sustained growth. He is all about pushing intellectual boundaries in order to challenge groupthink; about building environments where culture is king; and about shaping innovative sales and marketing infrastructures, methodologies, and programs that yield company and client success. Over the course of his career, he has helped numerous clients including the Ohio State University Medical Center and the Cameron Mitchell Restaurant Group. He has managed experiential events such as the Western Southern Open ATP 1000 Event, the Bunbury Music Festival, and the IPXO - Global IP Lease & Monetization Platform. He has also been a guest lecturer at The Kelley School of Business at Indiana University and at the Farmer School of Business at Miami University where he spoke to students about attitudes, persuasive communications, and branded content. Through it all, Eric sees his role as an advocate, always finding ways to challenge the next generation of leaders in marketing challenge perception.

 

Are you ready to challenge the status quo to create affinity for your brand? Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT REED5GROUP, CLICK HERE.

TO FIND ERIC REED ON LINKEDIN, CLICK HERE.

 

Mar 2, 2021

“Community is global.”

Listen & Learn:

  • Five tips for using virtual events to develop your brand.
  • How to maintain the “human touch” at a virtual event.
  • How to navigate hybrid events.
  • How to prove the value of virtual and hybrid events.
  • Using virtual events to engage customers.
  • How to Bring Your Own Audience to a virtual event.

 

Jonathan Kazarian is an entrepreneur, event marketing expert, and the founder and CEO of Accelevents, a one-stop-shop for event organizers who want to create a unique and engaging virtual event experience. Jon comes from a mixed investing, technology, and entrepreneurial background with over six years of experience building and growing the company. He is an innovative leader who thrives on solving customers’ big problems. His product development expertise and customer success mindset have not only helped to resourcefully scale Accelevents but also to define the event technology category. Prior to founding Accelevents, he led product, sales, and operations at Windham Labs, a division of Windham Capital Management. He managed the development and go-to-market strategy of two innovative FinTech products.

 

Bring Your Own Audience to your next live, hybrid, or virtual event. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT ACCELEVENTS, CLICK HERE.

TO FIND JONATHAN KAZARIAN ON LINKEDIN, CLICK HERE.

 

Feb 23, 2021

“Who’s going to ignore a video that was recorded especially for them?”

Listen & Learn:

  • The specifics of conversion tactics, activation tactics, and growth tactics.
  • Why authenticity so important when creating a personalized video strategy.
  • How personalized videos drive action.
  • The best ways to use personalized video to reach your audience at each and every touch point.
  • High-touch, medium-touch, and low-touch approaches to creating a personalized video strategy.
  • How to reverse engineer what makes the best customer so you can then create a video strategy that leads to activation.

 

Oliver Bridge is head of marketing and growth at Bonjoro, a company that created an app that is changing the way businesses communicate with customers by enabling them to send highly personal and perfectly time video messages to better convert, onboard, and support customers. UK-based, Oliver is an entrepreneur, market strategist, and researcher who has founded and helped launch numerous startups and is an expert in boosting sales and busting churn.

 

Creating relationships that create conversion. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT BONJORO, CLICK HERE.

TO FIND OLI BRIDGE ON LINKEDIN, CLICK HERE.

 

Feb 16, 2021

“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.”

 

Listen & Learn:

  • Why thought leaders are natural teachers.
  • The three stages of influence.
  • The tipping point of influence.
  • Get seen, get noticed, and get known.
  • Why it’s important to ruffle some feathers.
  • How to decide which hill you want to die on

 

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch and production agency based in San Diego. His international team helps business coaches, consultants, and thought leaders use done-for-you podcasting to attract an audience, build influence, and become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the U.S., Canada, and Australia.

 

Creating thought leadership strategies that get you noticed. Call LORI JONES today at 303-678-7102 to learn more!

 

TO FIND MATT JOHNSON ON LINKEDIN, CLICK HERE.

Feb 9, 2021

“There’s no downside for you to becoming (the content owner), and talking to customers.”

Listen & Learn:

  • How to measure what matters.
  • Tips for inspiring bravery.
  • The importance of talking to your customers.
  • How to become the content owner.
  • Why it’s important to challenge the status quo.
  • The importance of finding your tribe of influencers.

 

Rachel Garcia is a marketing leader in the life sciences and healthcare sectors and was recently named global clinical marketing manager for cell collections at Terumo BCT. Throughout her career, Rachel has delivered metrics-driven and continual improvement approaches for creative marketing and brand experiences for life science and healthcare service industries. Each campaign Rachel has been a part of is on-brand, targeted, segmented, and each one crafted to follow a buyer’s or patient’s journey.

 

Bold and brave marketing to challenge the status quo and make winning brands. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT TERUMO BCT, CLICK HERE.

TO FIND RACHEL GARCIA ON LINKEDIN, CLICK HERE.

 

Feb 2, 2021

“Because there’s so much virtual noise today because we’re all at home, LinkedIn notes and connections are more important than ever.”

Listen & Learn:

  • How to collect clean data from a virtual trade show.
  • How to drive virtual trade show attendees to your protocol.
  • Making sure your sales team is aligned and using LinkedIn properly.
  • Knocking down the myths of LinkedIn.
  • Even if trade shows are virtual this year, you still have to get to the buyers’ table.
  • How to have robust trade show lead gen strategy, even if the event is virtual.

Christina Wegner is the vice president of marketing for Vollrath. In her position, she is responsible for the development and execution of marketing communications and branding strategies across all Vollrath businesses – domestic and international. She has an extensive portfolio and is a proven leader with a wealth of knowledge in diverse and global markets. Before joining Vollrath, Christina most recently served as the assistant director of field marketing for Northwestern Mutual, where she was responsible for brand building, growing diverse, professional, and personal markets, and strategic planning. She earned her MBA in Business Administration from the University of Wisconsin-Milwaukee, and her bachelor’s degree in Business Administration with an emphasis on marketing from the University of Montana. 

 

Creative strategies for making the most out of a virtual trade show. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT VOLLRATH, CLICK HERE.

TO FIND CHRISTINA WEGNER ON LINKEDIN, CLICK HERE.

Jan 26, 2021

"You don’t have a right to win if you don’t meet the points of parity.”

Listen & Learn:

  • Why it’s important to listen to your audience FIRST.
  • The four steps to setting out a long-term consumer-focused strategy.
  • Putting the consumer at the center of everything you do.
  • Casting your vision.
  • Defining your audience and remembering that not every brand is for everyone.
  • Your brand’s “reason to believe.”

Jesus Valdez, marketing director at the Greeley, Colorado-based Pilgrim’s Pride Chicken, is a strong leader with proven business acumen and a keen general manager mindset. He is a P&G-trained brand and marketing expert, experienced in multi-million dollar digital and social media initiatives, and has a broad range of industry experience from Consumer Packaged Goods (CPG) to multi-unit grocery retail to Quick Serve Restaurants (QSR) and family dining industries. Jesus has demonstrated expertise developing strategic vision and brand strategy grounded in consumer insight and company systems and culture. He is an expert in developing brand positioning, marketing, new product innovation, and in the execution of campaigns that drive financial results. He is also an organizational change leader and talent-developer with a proven track record of coaching associates and creating and deploying best practices that facilitate organizational change that refocuses organizational priorities across functions.

 

Winning on points of differentiation. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT PILGRIM'S, CLICK HERE.

TO FIND JESUS VALDEZ ON LINKEDIN, CLICK HERE.

Jan 19, 2021

"Create a direct-to-consumer network before you sell in-store."

 

Listen & Learn:

  • Tips for striking that hard-to-achieve balance between direct-to-consumer and brick-and-mortar.
  • Customer segments and how to approach each.
  • The value of in-store demos and roadshows.
  • Making your marketing more efficient so that you can scale your small business into a bigger business.
  • The process and analytics to determine how marketing can benefit the top-of-line revenue even for smaller brands.

Brandon Porras is VP of marketing for Kodiak Cakes, a fast-growing natural foods company located in the scenic Rocky Mountains of Park City, Utah, that makes great-tasting products that are packed with protein, 100% whole grains, and non-GMO ingredients. Brandon loves his job! He is currently responsible for leading Kodiak’s marketing team to #sharethebear. Kodiak is experiencing crazy growth which, for Brandon, comes with fun opportunities and new responsibilities. Brandon excels at creating new ways of marketing in the small food space, bringing millennials back to the center store, and collaborating with Kodiak’s amazing marketing team to expand the brand.

 

Creative strategies for growing your small business into a bigger brand. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT KODIAK CAKES, CLICK HERE.

TO FIND BRANDON PORRAS ON LINKEDIN, CLICK HERE.

Jan 12, 2021

“Being bold is about going against the grain, moving forward without fear.”

 

Listen & Learn:

  • Eight secrets to bold marketing.
  • Moving your brand from boring to brave.
  • The importance of building relationships.
  • Amplifying your sales through brave strategies.
  • Why it’s important to study other brands, even those outside your industry, to see how they are approaching bold marketing.
  • The five key audiences to focus on, including super fans and collaborators.

Suzanne Chadwick is a BOLD business, branding and speaker coach that takes brands from “basic biscuits to delectable ‘got to have you goodness.’” A powerhouse female entrepreneur, Suz created The Brand Builder’s Academy and the Connection Exchange to help build a community of bold women changing the world. She is committed to being an advocate for equality in business and society and believes in being a bold and powerful voice to support those with less opportunity and access. Suz actively supports charities that help young women and girls to reach their full potential and works with small businesses to build their confidence to THINK BIGGER, PLAY BIGGER, and BRAND BOLDER. Partnering with both small and large businesses, she finds their wow factor, supports them to build brands with clear and powerful messages that connect with their audience, and helps her clients to stand out and make their business the exception, rather than the rule.

 

It’s time to take bold and brave marketing. Call LORI JONES today at 303-678-7102 to learn more!

TO FIND SUZANNE CHADWICK ON LINKEDIN, CLICK HERE.

Jan 5, 2021

If you don’t have the data, your first step is to get it.

 

Listen & Learn:

  • Prioritizing your products and services to determine your markets.
  • The life-time value of a buyer and the importance of focusing on loyalty and referrals.
  • Six Steps to Results Compounding.
  • The tools that help you understand what is happening in the funnel.
  • Six Growth Factors to Success.
  • The power of the Results Loop.

Tony Guarnaccia is widely recognized as an authority on digital marketing and has driven results for thousands of businesses across the globe, from small businesses to the Fortune 500. His personal mission is to democratize marketing, to level the playing field for every business to grow and succeed by sharing exactly what they need to do, how to do it, and providing the resources they need in a way that is easy-to-understand and simple-to-execute. Tony’s entrepreneurial endeavors began over 20 years ago when he created one of the first internet bakeries and later founded Image Cake, an award-winning promotional products company that served celebrities including Jennifer Lopez and Jay-Z as well as the Fortune 500 including Microsoft, IBM, and Oracle. He spent over a decade in enterprise marketing for ADP, General Motors, Ford Motor Company, AutoNation, Lithia Motors, Mohegan Sun, BMW, and many others. In 2009, Tony and his team achieved the distinction of being recognized as the Google AdWords Reseller of the Year. Tony’s vision is to directly impact the growth of 1,000,000 businesses by 2026 by sharing how any business can leverage Growth Compounding and the 6 Growth Factors that the world’s fastest-growing companies use to drive exponential growth.

 

Creating lifetime customers and creating loyalty through integrated marketing. Call LORI JONES today at 303-678-7102 to learn more.


TO FIND TONY GUARNACCIA ON LINKEDIN, CLICK HERE.

Dec 15, 2020

“There is way more social proof when a customer is willing to put their face on camera.”

Listen & Learn:

  • The 15 ultimate, battle-tested, and magical questions to ask during a customer testimonial interview.
  • How to create world-class storytelling and establish trust with your customers faster.
  • The authenticity that video provides to potential customers to encourage a buying decision.
  • How to navigate the fine line between authenticity and very high quality.

 

Sam Shepler is a filmmaker turned entrepreneur with nine years of experience in B2B video marketing. Sam founded his first company, Skyscope (a B2B video marketing agency) in 2012 and sold it to Matter Communications, a national PR agency, in 2016. In 2018, Sam founded his current venture, Testimonial Hero. Currently used by nearly 100 clients worldwide, Testimonial Hero is a global B2B video testimonial creation service. The company mission is to make world-class customer storytelling effortless – so B2B revenue teams can establish trust faster with new prospects, accelerate the buyer journey, and drive more revenue.

 

Shorten your sales cycle and build authentic engagement with video testimonials. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT TESTIMONIALHERO, CLICK HERE.
TO FIND SAM SHEPLER ON LINKEDIN, CLICK HERE.

Dec 8, 2020

You’re not trying to learn everything possible about your customer. You’re trying to learn everything possible that is relevant to the value they expect from you.

Listen & Learn:

  • What marketers need to be concerned about regarding privacy over the next several months.
  • What you need to know about customer data platforming, common data models, and cloud and APIs.
  • The three things to look for when choosing a CRM system.
  • What you need to know to navigate the data-collection era.

Max Kirby is a thought leader in digital identity and data privacy. He leads Cloud Solutions at Publicis Groupe, one of the big players in the agency world, and he is helping his clients adapt to new technologies and data privacy laws as they come out. He’s also a big believer in the next phase of the internet: the decentralized web. Abstracting the underlying essence of technological concepts, Max helps the layperson understand advances in technology and how our principles might change as technology progresses. Max spends his professional days working with the internet giants (Google, Amazon, Microsoft) and platforms to better his client’s strategies and help them become modern, customer-centric organizations. Max’s optimistic passion comes through his explanations of how technology can advance business and politics without compromising what makes us human.

TO LEARN MORE ABOUT PUBLICIS SAPIENT, CLICK HERE.
TO FIND MAX KIRBY ON LINKEDIN, CLICK HERE.

Dec 1, 2020

Marketing is part science, part art. You need the soft skills in order to be successful.”

Kelly Miano is the senior director of marketing at Perennial®, a human health science company dedicated to developing targeted, plant-based nutrition for adults 50+. She is a passionate marketing leader with 20+ years of experience in entrepreneurial and corporate environments. She has a strong track record of creating and executing innovative, integrated programs that build brands - from start-ups to iconic brands including Silk Soymilk, Madhava Natural Sweeteners, Smart Balance/Earth Balance, TCBY and Mrs. Fields. Kelly holds an MBA from the Leeds School of Business and BA in Ethnic Studies from the University of Colorado, at Boulder.

 

Listen & Learn:

  • Five tips to building a startup brand.
  • Being brave and bold with your marketing.
  • Measurement and creating future demand.
  • Products do not sell themselves; marketing needs to be part of the mix.
  • How to build authority around marketing in an organization that may not value marketing.
  • The sweet spots and the signals to be aware of when assessing a growth strategy for startup brands.

TO LEARN MORE ABOUT PERENNIAL, CLICK HERE.

TO FIND KELLY MIANO ON LINKEDIN, CLICK HERE.

Nov 24, 2020

If you’re not targeting the folks that can best benefit, you’re wasting a lot of time and resources on audiences that are never going to buy.

Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are highly targeted by cybercriminals. Jennifer’s passion is to protect what matters most – the personal data privacy and data security of Spirion’s colleagues, customers, and the community. Spirion builds and delivers the most accurate data discovery and classification solutions on the planet so that we can ultimately protect humanity (yes, humanity) by eliminating data privacy breaches. Period. Jennifer is guided by the belief that customers don’t want fast and easy – they want accurate and persistent.

Listen & Learn:

  • Tips for finding your ideal customer.
  • The importance of providing value sooner to your customers.
  • Provide what is meaningful to your customers so you can better market to them.
  • Why you should know your buyer’s consequence.
  • Ways to move customers through the funnel to acquisition more quickly. 

Finding and messaging to your ideal customer to accelerate the deal cycle. Call LORI JONES today at 303-678-7102 to learn more!

Nov 17, 2020

“If we as a company are going to be profitable, the employee-owners should continue to be able to be profitable as well.”

 

Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization cooperative ventures, and strategic partnerships for technology capitalization. Mark started his career as a research engineer and program manager for NASA. He has published over 50 research publications in the field of aircraft and spacecraft structures and a book entitled, The Inventor’s Puzzle: Deciphering the Business of Product Innovation. He is also an Associate Fellow of the American Institute of Aeronautics and Astronautics and an adjunct member of the graduate faculty of the department of Aerospace Engineering Sciences at the University of Colorado.

Listen & Learn:

  • How Roccor developed a brand messaging structure that helps in their recruitment efforts and set the course for a dynamic culture that people flock to.
  • How Roccor has maintained its culture tenets and ESOP model as it has transitioned to a high-growth company.
  • The value of an employee-owned mindset.
  • How an ESOP model helps in recruiting talent.
  • How the company pivoted its messaging and thought leadership position during COVID.
  • The importance of internal communications when you are a high-growth business.
  • The values of honesty and transparency when being acquired.
  •  

Marketing communications are vitally important during an acquisition. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT ROCCOR, CLICK HERE.

TO FIND MARK LAKE ON LINKEDIN, CLICK HERE.

Nov 10, 2020

“You can’t compete without a consistent way to build good links.”

 

Brad Smith is the founder and CEO of Codeless, a content production company whose content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the cofounder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority. Fast. Brad has been an in-the-trenches marketer for over a decade, rolling his sleeves up and doing all the dirty work from copywriting to SEO to marketing automation to site redesigns and more. All while working in-house, freelancing, consulting, and providing agency services to almost every industry that crosses your mind. As Brad sees it, companies today don’t need more content. They need better content that actually performs. His companies fix that by producing and ranking SERP-topping content in the most competitive spaces – tech, cybersecurity, finance, etc. – on the Internet.

 

Listen & Learn:

 

  • Understanding the types and styles that are ranking.
  • Exploring search intent.
  • Creating SERP-topping content.
  • The strategy behind competitive keywords and building links.
  • Recommendations and strategies for using images in your content.
  • What should you have in your arsenal of content to boost coverage?

 

Content strategies that build your brand’s authority. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT CODELESS, CLICK HERE.

TO FIND BRAD SMITH ON LINKEDIN, CLICK HERE.

Nov 3, 2020

“Starting your own Amazon store isn’t hard; don’t get overwhelmed.”

Janis Carmena, founder of eCommerce Queen Bee, helps entrepreneurs to build their own private label product lines to sell on platforms like Amazon, Ebay, sales funnels and through their own website. I will guide you through the whole process and help you scale your business so you can quit your 9-5 and do something you love. She also developed Four Degrees of Brand, a course designed to help entrepreneurs get selling online fast and efficiently and help scale their products into a whole product line and brand.

Listen & Learn:

  • Defining your “zone of intelligence.”
  • How to become an “attractive character” to grow your brand.
  • Why authenticity is the new currency today.
  • How to retail arbitrage.
  • Letting Amazon do the work for you.
  • How to compete on Amazon.

The keys to growing and scaling your brand online. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT eCOMMERCE QUEEN BEE, CLICK HERE.

TO FIND JANIS CARMENA ON LINKEDIN, CLICK HERE.

Oct 27, 2020

“There is no Easy Button. The same timeless principles that applied 25 years ago will apply 25 years from now.”

 

Curt Mercadante, founder of Merc Enterprises, helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For more than 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He has built three profitable businesses, including a seven-figure public relations and advertising agency, is a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the bestselling book, Five Pillars of the Freedom Lifestyle. Curt has spoken, trained, and coached around the world. His YOUThority Branding System helps brands build authenticity through consistency, truth, and third-party credibility.

Listen & Learn:

  • Breaking through the clutter with bold marketing.
  • The four pillars for building an authority brand.
  • Finding your ideal client.
  • Focusing on what your clients want AND what they need.
  • Authority vs. commodity brands.

TO LEARN MORE ABOUT MERC ENTERPRISE, CLICK HERE.

TO FIND CURT MERCADANTE ON LINKEDIN, CLICK HERE.

 

Making our clients authority brands for 40 years. Call LORI JONES today at 303-678-7102 to learn more!

 

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