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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Aug 3, 2021

Conversational marketing allows you to have conversations with your customers along the whole journey.”

 

Listen & Learn:

  • The advances in AI that are helping brands connect to their customers.
  • The Don’ts and Dos of conversational marketing.
  • How to get chat marketing wins out of the gate.
  • The benefits of the flexibility of conversational and chat marketing.
  • Tips for having powerful conversations.
  • Why it’s important to get your audience’s phone numbers and emails so you can own the data and continue your outbound marketing.
  • Keeping conversations brief and encourage user input.

Vince De Benedetto is the founder of Automated Dreams, a marketing automation firm that focuses on providing strategy and building business systems that allow for greater and scalability and easier growth for everyone from the solopreneur to enterprise-level companies. Automated Dreams’ services and expertise give companies the ability to shift their employees’ efforts toward value-added and to fulfilling work through the implementation of a smarter tech-stack that automates the mundane, repetitive, and human-error-prone tasks and systems. For Vince, it’s all about working smarter, not harder.

 

Connect to your customers and your audience in ways that build awareness and affinity. Call LORI JONES today to learn more. 303-678-7102.

 

 

TO LEARN MORE ABOUT AUTOMATED DREAMS, CLICK HERE.

TO FIND VINCE DE BENEDETTO ON LINKEDIN, CLICK HERE.

 

Jul 27, 2021

New knowledge is always built on something we already know and then extending it.”

 

Listen & Learn:

  • How thought leadership is based on new knowledge.
  • The importance of not publishing a book before it’s ready.
  • Building credibility through thought leadership.
  • Why content is critical to help grow your brand through a thought leadership strategy.
  • The pros and cons of working with a publisher vs. self-publishing.
  • Trademarks, intellectual property, and distribution of a book

 

Ken Schuetz is the CEO and founder of Aligned Influence Consulting, the creator of the Aligned Influence model, and the author of the about-to-be-published book, Aligned Influence: Beyond Governance. Ken invested the first 25 years of his career as an executive at the University of Colorado, Boulder, where he currently is a member of the teaching faculty of the Leeds School of Business. He has served on the boards of schools, churches, and nonprofits, and served as the chairman of the Substantial Services Taskforce for the National Education Broadband Service Association and the International Development Committee for St. Vrain Valley Habitat for Humanity. Ken’s new book, which is available on his website and on Amazon, addresses the complex “ecosystems” within organizations, especially between board members and executive leadership. This ecosystem of influence is not well understood, until now. Ken and the Aligned Influence model offer a unique perspective to this central problem and a solution that addresses organizational alignment as a necessary prerequisite to effectiveness.

 

Thought leadership strategies to differentiate your brand and shift paradigms in the marketplace. Learn more from Lori Jones by calling today. 303-678-7102.

 

 

TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.

TO FIND KEN SCHUETZ ON LINKEDIN, CLICK HERE.

 

Jul 20, 2021

“Don’t do PR in a silo.”

Listen & Learn:

  • How PR and earned media strategies should be part of your integrated marketing approach.
  • The credibility of third-party endorsement.
  • Why you need to incorporate influencers into your PR strategy.
  • Milestone releases.
  • What would make an editor or producer ignore a release?
  • Why it’s important to be humble and to take ego out of your news releases.

 

Mickie Kennedy is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. eReleases gives small businesses access to the media and to a national newswire – all with a personal touch. Through eReleases works with big names now, the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point of the process.

 

Strategic earned media strategies help drive sales. Call LORI JONES today to learn more. 303-678-7102.

 

TO LEARN MORE ABOUT ERELEASES, CLICK HERE.

TO FIND MICKIE KENNEDY ON LINKEDIN, CLICK HERE.

Jul 13, 2021

“I am a bigger fan of fear than most people.” 

 

Listen & Learn:

  • Why fear is an important emotion.
  • The difference between fear and anxiety.
  • Turning fear into positive strategic wins.
  • How to soothe your audience.
  • The one thing all marketers should STOP doing.
  • The power strategy of pairing something new with something familiar

 

Dr. Roger Hall is the author of Staying Happy Being Productive: The Big 10 Things Successful People Do and Expedition. He is a business psychologist with clients all over the country, and he trains leaders to monitor and manage their thinking. Roger knows great leaders work on themselves first, and then success in their companies follows. Better thinking leads to better behavior, which leads to better results. Roger has worked with little companies with only a few people all the way up to big behemoths that dominate their industries. He likes working with people who want to become the best version of themselves.

 

We deploy people-first marketing strategies that put brands in demand. Call LORI JONES today to learn more. 303-678-7102.

 

TO FIND ROGER HALL ON LINKEDIN, CLICK HERE.

 

Jul 6, 2021

“If you get the circumstances right and you find the right influencer, you can make a very powerful program.”

 

Listen & Learn:

  • The three “must-dos” of a successful influencer marketing strategy.
  • Why consistency and authenticity are the basis for an influencer marketing strategy.
  • The myths of influencer marketing.
  • Defining what an influencer is

Drew Vernon is the U.S. marketing lead at ToniesUSA and a disruptive innovation marketer with experience in beauty CPG, toy, and early childhood development. The Toniebox is a popular audio system that uses screen-free storytelling to introduce children to the wonders of imagination. Tonies originally launched in Germany in 2016 and is currently one of the fastest-growing toy brands in Europe. As the U.S. marketing lead at Tonies, Drew is looking to partner with schools and museums to bring screen-free education to children. Previously, Drew was the brand manager for The LEGO Group. He created Prescription for Play, building an unpaid network of over 2,000 pediatricians to reach half a million children with their first LEGO experience. He also worked with marketing research at P&G and brand marketing at Kao. In June of 2020 Drew was named “Eight to Watch under 40” by the Wisconsin School of Business. Drew’s audience on social media is of more than 10,000.

 

We deploy creative and game-changing influencer marketing strategies that put our clients top-of-mind for their most important audiences. Call LORI JONES today to learn more. 303-678-7102.

 

TO LEARN MORE ABOUT TONIESUSA, CLICK HERE.

TO FIND DREW VERNON ON LINKEDIN, CLICK HERE.

Jun 29, 2021

“Originality comes from within.”

 

Listen & Learn:

  • Why marketers must be original.
  • The five “Must Be’s” every marketer needs to embrace.
  • Tips for staying focused and grounded in the midst of change.
  • Staying relevant.
  • Why bending the rules is a good thing

 

Lisa Morris is the director of marketing at Dapicon Inc., a company that considers the idiosyncrasies of each supply chain participant, provides solutions that work for those participants, and delivers value that solves real business problems. Lisa has deep experience in strategic planning, business management, and creative visioning. She is a storytelling that brings innovative ideas to life in startup, growing, and fluid environments, and she is a resourceful problem solver adept at implementing innovative concepts, executing and bringing projects to successful completion, collaborating with stakeholders, maximizing resources, and facilitating and educating groups.

 

Brands that are bold and that embrace originality will win the day! Call LORI JONES today to learn more. 303-678-7102.

 

 

TO LEARN MORE ABOUT DAPICON, CLICK HERE.

TO FIND LISA MORRIS ON LINKEDIN, CLICK HERE.

 

Jun 22, 2021

“A brand is defined in a consumer’s mind and that takes time.”

Listen & Learn:

  • Products don’t sell themselves. Why being bold and brave strategies win the day.
  • How to rise above the sea of sameness and differentiation your brand in the marketplace.
  • Understanding the intersection between a well-planned brand strategy and brand activation.
  • The importance of immersion and of truly understanding your customers’ pain points and needs.
  • Defining your points of parity and points of differentiation.
  • The importance of having a consistent go-to-market strategy.

Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer-packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and an early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business and he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that being that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Michael currently leads SmashBrand’s research team to develop strategies for clients and to optimize various aspects of branding and packaging through testing. This best-foot forward approach to optimizing from a consumer perspective is likely the single biggest impact on marketing any brand can do, and over the past decade, he has developed an agile methodology and proven platform for consumer testing and integrated it directly into SmashBrand's entire process. Just imagine where a consumer product could go if you already knew it would work!

Taking bold and brave risks to get brands noticed in the marketplace. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT SMASHBRAND, CLICK HERE.

TO FIND MICHAEL KEPLINGER ON LINKEDIN, CLICK HERE.

Jun 15, 2021

“Start thinking about how your content is created and stop thinking about it as a replacement.”

 

Listen & Learn:

  • Why a Subject Matter Expert is the most important asset a business has.
  • The Natural Language Generation tools that improve AI content.
  • The difference between Natural Language Processing and Natural Language Generation.
  • Understanding content sentiment.
  • The power of combing sentiment, intent, and content formats.
  • The risks of antiquated content.

Jeff Coyle is a cross-disciplined, data-driven inbound marketing executive with 20+ years of experience managing products and website networks and in helping companies grow. Before he helped co-found MarketMuse, Jeff was VP of Search at TechTarget where he built a 30-person content optimization team. As MarketMuse’s Chief Product Officer, Jeff leads his team of content and AI veterans in using machine learning to enable their clients to gain authority in their topical domain. Jeff is all about creating the kind of content search engines love and helping content marketers, search engine marketers, agencies, and e-commerce managers establish and build topical authority, improve content quality, and get the most out of every dollar spent on content. Jeff is also a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation.

 

Content marketing strategies that elevate your brand. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT MARKETMUSE, CLICK HERE.

TO FIND JEFF COYLE ON LINKEDIN, CLICK HERE.

 

Jun 8, 2021

“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.”

 

Listen & Learn:

  • How to time your go-to-market strategy.
  • Why exponential growth is based on creating heavy users out of your initial fans.
  • How to overcome the mental and cultural obstacles of what an innovative product should do in the marketplace.
  • The importance of building your brand on the backs of fans.
  • Tips for iterating in the market, growing fast, pacing your distribution so that you aren’t over-stretching your operations, and making time to listen to your consumers.

 

Dr. James Richardson is an expert in exponential growth in the consumer sector and author of Ramping Your Brand, a #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential. At his company, Premium Growth Solutions, he works for early-stage consumer packaged goods brands and with fast-growing emerging brands such as Once Upon a Farm, Dr. Squatch Soap, June Shine hard kombucha, and Proven skincare. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery and June Shine kombucha.

 

TO LEARN MORE ABOUT PREMIUM GROWTH SOLUTIONS, CLICK HERE.

TO FIND JAMES RICHARDSON ON LINKEDIN, CLICK HERE.

May 25, 2021

One of the easiest ways to passively communicate confidence and inspire confidence is through a consistent visual presence.”

 

Listen & Learn:

  • Deliver the expected and the unexpected through innovative design strategies.
  • The importance of brand continuity when defining your visual identity.
  • Why a strong visual presence is important to inspire confidence in your brand.
  • When it comes to graphic design strategy, “the key thing is intention.”

 

Ian Bower, founder of Graphic Rhythm is revolutionizing the way businesses obtain graphic design services by allowing them to obtain high-quality, on-demand design assets without the hassle of hiring individual freelancers. His creative approach to providing design services puts him at the forefront of the graphic design industry. Ian is an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas. He has developed a passion for helping small businesses build customer confidence and loyalty through strong visual content and he is here to share some valuable information that he has learned along the way.

 

Your brand’s visual identity can impact your top line revenue and bottom line results. Our team can help. Call LORI JONES today. 303-678-7102.

 

TO LEARN MORE ABOUT GRAPHIC RHYTHM, CLICK HERE.

TO FIND IAN BOWER ON LINKEDIN, CLICK HERE.

May 18, 2021

“You can’t sell your brand to the world until you understand what attracts the world to your brand.”

Listen & Learn:

  • The 15 primal emotions that are most likely to drive purchasing behavior.
  • How small brands can go from “zeros to heroes” with the right emotional marketing strategies.
  • How once you speak to the subconscious mind, sales will come.
  • The importance of people-first marketing strategies to connect with your customers.
  • The role of the conscious and subconscious mind in purchasing decisions.
  • How creative approaches need to tap into the emotion of a brand.

Brian Gregory is CEO and founder of ADMANITY.com. and creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. ADMANITY’s breakthrough emotional algorithm can instantly give ANY business the advertising strategies, tactics, and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. He is the author of the book Sheep Don’t Eat Complicated Grass! and he is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker.

Learn more about growing sales through emotional marketing from LORI JONES today by calling 303-678-7102.

TO LEARN MORE ABOUT ADMANITY.com, CLICK HERE.

TO FIND BRIAN GREGORY ON LINKEDIN, CLICK HERE.

May 11, 2021

“The role of the ghostwriter is to be a vessel between you and your audience.”

Listen & Learn:

  • The three-part technical process for defining voice when ghostwriting.
  • Writing a book is not an early-stage strategy.
  • How a ghostwriter is an advocate for the reader.
  • The advantages of having a ghostwriter on your team.
  • The pros and cons of self-publishing vs. using a publisher.
  • How to prep your internal teams prior to a book launch

 

Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey. She started Laura Is Writing to help entrepreneurs to write, publish, and market books that transform their businesses and leave a legacy they're proud of. She has ghostwritten over 15 books and has helped dozens of authors to edit and market their books. Laura is also the author of How To Write This Book: Write, Publish and Market Your Business Bestseller and Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy. Both books were bestsellers in Amazon's Marketing category for several months. She is also the co-host of the Business of Writing Podcast. Born and raised in Sydney, Australia, Laura now lives in Lisbon, Portugal.

 

Incorporating a thought leadership publishing approach into your marketing strategies. Learn more from LORI JONES today by calling 303-678-7102.

TO FIND LAURA GALE ON LINKEDIN, CLICK HERE.

 

May 4, 2021

“Your home page isn’t your home page anymore. The first page of your branded search is your home page.”

Listen & Learn:

  • Why what shows up in a search is just as important as what’s NOT showing up.
  • The importance of creating positive content and assets that show up on the SEO side.
  • Tips to easily out-pace and out-weigh any of the competitors or anyone out there wanting to sabotage you online.
  • Tips for boosting your ranking on Google on this episode.
  • Three steps for using SEO to find out what your brand reputation looks like.
  • How to optimize your branded terms to boost your market penetration and help you sell more

Bryan Phelps has a reputation of trusted expertise with little fanfare. As founder and CEO of Big Leap, he has built a company that provides all the flexibility and communication of a boutique agency combined with the scale and accountability of a global firm. With a clear focus on four core services - SEO, content, social media, and marketing automation - Bryan is known for his expertise, ethics, and excellence. Big Leap has earned its place on the Inc. 5000, UV50 Fastest Growing Companies, MWCN Utah100, and has achieved a “Best Company to Work For” award. Built on “The Core Four” digitals services (SEO, social, automation, and reputation management), Big Leap is known as a straightforward-thinking digital agency that is transparent and achieves results.

 

Optimize your brand’s online reputation with strategic SEO. Learn more from LORI JONES today by calling 303-678-7102.

TO LEARN MORE ABOUT BIG LEAP, CLICK HERE.

TO FIND BRYAN PHELPS ON LINKEDIN, CLICK HERE.

 

Apr 27, 2021

Everyone has selling and marketing and to be the face of your organization at all times.”

 

Listen & Learn:

  • Where some companies get misaligned with their internal teams when it comes to the brand.
  • Why inside sales and outside sales messaging is different.
  • What is the brand transfer score?
  • Why frontline teams often ignore new brand messaging.
  • How do you get people to experience our brand story, not just tell them?
  • How to immerse your internal team in what it means to deliver your brand’s value proposition.

 

Chris Wallace is the co-founder and president of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results. Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. He was also recently named to the Forbes Agency Council. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.

 

Internal and external brand alignment is key to engagement with your team and your customers. Learn more from LORI JONES today by calling 303-678-7102.

 

TO LEARN MORE ABOUT INNERVIEW GROUP, CLICK HERE.

TO FIND CHRISTOPHER WALLACE ON LINKEDIN, CLICK HERE.

 

Apr 20, 2021

“You have to build trust from the very first moment you meet.”

 

Listen & Learn:

  • How to ensure that an agency you hire is a true strategic partner.
  • Tips for negotiating media pricing with an agency.
  • Accountability, trust, and transparency: essential elements when engaging an agency.
  • Why it’s important to know if there are any conflicts of interest.
  • What agencies need to know about GDPR compliance.
  • Tips for onboarding an agency.

 

Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a seven-figure business not only by specializing in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the board of directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly. Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.

 

Your trusted strategic partner to help build your brand and impact your bottom line. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT MKG MARKETING, CLICK HERE.

TO FIND MIKE KRASS ON LINKEDIN, CLICK HERE.

Apr 13, 2021

“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.”

 

Listen & Learn:

  • The importance of consistency across social channels
  • How to leverage your personal brand to gain authority
  • How to manage your social presence
  • Tips for controlling the narrative
  • Why focus and knowing your goals and audience are the most important things
  • The importance of authenticity and energy

Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.

 

You have a personal brand whether you like it or not. We can help you control the narrative and put you in the driver’s seat. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT CLAIRE BAHN GROUP, CLICK HERE.

TO FIND CLAIRE BAHN ON LINKEDIN, CLICK HERE.

 

Apr 6, 2021

“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.”

 

Listen & Learn:

  • How privacy data is turning marketing strategies upside down.
  • How the consumer is getting smarter in the digital space.
  • Different generation’s expectations regarding privacy and brand affiliation.
  • What marketers need to be aware of as the “flood of transparency” increases.
  • Tips to prepare for changes in privacy data. 

Abbey Schoenberg is the director of marketing at Fancy.com. She is a visionary and hands-on marketing leader with a proven ability to create comprehensive marketing strategies and execute relevant and channel-specific programs that engage target consumers, grow brands, and deliver upon revenue goals. Abbey is an energetic leader, a strategic and creative thinker, and the perfect combination of thoughtfulness and a can-do attitude that complement a wide-ranging technical abilities across channels and disciplines. With experience across direct-to-consumer, retail, and brand, she has built a solid understanding of each channel’s unique challenges and the importance of taking a holistic approach to marketing strategy and storytelling. Abbey has led integrated marketing teams across media, content, digital marketing, and creative with a focus on strategic, creative, and collaborative planning and problem solving.

 

An integrated approach to your marketing and top-of-funnel approaches are vitally important as we navigate all the data privacy changes for our clients. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT FANCY.COM, CLICK HERE.

TO FIND ABBY SCHOENBERG ON LINKEDIN, CLICK HERE.

Mar 30, 2021

“You can’t just say it. You have to have proof.”

 

Listen & Learn:

  • Five tips for creating a powerful B2B marketing strategy.
  • The importance of being realistic in setting your goals.
  • What to look for in a team.
  • Know your audience.
  • Three kinds of content. 

Michelle Bank is chief marketing officer at NuSpire in Denver. Nuspire was born out of the devotion to provide a new, fresh and inspiring approach to closing cybersecurity gaps. Michelle is a strategic marketing professional, experienced in product marketing and bridging marketing strategy with technology. She is a highly skilled leader, effective in managing cross-functional teams into achieving goals and improving growth. She is an excellent communicator, adept at collaborating with C-level executives, team members, clients, media, and third parties to identify specific needs and motivations, and has years of proven success in aligning organizational objectives with executional strategies while decreasing costs and increasing results.

People-first B2B marketing strategies drive bottom-line revenue. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT NUSPIRE, CLICK HERE.

TO FIND MICHELLE BANK ON LINKEDIN, CLICK HERE.

 

Mar 16, 2021

“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.”

Listen & Learn:

  • The psychology behind a logo.
  • The advantages of doing a logo refresh vs. an entirely new design
  • The four tips for the perfect logo.
  • How many colors a logo should have.
  • How to avoid over-designing your logo.
  • Why simplicity is key to any logo design.

Richard Lau, founder of Logo.com, an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes. He has an impressive track record of building successful businesses. He has founded, built, and sold multiple companies including MyDomain.com, Resume.com, and NamesCon. Along with success on the business side, he has a heart for giving back to others and is executive director of WaterSchool, a charity focused on clean water projects in Uganda. Utilizing his experience as a means to benefit others, Richard has developed a passion for helping other entrepreneurs and potential business owners increase their own happiness and success. He does this through any venue he can - including podcasts, public speaking events, and conferences.

 

Logos designed for maximum impact. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT LOGO.COM, CLICK HERE.

TO FIND RICHARD LAU ON LINKEDIN, CLICK HERE.

 

Mar 9, 2021

“On the receiving end of what we’re putting out for marketing, that’s where the behavior has been disrupted for the people we’re trying to connect with.”

Listen & Learn:

  • The elements of a personalized marketing strategy.
  • How curiosity and challenging the status quo to impact positive change.
  • What can you do to create the connection between sales and marketing?
  • The biggest challenges marketing directors face today.
  • How the receiving-end of the environment in which we are presenting information has changed drastically.
  • Ways to create affinity for your brand with personalized.

 

Eric Reed is the founder and CEO of reed5group and the host of take:5 The Rethink Marketing Podcast. He thrives in environments where transformational and turnaround leadership are pivotal to achieving unmatched and sustained growth. He is all about pushing intellectual boundaries in order to challenge groupthink; about building environments where culture is king; and about shaping innovative sales and marketing infrastructures, methodologies, and programs that yield company and client success. Over the course of his career, he has helped numerous clients including the Ohio State University Medical Center and the Cameron Mitchell Restaurant Group. He has managed experiential events such as the Western Southern Open ATP 1000 Event, the Bunbury Music Festival, and the IPXO - Global IP Lease & Monetization Platform. He has also been a guest lecturer at The Kelley School of Business at Indiana University and at the Farmer School of Business at Miami University where he spoke to students about attitudes, persuasive communications, and branded content. Through it all, Eric sees his role as an advocate, always finding ways to challenge the next generation of leaders in marketing challenge perception.

 

Are you ready to challenge the status quo to create affinity for your brand? Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT REED5GROUP, CLICK HERE.

TO FIND ERIC REED ON LINKEDIN, CLICK HERE.

 

Mar 2, 2021

“Community is global.”

Listen & Learn:

  • Five tips for using virtual events to develop your brand.
  • How to maintain the “human touch” at a virtual event.
  • How to navigate hybrid events.
  • How to prove the value of virtual and hybrid events.
  • Using virtual events to engage customers.
  • How to Bring Your Own Audience to a virtual event.

 

Jonathan Kazarian is an entrepreneur, event marketing expert, and the founder and CEO of Accelevents, a one-stop-shop for event organizers who want to create a unique and engaging virtual event experience. Jon comes from a mixed investing, technology, and entrepreneurial background with over six years of experience building and growing the company. He is an innovative leader who thrives on solving customers’ big problems. His product development expertise and customer success mindset have not only helped to resourcefully scale Accelevents but also to define the event technology category. Prior to founding Accelevents, he led product, sales, and operations at Windham Labs, a division of Windham Capital Management. He managed the development and go-to-market strategy of two innovative FinTech products.

 

Bring Your Own Audience to your next live, hybrid, or virtual event. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT ACCELEVENTS, CLICK HERE.

TO FIND JONATHAN KAZARIAN ON LINKEDIN, CLICK HERE.

 

Feb 23, 2021

“Who’s going to ignore a video that was recorded especially for them?”

Listen & Learn:

  • The specifics of conversion tactics, activation tactics, and growth tactics.
  • Why authenticity so important when creating a personalized video strategy.
  • How personalized videos drive action.
  • The best ways to use personalized video to reach your audience at each and every touch point.
  • High-touch, medium-touch, and low-touch approaches to creating a personalized video strategy.
  • How to reverse engineer what makes the best customer so you can then create a video strategy that leads to activation.

 

Oliver Bridge is head of marketing and growth at Bonjoro, a company that created an app that is changing the way businesses communicate with customers by enabling them to send highly personal and perfectly time video messages to better convert, onboard, and support customers. UK-based, Oliver is an entrepreneur, market strategist, and researcher who has founded and helped launch numerous startups and is an expert in boosting sales and busting churn.

 

Creating relationships that create conversion. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT BONJORO, CLICK HERE.

TO FIND OLI BRIDGE ON LINKEDIN, CLICK HERE.

 

Feb 16, 2021

“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.”

 

Listen & Learn:

  • Why thought leaders are natural teachers.
  • The three stages of influence.
  • The tipping point of influence.
  • Get seen, get noticed, and get known.
  • Why it’s important to ruffle some feathers.
  • How to decide which hill you want to die on

 

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch and production agency based in San Diego. His international team helps business coaches, consultants, and thought leaders use done-for-you podcasting to attract an audience, build influence, and become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the U.S., Canada, and Australia.

 

Creating thought leadership strategies that get you noticed. Call LORI JONES today at 303-678-7102 to learn more!

 

TO FIND MATT JOHNSON ON LINKEDIN, CLICK HERE.

Feb 9, 2021

“There’s no downside for you to becoming (the content owner), and talking to customers.”

Listen & Learn:

  • How to measure what matters.
  • Tips for inspiring bravery.
  • The importance of talking to your customers.
  • How to become the content owner.
  • Why it’s important to challenge the status quo.
  • The importance of finding your tribe of influencers.

 

Rachel Garcia is a marketing leader in the life sciences and healthcare sectors and was recently named global clinical marketing manager for cell collections at Terumo BCT. Throughout her career, Rachel has delivered metrics-driven and continual improvement approaches for creative marketing and brand experiences for life science and healthcare service industries. Each campaign Rachel has been a part of is on-brand, targeted, segmented, and each one crafted to follow a buyer’s or patient’s journey.

 

Bold and brave marketing to challenge the status quo and make winning brands. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT TERUMO BCT, CLICK HERE.

TO FIND RACHEL GARCIA ON LINKEDIN, CLICK HERE.

 

Feb 2, 2021

“Because there’s so much virtual noise today because we’re all at home, LinkedIn notes and connections are more important than ever.”

Listen & Learn:

  • How to collect clean data from a virtual trade show.
  • How to drive virtual trade show attendees to your protocol.
  • Making sure your sales team is aligned and using LinkedIn properly.
  • Knocking down the myths of LinkedIn.
  • Even if trade shows are virtual this year, you still have to get to the buyers’ table.
  • How to have robust trade show lead gen strategy, even if the event is virtual.

Christina Wegner is the vice president of marketing for Vollrath. In her position, she is responsible for the development and execution of marketing communications and branding strategies across all Vollrath businesses – domestic and international. She has an extensive portfolio and is a proven leader with a wealth of knowledge in diverse and global markets. Before joining Vollrath, Christina most recently served as the assistant director of field marketing for Northwestern Mutual, where she was responsible for brand building, growing diverse, professional, and personal markets, and strategic planning. She earned her MBA in Business Administration from the University of Wisconsin-Milwaukee, and her bachelor’s degree in Business Administration with an emphasis on marketing from the University of Montana. 

 

Creative strategies for making the most out of a virtual trade show. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT VOLLRATH, CLICK HERE.

TO FIND CHRISTINA WEGNER ON LINKEDIN, CLICK HERE.

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