Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her career as a newspaper reporter, then directed communications for three Colorado municipalities and a top-5 Colorado marketing agency. She later served as the digital marketing leader for Boeing Global Services. She is certified in FEMA emergency communications and Pragmatic Marketing, and she is accredited by the Public Relations Society of America.
Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people. Throughout her career, she has developed a narrative-based approach to traditional strategic planning to uncover the brand truth that resonates with audiences. She has worked with many brands, most notably for many of Unilever's iconic brands, Beech-Nut, General Mills, and most recently with Happy Family Brands and fintech disrupter, the Alternative Investment Exchange. Jacqueline applies both art and science to understanding human insight and to interpreting findings in order to unearth the real reason people should care about your brand. For Jacqueline, it’s all about finding a brand's raw truth and making it matter.
Let us help you define your brand’s purpose and humanize it in order to truly connect with your key audiences. Call LORI JONES today at 303-678-7102 to learn more!
Bea Wray has five years of experience in personal branding and authority marketing. Her expertise is in strategic and partner marketing, gorilla marketing, company launches, and event management. She is also an author and keynote speaker on a wide range of topics including executive leadership, entrepreneurship, innovation, and women in business. Corporations increase employee engagement and excellence through her engaging presentations and active workshops on “Leadership Lessons,” professional development, and innovation. Associations and conferences hire Bea to energize audiences around collaboration, building personal brands, and leveraging networks to grow net worth. Her book, What an MBA Taught Me...But My Kids Made Me Learn, is available on both BarnesandNoble.com and Amazon.com.
Marketing that creates relationships. Call LORI JONES today at 303-678-7102 to learn more!
As an owner and principal of a PR agency for over a decade, Chris Dickey has thoroughly explored the intersection of PR and search engine strategy. PR has always been a top-of-funnel marketing strategy, and Search, which on average receives six billion queries every day, is by far the world's largest product discovery platform. Yet brands typically approach toward search strategy through the narrow lens of advertising or SEO — largely ignoring the majority of high-value results that already exist on the first page of search. Chris' newest venture, Visably, is a new SaaS software the identifies a brand's footprint in search. Visably is currently in open-beta and available for anyone to trial it at no cost. Chris is passionate about helping brands reach their needle-in-the-haystack customer and evangelizing multi-channel search strategy, and Visably is poised to be an indispensable tool for PR and digital agencies. Chris has raised more than $700K to date.
Get your brand on the first page of Search. Call LORI JONES today at 303-678-7102 to learn more!
Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real, personalized captions…are what elevate video content to the next level. For Gideon, it is this personal touch that makes for true, authentic engagement.
Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0- 12M in 18 months through paid Facebook and Instagram ads. In addition to helping her clients see larger profits, she is also an expert in e-commerce marketing communications, email marketing, market research, customer acquisition, lead generation, and agency management. Carolyn is a mom of two and a licensed pilot.
Incorporating Amazon into your sales and marketing strategies. LORI JONES today at 303-678-7102 to learn more.
Bethany Claypool brings more than 15 years of marketing experience to Fathom Events, where she serves as head of marketing. In her role, Bethany leads the development of custom-tailored marketing plans for more than 160 box office titles each year, ensuring the entertainment experience and success of each title while leading the strategy of Fathom’s advertising, event marketing, digital marketing, branding, sponsorships, and PR practices. Prior to joining Fathom Events, Bethany was the senior marketing manager at the University of Denver where she was responsible for creating, deploying, tracking, and measuring marketing strategies. She also gained experience at multiple advertising agencies, with a focus on employer branding and strategy development, and marketing for some of the world’s largest consumer package goods brands.
Nate Woodbury, owner of Be The Hero Studios, is a YouTube producer, currently producing a variety of "How To" YouTube channels. He helps his clients grow their YouTube following and turn their channels into lead generation machines that generate seven figures. His largest channel generates over $1M per month all from organic YouTube traffic. The strategic videos Nate produces ensure that customers find his clients, and more importantly, trust them. Nate is a master of efficiency and his brain always thinks in reference to the end result. He believes that activity without a focus on results is a waste of time, so he is always innovating ways to minimize time and expense and maximize results.
Craig Klein is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and lead generation solution for sales teams from 10 to 100. He’s also the author of Inside-Out Selling, a guide to growing and managing sales teams. Prior to founding SalesNexus, Craig spent 15 years building and leading sales teams selling multimillion dollar, multi-year contracts to energy companies like ExxonMobil, BP, Shell, and Chevron. The long, complex selling environment within these energy behemoths gives Craig a keen sense of the risk of misallocated sales time. Craig’s belief that business growth is the engine of human advancement has led him to serve as a mentor to students in the University of Houston’s Wolff Center for Entrepreneurship.
Randall Scott White is a driven innovator recognized for his proven business results. Throughout his 20-year career, he has been in marketing and Internet leadership positions with Clear Channel Radio, Dave's Killer Bread, Safeway, Urban Airship, and several major technology companies. His expertise is in brand integrity and reputation, corporate crisis management, product development, virtual reality, augmented reality, and effective content creation. An entrepreneur who celebrates creativity and originality, Randall is taking his career to the next level and pioneering the concept of what he calls, “resilience marketing.”
As VP, Head of Marketing for Cognite North America, John King drives the development and execution of the company's global marketing, communications, production, and media strategy. An early executive at the company, John built and manages the marketing organization, is the founding editor and production director of the quarterly publication, Cognitive Times, and founding producer of the company's annual global tech conference, Time Machine. John is in what he calls, “a constant state of learning,” and is a thoughtful leader driving his team to be analytical, creative, collaborative, and in a state of perpetual improvement.
Jennifer Livingston has worked in PR and marketing for 16 years. She has worked in the entertainment industry – managing Red Carpet events – and with nonprofits. Since 2012 she has worked for Atkins Nutritionals, Inc. where she manages all PR and social media for the organization. She is responsible for all corporate communications, celebrity endorsements and ambassador deals, the PR for product launches, as well as for advocacy and outreach to the nutrition and medical communities. Jennifer has an innate passion for marketing, communications, and media, and loves to help others thrive and find their voice in this industry.
“When a brand gets clear on why they exist and what kind of contribution they want to make to society, that automatically puts them into the better-for-you space.”
David Lemley is a brand strategist with a strong history in restoring growth to declining brands, developing new brands, and accelerating growth on established brands. He is the president and head of brand strategy for Retail Voodoo, a firm that helps specialty food and beverage brands address their toughest growth challenges. David focuses on the growing Better-For-You category and has worked with big brands like Starbucks and REI and Kind Bars to name a few. He loves nothing more than to dig in deep to figure out what it takes to build a strong and lasting brand. His expertise in brand strategy, innovation, consumer markets, and consumer behavior builds brand awareness and equity.
“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.”
Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazon Hotline," where members can get on-demand, real-time answers to critical questions, and join a mastermind of peers to workshop issues and opportunities as a small group.
Listen & Learn:
“Yes, you have the data. But you have to be able to decipher it; is there a compelling story there?”
Michelle Howard is a senior product marketing manager at Xactly. She is responsible for the go-to-market strategy for numerous products, including Xactly Insights, Xactly SimplyComp, and Xactly Objectives. She has a strong background in product marketing for software companies in the events, telecom, internet marketing, and insurance industries. Michelle is a keen observer of trends in data application, most specifically in how it can solve complex needs and identify key problems. She is an expert on the benefit of using real-time data insights to proactively identify important areas of focus, understanding the intersection of pay and performance across sales teams, leveraging Artificial Intelligence (AI) and Machine Learning (ML) to predict sales rep attrition, and in using benchmarking data elements like tenure and pay mix to identify when your team will hit optimal sales performance.
Listen & Learn:
We use data to strategically increase the stickiness of your sales and marketing efforts. Call LORI JONES today at 303-678-7102 to learn more.
“If you say you’re innovative and then force everyone to call your 1-800 number, then you’re not doing what you say you can do.”
Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist and intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.
Listen & Learn:
“Brand is in the mind of the consumer.”
Magda Houalla is the director of marketing strategy at AspireIQ, the leading influencer marketing platform empowering businesses to generate branded creative at scale. Magda plays a pivotal role in ensuring all existing and new brands using the AspireIQ platform are set up for success by aligning their needs with best practices and world-class strategy. Her guidance has helped brands such as Zevia, Freshly, Bed Bath & Beyond, L.L. Bean, and Walmart both expand their Influencer programs and increase campaign ROI.
Listen & Learn:
Take a full-funnel approach and maintain brand continuity with a strategic influencer approach. Call LORI JONES today at 303-678-7102 to learn more.
Aleric Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube ads five years ago and since that time has run highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs and marketers harness the power of YouTube ads to grow and scale their businesses through AdOutreach. The company has helped hundreds of clients skyrocket their leads and sales growth and to generate a collective eight figures in revenue.
Listen & Learn:
“Feedback is a gift.”
Driven by a determination to make the world a better place, Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. As president and CEO of Yoko Co, he helps like-minded organizations build and champion themselves using their most powerful asset, their web presence. Throughout his career, he has worked with some of the planet’s largest brands, like Ritz Carlton, Pampers, and Living Social. Chris excels at aligning strategy and execution with goals and objectives, solving unusual problems, and helping to create a remarkable experience. His background encompasses a well-rounded mix of media, sales, marketing, and entrepreneurial experience. When Chris isn’t fearlessly leading, you’ll likely find him on the ice playing hockey, with his nose buried in a book, or playing and exploring with his incredible wife and two daughters.
Listen & Learn:
“Start with your existing customers – keep your contracts, see how you can be of service, see the problem areas that you can solve – and you will see organic growth.”
As founder and CEO of Industrial Strength Marketing, one of North America’s top B2B marketing agencies, James Soto brings 17+ years of experience and perspective working with iconic industrial brands, media, and trade organizations helping them address the challenges they face in this new era of disruptive business models, generational change, digital marketing transformation, and Industry 4.0. James is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events. He is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core. He is, as he puts it, “Born industrial. Raised digital.”
Listen & Learn:
“It’s surprising what a machine can do just as well if not better than us.”
Neil Sahota is an IBM Master Inventor, United Nations A.I. subject matter expert, professor at UC Irvine, and globally recognized speaker and author. Neil is a founding member of the UN’s Artificial Intelligence for Social Good Committee, and author of the book, Own the A.I. Revolution, a best-seller that provides a future-forward look at A.I. Neil’s work experience spans multiple industries including healthcare, retail, travel and transportation, energy and utilities, automotive, telecommunications, media/communication, and government. Prior to his current role, he was a thought leader, consultant, and practice leader in IBM Global Business Services, where he led the sales and delivery of consulting engagements in business strategy, new product development, revenue optimization, process improvement, and business/system integration.
Listen & Learn:
Call LORI JONES today at 303-678-7102 to learn more about the tools you need to understand buyer behavior and segmentation and move your customers through the sales funnel.
“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.”
Karen Kelly is a former JWT advertising executive whose award-winning brand campaigns span from Domino’s Pizza to Rolex. In 2010, Karen launched one of Boston's most profitable photography studios from scratch, crafting the original “For Life” industry brand. She has been honored to headline national media conferences and to have co-created three sold-out Boston workshops on Sales, Branding, and The Client Experience in 2016, 2017, and 2018. Today, Karen is the CMO of Tapple, a mobile-first technology platform used to engage audiences, gather first-party data, and drive conversions at live and virtual events.
Listen & Learn:
We can help you close the gap between awareness and consideration and acquisition. Call LORI JONES today at 303-678-7102 to learn more.
“Targeted AI is like a laser-guided nuclear bomb.”
Casey Carroll is the founder of Action Advertising Agency, a Washington state-based firm that works with small- to medium-size businesses nationwide to double (or even triple) profits through both innovative and exclusive advertising campaigns. His passion is for conversion and sales, and he proudly goes against the norm by focusing on just two things: cost per acquisition and return on ad spend. Casey has helped dozens of clients double their monthly collections (some much more) and to turn their ineffective acquisition strategies into profit powerhouses. He is a sought out speaker and has been on numerous interviews as he helps audiences scale their business.
Listen & Learn:
We focus on the right part of the funnel at the right time using the right platform. Call LORI JONES today at 303-678-7102 to learn more.
“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.”
Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series.
Listen & Learn:
“Digital marketing shouldn’t be a second thought.”
Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has worked with over 350 athletes, executives, teams, companies, brands, nonprofits, and tech startups on developing their social media marketing strategies and she has been a speaker at over 200 events, conferences, summits, universities, and workshops around the world. Outside of work, she volunteers on the global board of directors for Social Media Club, is an advisory board member on the Association of National Advertisers, is a founding community partner for 18 Coffees, and is an alumnus and advocate for her alma mater Kenyon College.
Listen And Learn:
Ways YOU can own your digital landscape. Learn more by calling the Avocet Communications team today at 303-678-7102.