Challenging the status quo means being bold. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they flip the script on marketing.

Developing a House of Brands around a vision and core values with guest Ryan Green of the Yoder Family of Companies on this edition of Integrate & Ignite. Tune in to this episode as Ryan shares lessons learned in launching this unique approach, developing a powerful positioning statement, and the importance of promoting consistency and a shared vision with internal and external stakeholders.

We are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiring trust.

The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.

From competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.

What is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!

Internal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.

Lori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.

Lori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.

Get insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.

How growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.

Using experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.

“We forget that what made an ad great was not that it was cheap, it was that it was interactive.”

Listen & Learn:

• Why interactive content is more important than ever.
• How interactive content helps brands cut through the overwhelming amount of information available in the marketplace.
• How just about anything on your website can be turned into interactive content.
• How strategic interactive content helps brands gain interest and intrigue with the buyer.
• How B2C companies can create more engagement with their customers with interactive content.
• The kinds of brands that can benefit the most from powerful interactive content strategies

Are you ready to deploy bold and brave content strategies that cut through the clutter? Call Lori Jones today. 303-678-7102.

TO LEARN MORE ABOUT OUTGROW, CLICK HERE.

TO FIND SAKSHAM SHARDA ON LINKEDIN, CLICK HERE.

“TikTok is making marketers into performing artists.”

Listen & Learn:

• How TikTok changed -- and gained popularity -- during the pandemic.
• Why TikTok is an entertainment platform rather than a social platform.
• The platform’s product roadmap aimed at highly creative and engaged creators.
• How brands can find their authentic voice.
• How TikTok is a multi-sensory platform marketers need to master.
• On TikTok, content is king.

Content strategies that build your brand’s authentic voice. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT TIK TOK, CLICK HERE.

TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.

“It’s about solving, not selling.”

Listen & Learn:

• Defining conversational marketing.
• The difference between pushing out messages vs. having a conversation.
• Why it’s important to solve customers’ issues vs. sell them a product or service.
• The importance of being a good listener.
• Including chatbots and live chats into your conversational marketing strategies.
• Meet people where they are in the buying cycle.

We deploy people-first strategies that are about solving problems. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT WILD COFFEE, CLICK HERE.

TO FIND AMY ANDERSON ON LINKEDIN, CLICK HERE.

“An omnichannel approach is what we have to start looking at.”

Listen & Learn:

• The five generations of consumers you need to know about.
• Insights into shifts in buyer behavior.
• Why everything needs to start with an integrated omnichannel approach.
• Getting back to basics and targeting individual consumers.
• Why a broad approach to media buying will ultimately cost you money.
• How your audience uses the same platform but for different reasons.

We take an omnichannel approach to our media buying strategies so that our clients’ marketing is integrated and targeted. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT MOSAIC, CLICK HERE.

TO FIND MARY ANN PRUITT ON LINKEDIN, CLICK HERE.

“Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…buys off in dividends right now.”

Listen & Learn:

• Why it was so important to understand where the brand had come from before setting out to do a refresh.
• The six-phased strategic marketing process RMG and Avocet took together to refresh the brand.
• Coming to a consensus and defining the brand’s what, how, and why.
• How focusing on the WHY of what you do has the greatest impact on growth.
• How to grow long-term relationships with customers that ultimately build the long-term success of the brand

Kirsten joined RMG in July of 2020 and led the company through a brand strategy and visioning process that resulted in the creation of a new vision statement and subsequent rebrand and logo redesign for the 35-year-old engineering and architecture company. She is directing the redesign of RMG’s website to launch this winter and the development and implementation of an integrated marketing program that entails strategic initiatives to share RMG’s great story through creative messaging and business generating campaigns.

Prior to joining RMG, Kirsten directed the communications program for the Environmental and Resource Management of HDR for 12 years and was responsible for strategy, campaigns, stakeholder engagement, campaigns, event planning, facilitation, change management, publications, and newsletters.

We deploy a six-phase strategic marketing process that drives awareness and impacts growth. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT RMG, CLICK HERE.

TO FIND KIRSTEN SLADNOVNIK ON LINKEDIN, CLICK HERE.