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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: 2016
Dec 28, 2016

As founder and president of Motere Consulting, Dr. Stephen Long applies an educative, rather than rehabilitative, consulting model resulting in an average of 115% financial performance improvement for his clients with a zero failure rate. Through his work with exceptional leaders, champion athletes, fighter pilots, military special operations personnel, top salespeople, high performers and corporate executives, Dr. Long has helped permanently raise productivity from adequate to outstanding. Applying his strategies and techniques, Dr. Long has helped a variety of companies realize a significant increase in performance through management team execution specifically management succession, turnarounds, performance plateaus and change management practices.

As a primary source, Dr. Long provides a breakthrough social operating system that immediately enhances an organization's productivity and efficiency. Dr. Longs 30 years of experience and expertise has earned him a reputation as one of the world's leading experts in performance psychology. Armed with a legacy of success from a broad array of industries, Dr. Long's expertise in behavior change, psychometrics, and collective belief systems equips client firms with the skills that are neglected by other consulting firms, leaving executives with temporary improvement rather than the long-term success they require. Dr. Long's strategies provide rapid improvements followed by long-term success.

Dec 18, 2016

Bob Tipton is a high-energy, innovative, and insightful transformational change architect, leadership facilitator, keynote speaker, and author who is passionate about helping individuals, groups, and entire organizations reach for and achieve exceptional results. He has more than 35 years of experience in assisting organizations of all types in designing and facilitating transformational change through excellence in vision creation, strategy development, process execution, and technological effectiveness.

During this time, he has held various roles including the founder and CEO of an organizational development / strategy firm, SVP of corporate communications and capabilities for a significant professional services company, managing director of a $40+ million branding, identity and marketing organization, CIO of a $1B+ company, CTO of a $1B technology, creative and strategy professional services firm, and other roles where he spent years in the trenches developing and deploying real-world solutions.

Further, Tipton has published 300+ articles, 15 white papers and three books related to organizational transformation and technological excellence, and he is a well-known and popular speaker and workshop facilitator throughout the world. He is in demand for sessions at business conferences, seminars, and other symposiums, and has won best speaker /facilitator awards at numerous events.

Dec 7, 2016

Have you ever felt like walking away from everything in your business? In her first business, Leslie Hassler sure did. After struggling to grow back her interior design business after the 2008 recession, Leslie was ready to through in the towel. She was burned out and just sick and tired of being sick and tired. In an ultimatum moment with herself, Leslie decided to get help or get out.

Within 6 months she grew her business 150% and then set about rewriting the rules to business and get back her zest for being an entrepreneur.

Today, Leslie of Your Biz Rules TM, coaches women business owners to bounce back from burn out, reignite growth in their business and their passion for doing what they do.

Leslie's ability to simplify the complex process of building and growing a business, whether it's marketing, sales, systems, or just finding time to do it all you'll make more progress working with Leslie than you ever did on your own.

Dec 5, 2016

Jerry Comer has been helping companies build high-performing organizations since the early 1990’s. His early career in engineering, marketing, sales and manufacturing with various organizations led him to realize that many companies struggle with the key elements associated with great performance: leadership, teamwork, clarity of purpose and ability to execute. Building a healthy organization drives teams to higher levels of performance and improved bottom line results.

Through Comer & Associates, founded in 1993, Jerry has worked strategically and tactically with CEOs, COOs, Directors, Managers and Boards of Directors to build healthy and powerful teams aligned with common goals and objectives. Clarity of purpose and accountability have been the cornerstone of his leadership training and coaching programs, leading to an organization that is strategic, aligned and executing well to drive growth and profit.

Nov 28, 2016

Born and raised in the Chicago suburbs, Nicole was a standout swimmer, qualifying for the 1988 Olympic Trials and later graduating from Yale University. She decided to pursue the sport of triathlon, and a lucky seat assignment introduced her to her future husband (future 2-time Ironman World Champion), Tim DeBoom, on a flight to the 1995 ITU World Championships. Nicole started racing professionally in 1999, racking up countless podium finishes. Her triathlon career culminated in a win at the 2004 Ironman Wisconsin, wearing a prototype of the first-ever running skirt a skirt that would launch a revolution in womens fitness clothing just a few months later. Nicole founded Skirt Sports in September 2004 with the mission of helping women find inspiration, confidence and courage through the transformative power of running and fitness. Today, Skirt Sports is a national womens apparel brand offering a full line of products that fit real womens bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 4-year-old girl, Wilder.

Nicole started racing professionally in 1999, racking up countless podium finishes. Her triathlon career culminated in a win at the 2004 Ironman Wisconsin, wearing a prototype of the first-ever running skirt a skirt that would launch a revolution in womens fitness clothing just a few months later. Nicole founded Skirt Sports in September 2004 with the mission of helping women find inspiration, confidence and courage through the transformative power of running and fitness. Today, Skirt Sports is a national womens apparel brand offering a full line of products that fit real womens bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 4-year-old girl, Wilder.

Today, Skirt Sports is a national womens apparel brand offering a full line of products that fit real womens bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 4-year-old girl, Wilder.

Nov 21, 2016

With a focus on single professionals, many people refer to Devon as the RockStar of Dating and Love. He has made it his mission to empower one million single professionals by the end of 2017.

In ten years Devon has coached over one thousand single professionals around
the country on relationships, emotional intelligence, and lifestyle management,
He has devoted himself to helping men and women master the art of knowing themselves well enough to get what they really want out of dating, relationships, business, and love. 


In his dedication to finding solutions, Devon has created simple tools and action steps for single professionals that allow them to experience real results before and during their journey to finding love. These same tools and action steps can and should be applied to all areas of life including business, sales, and leadership.

Nov 16, 2016

Over the past 30 years in both Europe and the United States, Josh has been: Founder and CEO of more than 20 businesses, mostly in the areas of technology and food; an Officer and Executive Committee Member of Young Presidents Organization in the Chicago, Warsaw, Geneva, Prague, and Denver chapters; an Entrepreneur of the Year award winner; and has enjoyed helping a variety of businesses navigate their challenges by working with other entrepreneurs at organizations including: New York University, University of Illinois, University of Chicago, Colorado University, Colorado State University, Thunderbird School of Management, and the Kauffman Institute.

Today Josh participates on the boards of several companies, but mostly enjoys working with his wife of 17 years on Wild Zora, their natural meat snack startup business headquartered in Fort Collins, Colorado, where they live with their two children who also enjoy the weather and mountain sports on the Front Range of the Rocky Mountains.

Nov 9, 2016

Karl has been a get-your-hands-dirty entrepreneur for 20+ years. He has a BA in Economics from Colorado College and an MBA from CU Boulder. Karl’s background is in running marketing and sales companies. For the past 6 years, he has run The Carruthers Group, a sales growth agency focused on implementing and executing programs for improving all phases of the sales funnel.

Nov 7, 2016

In most ways, Robbie was "ruined" by New Orleans, a dying city, that he thought he was saving. It turns out it saved him, leading to the remaking of his brand design studio (Trumpet) into the launchpad for an entrepreneurial ecosystem that's at the center of a refocused, civically reengaged New Orleans. Robbie now runs, designs, and invests in food companies with social and environmental impact such as Good Spread, a nut butter company launched from a non-profit maker of a therapeutic peanut butter that treats and cures kids suffering from Severe Acute Malnutrition. Along the way, he co-founded Idea Village, Naked Pizza (a healthy delivery pizza company expanded internationally and sold to Mark Cuban), and maintains a portfolio of food-based companies under Innisfree.

Robbie was an Ernst & Young entrepreneur of the year finalist, was named City Business Magazine’s innovator of the year, and won the Louisiana Technology Council’s technology of the year award. He is also a member of Adweek’s creative all-star team.

Nov 2, 2016

Pamela S. Gockley is an internationally known speaker, humorist and astute student of business for over 21 years. She is the co-founder of Vigilant Corporation, and creator of The Reputation Factor, Reputatus Learning and the innovator of the Reputation Strategy philosophy "Starts with You, but It's not about You."

Using her own 4D's of Reputation Strategy and transformed her struggling business into a thriving marketing and training business.

Pam is a frequent guest on radio shows, podcasts and writes articles for magazines, newspapers, and blogs. She has revolutionized how to build a revenue generating business in this pull global economy. It has transformed from a business-centric to a customer-centric world.

Oct 26, 2016

Paige Burkes has 25+ years of experience as a strategic CFO/COO helping rapidly growing companies achieve their goals. In her years of experience, she has come to understand that we as entrepreneurs, employees and consultants need to find more effective ways of achieving our versions of success. The traditional
methodologies are no longer working for us. In fact, they're making us more stressed and less happy by the day. You can read more on her ideas for implementing mindfulness in your life at SimpleMindfulness.com.

Oct 24, 2016

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full service digital marketing and advertising company. SmartFem was created as a result of her many years as a publicist, columnist and as a Radio & TV Personality. Lea has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to create her own magazine that bridges the online community with the local community. Her passion is in connecting people. In fact Lea is often called the connector due to her extensive network. Lea is passionate about working with young professionals and ensures that SmartFem magazine helps create opportunities for interns and graduates from ASUs Walter Cronkite School.

When it comes to speaking, Lea is a breath of fresh air, focusing on leadership, innovation and change to drive business. Her inspirational stories and humor will engage audiences to start thinking bigger. Lea speaks from experience as she shares her stories on making her online magazine into a full service digital marketing and advertising company. She encourages her audience to think bigger and bolder about their own business. Lea motivates her audience in the same manner as she motivates her team, find your voice. Lea shares her ups and downs as well as her successes and failures to give your audience a fresh perspective on marketing, leadership, innovation and customer service.

An online marketing, and social media expert, Lea shares the latest trends to help companies move to the next level in the ever changing digital space. Lea is an expert and a top speaker. She walks her talk. She will impart valuable information in a fun and entertaining way and will leave your audience wanting more.

Oct 19, 2016

Kim Tracy possesses a solid communications background including marketing, public relations, and sales. Throughout her career, she has designed and implemented public relations and marketing campaigns, and executed special events for clients in the following industries: consumer products, non-profit, high-tech, professional sports, real estate, and healthcare.

As marketing manager for Penton Media’s Boardwatch and CLEC Magazine, Kim managed all aspects of promoting both trade pubs and their complementary Web sites. The marketing department collaborated with in-house graphic designers, supported a nationwide sales team, and exhibited at competing and their own trade shows.

Kim’s sales background includes work with Hershey Foods, Keller Williams Realty, and The KOR Hotel Group in Playa del Carmen, Mexico.

Since 2008, Kim has owned and operated The Career Agent, a boutique personal marketing firm that specializes in guiding US-based professionals through career transition. Throughout her career, Kim has helped hundreds of seasoned professionals move forward in their careers.

In 2015, two clients approached Kim about representing them as a speaker’s agent. Seeing that “stars were aligning”, Kim began researching speaker’s bureaus and saw an opportunity not only to help business owners, entrepreneurs, and others achieve their goals, but to continue having a positive impact on people’s lives. 

Oct 17, 2016

Jon Eric Wallace is the President and co-founder of Indian Peaks Brewing Company, parent company of Left Hand Brewing Company. Eric grew up around the world as the son of an Air Force officer, and was exposed to good beer at a precocious age in Germany. He graduated from the U.S. Air Force Academy in 1984 with a degree in international affairs, and spent 8 years in the Air Force as a communications officer in Italy and Turkey before moving back to the U.S. in 1993. Upon his return, he was inspired by the renaissance in craft brewing developing here in the U.S. and, along with co-founder Dick Doore, decided to jump headfirst into the craft beer business.

One of Eric’s focuses is giving back to the local community where he works, lives and plays. He serves on the Brewers Association Board of Directors, the Colorado Shakespeare Festival Advisory Board, is a member of Longmont Odd Fellows Lodge No. 29 and Skyline Kiwanis. Left Hand Brewing Company has been named both small and large Business of the Year by the Longmont Area Chamber of Commerce. In 2015, Left Hand generated over $687K in donations to many different non-profits through its various fundraising efforts.

Oct 11, 2016

Louie was a former music TV host, interviewing hundreds of a-list celebrities and now turned entertainment branding expert, with clients such as concerts, large music festivals, nightlife venues, and up and coming talent. Louie has been crafting and building their social marketing and branding for years. It really is unbelievable to see large scale ticketed events bring in tens of thousands of people and music talent grow their following to the hundreds of thousands - all due to social media content marketing and advanced tools. La Vella builds these brands like a boss. 

Louis is not just a music marketing guy. He is asked to consult on all types of business industries, taking his stories and experiences in the entertainment industry and applies it to all businesses.

Oct 10, 2016

 Craig Beinecke and Adam Cookson are co-founders of TekDry International, a revolutionary, new, and growing retail consumer service for recovering water logged phones and devices while saving your data in 30 minutes. This is an encore interview on the Integrate & Ignite Podcast. Why, you might ask? Well….TekDry was featured on Shark Tank last night! And, we are conducting a post-show interview to learn more about this amazing adventure!

Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading TekDry’s business team for growth and expansion.

Craig is focused on developing strategic partnerships with retail stores to offer the localized TekDry service.

The two gentlemen met during their MBA program at the University of Denver.

Oct 3, 2016

Mark was born and raised in Longmont Colorado. He attended Briar Cliff University on a baseball scholarship, and graduated with a health promotions management degree. Mark received his Master of Arts in Teaching with an emphasis in K-12 P.E. from Hasting College. He was the head Softball coach for 2 years as well as the Assistant Athletic Director. In 2005, Mark moved back to Colorado and worked for his brother’s landscape company. He joined Ward Electric in 2008 and in 2012 purchased partial ownership with his brother. Ward Electric Company is a full-service high voltage powerline contractor serving the entire Western United States.

Mark has been married 13 years to Meg Ward. They have 3 children, Gracie (8), Beckham (6) and Bode (2).

Sep 28, 2016

Craig Beinecke and Adam Cookson are co-founders of TekDry, a revolutionary new and growing retail consumer servicer for recovering waterlogged phones and devices while saving your data in 30 minutes. This is Adam’s encore interview with Integrate & Ignite. Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading the TekDry’s business team for growth and expansion.  Craig is focused on developing strategic partnerships with retail stores to offer localized TekDry services. The two gentlemen met during their MBA program at the University of Denver. 

Sep 23, 2016

Barbara Weaver Smith is founder and CEO of The Whale Hunters®, co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, and author of the new Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers.

Her business development process is based on the collaborative culture of the Inuit people and how they engaged their entire village to land whales. Barbara works with companies to grow their business by making bigger sales to bigger customers.

She has directly helped dozens of privately-held companies and B2B franchise owners to implement The Whale Hunters Process™ to dramatically increase their sales, deal size, and predictability. 95% of them do so!

She reaches thousands of business leaders in workshops, seminars, and keynote speeches. Barbara also produces books, articles, podcasts, webinars, and online training programs for entrepreneurs who want fast, consistent revenue growth.

Sep 21, 2016

Through more than 20 years in the Workforce Management, sales and operations fields, Steve has a clear understanding of the challenges retailers face communicating with distributed locations. He noticed a change in the marketplace around the time he founded ThinkTime. Large, expensive, difficult-to-deploy systems no longer met the needs of today's retail organizations.

Steve and his team built ThinkTime in the cloud, so it's more affordable and easier to install. He knows most retail companies can't spend days training staff on a communication system; you want to start communicating right away.

Steve has previous relevant experience overseeing 200 associates and a $40M P&L for the retail and healthcare consulting practices at Kronos Incorporated - a $1B in revenue Workforce Management software provider.

He has hands on operational and financial experience increasing consultants, revenue, margin, and team utilization.

Steve has International experience deploying Retail Workforce Management software in Europe and South Africa. He created the new Alliance Partnership programs with Arthur Anderson’s retail team located in London, England.

Extensive software product expertise in Workforce Management including: Time and Attendance, Scheduling, Task Management, Help Ticketing, and Analytics in retail and healthcare.

Sep 16, 2016

Building better service systems is the thread through the tapestry of Linda LaGanga’s career history, which spans high-tech startup operations, clinical service delivery, and quality and process improvement. As an author and educator in clinical appointment scheduling and service operations, Linda has forged new frontiers of clinical appointment scheduling research and practice to promote better access to healthcare services.

Linda is the VP of Quality & Informatics at Mental Health Partners, a 501 (c)(3) charitable organization. MHP was founded in 1962 as the Mental Health Center of Boulder County and opened at the county general hospital on North Broadway in Boulder.

After leading a bicoastal professional and educational life, Linda settled in Boulder, CO where she walks to work as often as possible and minimizes her carbon footprint by using her Eco transit pass to the max.

Sep 14, 2016

Jason Blumer is the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. The firm was one of the first to move from a traditional office to a virtual environment, where they serve digital, design, and marketing agencies only. Jason focuses heavily on business coaching and consulting, while his team meets the technical and compliance needs of the clients. 

Jason also founded Thriveal in 2010 as a way to help CPA firm owners connect. Since that time, Thriveal has helped many firms grow by providing an online community, coaching services, webinars, and live events. The newest offerings include a Lab for experimentation, an Academy for continuing education for CPAs, and an Incubator for new firms.

Jason is the host of two podcasts, the Thrivecast and The Businessology Show and speaks and writes frequently for CPAs and creatives, his firm’s chosen niche. He has been honored as one of the 40 under 40 in the profession (CPA Practice Advisor) as well as one of the Top 100 Most Influential People in Accounting (Accounting Today). Jason loves to watch documentaries on just about anything and is working on his personal bests in Crossfit several times a week. He lives in Greenville, SC with his wife and their three daughters. Stay connected with Jason by signing up at JasonBlumer.com.

Sep 12, 2016

As a founder and principal at SDR Ventures, a Denver-based investment banking firm, Chris works closely with clients executing mergers and acquisitions, securing equity and debt financing and implementing strategic initiatives aimed at maximizing shareholder value. He has 25 years of experience in strategic and transaction advisory services along with the Series 24, 62, 63 and 79 securities licenses.

Chris is also a founding partner at Coulton Creek Capital and BlackBook, Inc.®

Chris is a Vistage member and an advisor to Vistage International forums and serves as an Executive Board Member with the Denver Area Council for the Boy Scouts of America. He is a CPA and started his career at Deloitte & Touche after graduating from the University of Illinois.

Chris lives in Denver with his wife and triplets and is working towards climbing the last nine to finish all 54 of the 14,000 foot mountains in Colorado.

Sep 7, 2016

Julie Reiskin is the executive director of the Colorado Cross-Disability Coalition (CCDC). CCDC advocates for social justice for people with all types of disabilities.
CCDC is a leading disability rights organization whose unique model of blending legal and non-attorney advocacy has achieved results for thousands of Coloradans with disabilities. With a motto of Nothing About Us Without Us Ever, CCDC has led the way in citizen or client engagement and CCDC trained advocates permeate the Colorado public policy arena. CCDC and Ms. Reiskin assist other organizations with assuring real and meaningful participation by clients at all levels.

Through CCDC and the disability community, Ms. Reiskin has gained expertise on nonprofit accountability and best practices, publicly funded long-term community based services, disability rights law, public benefits and the intersectionality of systemic and individual advocacy. Ms. Reiskin has proposed and helped to implement many solutions to create a sustainable and client friendly Medicaid program such as the consumer direction as a delivery model, acted as a respected advocate for individuals and has trained many others in health advocacy and health policy. Prior to becoming the Executive Director for CCDC in 1996, Ms. Reiskin served as the organization's policy analyst.

In 2010, Ms. Reiskin was appointed by President Obama to serve on the Board of Directors of the Legal Services Corporation as the client representative.
Ms. Reiskin provides consulting with organizations seeking to improve, expand or enhance their ability to effectively practice real and meaningful client/constituent engagement at all levels of the organization. She also helps organizations develop disability cultural competence.
Ms. Reiskin moved to Colorado from Connecticut in 1994. In Connecticut, she was a partner in a consulting firm, specializing in diversity issues throughout Southern New England. She also had a private psychotherapy practice.
Previous work includes, but is not limited to, several positions working with "hard to serve" youth and positive youth development, AIDS/HIV Education, and grassroots community organizing. Ms. Reiskin has taught extensively in the areas of disability rights, disability culture and disability policy, along with other areas related to diversity in human services.
Ms. Reiskin received her Masters in Social Work from the University of Connecticut, with a major in community organizing in 1989. She obtained a B.S. in Women's Studies from the University of Connecticut in 1985. She lives in Denver with her partner of more than 20 years and has two adult stepsons, who both make her very proud.

Aug 31, 2016

Shaun has spent his career cultivating teams to do amazing things. He cultivated a team at YMCA Camp Ockanickon to develop and deliver the highest quality experiential education programs. Today, he leads the team at iSupportU to provide the highest quality IT support and consulting. 

Through all of these endeavors, learning has been a common theme. In order to truly know 'how to learn', he finished a Masters in Education to prepare him to teach. A thirst for understanding brought him to the field of technology. It was clear that the tool of tech can act as a powerful catalyst to learning and growth for people of all ages.

While teaching, one of the most rewarding experiences was seeing how empowered the teachers had become when they learned to fully harness the power of technology in their teaching. This experience was the inspiration behind starting iSupportU as a company. Shaun wanted to see that same empowerment in individuals and businesses. Technology should make life better and bring people together. That is the core goal of iSupportU.

The company has grown by an average of 200% per year since opening. This has resulted in being a top five fastest growing company in Boulder and Broomfield Counties in 2013, 2014 and 2015. The growth has been the result of carefully planned and implemented strategies of growth by cultivating relationships with existing clients and providing the highest quality of service.

In 2014, iSupportU sold off its web department to another firm, purchased a commercial building and discontinued doing repair work for residential customers.

iSupportU gained B Corp status in 2015. This formally made clear to the world the level of commitment the company has to social and environmental responsibility.

Shaun also enjoys doing cart wheels around the office without warning. Play is key.

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