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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: March, 2017
Mar 27, 2017

SHOW NOTES 

Christopher Algea is originally from Memphis, TN where he grew up on a small farm while also engaging in business whenever the chance arose. Christopher started working in restaurants at a young age which led him eventually to a restaurant in Boulder that introduced him to quinoa while working and going to school at CU Boulder. One thing led to another, and with the help of great friends, mentors and family, Keen One Foods was born which currently makes quick cooking organic meals that are primarily quinoa based along with running a wholesale import and manufacturing business for ingredient sourcing and food service needs. Christopher serves on the Board of Naturally Boulder and is chair of Morning Mingles and co-chair of membership. He is honored to be able to give back, however, he can to an organization that has really helped nourish Keen One while also meeting life long friends that are invaluable assets to him personally now as well.

Christopher is an outdoor enthusiast and loves traveling, skiing, hiking, fishing, cycling, riding motorcycles, while cooking and fine dining with friends are still favorites too!

TO LEARN MORE ABOUT KEEN ONE QUINOA, CLICK HERE.

TO FIND CHRIS ON LINKEDIN, CLICK HERE.  

Mar 20, 2017

SHOW NOTES

Rick has been in executive leadership roles specifically in the areas of new business development, business-to-business and business-to-consumer advertising, non-profit fundraising and ministry marketing, both as a client and as an agency representative.

In marketing and new business development, Rick has designed successful marketing plans, implemented financially accountable marketing processes, developed dynamic sales teams and focused business development efforts toward advantageous and profitable prospects.

Rick has a passion for career ministry, coaching and supporting those in job transition.

Rick has been integral in strategic planning initiatives and the launch of 5 key programs for non-profit organization within a 6-month period exceeding the fundraising goals of $2 million through donor acquisitions and affinity sponsorship agreements.

As a seasoned executive building new business initiatives, Rick developed a strategic marketing plan and media partnership alliance, increasing profitability by 25% of $75 million for a leading non-profit organization.

Through an aggressive new business and targeted sales initiative, Rick was successful in contract negotiations and agreements with 7 of the top 10 targeted prospective clients leading to $5 million in revenue over a 6-month time frame.

Mar 13, 2017

SHOW NOTES

Matthew is the Director of Communications for WhiteWave Foods, a leading consumer packaged food,
and beverage company that manufactures, markets and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products, and organic produce.

As the Director of Communications, Matthew oversees and is directly responsible for the company’s communications programs around crisis and issues management, financial communications, M&A/integration, employee & executive communications and corporate marketing and thought leadership.

Prior to joining WhiteWave, Matthew was the General Manager of Olson PR, an award-winning marketing, and communications agency based out of Chicago, IL. At Olson, Matthew was General Manager of the company’s Western Division which included offices in San Francisco and Denver, and he managed communications campaigns for a wide variety of national and international Fortune 500 companies including SABMiller, AB InBev, Heineken, Carlsberg, Belize Tourism Board, Fitbit, Wrigley, and a variety of others.

One of Matthew’s longest serving clients at Olson was a coalition of the world’s four largest global brewers and brewing industry associations that he helped collaborate on issues of shared importance including excise tax, commercial freedom, reputation and global stakeholder engagement. He also ran the company’s crisis and issues management practice including managing all crisis and issues for the Belize Tourism Board and Fitbit, and he created and executed holistic consumer and business-to-business marketing communications strategies for a wide variety of Olson clients including TiVo, Wrigley, and Cool Planet.

Before joining Olson, Matthew worked at Weber Shandwick Worldwide where he led the issues and crisis management programs for the U.S. Dairy Industry and the U.S. Pork Industry and counseled a variety of major global companies through both large and small-scale crises, including Mars Incorporated, SC Johnson and Son, and Kraft Foods.

Earlier in his career, Matthew spent five years working at various levels of state and federal government including the Wisconsin State Governor, The U.S. Department of Education, Congressman Jim Sensenbrenner and the White House. He graduated from George Washington University with B.S. in Political Science.

Mar 6, 2017

Dave is the boss around TeamSnap, doing everything from running the company to sweeping the floors, and everything in between. Since forming the company he has managed three successful investment rounds, secured strategic partnerships and overseen impressive growth. He continues to focus on both day-to-day and long-term initiatives while managing the company. 

Dave has more than 20 years of experience in technology leadership positions. He was previously CEO of SANRAD, a venture-funded storage networking company, which he joined in 2006. He also helped found LeftHand Networks, a Boulder-based company recently sold to Hewlett-Packard. Prior to that, Dave was with Hewlett-Packard.

Dave began his professional career as a field engineer in North and West Africa with Schlumberger Ltd. He holds a B.S. in Mechanical Engineering from Cornell University and an MBA from Harvard.

An avid skier and wannabe competitive cyclist, Dave lives in Boulder with wife Deb and two children, Mariel and Gabe. He enjoys reading, cooking, and microbreweries.

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