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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: August, 2017
Aug 23, 2017

SHOW NOTES

Pam Friedman has over 20 years of financial planning and investment experience. Prior to partnering with Silicon Hills Wealth Management, LLC, Pam. Friedman was on Wall Street in both New York and London structuring and raising capital for both public and private companies. Upon her return to Texas, Ms. Friedman spent six years on the faculty of the Finance Department in the McCombs School of Business at The University of Texas at Austin.


Pam's area of expertise is marital financial planning which includes planning for the risk of divorce and educating clients who may be unfamiliar with financial issues and investing during and after divorce. In her book, I Now Pronounce You Financially Fit: How to Protect Your Money in Marriage and Divorce available on Amazon and other online book retailers.


Pam has been featured in national publications and on- air with U.S. News and World Report, Self Magazine, Elle Magazine, ABC News Radio, NY Daily News, Daily Finance (AOL), and the Divorce Financial Analyst Journal. Ms. Friedman earned the designation CERTIFIED FINANCIAL PLANNER™ (CFP®) in 2006 and Certified Divorce Financial Analyst (CDFA™) in 2011. Pam is also a trained family law mediator. She holds an MBA, BBA, and BA in Finance and Economics from The University of Texas at Austin.

Aug 21, 2017

Larry Broughton is an award-winning hotelier and entrepreneur, bestselling author, keynote speaker, and former US Army Green Beret.  As Founder/CEO of Anaheim, California-based broughtonHOTELS, CBS News has called Larry the nations foremost expert on leadership and entrepreneurship, while the host of Travel Channels hit show, Hotel Impossible, says he's, among the top hospitality experts in the country.  He has been featured in national newspaper and magazine articles and is a guest expert on every major television and cable network.  Larrys awards include Ernst & Young Entrepreneur of the Year®; Vetrepreneur® of the Year; Visionary of the Year; and National Business Leader of Integrity.

Aug 16, 2017

Susan Baier has been a marketing strategist for 30 years, and now help organizations figure out their ideal audiences. She supports marketing agencies with custom attitudinal segmentation research and helps small business owners learn how to think about their audiences in a way that helps them develop their positioning, content, messaging and marketing strategies.

Aug 14, 2017

Eliot Wagonheim is a speaker, strategist, author, and educator. As general counsel to SMBs, Eliot restricts his practice to those clients who embrace innovation and understand the difference between a calling and a job.  Through his FARsighted platform, Eliot serves as a confidante, mentor, strategist and sounding board for entrepreneurs and organizational leaders

Aug 9, 2017

SHOW NOTES

After working in the restaurant and produce businesses, Mike Stromsoe joined his father’s insurance agency in 1986. He then started his own successful agency which he and his wife still run today along with two additional businesses.

Among many things, it is Mike’s core belief that one gets what they give in this world. His passion is teaching and inspiring people who want to be taught and inspired.

Mike Stromsoe, “The Unstoppable Profit Producer”, continues to change the lives of entrepreneurs and help them create revolutionary results. Mike is touted as America’s Leading Trainer and Authority on agency business success and continues to show thousands of others, just like you, how to implement his Proven 3 Step Blueprint, a unique philosophy called the “Three P’s”–People, Processes, and Promotion in their business. Developed over 29 years of research, Mike’s thinking and guidance provides entrepreneurs the knowledge and tools that they can quickly implement in their companies to help them grow, create financial security and give them more freedom. Since Mike still owns and operates his own agency, the “Living Agency Laboratory,” Mike and his team continue to refine and bring to market ONLY the tools that work. Mike has been there, done that and is still doing it.

Aug 7, 2017

 

SHOW NOTES

Kerry Christopher has two decades of communications experience working for global automotive companies, including General Motors, Goodyear Tire & Rubber, Volkswagen, and Hyundai. He is currently director of internal communications for General Motors in Detroit, Michigan. In this position, he leads a team of communications professionals focused on improving business results through two-way communications between leaders and employees.

Kerry has spent most of his career working for GM and has left for new opportunities and rejoined the company on three different occasions. While working for GM over the years, he managed media relations in Washington, D.C. during the company's bankruptcy crisis, oversaw PR for Cadillac, led communications for manufacturing, labor relations, HR, and supported multiple senior VPs and CEOs.

Additional experiences include director of internal communications for Goodyear Tire & Rubber, product communications for Volkswagen and communications manager for Hyundai where he was responsible for launching the Korean company's first U.S. assembly plant in Montgomery, Alabama.

Kerry is a 2016 graduate of the communications master's program at Kent State University. He earned a bachelor's degree in communications from the University of Akron in 1993, where he also served as the music director and on-air talent for WZIP-FM radio and was a music columnist for entertainment weekly Scene magazine in Cleveland, Ohio.

Kerry currently lives in Rochester, Michigan, with his wife and their seven children. He enjoys playing guitar and spending time outdoors with his kids and their golden retriever, Baylee.

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