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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: beer marketing
Sep 13, 2017

SHOW NOTES

Ted Risk is one of the Co-Founders of Wibby Brewing in Longmont, Colorado and oversees the sales and marketing for the company.
 
Ted and his wife Martha, Wibby Brewing's Brand Manager, moved to Longmont from Chicago in August of 2014 to open the brewery with his business partner, Brewmaster, and Co-Founder, Ryan Wibby. Ted and Ryan met in Ithaca, New York while they were both studying at Ithaca College.
 
While studying Sport Management and Economics, Ted was heavily involved with various student organizations. He was the Treasurer and Trip Leader for the school's Habitat for Humanity student affiliate, served on the Public Relations Student Society of America and was an Intramural Sport Supervisor while there. During the Summer's between school years, Ted worked at a Summer camp in New Hampshire where he taught baseball and basketball for the first two years and served as the Director of Athletics for the next two.
 
Upon returning to Chicago following his final Summer in New Hampshire, Ted opened and managed a community oriented, small health club in the Wicker Park neighborhood of Chicago. After 6 years of gaining valuable management, leadership, sales, and marketing experience, he and Ryan began crafting their plans to open Wibby Brewing.
 

Listen and Learn:

  • How developing relationships create brand ambassadors
  • Discover the importance of staff education
  • Why social media is only as good as you make it
  • How to plan for success
  • Why it is essential to immerse your business in the community culture

TO LEARN MORE ABOUT WIBBY BREWING, CLICK HERE.

TO FIND TED ON LINKEDIN, CLICK HERE.

May 8, 2017

SHOW NOTES 

John Bryant is the owner of No-Li Brewhouse in Spokane, USA.

He has a twenty-five-year industry track record that began at The Rainer Brewery in Seattle, WA.  John's beer industry positions include National Brand Manager of Henry Weinhard’s, vice president of sales and marketing at Deschutes Brewery, chief operating officer of Odell Brewing, president of Oskar Blues Brewery and owner of No-Li Brewhouse.

John has served on the Association of Brewers Board, Brewers Association of America Board, received the 2011 Colorado Brewers Guild Directors Award, past President of the Inland N.W. Craft Brewers Association and is currently the vice president of the Washington Brewers Guild.

 

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