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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: September, 2021
Sep 15, 2021

“Placing yourself in the story you’re trying to tell is where marketers hit gold.”

 

Listen & Learn:

  • The four tenets of strategic storytelling.
  • The importance of people-first storytelling.
  • The power of narrative.
  • Why it’s never about what you make or why you make it.
  • It’s not about selling a story; it’s about telling a story.
  • Creating a compelling narrative for your brand from the beginning

Michael Ashford, director of marketing at The Receptionist, is a builder, a communicator, and a strategist. But his path has been anything but typical…from starting out as an engineering major to becoming a sportswriter and then on to project management and then ultimately the sales and marketing world, Michael considers his journey one that has prepared him for anything. He works best when demands for growth fall in the category of "it's never been done before." He enjoys being on the move, loves competition, and relies heavily on his intuition to make decisions that are then backed up by facts and data. He values authentic communication and making personal connections to better understand people and their needs.

 

We use the power of storytelling to build brands. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT THE RECEPTIONIST, CLICK HERE.

TO FIND MICHAEL ASHFORD ON LINKEDIN, CLICK HERE.

 

Sep 8, 2021

Direct marketing does not work without brand awareness and brand awareness is driven by creative.”

 

Listen & Learn:

  • Tips for measuring your creative’s ROI.
  • The tools you need to measure the impact of your creative.
  • The importance of having a “creative minimum standard.”
  • Why it’s important to not rely on creative for creative’s sake.
  • How great creative makes the customer feel smart

 

Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Services. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.

 

Bold and brave creative guides everything we do for our clients. Let us help you. Call LORI JONES today. 303-678-7102.

 

TO LEARN MORE ABOUT EXPERIAN, CLICK HERE.

TO FIND CODY GILLUND ON LINKEDIN, CLICK HERE.

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