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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: July, 2021
Jul 27, 2021

New knowledge is always built on something we already know and then extending it.”

 

Listen & Learn:

  • How thought leadership is based on new knowledge.
  • The importance of not publishing a book before it’s ready.
  • Building credibility through thought leadership.
  • Why content is critical to help grow your brand through a thought leadership strategy.
  • The pros and cons of working with a publisher vs. self-publishing.
  • Trademarks, intellectual property, and distribution of a book

 

Ken Schuetz is the CEO and founder of Aligned Influence Consulting, the creator of the Aligned Influence model, and the author of the about-to-be-published book, Aligned Influence: Beyond Governance. Ken invested the first 25 years of his career as an executive at the University of Colorado, Boulder, where he currently is a member of the teaching faculty of the Leeds School of Business. He has served on the boards of schools, churches, and nonprofits, and served as the chairman of the Substantial Services Taskforce for the National Education Broadband Service Association and the International Development Committee for St. Vrain Valley Habitat for Humanity. Ken’s new book, which is available on his website and on Amazon, addresses the complex “ecosystems” within organizations, especially between board members and executive leadership. This ecosystem of influence is not well understood, until now. Ken and the Aligned Influence model offer a unique perspective to this central problem and a solution that addresses organizational alignment as a necessary prerequisite to effectiveness.

 

Thought leadership strategies to differentiate your brand and shift paradigms in the marketplace. Learn more from Lori Jones by calling today. 303-678-7102.

 

 

TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.

TO FIND KEN SCHUETZ ON LINKEDIN, CLICK HERE.

 

Jul 20, 2021

“Don’t do PR in a silo.”

Listen & Learn:

  • How PR and earned media strategies should be part of your integrated marketing approach.
  • The credibility of third-party endorsement.
  • Why you need to incorporate influencers into your PR strategy.
  • Milestone releases.
  • What would make an editor or producer ignore a release?
  • Why it’s important to be humble and to take ego out of your news releases.

 

Mickie Kennedy is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. eReleases gives small businesses access to the media and to a national newswire – all with a personal touch. Through eReleases works with big names now, the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point of the process.

 

Strategic earned media strategies help drive sales. Call LORI JONES today to learn more. 303-678-7102.

 

TO LEARN MORE ABOUT ERELEASES, CLICK HERE.

TO FIND MICKIE KENNEDY ON LINKEDIN, CLICK HERE.

Jul 13, 2021

“I am a bigger fan of fear than most people.” 

 

Listen & Learn:

  • Why fear is an important emotion.
  • The difference between fear and anxiety.
  • Turning fear into positive strategic wins.
  • How to soothe your audience.
  • The one thing all marketers should STOP doing.
  • The power strategy of pairing something new with something familiar

 

Dr. Roger Hall is the author of Staying Happy Being Productive: The Big 10 Things Successful People Do and Expedition. He is a business psychologist with clients all over the country, and he trains leaders to monitor and manage their thinking. Roger knows great leaders work on themselves first, and then success in their companies follows. Better thinking leads to better behavior, which leads to better results. Roger has worked with little companies with only a few people all the way up to big behemoths that dominate their industries. He likes working with people who want to become the best version of themselves.

 

We deploy people-first marketing strategies that put brands in demand. Call LORI JONES today to learn more. 303-678-7102.

 

TO FIND ROGER HALL ON LINKEDIN, CLICK HERE.

 

Jul 6, 2021

“If you get the circumstances right and you find the right influencer, you can make a very powerful program.”

 

Listen & Learn:

  • The three “must-dos” of a successful influencer marketing strategy.
  • Why consistency and authenticity are the basis for an influencer marketing strategy.
  • The myths of influencer marketing.
  • Defining what an influencer is

Drew Vernon is the U.S. marketing lead at ToniesUSA and a disruptive innovation marketer with experience in beauty CPG, toy, and early childhood development. The Toniebox is a popular audio system that uses screen-free storytelling to introduce children to the wonders of imagination. Tonies originally launched in Germany in 2016 and is currently one of the fastest-growing toy brands in Europe. As the U.S. marketing lead at Tonies, Drew is looking to partner with schools and museums to bring screen-free education to children. Previously, Drew was the brand manager for The LEGO Group. He created Prescription for Play, building an unpaid network of over 2,000 pediatricians to reach half a million children with their first LEGO experience. He also worked with marketing research at P&G and brand marketing at Kao. In June of 2020 Drew was named “Eight to Watch under 40” by the Wisconsin School of Business. Drew’s audience on social media is of more than 10,000.

 

We deploy creative and game-changing influencer marketing strategies that put our clients top-of-mind for their most important audiences. Call LORI JONES today to learn more. 303-678-7102.

 

TO LEARN MORE ABOUT TONIESUSA, CLICK HERE.

TO FIND DREW VERNON ON LINKEDIN, CLICK HERE.

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