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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: 2021
Dec 7, 2021

“It’s about solving, not selling.”

Listen & Learn:

  • Defining conversational marketing.
  • The difference between pushing out messages vs. having a conversation.
  • Why it’s important to solve customers’ issues vs. sell them a product or service.
  • The importance of being a good listener.
  • Including chatbots and live chats into your conversational marketing strategies.
  • Meet people where they are in the buying cycle.

Amy Anderson is a widely respected and creative industry leader who sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. She has a track record of driving value for clients through brand and growth strategies, designing teams, and innovative marketing strategies. Her work at Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marketing, PR, and marketing consulting. Amy has more than 25 years of experience at brands such as Calvin Klein and The New York Times Digital and drives strategy, creative and implementation across Wild Coffee’s diverse client roster that includes e-commerce, manufacturing, healthcare, financial services, and technology clients.

 

We deploy people-first strategies that are about solving problems. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT WILD COFFEE, CLICK HERE.

TO FIND AMY ANDERSON ON LINKEDIN, CLICK HERE.

Nov 23, 2021

“An omnichannel approach is what we have to start looking at.”

Listen & Learn:

  • The five generations of consumers you need to know about.
  • Insights into shifts in buyer behavior.
  • Why everything needs to start with an integrated omnichannel approach.
  • Getting back to basics and targeting individual consumers.
  • Why a broad approach to media buying will ultimately cost you money.
  • How your audience uses the same platform but for different reasons.

Mary Ann Pruitt, CEO of the Mosaic Media Agency, strives to empower others with the knowledge and tools to create a media buying strategy tailored perfectly to their business. She works hand-in-hand with other agency owners, business owners, marketing departments, and media buyers to provide a multi-pronged strategy to support marketing goals. Mary aims to educate contacts at all levels with insider knowledge and consulting services to help businesses streamline their processes, develop effective media buying teams, and provide support for new endeavors.

 

We take an omnichannel approach to our media buying strategies so that our clients’ marketing is integrated and targeted. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT MOSAIC, CLICK HERE.

TO FIND MARY ANN PRUITT ON LINKEDIN, CLICK HERE.

Nov 16, 2021

Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…buys off in dividends right now.”

Listen & Learn:

  • Why it was so important to understand where the brand had come from before setting out to do a refresh.
  • The six-phased strategic marketing process RMG and Avocet took together to refresh the brand.
  • Coming to a consensus and defining the brand’s what, how, and why.
  • How focusing on the WHY of what you do has the greatest impact on growth.
  • How to grow long-term relationships with customers that ultimately build the long-term success of the brand

Kirsten Sladovnik is the director of marketing for RMG – Rocky Mountain Group. She is responsible for all aspects of RMG’s marketing efforts, including research, brand development and management, advertising campaigns, website development, digital and social content, business development tools, and customer communications.

 

Kirsten joined RMG in July of 2020 and led the company through a brand strategy and visioning process that resulted in the creation of a new vision statement and subsequent rebrand and logo redesign for the 35-year-old engineering and architecture company. She is directing the redesign of RMG’s website to launch this winter and the development and implementation of an integrated marketing program that entails strategic initiatives to share RMG’s great story through creative messaging and business generating campaigns.

 

Prior to joining RMG, Kirsten directed the communications program for the Environmental and Resource Management of HDR for 12 years and was responsible for strategy, campaigns, stakeholder engagement, campaigns, event planning, facilitation, change management, publications, and newsletters.

 

We deploy a six-phase strategic marketing process that drives awareness and impacts growth. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT RMG, CLICK HERE.

TO FIND KIRSTEN SLADNOVNIK ON LINKEDIN, CLICK HERE.

Nov 9, 2021

“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.”

Listen & Learn:

  • The top five things companies do that lead to misalignment between sales and marketing.
  • The importance of understanding your audience from a psychological perspective.
  • Why marketing can’t do it all and products don’t sell themselves.
  • The two biggest mistakes marketing and sales teams make.
  • The risks and threats of product sales and marketing misalignment.
  • The three key questions he asks his clients to define and achieve alignment between sales and marketing teams

Erik Host-Steen, founder of SMP Alignment, helps business leaders achieve revenue goals by using simple and effective tools to align the company’s sales, marketing, and product functions to a market-centered purpose, vision, mission, or strategy. Erik’s deep and broad experience across sales, marketing, and product development comes from over 20 years of working in and studying these disciplines, within and for several B2B industries and companies, from small family-owned businesses to the biggest publicly traded enterprises. His favorites are B2B companies with engineers and scientists as associates and customers. He helps his clients understand why their marketing activities aren’t delivering enough sales qualified leads and getting them “unstuck when their sales, marketing, and product operations are not in alignment to a compelling strategy.”

 

Aligning sales and marketing teams to achieve big and bold results. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT SMP ALIGNMENT, CLICK HERE.

TO FIND ERIK HOST-STEEN ON LINKEDIN, CLICK HERE.

 

 

Nov 2, 2021

Finding new ways to be relevant is what we all have to do, especially in this climate.”

Listen & Learn:

  • The eight simple steps to incorporating humor into your marketing strategies.
  • Why some brands are afraid to use humor in their marketing.
  • Where humor works well, and where it doesn’t.
  • How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
  • Connecting to your customers with humor.
  • How to find a comedy writer.

 

Maggie Scivicque joined arc Thrift Stores as the marketing director in 2012 from Papa John’s Pizza of Colorado/Minnesota. As vice president of marketing for arc Thrift Store, she is responsible for the marketing efforts that help drive the success of the nonprofit. She and her team manage the social media, coordinate the television buys, and conceive and deploy the creative that supports the 31 arc Thrift Stores and 15 donation stations across the Front Range and Western Slope of Colorado. She is a strategic thinker, devoted to driving customer traffic to the stores and to increasing the transactions and sales that financially support the noble mission of arc Thrift Stores. Maggie is also host of Get Thrifty, a fun and informative podcast that was named in the Top 20 of thrift podcasts in the U.S. She is dedicated to the arc mission and brings infectious energy and enthusiasm to the work she does.

 

Bold and brave impact doesn’t have to cost an arm and a leg! Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT ARC THRIFT STORES, CLICK HERE.

TO FIND MAGGIE SCIVICQUE ON LINKEDIN, CLICK HERE.

 

 

Oct 26, 2021

“There isn’t a brand out there whose customers don’t like to smile.”

Listen & Learn:

  • The eight simple steps to incorporating humor into your marketing strategies.
  • Why some brands are afraid to use humor in their marketing.
  • Where humor works well, and where it doesn’t.
  • How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
  • Connecting to your customers with humor.
  • How to find a comedy writer.

Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing eight simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."

 

To drive action, we create connection and relatability with the audiences our clients care about the most. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT FUNNYSALESVIDEOS.COM, CLICK HERE.

TO FIND JOSEPH WILKINS ON LINKEDIN, CLICK HERE.

 

 

Oct 19, 2021

You can’t expect that the expected is going to do what you need it to do.”

Listen & Learn:

  • How thinking divergently fosters growth.
  • Tying bold creative strategies to growth.
  • How to become your clients’ creative agent.
  • Why curiosity is the most important element of all creative strategies.
  • What defines the creative mindset.
  • Why big ideas don’t have to have big budget.
  • Tips for embracing a creative. 

Ben Ingham is a brand and digital communications leader, a content marketing strategist, and the creative director and senior manager of marketing communications at Peraton. He is a MarCom Platinum Award-winning marketer specializing in integrated campaigns, content, and creative strategy. Over the course of his career, he has marketed complex multi-billion-dollar solutions for large companies as well as for a rising mid-sized enterprises across digital, programmatic, and traditional advertising, as well as through social media, print, earned media, and web channels. Ben is known for big ideas, creative energy, solid strategies, and an analytic eye that uses data to prove return on investment. He is a motivator, a mediator, and a collaborator looking to drive complex marketing campaigns that make an impact.

 

Bold and brave strategies for brands that are ready to push beyond the range of acceptability when it comes to creative. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT PERATON, CLICK HERE.

TO FIND BEN INGHAM ON LINKEDIN, CLICK HERE.

Oct 12, 2021

“Every organization has an employee value proposition; you just need to be sure it’s the right one.”

Listen & Learn:

  • Why social media needs to speak to all your stakeholders.
  • Storytelling as a way to get your customers and potential customers excited about your brand.
  • Attracting the right customers vs. the number of customers.
  • Defining your employee value proposition.
  • Creating a culture and environment of belonging.
  • The importance of incorporating goals for your brand’s diversity, equity, and inclusion tenets

Teresa Rehme is a communications manager for Ball Corporation. Her career has taken her from the aerospace and technologies business to the packaging and manufacturing sectors of the business. The company that you might associate with your grandmother’s canning jars has emerged as a world leader in sustainable aluminum beverage packaging (think cans and the new Ball Aluminum cup) and has a rapidly growing aerospace business, with hardware on the upcoming James Webb Space Telescope. Teresa’s work is mostly focused on the employee experience as part of the global communications team. With Ball continuing to grow at a rapid pace, Teresa has worked on an employee value proposition project to capture the internal Ball story and tell it externally in order to attract and retain new and diverse talent. She approaches employer marketing and all her work with curiosity and a desire to grow and learn.

 

Strategic storytelling that defines your brand ultimately impacts your marketing efforts to recruit and define your culture. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT BALL CORPORATION, CLICK HERE.

TO FIND TERESA REHME ON LINKEDIN, CLICK HERE.

 

Oct 4, 2021

“If you ask someone about their company’s mission, you just see blank stares.”

 

Listen & Learn:

  • The building blocks for creating a Vivid Vision for your brand.
  • The difference between a mission, a set of goals, company values, and a vision.
  • How a Vivid Vision creates a culture and impacts retention.
  • The questions you should ask to articulate your Vivid Vision.
  • The importance of leadership when creating a Vivid Vision.
  • How a Vivid Vision must start with alignment

Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. He has a passion for helping companies succeed by aligning operational reality to strategic intent. Graeme is known for bringing clients breakthrough thinking to solve complex business challenges.

 

Are you clear on your brand’s mission, its values, and its vision? We help clients define and put into action their Vivid Visions. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT VITL, CLICK HERE.

TO FIND GRAEME STRACHAN ON LINKEDIN, CLICK HERE.

Sep 15, 2021

“Placing yourself in the story you’re trying to tell is where marketers hit gold.”

 

Listen & Learn:

  • The four tenets of strategic storytelling.
  • The importance of people-first storytelling.
  • The power of narrative.
  • Why it’s never about what you make or why you make it.
  • It’s not about selling a story; it’s about telling a story.
  • Creating a compelling narrative for your brand from the beginning

Michael Ashford, director of marketing at The Receptionist, is a builder, a communicator, and a strategist. But his path has been anything but typical…from starting out as an engineering major to becoming a sportswriter and then on to project management and then ultimately the sales and marketing world, Michael considers his journey one that has prepared him for anything. He works best when demands for growth fall in the category of "it's never been done before." He enjoys being on the move, loves competition, and relies heavily on his intuition to make decisions that are then backed up by facts and data. He values authentic communication and making personal connections to better understand people and their needs.

 

We use the power of storytelling to build brands. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT THE RECEPTIONIST, CLICK HERE.

TO FIND MICHAEL ASHFORD ON LINKEDIN, CLICK HERE.

 

Sep 8, 2021

Direct marketing does not work without brand awareness and brand awareness is driven by creative.”

 

Listen & Learn:

  • Tips for measuring your creative’s ROI.
  • The tools you need to measure the impact of your creative.
  • The importance of having a “creative minimum standard.”
  • Why it’s important to not rely on creative for creative’s sake.
  • How great creative makes the customer feel smart

 

Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Services. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.

 

Bold and brave creative guides everything we do for our clients. Let us help you. Call LORI JONES today. 303-678-7102.

 

TO LEARN MORE ABOUT EXPERIAN, CLICK HERE.

TO FIND CODY GILLUND ON LINKEDIN, CLICK HERE.

Aug 31, 2021

“People are looking for trustworthy content to guide their decision making.

 

Listen & Learn:

  • Where marketers are getting wrong, and where they are getting it right when it comes to leveraging the power of SEO, AI, and content.
  • How to think about content with AI in mind.
  • How marketers can benefit from a more “human-sounding” approach to content and SEO marketing.
  • Use data to find out what is most important to your audience.
  • Technological advancements, like GPT-3.
  • Building and owning your audience with powerful content and SEO strategies.

 

Ryo Chiba is co-founder of Topic. He was born in Japan but came to the U.S. at an early age. While in college at USC, he co-founded a marketing technology company called TINT. It was a great success, as they grew to 40 full-time employees, millions in annual recurring revenue, and 1,000+ customers in 172 countries. During those six years, Ryo alternated between CTO and head of marketing, and learned a great deal about software development, business operations, recruiting, management, leadership, and marketing. In 2018  the company was sold to Filestack. Today, Ryo is working on his next venture, Topic, with his business partner, Nik. Topic's software is designed to help writers create higher quality content faster. Topic’s AI analyzes the top results in Google, extracts key topics to cover, and provides an interactive editor to allow writers to grade their work.

 

Take your content marketing and competitive SEO to the next level. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT TOPIC, CLICK HERE.

TO FIND RYO CHIBA ON LINKEDIN, CLICK HERE.

Aug 24, 2021

Make sure to properly test the local market before you go full scale.

 

Listen & Learn:

  • The elements of performance marketing.
  • The difference in focus between traditional marketing and performance marketing.
  • Navigating GDPR when marketing internationally.
  • The international markets that are easiest to work with.
  • The importance of developing a proper customer journey to keep your audience engaged.
  • The products and services and price points align well with a performance marketing strategy

 

David Stellato is the chief growth offi­cer of DFO Global Performance Commerce, an international, boutique digital marketing agency with offi­ces in Vancouver, New York, Amsterdam, and Hong Kong. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offi­ces. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. When he’s not making bulletproof marketing decisions and business connections, David enjoys cooking, geeking out over sci-fi, and doing what he can to be the ultimate dad.

 

Blending traditional marketing with performance marketing to help your brand grow and boost acquisitions. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT GLOBAL PERFORMANCE COMMERCE, CLICK HERE.

TO FIND DAVID STELLATO ON LINKEDIN, CLICK HERE.

Aug 17, 2021

“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?”

 

Listen & Learn:

  • The four steps to the “flywheel” funnel.
  • All about consensus creation.
  • The one framework all marketers need to understand.
  • How to boost demand-gen and topline revenue.
  • Why marketers need to define the problem rather than talk about their product or service.
  • Understanding the buyer journey

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

 

In a crowded marketplace, people-first strategies are what get our clients noticed. Call LORI JONES today to learn more. 303-678-7102.

 

TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.

 

Aug 10, 2021

The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer their marketing.”

 

Listen & Learn:

  • The essence of category design.
  • Why some brands make the mistake of leading with parity.
  • The role of marketing in demand generation.
  • Understanding the buyer’s journey.
  • How the buyer’s journey impacts the marketing funnel.
  • Building touchpoints along the buyer’s journey.

 

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

 

Creating emotional epiphanies so your brand doesn’t drown in a sea of sameness. Call LORI JONES today to learn more. 303-678-7102.

 

TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.

Aug 3, 2021

Conversational marketing allows you to have conversations with your customers along the whole journey.”

 

Listen & Learn:

  • The advances in AI that are helping brands connect to their customers.
  • The Don’ts and Dos of conversational marketing.
  • How to get chat marketing wins out of the gate.
  • The benefits of the flexibility of conversational and chat marketing.
  • Tips for having powerful conversations.
  • Why it’s important to get your audience’s phone numbers and emails so you can own the data and continue your outbound marketing.
  • Keeping conversations brief and encourage user input.

Vince De Benedetto is the founder of Automated Dreams, a marketing automation firm that focuses on providing strategy and building business systems that allow for greater and scalability and easier growth for everyone from the solopreneur to enterprise-level companies. Automated Dreams’ services and expertise give companies the ability to shift their employees’ efforts toward value-added and to fulfilling work through the implementation of a smarter tech-stack that automates the mundane, repetitive, and human-error-prone tasks and systems. For Vince, it’s all about working smarter, not harder.

 

Connect to your customers and your audience in ways that build awareness and affinity. Call LORI JONES today to learn more. 303-678-7102.

 

 

TO LEARN MORE ABOUT AUTOMATED DREAMS, CLICK HERE.

TO FIND VINCE DE BENEDETTO ON LINKEDIN, CLICK HERE.

 

Jul 27, 2021

New knowledge is always built on something we already know and then extending it.”

 

Listen & Learn:

  • How thought leadership is based on new knowledge.
  • The importance of not publishing a book before it’s ready.
  • Building credibility through thought leadership.
  • Why content is critical to help grow your brand through a thought leadership strategy.
  • The pros and cons of working with a publisher vs. self-publishing.
  • Trademarks, intellectual property, and distribution of a book

 

Ken Schuetz is the CEO and founder of Aligned Influence Consulting, the creator of the Aligned Influence model, and the author of the about-to-be-published book, Aligned Influence: Beyond Governance. Ken invested the first 25 years of his career as an executive at the University of Colorado, Boulder, where he currently is a member of the teaching faculty of the Leeds School of Business. He has served on the boards of schools, churches, and nonprofits, and served as the chairman of the Substantial Services Taskforce for the National Education Broadband Service Association and the International Development Committee for St. Vrain Valley Habitat for Humanity. Ken’s new book, which is available on his website and on Amazon, addresses the complex “ecosystems” within organizations, especially between board members and executive leadership. This ecosystem of influence is not well understood, until now. Ken and the Aligned Influence model offer a unique perspective to this central problem and a solution that addresses organizational alignment as a necessary prerequisite to effectiveness.

 

Thought leadership strategies to differentiate your brand and shift paradigms in the marketplace. Learn more from Lori Jones by calling today. 303-678-7102.

 

 

TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.

TO FIND KEN SCHUETZ ON LINKEDIN, CLICK HERE.

 

Jul 20, 2021

“Don’t do PR in a silo.”

Listen & Learn:

  • How PR and earned media strategies should be part of your integrated marketing approach.
  • The credibility of third-party endorsement.
  • Why you need to incorporate influencers into your PR strategy.
  • Milestone releases.
  • What would make an editor or producer ignore a release?
  • Why it’s important to be humble and to take ego out of your news releases.

 

Mickie Kennedy is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. eReleases gives small businesses access to the media and to a national newswire – all with a personal touch. Through eReleases works with big names now, the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point of the process.

 

Strategic earned media strategies help drive sales. Call LORI JONES today to learn more. 303-678-7102.

 

TO LEARN MORE ABOUT ERELEASES, CLICK HERE.

TO FIND MICKIE KENNEDY ON LINKEDIN, CLICK HERE.

Jul 13, 2021

“I am a bigger fan of fear than most people.” 

 

Listen & Learn:

  • Why fear is an important emotion.
  • The difference between fear and anxiety.
  • Turning fear into positive strategic wins.
  • How to soothe your audience.
  • The one thing all marketers should STOP doing.
  • The power strategy of pairing something new with something familiar

 

Dr. Roger Hall is the author of Staying Happy Being Productive: The Big 10 Things Successful People Do and Expedition. He is a business psychologist with clients all over the country, and he trains leaders to monitor and manage their thinking. Roger knows great leaders work on themselves first, and then success in their companies follows. Better thinking leads to better behavior, which leads to better results. Roger has worked with little companies with only a few people all the way up to big behemoths that dominate their industries. He likes working with people who want to become the best version of themselves.

 

We deploy people-first marketing strategies that put brands in demand. Call LORI JONES today to learn more. 303-678-7102.

 

TO FIND ROGER HALL ON LINKEDIN, CLICK HERE.

 

Jul 6, 2021

“If you get the circumstances right and you find the right influencer, you can make a very powerful program.”

 

Listen & Learn:

  • The three “must-dos” of a successful influencer marketing strategy.
  • Why consistency and authenticity are the basis for an influencer marketing strategy.
  • The myths of influencer marketing.
  • Defining what an influencer is

Drew Vernon is the U.S. marketing lead at ToniesUSA and a disruptive innovation marketer with experience in beauty CPG, toy, and early childhood development. The Toniebox is a popular audio system that uses screen-free storytelling to introduce children to the wonders of imagination. Tonies originally launched in Germany in 2016 and is currently one of the fastest-growing toy brands in Europe. As the U.S. marketing lead at Tonies, Drew is looking to partner with schools and museums to bring screen-free education to children. Previously, Drew was the brand manager for The LEGO Group. He created Prescription for Play, building an unpaid network of over 2,000 pediatricians to reach half a million children with their first LEGO experience. He also worked with marketing research at P&G and brand marketing at Kao. In June of 2020 Drew was named “Eight to Watch under 40” by the Wisconsin School of Business. Drew’s audience on social media is of more than 10,000.

 

We deploy creative and game-changing influencer marketing strategies that put our clients top-of-mind for their most important audiences. Call LORI JONES today to learn more. 303-678-7102.

 

TO LEARN MORE ABOUT TONIESUSA, CLICK HERE.

TO FIND DREW VERNON ON LINKEDIN, CLICK HERE.

Jun 29, 2021

“Originality comes from within.”

 

Listen & Learn:

  • Why marketers must be original.
  • The five “Must Be’s” every marketer needs to embrace.
  • Tips for staying focused and grounded in the midst of change.
  • Staying relevant.
  • Why bending the rules is a good thing

 

Lisa Morris is the director of marketing at Dapicon Inc., a company that considers the idiosyncrasies of each supply chain participant, provides solutions that work for those participants, and delivers value that solves real business problems. Lisa has deep experience in strategic planning, business management, and creative visioning. She is a storytelling that brings innovative ideas to life in startup, growing, and fluid environments, and she is a resourceful problem solver adept at implementing innovative concepts, executing and bringing projects to successful completion, collaborating with stakeholders, maximizing resources, and facilitating and educating groups.

 

Brands that are bold and that embrace originality will win the day! Call LORI JONES today to learn more. 303-678-7102.

 

 

TO LEARN MORE ABOUT DAPICON, CLICK HERE.

TO FIND LISA MORRIS ON LINKEDIN, CLICK HERE.

 

Jun 22, 2021

“A brand is defined in a consumer’s mind and that takes time.”

Listen & Learn:

  • Products don’t sell themselves. Why being bold and brave strategies win the day.
  • How to rise above the sea of sameness and differentiation your brand in the marketplace.
  • Understanding the intersection between a well-planned brand strategy and brand activation.
  • The importance of immersion and of truly understanding your customers’ pain points and needs.
  • Defining your points of parity and points of differentiation.
  • The importance of having a consistent go-to-market strategy.

Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer-packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and an early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business and he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that being that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Michael currently leads SmashBrand’s research team to develop strategies for clients and to optimize various aspects of branding and packaging through testing. This best-foot forward approach to optimizing from a consumer perspective is likely the single biggest impact on marketing any brand can do, and over the past decade, he has developed an agile methodology and proven platform for consumer testing and integrated it directly into SmashBrand's entire process. Just imagine where a consumer product could go if you already knew it would work!

Taking bold and brave risks to get brands noticed in the marketplace. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT SMASHBRAND, CLICK HERE.

TO FIND MICHAEL KEPLINGER ON LINKEDIN, CLICK HERE.

Jun 15, 2021

“Start thinking about how your content is created and stop thinking about it as a replacement.”

 

Listen & Learn:

  • Why a Subject Matter Expert is the most important asset a business has.
  • The Natural Language Generation tools that improve AI content.
  • The difference between Natural Language Processing and Natural Language Generation.
  • Understanding content sentiment.
  • The power of combing sentiment, intent, and content formats.
  • The risks of antiquated content.

Jeff Coyle is a cross-disciplined, data-driven inbound marketing executive with 20+ years of experience managing products and website networks and in helping companies grow. Before he helped co-found MarketMuse, Jeff was VP of Search at TechTarget where he built a 30-person content optimization team. As MarketMuse’s Chief Product Officer, Jeff leads his team of content and AI veterans in using machine learning to enable their clients to gain authority in their topical domain. Jeff is all about creating the kind of content search engines love and helping content marketers, search engine marketers, agencies, and e-commerce managers establish and build topical authority, improve content quality, and get the most out of every dollar spent on content. Jeff is also a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation.

 

Content marketing strategies that elevate your brand. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT MARKETMUSE, CLICK HERE.

TO FIND JEFF COYLE ON LINKEDIN, CLICK HERE.

 

Jun 8, 2021

“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.”

 

Listen & Learn:

  • How to time your go-to-market strategy.
  • Why exponential growth is based on creating heavy users out of your initial fans.
  • How to overcome the mental and cultural obstacles of what an innovative product should do in the marketplace.
  • The importance of building your brand on the backs of fans.
  • Tips for iterating in the market, growing fast, pacing your distribution so that you aren’t over-stretching your operations, and making time to listen to your consumers.

 

Dr. James Richardson is an expert in exponential growth in the consumer sector and author of Ramping Your Brand, a #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential. At his company, Premium Growth Solutions, he works for early-stage consumer packaged goods brands and with fast-growing emerging brands such as Once Upon a Farm, Dr. Squatch Soap, June Shine hard kombucha, and Proven skincare. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery and June Shine kombucha.

 

TO LEARN MORE ABOUT PREMIUM GROWTH SOLUTIONS, CLICK HERE.

TO FIND JAMES RICHARDSON ON LINKEDIN, CLICK HERE.

May 25, 2021

One of the easiest ways to passively communicate confidence and inspire confidence is through a consistent visual presence.”

 

Listen & Learn:

  • Deliver the expected and the unexpected through innovative design strategies.
  • The importance of brand continuity when defining your visual identity.
  • Why a strong visual presence is important to inspire confidence in your brand.
  • When it comes to graphic design strategy, “the key thing is intention.”

 

Ian Bower, founder of Graphic Rhythm is revolutionizing the way businesses obtain graphic design services by allowing them to obtain high-quality, on-demand design assets without the hassle of hiring individual freelancers. His creative approach to providing design services puts him at the forefront of the graphic design industry. Ian is an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas. He has developed a passion for helping small businesses build customer confidence and loyalty through strong visual content and he is here to share some valuable information that he has learned along the way.

 

Your brand’s visual identity can impact your top line revenue and bottom line results. Our team can help. Call LORI JONES today. 303-678-7102.

 

TO LEARN MORE ABOUT GRAPHIC RHYTHM, CLICK HERE.

TO FIND IAN BOWER ON LINKEDIN, CLICK HERE.

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