Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2020
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: December, 2017
Dec 20, 2017

SHOW NOTES

Rich Allen helps create businesses with solid foundations, unique marketplace positions, reputable processes, high-performance team, and a visionary leader.

Prior to becoming an advisor, Rich was VP HR with Texas Instruments then Division President/COO with Pella Corporation. Rich is a proud Rotarian and serves on several boards. He holds an MS in International Business from the University of Texas and hosts a weekly radio show. His iOS App is titled Ultimate Business Tune Up. His new book is The Ultimate Business Tune Up: A Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners. 

Listen and Learn:

  • Discover how to put an end to small business failure
  • How to become an effective business owner
  • Why businesses need a strong mission and vision statement
  • Learn how bikes and businesses are similar
  • How to get sales and marketing to work well together

TO FIND RICH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT TOUR DE PROFIT, CLICK HERE.

TO FIND RICH'S BOOK, THE ULTIMATE BUSINESS CHECKUP, CLICK HERE.

 

Dec 19, 2017

SHOW NOTES

Dr. Jack Elston has over 14 years experience working in the UAS field, and is the CEO and co-founder of Black Swift Technologies.  He is the technical lead on all avionics work at BST including the creation of a low cost, highly capable autopilot system and unique networking technologies to enable cooperative control of UAS. 

Jack received his Ph.D. from the University of Colorado Boulder in 2011 where his research culminated in the design of a UAS used to conduct the first-ever intercept of a tornadic supercell thunderstorm by an unmanned aircraft. 

He has been directly involved in the development of more than twenty different unmanned aircraft systems and has conducted hundreds of flight experiments in adverse conditions including surveys at 14,000 ft MSL and operations in the Arctic.

Listen and Learn:

  • What Jack wants to be known for
  • Why a leader needs to be personable, approachable, and available  
  • What Jack's definition of success is

TO FIND JACK ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT BLACK SWIFT TECHNOLOGIES, CLICK HERE.

Dec 18, 2017

SHOW NOTES

Karen Copeland is the founder and co-owner of sammysoap, an all natural soap store and factory located in St. Louis, Missouri.

As Karen puts it: “sammysoap is a job-creation machine for adults with intellectual disabilities disguised as the world’s best soap company.”

The company’s products are 100% all natural, completely synthetic-free, and made of Earth’s most indulgent ingredients. The company’s team includes full-wage adults with intellectual disabilities, and that may be sammysoap’s best ingredient of all.

Listen and Learn:

  • Why there needs to be all kinds of options for people with disabilities
  • The importance of modeling what real inclusion is supposed to look like
  • How brand awareness translates to success
  • Why entrepreneurs need to have a high threshold of risk aversion   

TO FIND KAREN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SAMMYSOAP, CLICK HERE.

1