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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: January, 2019
Jan 16, 2019

“PR is about finding the intersection between what (the journalist) is trying to do, and what you’re trying to accomplish.”

 

Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, customer conferences, and corporate development activities like earnings and mergers and acquisitions. She helped the company went it went public in 2013, and has secured coverage in such top-tier publications as Forbes, Fortune, Fast Company, Wired, the New York Times, and the Wall Street Journal.

 

 

Listen And Learn:

  • Tips on the right ways to pitch.
  • The importance of honoring the separation of church and state when it comes to reporters.
  • Why PR is not just a pitch factory. It’s a partnership.
  • How powerful content and PR converge.
  • Why not all PR is landing a great article. Sometimes you don’t want to be in the news.
  • How PR can create “spikes and unicorns” in your sales traffic and inquiries.

 

TO LEARN MORE ABOUT TABLEAU SOFTWARE GROUP, CLICK HERE.

TO FIND KEYANA CORLISS ON LINKEDIN, CLICK HERE.

Jan 14, 2019

“People are human and make decisions based on emotional factors.” 

Ann Boyd is vice president of corporate communications for Cherwell Software. She describes herself as a purpose-driven person and believes in inspiring people – and companies – to do things differently in the world. Ann is a professional communicator and brand strategist, focusing on facilitating her own and others’ understanding – whether it's about an organization, a technology, a person, or an issue. She has been at the intersection of technology and change management throughout her career. Whether working in media and analyst relations for Microsoft’s server software and first eBooks, or at AOL, witnessing our society's collective adaptation to rapid technological transformation, Ann has always been fascinated by the ability of technology to advance us and push us forward.

Listen And Learn:

  • Her approach to storytelling.
  • How to create an “impact thread.”
  • The importance of articulating your competitive differentiation in the marketplace.
  • Her three-pronged approach to growing a brand.
  • Why brands need to connect to something bigger than themselves.
  • How your social presence can amplify your voice in the marketplace.

 

TO LEARN MORE ABOUT CHERWELL SOFTWARE, CLICK HERE.

TO FIND ANN BOYD ON LINKEDIN, CLICK HERE.

Jan 9, 2019

“Your vision should compel and repel people toward you and away from you.”

 David Quick is committed to helping “bulls” (business owners, CEOs, and business leaders) thrive through speaking sessions, executive coaching, organizational coaching, sales training/coaching, and team assessment, development, and hiring. He is a nationally regarded speaker, executive coach, Vistage chair, and a Culture Index Licensee. David is committed to helping “bulls” work fewer hours, be significantly more successful, build stronger professional and personal relationships, and get the "right people in the right seats."

Listen And Learn:

  • How to create a “vision magnet” that will attract the employees you want.
  • How to inspire a culture of “bulls.”
  • His four key steps to harnessing the “power of the herd.”
  • How to determine what kind of “bulls” you have in your organization.
  • How to know when an employee is disengaged.
  • What leaders can do to create more “bulls” in their workplace and grow their businesses.

 

TO LEARN MORE ABOUT HELPING BULLS THRIVE IN CHINA SHOPS CLICK HERE.

TO FIND DAVID QUICK ON LINKEDIN, CLICK HERE.

Jan 7, 2019

Don’t fall into the vanilla trap.”

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches and experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels. Her proven approach helps online business owners stop worrying about where their next sale will come from by creating simple, proven marketing funnels that convert. She has training programs, group programs, done-with-you programs, and VIP done-for-you packages.

Listen And Learn:

  • Setting the stage for a sale with your marketing funnel strategy.
  • Ways to find out where your competition’s traffic is coming from.
  • Why it’s crucial that your marketing funnel strategy is simple and focused.
  • The big difference between features and benefits.
  • The importance of remembering that you are always talking to humans that have problems that need to be solved.
  • Where companies often go wrong when engaging customers. 

TO FIND MICHELLE EVANS ON LINKEDIN, CLICK HERE.

Jan 2, 2019

“LinkedIn is the sniper, targeted approach, social is the shotgun approach. They can both work collectively together.”

Brendan Kane is a growth strategist, speaker, and author of One Million Followers: How I Built a Massive Social Following in 30 Days. He is a digital and business strategist for Fortune 500 corporations, global brands, and celebrities. Brendan started his career in the entertainment industry managing digital divisions for two prominent movie studios. He then went on to build applications, platforms, and campaigns for celebrity clients such as Taylor Swift, Rihanna, and Katie Couric. Brendan is passionate about helping his clients leverage digital platforms to grow their brands quickly and effectively. 

Listen And Learn:

  • His strategies for being heard in a marketplace where over 60 billion pieces of digital content are being shared daily.
  • His secrets to growing your followers.
  • How to have dynamic conversations with your customers.
  • His three-step adaptive process.
  • How one piece of content can be turned into 100 variations.

TO FIND BRENDAN KANE ON LINKEDIN, CLICK HERE.

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