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“PR is about finding the intersection between what (the journalist) is trying to do, and what you’re trying to accomplish.”
Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, customer conferences, and corporate development activities like earnings and mergers and acquisitions. She helped the company went it went public in 2013, and has secured coverage in such top-tier publications as Forbes, Fortune, Fast Company, Wired, the New York Times, and the Wall Street Journal.
Listen And Learn:
- Tips on the right ways to pitch.
- The importance of honoring the separation of church and state when it comes to reporters.
- Why PR is not just a pitch factory. It’s a partnership.
- How powerful content and PR converge.
- Why not all PR is landing a great article. Sometimes you don’t want to be in the news.
- How PR can create “spikes and unicorns” in your sales traffic and inquiries.
“People are human and make decisions based on emotional factors.”
Ann Boyd is vice president of corporate communications for Cherwell Software. She describes herself as a purpose-driven person and believes in inspiring people – and companies – to do things differently in the world. Ann is a professional communicator and brand strategist, focusing on facilitating her own and others’ understanding – whether it's about an organization, a technology, a person, or an issue. She has been at the intersection of technology and change management throughout her career. Whether working in media and analyst relations for Microsoft’s server software and first eBooks, or at AOL, witnessing our society's collective adaptation to rapid technological transformation, Ann has always been fascinated by the ability of technology to advance us and push us forward.
Listen And Learn:
- Her approach to storytelling.
- How to create an “impact thread.”
- The importance of articulating your competitive differentiation in the marketplace.
- Her three-pronged approach to growing a brand.
- Why brands need to connect to something bigger than themselves.
- How your social presence can amplify your voice in the marketplace.
“Your vision should compel and repel people toward you and away from you.”
David Quick is committed to helping “bulls” (business owners, CEOs, and business leaders) thrive through speaking sessions, executive coaching, organizational coaching, sales training/coaching, and team assessment, development, and hiring. He is a nationally regarded speaker, executive coach, Vistage chair, and a Culture Index Licensee. David is committed to helping “bulls” work fewer hours, be significantly more successful, build stronger professional and personal relationships, and get the "right people in the right seats."
Listen And Learn:
- How to create a “vision magnet” that will attract the employees you want.
- How to inspire a culture of “bulls.”
- His four key steps to harnessing the “power of the herd.”
- How to determine what kind of “bulls” you have in your organization.
- How to know when an employee is disengaged.
- What leaders can do to create more “bulls” in their workplace and grow their businesses.
TO LEARN MORE ABOUT HELPING BULLS THRIVE IN CHINA SHOPS CLICK HERE.
“Don’t fall into the vanilla trap.”
Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches and experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels. Her proven approach helps online business owners stop worrying about where their next sale will come from by creating simple, proven marketing funnels that convert. She has training programs, group programs, done-with-you programs, and VIP done-for-you packages.
Listen And Learn:
- Setting the stage for a sale with your marketing funnel strategy.
- Ways to find out where your competition’s traffic is coming from.
- Why it’s crucial that your marketing funnel strategy is simple and focused.
- The big difference between features and benefits.
- The importance of remembering that you are always talking to humans that have problems that need to be solved.
- Where companies often go wrong when engaging customers.
“LinkedIn is the sniper, targeted approach, social is the shotgun approach. They can both work collectively together.”
Brendan Kane is a growth strategist, speaker, and author of One Million Followers: How I Built a Massive Social Following in 30 Days. He is a digital and business strategist for Fortune 500 corporations, global brands, and celebrities. Brendan started his career in the entertainment industry managing digital divisions for two prominent movie studios. He then went on to build applications, platforms, and campaigns for celebrity clients such as Taylor Swift, Rihanna, and Katie Couric. Brendan is passionate about helping his clients leverage digital platforms to grow their brands quickly and effectively.
Listen And Learn:
- His strategies for being heard in a marketplace where over 60 billion pieces of digital content are being shared daily.
- His secrets to growing your followers.
- How to have dynamic conversations with your customers.
- His three-step adaptive process.
- How one piece of content can be turned into 100 variations.