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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Episode 104: An Adventurous Attitude, with Robin Behrstock of Adventures of Women Entrepreneurs 0
Oct 23, 2017

SHOW NOTES

At the age of thirty-three, Robin Behrstock, author of ADVENTURES OF WOMEN ENTREPRENEURS, started Alchemade, a copper mug business just as they became a popular trend. In less than three years, she grew the business to annual sales of $3 million.

For Robin, the best part of being an entrepreneur isn't making money or selling lots of copper mugs; its inspiring people to take control of their lives and turn their dreams of starting a business into reality. Robin is currently a partner in Radius Partnership, a consulting firm focused on working with small businesses.

Listen and Learn:

  • The ins and outs of selling on Amazon
  • Why measurement and KPI's are important to success
  • Robin's definition of success

TO LEARN MORE ABOUT ALCHEMADE, CLICK HERE.

TO FIND ROBIN ON LINKEDIN, CLICK HERE.

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