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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: March, 2021
Mar 30, 2021

“You can’t just say it. You have to have proof.”

 

Listen & Learn:

  • Five tips for creating a powerful B2B marketing strategy.
  • The importance of being realistic in setting your goals.
  • What to look for in a team.
  • Know your audience.
  • Three kinds of content. 

Michelle Bank is chief marketing officer at NuSpire in Denver. Nuspire was born out of the devotion to provide a new, fresh and inspiring approach to closing cybersecurity gaps. Michelle is a strategic marketing professional, experienced in product marketing and bridging marketing strategy with technology. She is a highly skilled leader, effective in managing cross-functional teams into achieving goals and improving growth. She is an excellent communicator, adept at collaborating with C-level executives, team members, clients, media, and third parties to identify specific needs and motivations, and has years of proven success in aligning organizational objectives with executional strategies while decreasing costs and increasing results.

People-first B2B marketing strategies drive bottom-line revenue. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT NUSPIRE, CLICK HERE.

TO FIND MICHELLE BANK ON LINKEDIN, CLICK HERE.

 

Mar 16, 2021

“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.”

Listen & Learn:

  • The psychology behind a logo.
  • The advantages of doing a logo refresh vs. an entirely new design
  • The four tips for the perfect logo.
  • How many colors a logo should have.
  • How to avoid over-designing your logo.
  • Why simplicity is key to any logo design.

Richard Lau, founder of Logo.com, an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes. He has an impressive track record of building successful businesses. He has founded, built, and sold multiple companies including MyDomain.com, Resume.com, and NamesCon. Along with success on the business side, he has a heart for giving back to others and is executive director of WaterSchool, a charity focused on clean water projects in Uganda. Utilizing his experience as a means to benefit others, Richard has developed a passion for helping other entrepreneurs and potential business owners increase their own happiness and success. He does this through any venue he can - including podcasts, public speaking events, and conferences.

 

Logos designed for maximum impact. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT LOGO.COM, CLICK HERE.

TO FIND RICHARD LAU ON LINKEDIN, CLICK HERE.

 

Mar 9, 2021

“On the receiving end of what we’re putting out for marketing, that’s where the behavior has been disrupted for the people we’re trying to connect with.”

Listen & Learn:

  • The elements of a personalized marketing strategy.
  • How curiosity and challenging the status quo to impact positive change.
  • What can you do to create the connection between sales and marketing?
  • The biggest challenges marketing directors face today.
  • How the receiving-end of the environment in which we are presenting information has changed drastically.
  • Ways to create affinity for your brand with personalized.

 

Eric Reed is the founder and CEO of reed5group and the host of take:5 The Rethink Marketing Podcast. He thrives in environments where transformational and turnaround leadership are pivotal to achieving unmatched and sustained growth. He is all about pushing intellectual boundaries in order to challenge groupthink; about building environments where culture is king; and about shaping innovative sales and marketing infrastructures, methodologies, and programs that yield company and client success. Over the course of his career, he has helped numerous clients including the Ohio State University Medical Center and the Cameron Mitchell Restaurant Group. He has managed experiential events such as the Western Southern Open ATP 1000 Event, the Bunbury Music Festival, and the IPXO - Global IP Lease & Monetization Platform. He has also been a guest lecturer at The Kelley School of Business at Indiana University and at the Farmer School of Business at Miami University where he spoke to students about attitudes, persuasive communications, and branded content. Through it all, Eric sees his role as an advocate, always finding ways to challenge the next generation of leaders in marketing challenge perception.

 

Are you ready to challenge the status quo to create affinity for your brand? Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT REED5GROUP, CLICK HERE.

TO FIND ERIC REED ON LINKEDIN, CLICK HERE.

 

Mar 2, 2021

“Community is global.”

Listen & Learn:

  • Five tips for using virtual events to develop your brand.
  • How to maintain the “human touch” at a virtual event.
  • How to navigate hybrid events.
  • How to prove the value of virtual and hybrid events.
  • Using virtual events to engage customers.
  • How to Bring Your Own Audience to a virtual event.

 

Jonathan Kazarian is an entrepreneur, event marketing expert, and the founder and CEO of Accelevents, a one-stop-shop for event organizers who want to create a unique and engaging virtual event experience. Jon comes from a mixed investing, technology, and entrepreneurial background with over six years of experience building and growing the company. He is an innovative leader who thrives on solving customers’ big problems. His product development expertise and customer success mindset have not only helped to resourcefully scale Accelevents but also to define the event technology category. Prior to founding Accelevents, he led product, sales, and operations at Windham Labs, a division of Windham Capital Management. He managed the development and go-to-market strategy of two innovative FinTech products.

 

Bring Your Own Audience to your next live, hybrid, or virtual event. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT ACCELEVENTS, CLICK HERE.

TO FIND JONATHAN KAZARIAN ON LINKEDIN, CLICK HERE.

 

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