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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: October, 2019
Oct 23, 2019

“An agency should be working WITH you, not FOR you.”

Chris Ruszkowski is a senior executive with over 20 years of marketing experience and a proven track record of results-orientated advertising and communications programs. Chris' experience is built on a foundation of 12+ years of advertising agency account management, tactical execution, and strategic planning experience at McCann Erickson, Frankel and McClain Finlon Advertising. This agency experience is paired with over 10+ years of restaurant marketing leadership at Quiznos, the pioneer of the toasted sub. He was most recently the SVP of Marketing at Quiznos. Chris currently conducts brand strategy consulting and resides outside Denver, Colorado with his family. 

Listen & Learn:

  • How clients benefit from their agencies presenting multiple creative approaches.
  • Why it’s important to involve an agency early in the process.
  • Ways to inspire the creative process.
  • How to get the “juice” out of your agency.
  • The five questions to ask when shopping for an agency to market for your brand.
  • Why it’s a good idea to have your agency “walk the halls” of your company.

 

TO FIND CHRIS RUSZKOWSKI ON LINKEDIN, CLICK HERE.

Oct 9, 2019

“Marketing has to be integrated and unified before it can be amplified.”

Corey Livingston is responsible for establishing the marketing vision and strategy at OneNeck IT Solutions. As VP of marketing, Corey is accountable for introducing impactful marketing programs and initiatives that drive brand affinity and market demand for services and solutions across the company’s broad portfolio in order to achieve OneNeck’s aggressive sales and revenue growth goals. Her areas of focus include continuous optimization of segmentation and targeting; strengthening the brand and its core value proposition; creating and telling audience-centric stories; modernizing the marketing technology stack; customer acquisition and nurturing; and defining marketing performance in terms of business impact.

Listen and Learn: 

  • Why it’s important to have clear and deliberate alignment.
  • Whether a go-to-market approach should be fully integrated or a one-off.
  • Why 14% of B2B organizations report to having no process for alignment, cross-team planning, or prioritization.
  • How to bring your team into the accountability process.
  • How to establish priorities.
  • Creating a successful relationship between sales and marketing.
 
 
Oct 2, 2019

“Be bold, be creative, and listen to your gut.”

Having worked with Olympic level athletes in the hunter/jumper world to teaching English in an urban setting to being an executive assistant at one of the world's largest bicycle manufacturers, Sophie Coffey likes to say that she is a product not of the classroom but of the real world. Her extensive experience and nimble ability to adapt shows in the work she produces. Be it crafting a compelling brand strategy, creating a strong social media presence, or pulling a killer shot of espresso, Sophie has a proven track record of results. She is an expert in content creation, brand strategy, email marketing, project management, social media management, SEO/SEM/PPC, and paid social.

Listen & Learn:

  • Her step-by-step branding positioning playbook.
  • Why it’s important to reverse engineer your strategies by keeping an eye on the competition.
  • The importance of messaging and copy to your brand at the ground level.
  • The need to establish brand guidelines.
  • How good positioning strategies fail.
  • How to “be bold, be creative, and listen to your gut.”

TO FIND SOPHIE COFFEY ON LINKEDIN, CLICK HERE.

Brand positioning is defined by your mission, vision, and values. Call LORI JONES and the team at Avocet to learn more. 303-678-7102.

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