Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2020
November
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: November, 2020
Nov 24, 2020

If you’re not targeting the folks that can best benefit, you’re wasting a lot of time and resources on audiences that are never going to buy.

Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are highly targeted by cybercriminals. Jennifer’s passion is to protect what matters most – the personal data privacy and data security of Spirion’s colleagues, customers, and the community. Spirion builds and delivers the most accurate data discovery and classification solutions on the planet so that we can ultimately protect humanity (yes, humanity) by eliminating data privacy breaches. Period. Jennifer is guided by the belief that customers don’t want fast and easy – they want accurate and persistent.

Listen & Learn:

  • Tips for finding your ideal customer.
  • The importance of providing value sooner to your customers.
  • Provide what is meaningful to your customers so you can better market to them.
  • Why you should know your buyer’s consequence.
  • Ways to move customers through the funnel to acquisition more quickly. 

Finding and messaging to your ideal customer to accelerate the deal cycle. Call LORI JONES today at 303-678-7102 to learn more!

Nov 17, 2020

“If we as a company are going to be profitable, the employee-owners should continue to be able to be profitable as well.”

 

Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization cooperative ventures, and strategic partnerships for technology capitalization. Mark started his career as a research engineer and program manager for NASA. He has published over 50 research publications in the field of aircraft and spacecraft structures and a book entitled, The Inventor’s Puzzle: Deciphering the Business of Product Innovation. He is also an Associate Fellow of the American Institute of Aeronautics and Astronautics and an adjunct member of the graduate faculty of the department of Aerospace Engineering Sciences at the University of Colorado.

Listen & Learn:

  • How Roccor developed a brand messaging structure that helps in their recruitment efforts and set the course for a dynamic culture that people flock to.
  • How Roccor has maintained its culture tenets and ESOP model as it has transitioned to a high-growth company.
  • The value of an employee-owned mindset.
  • How an ESOP model helps in recruiting talent.
  • How the company pivoted its messaging and thought leadership position during COVID.
  • The importance of internal communications when you are a high-growth business.
  • The values of honesty and transparency when being acquired.
  •  

Marketing communications are vitally important during an acquisition. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT ROCCOR, CLICK HERE.

TO FIND MARK LAKE ON LINKEDIN, CLICK HERE.

Nov 10, 2020

“You can’t compete without a consistent way to build good links.”

 

Brad Smith is the founder and CEO of Codeless, a content production company whose content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the cofounder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority. Fast. Brad has been an in-the-trenches marketer for over a decade, rolling his sleeves up and doing all the dirty work from copywriting to SEO to marketing automation to site redesigns and more. All while working in-house, freelancing, consulting, and providing agency services to almost every industry that crosses your mind. As Brad sees it, companies today don’t need more content. They need better content that actually performs. His companies fix that by producing and ranking SERP-topping content in the most competitive spaces – tech, cybersecurity, finance, etc. – on the Internet.

 

Listen & Learn:

 

  • Understanding the types and styles that are ranking.
  • Exploring search intent.
  • Creating SERP-topping content.
  • The strategy behind competitive keywords and building links.
  • Recommendations and strategies for using images in your content.
  • What should you have in your arsenal of content to boost coverage?

 

Content strategies that build your brand’s authority. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT CODELESS, CLICK HERE.

TO FIND BRAD SMITH ON LINKEDIN, CLICK HERE.

Nov 3, 2020

“Starting your own Amazon store isn’t hard; don’t get overwhelmed.”

Janis Carmena, founder of eCommerce Queen Bee, helps entrepreneurs to build their own private label product lines to sell on platforms like Amazon, Ebay, sales funnels and through their own website. I will guide you through the whole process and help you scale your business so you can quit your 9-5 and do something you love. She also developed Four Degrees of Brand, a course designed to help entrepreneurs get selling online fast and efficiently and help scale their products into a whole product line and brand.

Listen & Learn:

  • Defining your “zone of intelligence.”
  • How to become an “attractive character” to grow your brand.
  • Why authenticity is the new currency today.
  • How to retail arbitrage.
  • Letting Amazon do the work for you.
  • How to compete on Amazon.

The keys to growing and scaling your brand online. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT eCOMMERCE QUEEN BEE, CLICK HERE.

TO FIND JANIS CARMENA ON LINKEDIN, CLICK HERE.

1