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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: October, 2020
Oct 20, 2020

“Go where people are; that doesn’t always mean physically, it means making things available 24/7.”

Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her career as a newspaper reporter, then directed communications for three Colorado municipalities and a top-5 Colorado marketing agency. She later served as the digital marketing leader for Boeing Global Services. She is certified in FEMA emergency communications and Pragmatic Marketing, and she is accredited by the Public Relations Society of America.

Listen & Learn:

  • Tips for creating meaningful and integrated plans.
  • Why you shouldn’t push aside a strategy or a tactic without understanding your audience at a very deep level.
  • The importance of relationship marketing as the basis for internal and external communications.
  • Ways to collect and interpret data and then apply it to your strategic plan.

 

TO LEARN MORE ABOUT CITY OF LONGMONT, CLICK HERE.

TO FIND BECKY SCHOL ON LINKEDIN, CLICK HERE.

 

Oct 13, 2020

“Every brand was started from a human being; that fundamental human truth needs to carry over for your purpose to resonate.”

Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people. Throughout her career, she has developed a narrative-based approach to traditional strategic planning to uncover the brand truth that resonates with audiences. She has worked with many brands, most notably for many of Unilever's iconic brands, Beech-Nut, General Mills, and most recently with Happy Family Brands and fintech disrupter, the Alternative Investment Exchange. Jacqueline applies both art and science to understanding human insight and to interpreting findings in order to unearth the real reason people should care about your brand. For Jacqueline, it’s all about finding a brand's raw truth and making it matter.

Listen & Learn:

  • The differences between mission, vision, and purpose statements.
  • Finding the DNA of your brand.
  • The building blocks for humanizing your brand.
  • Why customers just want honesty from brands.
  • Defining your brand’s points of parity and points of differentiation.
  • Practical advice for thinking about your brand as human.

 

 Let us help you define your brand’s purpose and humanize it in order to truly connect with your key audiences. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT BRAND CRUDO, CLICK HERE.

TO FIND JACQUELINE LIEBERMAN ON LINKEDIN, CLICK HERE.

Oct 6, 2020

“I care enough about WHO you are to KNOW who you are.”

 

Bea Wray has five years of experience in personal branding and authority marketing. Her expertise is in strategic and partner marketing, gorilla marketing, company launches, and event management. She is also an author and keynote speaker on a wide range of topics including executive leadership, entrepreneurship, innovation, and women in business. Corporations increase employee engagement and excellence through her engaging presentations and active workshops on “Leadership Lessons,” professional development, and innovation. Associations and conferences hire Bea to energize audiences around collaboration, building personal brands, and leveraging networks to grow net worth. Her book, What an MBA Taught Me...But My Kids Made Me Learn, is available on both BarnesandNoble.com and Amazon.com.

 

 

Listen & Learn:

  • Why marketing is “more of a zipper than a snap.”
  • How to forge stronger engagements that are less likely to break apart.
  • Establishing marketing connectivity.
  • How to embrace change and new technology while still staying grounded in the “Old School what works.”

TO FIND BEA WRAY ON LINKEDIN, CLICK HERE.

 

Marketing that creates relationships. Call LORI JONES today at 303-678-7102 to learn more!

 

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