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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: December, 2021
Dec 7, 2021

“It’s about solving, not selling.”

Listen & Learn:

  • Defining conversational marketing.
  • The difference between pushing out messages vs. having a conversation.
  • Why it’s important to solve customers’ issues vs. sell them a product or service.
  • The importance of being a good listener.
  • Including chatbots and live chats into your conversational marketing strategies.
  • Meet people where they are in the buying cycle.
Amy Anderson is a widely respected and creative industry leader who sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. She has a track record of driving value for clients through brand and growth strategies, designing teams, and innovative marketing strategies. Her work at Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marketing, PR, and marketing consulting. Amy has more than 25 years of experience at brands such as Calvin Klein and The New York Times Digital and drives strategy, creative and implementation across Wild Coffee’s diverse client roster that includes e-commerce, manufacturing, healthcare, financial services, and technology clients.

 

We deploy people-first strategies that are about solving problems. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT WILD COFFEE, CLICK HERE.

TO FIND AMY ANDERSON ON LINKEDIN, CLICK HERE.

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