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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: November, 2016
Nov 28, 2016

Born and raised in the Chicago suburbs, Nicole was a standout swimmer, qualifying for the 1988 Olympic Trials and later graduating from Yale University. She decided to pursue the sport of triathlon, and a lucky seat assignment introduced her to her future husband (future 2-time Ironman World Champion), Tim DeBoom, on a flight to the 1995 ITU World Championships. Nicole started racing professionally in 1999, racking up countless podium finishes. Her triathlon career culminated in a win at the 2004 Ironman Wisconsin, wearing a prototype of the first-ever running skirt a skirt that would launch a revolution in womens fitness clothing just a few months later. Nicole founded Skirt Sports in September 2004 with the mission of helping women find inspiration, confidence and courage through the transformative power of running and fitness. Today, Skirt Sports is a national womens apparel brand offering a full line of products that fit real womens bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 4-year-old girl, Wilder.

Nicole started racing professionally in 1999, racking up countless podium finishes. Her triathlon career culminated in a win at the 2004 Ironman Wisconsin, wearing a prototype of the first-ever running skirt a skirt that would launch a revolution in womens fitness clothing just a few months later. Nicole founded Skirt Sports in September 2004 with the mission of helping women find inspiration, confidence and courage through the transformative power of running and fitness. Today, Skirt Sports is a national womens apparel brand offering a full line of products that fit real womens bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 4-year-old girl, Wilder.

Today, Skirt Sports is a national womens apparel brand offering a full line of products that fit real womens bodies and support their busy running lives. Currently, you can find Nicole chatting with customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World and chasing around her 4-year-old girl, Wilder.

Nov 21, 2016

With a focus on single professionals, many people refer to Devon as the RockStar of Dating and Love. He has made it his mission to empower one million single professionals by the end of 2017.

In ten years Devon has coached over one thousand single professionals around
the country on relationships, emotional intelligence, and lifestyle management,
He has devoted himself to helping men and women master the art of knowing themselves well enough to get what they really want out of dating, relationships, business, and love. 


In his dedication to finding solutions, Devon has created simple tools and action steps for single professionals that allow them to experience real results before and during their journey to finding love. These same tools and action steps can and should be applied to all areas of life including business, sales, and leadership.

Nov 16, 2016

Over the past 30 years in both Europe and the United States, Josh has been: Founder and CEO of more than 20 businesses, mostly in the areas of technology and food; an Officer and Executive Committee Member of Young Presidents Organization in the Chicago, Warsaw, Geneva, Prague, and Denver chapters; an Entrepreneur of the Year award winner; and has enjoyed helping a variety of businesses navigate their challenges by working with other entrepreneurs at organizations including: New York University, University of Illinois, University of Chicago, Colorado University, Colorado State University, Thunderbird School of Management, and the Kauffman Institute.

Today Josh participates on the boards of several companies, but mostly enjoys working with his wife of 17 years on Wild Zora, their natural meat snack startup business headquartered in Fort Collins, Colorado, where they live with their two children who also enjoy the weather and mountain sports on the Front Range of the Rocky Mountains.

Nov 9, 2016

Karl has been a get-your-hands-dirty entrepreneur for 20+ years. He has a BA in Economics from Colorado College and an MBA from CU Boulder. Karl’s background is in running marketing and sales companies. For the past 6 years, he has run The Carruthers Group, a sales growth agency focused on implementing and executing programs for improving all phases of the sales funnel.

Nov 7, 2016

In most ways, Robbie was "ruined" by New Orleans, a dying city, that he thought he was saving. It turns out it saved him, leading to the remaking of his brand design studio (Trumpet) into the launchpad for an entrepreneurial ecosystem that's at the center of a refocused, civically reengaged New Orleans. Robbie now runs, designs, and invests in food companies with social and environmental impact such as Good Spread, a nut butter company launched from a non-profit maker of a therapeutic peanut butter that treats and cures kids suffering from Severe Acute Malnutrition. Along the way, he co-founded Idea Village, Naked Pizza (a healthy delivery pizza company expanded internationally and sold to Mark Cuban), and maintains a portfolio of food-based companies under Innisfree.

Robbie was an Ernst & Young entrepreneur of the year finalist, was named City Business Magazine’s innovator of the year, and won the Louisiana Technology Council’s technology of the year award. He is also a member of Adweek’s creative all-star team.

Nov 2, 2016

Pamela S. Gockley is an internationally known speaker, humorist and astute student of business for over 21 years. She is the co-founder of Vigilant Corporation, and creator of The Reputation Factor, Reputatus Learning and the innovator of the Reputation Strategy philosophy "Starts with You, but It's not about You."

Using her own 4D's of Reputation Strategy and transformed her struggling business into a thriving marketing and training business.

Pam is a frequent guest on radio shows, podcasts and writes articles for magazines, newspapers, and blogs. She has revolutionized how to build a revenue generating business in this pull global economy. It has transformed from a business-centric to a customer-centric world.

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