Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2021
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: May, 2021
May 25, 2021

One of the easiest ways to passively communicate confidence and inspire confidence is through a consistent visual presence.”

 

Listen & Learn:

  • Deliver the expected and the unexpected through innovative design strategies.
  • The importance of brand continuity when defining your visual identity.
  • Why a strong visual presence is important to inspire confidence in your brand.
  • When it comes to graphic design strategy, “the key thing is intention.”

 

Ian Bower, founder of Graphic Rhythm is revolutionizing the way businesses obtain graphic design services by allowing them to obtain high-quality, on-demand design assets without the hassle of hiring individual freelancers. His creative approach to providing design services puts him at the forefront of the graphic design industry. Ian is an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas. He has developed a passion for helping small businesses build customer confidence and loyalty through strong visual content and he is here to share some valuable information that he has learned along the way.

 

Your brand’s visual identity can impact your top line revenue and bottom line results. Our team can help. Call LORI JONES today. 303-678-7102.

 

TO LEARN MORE ABOUT GRAPHIC RHYTHM, CLICK HERE.

TO FIND IAN BOWER ON LINKEDIN, CLICK HERE.

May 18, 2021

“You can’t sell your brand to the world until you understand what attracts the world to your brand.”

Listen & Learn:

  • The 15 primal emotions that are most likely to drive purchasing behavior.
  • How small brands can go from “zeros to heroes” with the right emotional marketing strategies.
  • How once you speak to the subconscious mind, sales will come.
  • The importance of people-first marketing strategies to connect with your customers.
  • The role of the conscious and subconscious mind in purchasing decisions.
  • How creative approaches need to tap into the emotion of a brand.

Brian Gregory is CEO and founder of ADMANITY.com. and creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. ADMANITY’s breakthrough emotional algorithm can instantly give ANY business the advertising strategies, tactics, and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. He is the author of the book Sheep Don’t Eat Complicated Grass! and he is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker.

Learn more about growing sales through emotional marketing from LORI JONES today by calling 303-678-7102.

TO LEARN MORE ABOUT ADMANITY.com, CLICK HERE.

TO FIND BRIAN GREGORY ON LINKEDIN, CLICK HERE.

May 11, 2021

“The role of the ghostwriter is to be a vessel between you and your audience.”

Listen & Learn:

  • The three-part technical process for defining voice when ghostwriting.
  • Writing a book is not an early-stage strategy.
  • How a ghostwriter is an advocate for the reader.
  • The advantages of having a ghostwriter on your team.
  • The pros and cons of self-publishing vs. using a publisher.
  • How to prep your internal teams prior to a book launch

 

Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey. She started Laura Is Writing to help entrepreneurs to write, publish, and market books that transform their businesses and leave a legacy they're proud of. She has ghostwritten over 15 books and has helped dozens of authors to edit and market their books. Laura is also the author of How To Write This Book: Write, Publish and Market Your Business Bestseller and Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy. Both books were bestsellers in Amazon's Marketing category for several months. She is also the co-host of the Business of Writing Podcast. Born and raised in Sydney, Australia, Laura now lives in Lisbon, Portugal.

 

Incorporating a thought leadership publishing approach into your marketing strategies. Learn more from LORI JONES today by calling 303-678-7102.

TO FIND LAURA GALE ON LINKEDIN, CLICK HERE.

 

May 4, 2021

“Your home page isn’t your home page anymore. The first page of your branded search is your home page.”

Listen & Learn:

  • Why what shows up in a search is just as important as what’s NOT showing up.
  • The importance of creating positive content and assets that show up on the SEO side.
  • Tips to easily out-pace and out-weigh any of the competitors or anyone out there wanting to sabotage you online.
  • Tips for boosting your ranking on Google on this episode.
  • Three steps for using SEO to find out what your brand reputation looks like.
  • How to optimize your branded terms to boost your market penetration and help you sell more

Bryan Phelps has a reputation of trusted expertise with little fanfare. As founder and CEO of Big Leap, he has built a company that provides all the flexibility and communication of a boutique agency combined with the scale and accountability of a global firm. With a clear focus on four core services - SEO, content, social media, and marketing automation - Bryan is known for his expertise, ethics, and excellence. Big Leap has earned its place on the Inc. 5000, UV50 Fastest Growing Companies, MWCN Utah100, and has achieved a “Best Company to Work For” award. Built on “The Core Four” digitals services (SEO, social, automation, and reputation management), Big Leap is known as a straightforward-thinking digital agency that is transparent and achieves results.

 

Optimize your brand’s online reputation with strategic SEO. Learn more from LORI JONES today by calling 303-678-7102.

TO LEARN MORE ABOUT BIG LEAP, CLICK HERE.

TO FIND BRYAN PHELPS ON LINKEDIN, CLICK HERE.

 

1