Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2020
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: February, 2018
Feb 28, 2018

SHOW NOTES

Ron Kiefel was the 1983 US road, time trial, and team time trial champion and competed at the 1984 Olympics in the road race and team time trial, winning a bronze medal in the time trial. He then turned professional and competed in the professional peloton through 1996. Kiefel rode and finished six consecutive Tours de France (1986-91). He was the first American to win a Grand Tour stage when he won stage 15 of the 1985 Giro d’Italia, riding from L’Aquila to Perugia.

Ron has settled a little west of Denver where he coaches cycling and runs Wheat Ridge Cyclery. He is a member of the US Bicycling Hall of Fame.

Listen and Learn:

  • Why continuous improvement is crucial
  • How to grow your business
  • What the latest cycling industry changes are
  • The importance of listening to your customers

TO FIND RON ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT WHEAT RIDGE CYCLERY, CLICK HERE

 

Feb 27, 2018

SHOW NOTES

Karen Briscoe is the author of Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed. INMAN featured as a must-read for your best year in real estate in 2017. Amazon ranks the book in the top 1% in its category. The book has been endorsed by both industry leaders Michael J. Maher and Hal Elrod. She is a contributing author to both INMAN and Real Trends.

Karen regularly speaks on a national and local level on the Best of 5 Minute Success. Further, she is the host of the weekly 5 Minute Success podcast which has an amazing array of guests who achieve success at a high level in business and life. Karen also is a frequent guest on other podcasts that focus on entrepreneurial, success and motivation, as well as real estate related topics. She has completed the John Maxwell Team Certification Program for Coaching, Speaking and Training.

Listen and Learn:

  • Why commitment is essential for the sales process
  • How improving your life improves the lives of others around you
  • Why you need a growth goal to be a successful leader
  • How to build leaders

TO FIND KAREN ON LINKEDIN, CLICK HERE.

TO FIND KAREN'S BOOK, CLICK HERE

Feb 22, 2018

SHOW NOTES

Marja Norris is the CEO and founder of MarjaNorris.com, a company dedicated to helping women achieve their career goals with style and confidence. With a distinguished career in finance, she has successfully navigated the male-dominated business world and is passionate about coaching women on how to be taken seriously, be heard, and get what they want at work.

Her latest book, The Unspoken Code: A Businesswomans No-Nonsense Guide to Making It in the Corporate World, provides women with the tools to awaken their dreams and reach their highest goals.

Listen and Learn:

  • How to conduct business in a male-dominated field
  • Why you should "fake it before you make it"
  • How to communicate effectively with male co-workers
  • The importance of the "ABC's": Attitude, Behavior, and Confidence

TO FIND MARJA ON LINKEDIN, CLICK HERE.

TO FIND MARJA'S BOOK, CLICK HERE. 

IF YOU’RE READY TO MOVE YOUR DIGITAL MARKETING INTO THE STRATOSPHERE, CALL LORI JONES TODAY AT 303-678-7102.

Feb 19, 2018

SHOW NOTES

Adam Robinson is the author of The Best Team Wins: Build Your Business Through Predictive Hiring, host of The Best Team Wins Podcast, columnist for Inc., and  Co-Founder and CEO of Hireology, where he’s on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management.

Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Through multiple leadership roles at Entrepreneurs Organization, he has helped to develop and launch programs that teach core business skills to early-stage entrepreneurs around the world.

Listen and Learn:

  • How to make good hiring decisions
  • Why you need to look deeper than a resume
  • How to create a job offer a candidate cannot refuse
  • The importance of getting the right people in the right spots
  • How to create a job offer a candidate cannot refuse

TO FIND ADAM ON LINKEDIN, CLICK HERE.

TO FIND ADAM'S BOOK, CLICK HERE. 

TO FIND ADAM'S PODCAST, CLICK HERE.

TO LEARN MORE ABOUT HIREOLOGY, CLICK HERE.

IF YOU’RE READY TO MOVE YOUR DIGITAL MARKETING INTO THE STRATOSPHERE, CALL LORI JONES TODAY AT 303-678-7102.

Feb 14, 2018

SHOW NOTES

Denise R. Green is a speaker, writer and executive coach committed to helping people go from burned-out (or blah) to brilliant. After a successful career with Oracle Corporation and Charles Schwab, Denise founded Brilliance Inc., a coaching corporation whose purpose is to unleash human potential. For more than a decade, she and her team have helped thousands of people feel less stressed, and have more ease and fulfillment in all areas of their lives.

Denise's new book, Work-Life Brilliance: Tools to Break Stress and Create the Life & Health You Crave (Brilliance Publishing, April 2017) is about reigniting one's internal spark. She has also authored the ebooks: Conversations for Brilliance, Influence the Boss, and How to Say No With Grace, Not Guilt. 

Listen and Learn:

  • How to tame your thoughts
  • Why using the word "no" makes you feel guilty
  • How to manage your whole life
  • Why we need to disconnect from social media
  • How to say "no" with grace, not guilt

TO FIND DENISE ON LINKEDIN, CLICK HERE.

TO FIND DENISE'S BOOKS, CLICK HERE. 

Feb 14, 2018

SHOW NOTES

James Worthington has held many positions throughout the history of Kneaders Bakery and Café, including being the brand’s first franchisee with the opening of the Midvale, Utah location. In 2007, he joined the corporate team as Director of Operations, before taking the position of CEO in 2013.  During his direction, the brand has experienced a 500 percent growth in restaurant locations with an expansion to 56 stores.  Worthington’s primary responsibilities include the development and management of internal systems including those implemented at the store-level to create efficiencies and processes, as well as customer-facing systems such as online ordering and application development which continue to build brand loyalty.  Worthington also manages the brand’s supply chain, building a system which has effectively scaled with and enabled the rapid growth of the company. 

Worthington earned his Master’s in Business Administration from the University of Utah and Bachelor's degree from Brigham Young University.  He is the recipient of the University of Utah Rising Star Award and the 2017 Golden Bridge, Fast Casual Dining CEO of the Year Award.  When James is not at the office, he can be seen coaching youth soccer for his children, wakeboarding, skiing, spending time with his wife, and enjoying the adventure of building his family’s legacy with the brand he loves.

Listen and Learn:

  • Why you need to live and breathe your brand
  • The importance of adapting to industry trends
  • How to maintain your vision as your business grows
  • The importance of Kneader's "from scratch" concept

TO FIND JAMES ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT KNEADER BAKERY AND CAFE, CLICK HERE.

Feb 13, 2018

SHOW NOTES

Barry co-founded Xybix Systems in 1991 with a vision of inventing an adjustable height table that had enough range to let users sit and stand.  Barry has led and grown Xybix from two people in a basement to become a leading technical furniture manufacturer with cutting-edge American manufacturing and over 65 employees.

Listen and Learn:

  • Why a leader needs to be fair and flexible
  • How to get your employees on the same page
  • How to surfaces quality content
  • Why you need to incorporate social media into the marketing mix
  • What the benefits of a sit to stand desk are

TO FIND BARRY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT XYBIX, CLICK HERE.

Feb 12, 2018

SHOW NOTES

Kelly Charlton is a senior leader with a background in customer-centered marketing, sales operations, and sales management. Adept at grasping big picture concepts in large companies and complex industries, Mrs. Charlton is skilled at creating strategic marketing plans from high-level visioning, and then implementing those plans to achieve company targets. 

While serving on a leadership team, Mrs. Charlton is as a role model. Within the start-up environment, her optimistic mindset, hands-on change management experience and tenacious pursuit of goals are tremendous assets. 

A decade of experience in sales, sales management, and sales operations have prepared Mrs. Charlton for her role as a senior marketing leader. She effectively incorporates sales goals into marketing strategy and appropriately communicates between both teams.

Listen and Learn:

  • How to manage your brand's voice
  • Why your business needs a purpose
  • How to craft an impactful message
  • Why your brand and marketing need to be integrated
  • How to create a loyal customer

TO FIND KELLY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ENAVATE, CLICK HERE

1