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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: March, 2018
Mar 26, 2018

SHOW NOTES

Olga Mizrahi, national speaker and marketing expert on the gig economy, is an instructor of the Digital Marketing Program for the University of California, Irvine, and an Airbnb Open Speaker. Her new book, THE GIG IS UP: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future offers boots-on-the-ground methods for success by evolving the readers perspective and process.

Olga is a local Southern California business owner, a blogger for entrepreneurs and freelancers at ChunkofChange.com, and a small business columnist for The Long Beach Post. Her first book is Sell Local, Think Global.

Listen and Learn:

  • How workplace culture has changed
  • What the best ways to motivate your team are
  • How freelance employees can benefit your company
  • What Gig Economies is
  • How freelance work has evolved to contract work

TO FIND OLGA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT CHUNKOFCHANGE, CLICK HERE

 

Mar 22, 2018

SHOW NOTES

Michael Pratt is the Co-founder and CEO of Panamplify, a company using artificial intelligence to automate report building for marketing agencies. Panamplify was born out of insights identified while running Extra Sauce, the digital marketing agency he founded in 2010.
 
In a previous life, Michael ran the Media, Telecommunication, and Entertainment proprietary trading desk at Goldman Sachs for 10 years before forming the statistical arbitrage hedge fund Modulus Capital in 2005. After a long career in finance, he went back to first love digital and started Extra Sauce. Along the way, Michael founded the 4,000+ member professional organization Digital Dallas after relocating from New York. He has a degree in aerospace engineering from the United States Military Academy at West Point and after serving in the Army Corps of Engineers he received an MBA in finance from Duke University.
  

Listen and Learn:

  • What makes a dashboard and a report different
  • How to really listen to your clients
  • Why your report needs to tell a story
  • How to let your customers guide your marketing

TO FIND MIKE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT PANAMPLIFY, CLICK HERE

Mar 21, 2018

SHOW NOTES

Craig Hallenberger is a motivational speaker and success coach. His background working on the front line of sales as a financial advisor, his strategic vision being in business development for a small software company, as well as his time with C-level leadership as a corporate trainer, gives him a unique ability to effectively communicate with a wide range of audiences. His message makes audiences think deliberately about their thoughts and the effect they have on their actions and ultimately their results.

Craig does far more than just expose the problems — he gives his audiences a step-by-step program to fix the problems he exposes. Craig shares a routine to create permanent change in a person that ripples through the entire organization and customer base. His routine is easy to understand and implement on an individual basis or throughout an organization. He uses real-world examples and unique demonstrations to make his point.

Listen and Learn:

  • How to be a proactive leader
  • What techniques you can use to gain control
  • How to be self-aware
  • Why emotions need to be balanced  with analytics when making decisions
  • How emotions affect your decision-making process

TO FIND CRAIG ON LINKEDIN, CLICK HERE.

TO LISTEN TO CRAIG'S PODCAST, CLICK HERE.

Mar 20, 2018

SHOW NOTES

Kim Tracy owns and operates The Career Agent, a boutique personal marketing firm that specializes in guiding US-based professionals through career transition. She has helped hundreds of seasoned professionals move forward in their careers. Listen to this episode to gain insight on taking a second look at your internal processes.

Listen and Learn:

  • How to implement a "result only work" environment
  • Why your millennial team members need to be built up
  • How to increase communications and productivity in the office
  • Where the B2B tech industry is headed
  • How to integrate your teams

TO FIND KIM ON LINKEDIN, CLICK HERE.

Mar 19, 2018

SHOW NOTES

Danita Bye is the founder of Sales Growth Specialists and author of MILLENNIALS MATTER: Proven Strategies for Building Your Next-Gen Leader. She is a leadership and sales development expert with successes that range from sales leader at Xerox Corporation to private equity ownership roles which gave her coaching and mentoring experience, and the ability to build leaders of all ages. With a masters of arts in transformational leadership, she has served on the boards of private Christian universities. She is a mother of three millennials and passionate about energizing and equipping business leaders who see investing in their millennial leaders as a key to business growth and succession strategy, integral to their leadership legacy. 

Listen and Learn:

  • Why millennials need to be treated as individuals
  • How to empower millennials in the workplace
  • Why you need to listen and not judge
  • How to learn and benefit from millennial team members
  • Why there is a disconnect between baby boomers and millennials

TO FIND DANITA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT DANITA AND TO FIND HER BOOK, CLICK HERE.

ALIGN WITH INFLUENCERS AND THEIR NETWORKS TO BUILD LOYALTY AND DRIVE TRAFFIC TO YOUR SITE AND SELL YOUR PRODUCT BASED ON THEIR ENDORSEMENT. TO LEARN HOW… CALL LORI JONES TODAY AT 303-678-7102.

Mar 15, 2018

SHOW NOTES

Alan Pitt, M.D., is a Professor at the Barrow Neurological Institute, one of the country's premier centers of excellence for neuroscience. He has degrees from Stanford University (B.A 83) and the University of Arizona (M.D 88). He did postgraduate training in Internal Medicine, Neurology, Radiology and Neuroradiology. Over the past two decades, Dr. Pitt has worked at the nexus of computers and medicine, looking for better ways to stitch together our fragmented care system. He passionately believes that by putting the patient in front of the right person, the patients fear and anxiety (and that of loved ones, the nurse, or generalist) can be mitigated by the reassurance such contact provides. This approach avoids needless tests, transfers, and worry.

In his efforts to transform healthcare, Dr. Pitt focuses on cloud-based solutions leveraging messaging and collaboration with sustainable business models. Dr. Pitt was the healthcare representative to the Digital Arizona Council, a group organized by the State of Arizona's CIO. He is an adjunct professor at the ASU College of Nursing and Health Innovation and the University of Arizona College of Medicine/Phoenix.

In addition to his clinical responsibilities, in 2014 Dr. Pitt was invited to serve as CMO for Avizia, a global provider of telehealth services. In 2011 he was awarded a $100,000 innovation grant from Dignity Health for (Mi)hospital, a novel cloud-based system for patient engagement. Dr. Pitt has been an invited speaker at the state and national level on issues related to telehealth and patient engagement.

Listen and Learn:

  • Why America's healthcare system is broken
  • How technology has the power to bring medical professionals together
  • What makes networking the key to success
  • Why the medical field needs more collaboration
  • How reassurance can make a huge difference in someone's outlook

TO FIND ALAN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT THE BARROW NEUROLOGICAL INSTITUTE, CLICK HERE.

Mar 13, 2018

SHOW NOTES

Kathleen Quinn Votaw is founder and CEO of TalenTrust. After over 18 years in the staffing industry, Kathleen realized that the traditional business model was broken, was outdated, and didn’t always act in the best interest of companies or job candidates. She founded TalenTrust in 2003 and resolved to completely disrupt the status quo and address the weaknesses of traditional staffing/recruiting. She envisioned much more than a typical search firm. Ten years later, TalenTrust has become a nationwide provider of strategic outsourced recruitment and retention and grown to a team of 20+ people with annual revenues growing aggressively each year.

Kathleen is a true champion of entrepreneurship. In addition to her specific entrepreneurial ventures in launching and growing TalenTrust, she is an active supporter of entrepreneurship and business growth in Colorado through her extensive leadership and involvement with Vistage, ACG Denver and Colorado Companies to Watch. She seeks meaningful ways to connect entrepreneurs with the people and ideas to grow their businesses.

Listen and Learn:

  • How companies can build a culture that will attract and grow great employees
  • Why defined values are so important for your business
  • How to hire the perfect employees to reduce turnover
  • Why culture should be at the heart of your business
  • What it takes to maintain a high retention rate

TO FIND KATHLEEN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT TALENTRUST, CLICK HERE.

Mar 12, 2018

SHOW NOTES

Kevin brings over 15 years of experience in the healthcare industry as a clinician and in management. Prior to DispatchHealth, he was the head of clinical solutions and strategy at an industry leading consumer mobile health app company called iTriage. Kevin has been a board certified physician assistant for over a decade. Over the years Kevin has served as a clinical preceptor for area physician assistant students, served on numerous boards and committees including; quality improvement committees, EMR deployment committees as a provider “champion”, and president of the Colorado Academy of Physician Assistants. In addition to his work at DispatchHealth Kevin is an active advisor in the healthcare industry start-up community locally in Colorado providing both business and clinical expertise. He also serves on the board of trustees at 9Health Fair and Project Angel Heart.

Kevin has received an MBA with a concentration in healthcare administration from the University of Colorado at Denver, a master of science degree from the Rosalind Franklin University of Medicine and Science in Chicago, IL and his undergraduate degree from the State University of New York at Plattsburgh.

In his spare time, Kevin and his wife enjoy traveling, photography, and contemporary art. Kevin also enjoys staying active in the Colorado outdoors with running, playing soccer, tennis, skiing, mountain biking and chasing around his 6-year-old twins; Avery and Reiss.

Listen and Learn:

  • How DispatchHealth is setting the new standard in healthcare
  • Why the in-home care industry is growing
  • How to find and serve the needs of any industry
  • Why a leader needs to be visionary to succeed
  • How healthcare is changing in the United States

TO FIND KEVIN ON LINKEDIN, CLICK HERE.

Mar 7, 2018

SHOW NOTES

Dr. Rick Brinkman is a leadership and communications expert who teaches Conscious Communication® for leadership, teamwork, customer service, and effective meetings. Since 1987 he has conducted more than 4,000 programs in 17 countries, sharing his insights on human behavior and strategies for practical communication.

Rick is known for Educating through Entertainment, using humor and storytelling to make learning memorable. A popular keynote speaker, his clients range from the Astronaut Corps at NASA and the FBI to Merck, Adobe, the Federal Reserve, and IBM. His newest book is Dealing With Meetings You Cant Stand: Meet Less and Do More.

Listen and Learn:

  • Why meetings can cause problems in the workplace
  • How to transform your meeting with a five-step process
  • What two things should be on every meeting agenda
  • How utilizing visuals can cut your meeting length in half
  • Why you should add a speaking order to your meeting

TO FIND RICK ON LINKEDIN, CLICK HERE.

TO FIND RICK'S BOOK, CLICK HERE.

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