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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: Content marketing
Jun 19, 2018

Content Creation is About “Figuring Out What Solution the Piece of Content is Going to Solve.”

Lifelong entrepreneur Steve Weiss is founder of MuteSix, a performance marketing powerhouse and the most awarded Facebook social advertising agency in the U.S. In 2017, MuteSix was named one of Inc. magazine's “Best Workplaces” and ranked #341 on the Inc. 5000 list of fastest-growing private companies. Steve is a highly regarded speaker on entrepreneurship, eCommerce, and Facebook advertising. He has been a featured speaker at Mumbrella, Affiliate World Europe, the Digital Growth Summit, the Seller Summit, and can be heard weekly on the “Spend $10K a Day” digital media podcast.

 

Listen And Learn:

  • About the intersection between shared media and content creation.
  • How people engage with content and his strategies for content amplification.
  • The importance of defining the solution a piece of content is going to solve.
  • About the tumultuous and ever-changing world of Facebook.
  • How to use social selling strategies to drive customer acquisition.

TO LEARN MORE ABOUT  MUTESIX, CLICK HERE.

TO FIND STEVE WEISS ON LINKEDIN, CLICK HERE.

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