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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: Internal Communications
Aug 7, 2017

 

SHOW NOTES

Kerry Christopher has two decades of communications experience working for global automotive companies, including General Motors, Goodyear Tire & Rubber, Volkswagen, and Hyundai. He is currently director of internal communications for General Motors in Detroit, Michigan. In this position, he leads a team of communications professionals focused on improving business results through two-way communications between leaders and employees.

Kerry has spent most of his career working for GM and has left for new opportunities and rejoined the company on three different occasions. While working for GM over the years, he managed media relations in Washington, D.C. during the company's bankruptcy crisis, oversaw PR for Cadillac, led communications for manufacturing, labor relations, HR, and supported multiple senior VPs and CEOs.

Additional experiences include director of internal communications for Goodyear Tire & Rubber, product communications for Volkswagen and communications manager for Hyundai where he was responsible for launching the Korean company's first U.S. assembly plant in Montgomery, Alabama.

Kerry is a 2016 graduate of the communications master's program at Kent State University. He earned a bachelor's degree in communications from the University of Akron in 1993, where he also served as the music director and on-air talent for WZIP-FM radio and was a music columnist for entertainment weekly Scene magazine in Cleveland, Ohio.

Kerry currently lives in Rochester, Michigan, with his wife and their seven children. He enjoys playing guitar and spending time outdoors with his kids and their golden retriever, Baylee.

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