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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Page 1
Nov 9, 2017

SHOW NOTES

Jeannie lived around the world while growing up and she landed in Denver 8 years ago. Her first real job was as a flight attendant at Delta Air Lines; She moved into marketing, project management and then really found her niche in leadership development. Since Delta shes worked with medium size to fortune 5 companies and holds multiple certifications in several world-class training programs.

While attending a leadership program at the Wharton School of business - Jeannie had a light bulb moment. She was participating in an innovation tournament created by 2 professors there: Chris Terwiesch and Karl Ulrich.Innovation Tournaments are a multi-phase process that helps teams generate and evaluate great ideas. These ideas can become the next game changer product- or more simple improvements of existing services. She realized

 how beneficial this process could be for companies trying to improve, change their game, grow their market, make a difference.

Jeannie now brings this process to teams and business of all sizes to help them innovate and grow their business

Listen and Learn:

  • What Jeannie's definition of innovation is 
  • The importance of multiple points of view
  • How to develop your challenge statement
  • Why you need to get your team involved
  • Why  content is important to your marketing strategy

TO FIND JEANNIE ON LINKEDIN, CLICK HERE.

TO FIND THE BOOK INNOVATION TOURNAMENTS BY CHRISTIAN TERWIESCH, CLICK HERE

1 Comments
  • four and a half years ago
    Eran Salu
    Vistage Sued by Long Time CEO Group Member for $5.3 Million. Please See Press Release at https://www.businesswire.com/news/home/20180124006318/en/. Please contact us if you have had a similar experience.
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