Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2020
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: June, 2020
Jun 30, 2020

“Brand is in the mind of the consumer.”

Magda Houalla is the director of marketing strategy at AspireIQ, the leading influencer marketing platform empowering businesses to generate branded creative at scale. Magda plays a pivotal role in ensuring all existing and new brands using the AspireIQ platform are set up for success by aligning their needs with best practices and world-class strategy. Her guidance has helped brands such as Zevia, Freshly, Bed Bath & Beyond, L.L. Bean, and Walmart both expand their Influencer programs and increase campaign ROI.

Listen & Learn:

  • What brands should consider when reaching out to macro-, micro-, and nano-influencers.
  • Taking a community-first mindset.
  • The worst mistake a marketer can make when dealing with an influencer.
  • How to measure the results of your influencer program.

Take a full-funnel approach and maintain brand continuity with a strategic influencer approach. Call LORI JONES today at 303-678-7102 to learn more.

 
 
Jun 23, 2020
“You want to target the intent, what people are looking up.”

Aleric Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube ads five years ago and since that time has run highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs and marketers harness the power of YouTube ads to grow and scale their businesses through AdOutreach. The company has helped hundreds of clients skyrocket their leads and sales growth and to generate a collective eight figures in revenue.

Listen & Learn:

  • How to target B2B decision-makers on YouTube.
  • The power and profitability of YouTube.
  • The hook, educate, and call-to-action: The three most important elements of a creative video and YouTube strategy to connect with your most important audiences.
  • How to take a 3D approach to YouTube advertising.
Jun 16, 2020

“Feedback is a gift.”

Driven by a determination to make the world a better place, Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. As president and CEO of Yoko Co, he helps like-minded organizations build and champion themselves using their most powerful asset, their web presence. Throughout his career, he has worked with some of the planet’s largest brands, like Ritz Carlton, Pampers, and Living Social. Chris excels at aligning strategy and execution with goals and objectives, solving unusual problems, and helping to create a remarkable experience. His background encompasses a well-rounded mix of media, sales, marketing, and entrepreneurial experience. When Chris isn’t fearlessly leading, you’ll likely find him on the ice playing hockey, with his nose buried in a book, or playing and exploring with his incredible wife and two daughters.

Listen & Learn:

  • What you can learn from negative reviews.
  • Setting up systems to enable your team to ask for customer reviews.
  • The social listening tools Chris recommends to monitor your brand’s online reputation.
  • How a well-deployed reputation management approach can build brand ambassadors.
  • Recommendations for creating a reputation management approach.
  • Why reputation management starts with listening.

TO LEARN MORE ABOUT YOKO CO, CLICK HERE.

TO FIND CHRIS YOKO ON LINKEDIN, CLICK HERE.

 

Jun 9, 2020

“Start with your existing customers – keep your contracts, see how you can be of service, see the problem areas that you can solve – and you will see organic growth.”

As founder and CEO of Industrial Strength Marketing, one of North America’s top B2B marketing agencies, James Soto brings 17+ years of experience and perspective working with iconic industrial brands, media, and trade organizations helping them address the challenges they face in this new era of disruptive business models, generational change, digital marketing transformation, and Industry 4.0. James is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events. He is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core. He is, as he puts it, “Born industrial. Raised digital.”

Listen & Learn:

  • The importance of understanding patterns in customer behavior.
  • How marketers should take a “trial and learning” approach.
  • How the past can inform how we approach the future.
  • How to connect and empathize with the fears customers might be having during COVID.
  • How marketing leaders can be of service to their teams and to their customers during times of crisis.
 
Jun 2, 2020

“It’s surprising what a machine can do just as well if not better than us.”

Neil Sahota is an IBM Master Inventor, United Nations A.I. subject matter expert, professor at UC Irvine, and globally recognized speaker and author. Neil is a founding member of the UN’s Artificial Intelligence for Social Good Committee, and author of the book, Own the A.I. Revolution, a best-seller that provides a future-forward look at A.I. Neil’s work experience spans multiple industries including healthcare, retail, travel and transportation, energy and utilities, automotive, telecommunications, media/communication, and government. Prior to his current role, he was a thought leader, consultant, and practice leader in IBM Global Business Services, where he led the sales and delivery of consulting engagements in business strategy, new product development, revenue optimization, process improvement, and business/system integration.

Listen & Learn:

  • How A.I. can boost profitability and grow your business.
  • Using A.I. to understand buyer behavior.
  • When A.I should be deployed and when it shouldn’t.
  • Using artificial intelligence can transform the customer experience.
  • The key components marketers should be considering when deploying A.I. strategies.
  • What agencies and big brand marketers are doing to integrate customized A.I. programs into their strategies.

Call LORI JONES today at 303-678-7102 to learn more about the tools you need to understand buyer behavior and segmentation and move your customers through the sales funnel.

 
 
1