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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: August, 2016
Aug 31, 2016

Shaun has spent his career cultivating teams to do amazing things. He cultivated a team at YMCA Camp Ockanickon to develop and deliver the highest quality experiential education programs. Today, he leads the team at iSupportU to provide the highest quality IT support and consulting. 

Through all of these endeavors, learning has been a common theme. In order to truly know 'how to learn', he finished a Masters in Education to prepare him to teach. A thirst for understanding brought him to the field of technology. It was clear that the tool of tech can act as a powerful catalyst to learning and growth for people of all ages.

While teaching, one of the most rewarding experiences was seeing how empowered the teachers had become when they learned to fully harness the power of technology in their teaching. This experience was the inspiration behind starting iSupportU as a company. Shaun wanted to see that same empowerment in individuals and businesses. Technology should make life better and bring people together. That is the core goal of iSupportU.

The company has grown by an average of 200% per year since opening. This has resulted in being a top five fastest growing company in Boulder and Broomfield Counties in 2013, 2014 and 2015. The growth has been the result of carefully planned and implemented strategies of growth by cultivating relationships with existing clients and providing the highest quality of service.

In 2014, iSupportU sold off its web department to another firm, purchased a commercial building and discontinued doing repair work for residential customers.

iSupportU gained B Corp status in 2015. This formally made clear to the world the level of commitment the company has to social and environmental responsibility.

Shaun also enjoys doing cart wheels around the office without warning. Play is key.

Aug 29, 2016

Lynn S. Evans, CFP® is a national leader in the financial planning industry, successful author, speaker, host of a top-ranked podcast, and has a strong record of accomplishment as CEO of financial planning and wealth advisory companies, including her latest venture, Women of Substance LLC. She has developed several groundbreaking presentations on the relationship between women and money.

Her presentations encourage participants to look into their past for clues on what they were taught about money and how that colors how they relate to money as adult women, how to break those bonds, and how to have a happy, positive relationship with money.

In her recent book, “Power of the Purse: Fear Free Finances for Baby Boomer Women”, Lynn addressed what she views as the financial knowledge gap of Baby Boomer women where traditional stereotypes are being re-examined and exciting new opportunities await on the horizon. Viewing divorce, retirement, and widowhood not as a time of withdrawal and fear, but gearing up for new challenges and rewards, Lynn helps women prepare financially — and emotionally — for these significant transitions.

Lynn earned her BA from Cedar Crest College in Allentown, Pennsylvania. She’s held the CFP® mark of distinction for more than 25 years. Lynn is active in her community and has held leadership positions in a variety of civic organizations including the Women’s Resource Center of Scranton, which she co-founded, Maternal and Family Health Services, charter member of the NE PA Chapter of the National Association of Women Business Owners, Cedar Crest College’s Alumnae Association, and the President’s Advisory Board of Keystone College, Factoryville, Pennsylvania.

Lynn and her husband, Patrick, enjoy spending family time with their son, Tyler, and boating on Lake Wallenpaupack in Pennsylvania’s Pocono Mountains.

Aug 22, 2016

For his entire career, Alan has been involved in all aspects of point-of-purchase advertising from design to delivery.

He co-founded Data Display Corporation in 1980. Later he acquired a small neon company as a division and renamed it Neon Glassworks. Data Display was sold in the mid 1980s and Neon Glassworks was renamed Zeon Corporation to better reflect the wide range of products and services offered beyond neon.

Along the way, the company constantly changed to meet market needs and Alan’s own desire to bring the best brand identity products into the market. What started as a single designer turning company logos into neon signs has become a full design staff that utilizes a broad range of technologies including neon, LED, fluorescent, non-illuminated, and products that include signs, display racks, chalk boards and many others. Zeon was also the first company to build Point-of-Purchase displays out of reclaimed Colorado beetle kill pine. Zeon’s materials bag of tricks also includes reclaimed snow fencing, reclaimed cedar fencing and distressed corrugated.

In July, 2008, he bought out his co-founding partner and now he is the sole owner of Zeon. Alan and his creative staff, combined with many other employees, develop unique POP concepts using traditional and non-traditional materials.

Zeon works with companies in a variety of industries including craft brewers, furniture, consumer products, outdoor equipment, action sports, music, automotive and wireless communications.

Aug 17, 2016

Max Rogers is a veteran entrepreneur and leader with a track record of growing successful businesses. His business philosophy is deeply rooted in honesty, transparency, providing valued and excellent service while enabling employees to enjoy rewarding careers.

As the President of AddOns, Inc., Max is responsible for scheduling, directing, coordinating and supervising the company so that AddOns, Inc. may service customers under the optimum conditions of productivity, efficiency, cost effectiveness and ease of operations.

Max took partial ownership of AddOns, Inc. in 2003 after operating his own functional consulting group successfully for four years. He holds a Bachelor of Science in Mechanical Engineering from the University of Wyoming.

Aug 15, 2016

Lloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities, and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado.

Lewis’ role includes oversight and management of Arc’s retail stores, corporate and support operations, and a staff of over 1,500 employees. Under Lewis’ tenure, revenue has grown from $30 million to $75 million annually, and earned income from $2 million to $10 million annually.

Lewis currently serves as board chair of the Colorado Cross Disability Coalition and of the Atlantis Community Foundation.

At Arc, Lewis is instrumental in forging relationships with communities of color, including Mi Casa Resource Center, the Latina Chamber of Denver, as well as other community organizations including the Mayor’s Road Home project. He received the Civil Rights Award from NewsEd Corporation for his work with challenged communities in 2008. He is also the recipient of an award as one of Denver’s “unsung heroes” in celebration of Denver’s 150th anniversary in 2009, and Lewis and Arc were named 2010 “Change Maker” for the City of Denver Change Maker program sponsored by Ashoka and the City of Denver.

Aug 10, 2016

Robin Autorino is an award winning chocolatier and has been named by Dessert Professional as one of the Top Ten Chocolatiers in North America in 2013.
Becoming a chocolatier was a very unlikely outcome for Robin from the very beginning. As early as she can remember, she had been allergic to chocolate and was not able to enjoy it as a child or during most of her adult life.
Grown up and in search of adventure, Robin joined the Navy to see the world. Having been stationed in Spain, Guam, Australia and many other locales throughout her Naval career, she was able to call many amazing places home.
Living overseas far from family, however, can be difficult for a single mom; especially during the holidays. Robin found family amongst friends during her travels and often hosted holiday dinner parties for the other sailors and their families. To keep her young son from getting underfoot while she cooked and baked for gatherings, she had him dip pretzels in chocolate as gifts for the guests.
After fourteen years of service, Robin left the Navy and settled in Northern Virginia. Robin worked for a string of technology companies during the height of the Internet boom; but while it paid the bills, it certainly wasn't a passion.
As time passed, her son grew up and on with his life. Robin became restless and embarked on a search for her next adventure. That search led to a move to Boulder, Colorado where she made the decision to transition from technology professional to professional chef.


Robin landed at a local culinary school where she studied classic French cooking techniques using locally produced, seasonally available ingredients. Her last month of culinary coursework was spent in Avignon, France where she had the honor of studying with master chefs from Michelin-starred restaurants and working at a local pâtisserie. Robin's experience at the pâtisserie inspired her to become a pastry chef.


Robin was required to taste everything she made at the pâtisserie, including all of the items made with chocolate. Not about to make excuses about allergies to a French pastry chef, Robin tasted the chocolate and waited for the adverse reaction. By luck or fate, the expected reaction never came and Robin's passion for chocolate began.


As it turns out, Robin is still allergic to some chocolate. The discovery was made upon returning from France when she purchased a mass market chocolate bar. After a single bite, she had an immediate reaction. To add insult to injury, the flavor did not agree with her either. The difference may simply have been in how the chocolate was made, either in the ingredients or the process.
Over the next several years Robin worked to develop her craft in the pastry kitchens of a number of landmark restaurants and hotels. Among these are Flagstaff House and Dushanbe Tea House in Boulder as well as The Brown Palace Hotel in Denver. During this time she also interned at Tru in Chicago.
In her spare time, Robin began to make molded chocolates for friends and family, experimenting with flavors and artistry. Just before Valentine's Day in 2008, a local florist needed chocolates and asked Robin to provide them. She jumped at the opportunity to transform from chocolate enthusiast to chocolate entrepreneur. And thus, Robin Chocolates was born.


On that first Valentine's Day Robins chocolates were pretty good. Since then Robin has continued to work towards perfecting her craft, studying with some of the top chocolatiers in North America and Europe. These days her chocolates not only win awards, they have a loyal and growing following.
There are many chocolates out in the market that are beautiful to look at but disappointing to taste. Robin combines artistry and flavor to create little masterpieces that taste as good as they look. Through her chocolates, Robin has found a way to make people smile, which makes Robin very happy indeed.

Aug 8, 2016

Based just south of Denver in Centennial, Colorado, The Kitchen Showcase has been serving Colorado homeowners, builders, and interior designers for nearly 30 years.  Jason’s Father, Doug Pfaff started the business in 1983 and after graduating from MidAmerica Nazarene University, Jason Pfaff joined the family business. He has been with the company for 10 years now.

Aug 3, 2016

Kendra Prospero is CEO & Founder of Turning the Corner LLC, a Boulder-based career coaching, recruiting, and business cultivation services organization helping job seekers and companies transform the way they think about work.
For job seekers, she helps them find work they love. From resume writing to career coaching, and job search essentials, she and her team accelerate the job search process. Kendra has spent years counseling people on their careers, giving resume advice and bringing talented people together. She has helped many people land great positions in fields they are passionate about and are thriving in. With her diverse background, she has a deep understanding of the different types of jobs and personalities that are out there and what makes that perfect fit.
For companies, Kendra and her team work with executives and Human Resource professionals helping them with the development, launch, and management of effective talent management, employee engagement, visioning & strategic planning, and leadership training. Turning the Corner has worked with numerous companies helping them find top talent and develop their organization for success.

Aug 1, 2016

Scott Baker is Mill Operations Officer for Icebox Knitting, LLC. Scott manages the daily office duties, procurement of raw materials, sales and logistics. Design Innovation is one of his favorite tasks, but the work flow calendar usually takes him away from the drawing board and puts him behind the keyboard. He began his entrepreneur career at the age of ten in Boulder, Colorado and finished his undergraduate work 1992 with a degree in Urban and Regional Planning with in emphasis in database management and a minor in Mexican-American studies from University of Colorado at Greeley. Using the models of city planning, Scott has applied his skills to running a factory. From the way people park their cars in the lot, placement of recycle bins, to storage of raw materials, the ebb and flow of the factory is optimized by his listening and providing employees the tools they need to succeed.

His love of outdoors and enjoyment of re-purposing objects brought him to Icebox Knitting in 2006. Scott assisted in implementing the Xob Upcycle hats and accessories, which has been well received in the USA and Japan.

It is difficult to find Scott sitting at home. He loves to take his wife and two boys on outdoor adventures, which includes biking, snowboarding, mountain climbing and camping. Scott is committed to his community and has been an active volunteer for Habitat for Humanity since 1998.

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