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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: August, 2020
Aug 25, 2020

“If it weren’t for salespeople, our entire economy would crumble.”

Craig Klein is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and lead generation solution for sales teams from 10 to 100. He’s also the author of Inside-Out Selling, a guide to growing and managing sales teams. Prior to founding SalesNexus, Craig spent 15 years building and leading sales teams selling multimillion dollar, multi-year contracts to energy companies like ExxonMobil, BP, Shell, and Chevron. The long, complex selling environment within these energy behemoths gives Craig a keen sense of the risk of misallocated sales time. Craig’s belief that business growth is the engine of human advancement has led him to serve as a mentor to students in the University of Houston’s Wolff Center for Entrepreneurship.

Listen & Learn:

  • His approach to organizing the sales and marketing teams so they can connect to customers.
  • The “Four Steps to Market Domination.”
  • The difference between lead generation and lead nurturing.
  • How email marketing is a wonderful laboratory to test messaging.
  • How to create an effective email marketing campaign.
  • Finding your perfect customer.

TO LEARN MORE ABOUT SALESNEXUS, CLICK HERE.

TO FIND CRAIG KLEIN ON LINKEDIN, CLICK HERE.

Aug 18, 2020

“Get out there and make some exciting things happen for your brand as if you didn’t have a budget!”

Randall Scott White is a driven innovator recognized for his proven business results. Throughout his 20-year career, he has been in marketing and Internet leadership positions with Clear Channel Radio, Dave's Killer Bread, Safeway, Urban Airship, and several major technology companies. His expertise is in brand integrity and reputation, corporate crisis management, product development, virtual reality, augmented reality, and effective content creation. An entrepreneur who celebrates creativity and originality, Randall is taking his career to the next level and pioneering the concept of what he calls, “resilience marketing.”

Listen & Learn:

  • What should be in your resiliency marketing tool kit.
  • The five-step process to creating a resilient marketing strategy.
  • How to monitor your brand’s voice in the marketplace.
  • Do “friendly battle” with your competition.
  • Strategically responding to negative reviews.

TO FIND RANDALL WHITE ON LINKEDIN, CLICK HERE.

Aug 11, 2020

“The starting place is about attention; how you are going to get into somebody’s mind and get into a position that they remember you.”

As VP, Head of Marketing for Cognite North America, John King drives the development and execution of the company's global marketing, communications, production, and media strategy. An early executive at the company, John built and manages the marketing organization, is the founding editor and production director of the quarterly publication, Cognitive Times, and founding producer of the company's annual global tech conference, Time Machine. John is in what he calls, “a constant state of learning,” and is a thoughtful leader driving his team to be analytical, creative, collaborative, and in a state of perpetual improvement.

Listen & Learn:

  • How a great story can transform your audience.
  • The importance of gleaning anecdotal data from customers.
  • How product evolution is a big indicator that you’re ready for the next stage.
  • How to set benchmarks throughout the many stages of business startup.
  • How to make a mid-stage shift in strategy.
  • What you need to know about AI, IOT, cybersecurity, and collecting data.

TO LEARN MORE ABOUT COGNITE, CLICK HERE.

TO FIND JOHN KING ON LINKEDIN, CLICK HERE.

Aug 4, 2020

“Traditional media relations just isn’t enough anymore.”

Jennifer Livingston has worked in PR and marketing for 16 years. She has worked in the entertainment industry – managing Red Carpet events – and with nonprofits. Since 2012 she has worked for Atkins Nutritionals, Inc. where she manages all PR and social media for the organization. She is responsible for all corporate communications, celebrity endorsements and ambassador deals, the PR for product launches, as well as for advocacy and outreach to the nutrition and medical communities. Jennifer has an innate passion for marketing, communications, and media, and loves to help others thrive and find their voice in this industry.  

Listen And Learn:

  • Insights into running social media strategies in parallel with PR.
  • Utilizing success stories and customer testimonials as part of PR and social strategy.
  • Tricks to measuring and reporting social engagement.
  • Tips to implementing a successful influencer strategy and creating partnerships.
  • How to find and create advocacy with brand ambassadors.
  • How social listening can help you measure success as well as insert your brand into the conversation.

TO LEARN MORE ABOUT ATKINS NUTRITIONALS, CLICK HERE.

TO FIND JENNIFER LIVINGSTON ON LINKEDIN, CLICK HERE.

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