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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: January, 2021
Jan 26, 2021

"You don’t have a right to win if you don’t meet the points of parity.”

Listen & Learn:

  • Why it’s important to listen to your audience FIRST.
  • The four steps to setting out a long-term consumer-focused strategy.
  • Putting the consumer at the center of everything you do.
  • Casting your vision.
  • Defining your audience and remembering that not every brand is for everyone.
  • Your brand’s “reason to believe.”

Jesus Valdez, marketing director at the Greeley, Colorado-based Pilgrim’s Pride Chicken, is a strong leader with proven business acumen and a keen general manager mindset. He is a P&G-trained brand and marketing expert, experienced in multi-million dollar digital and social media initiatives, and has a broad range of industry experience from Consumer Packaged Goods (CPG) to multi-unit grocery retail to Quick Serve Restaurants (QSR) and family dining industries. Jesus has demonstrated expertise developing strategic vision and brand strategy grounded in consumer insight and company systems and culture. He is an expert in developing brand positioning, marketing, new product innovation, and in the execution of campaigns that drive financial results. He is also an organizational change leader and talent-developer with a proven track record of coaching associates and creating and deploying best practices that facilitate organizational change that refocuses organizational priorities across functions.

 

Winning on points of differentiation. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT PILGRIM'S, CLICK HERE.

TO FIND JESUS VALDEZ ON LINKEDIN, CLICK HERE.

Jan 19, 2021

"Create a direct-to-consumer network before you sell in-store."

 

Listen & Learn:

  • Tips for striking that hard-to-achieve balance between direct-to-consumer and brick-and-mortar.
  • Customer segments and how to approach each.
  • The value of in-store demos and roadshows.
  • Making your marketing more efficient so that you can scale your small business into a bigger business.
  • The process and analytics to determine how marketing can benefit the top-of-line revenue even for smaller brands.

Brandon Porras is VP of marketing for Kodiak Cakes, a fast-growing natural foods company located in the scenic Rocky Mountains of Park City, Utah, that makes great-tasting products that are packed with protein, 100% whole grains, and non-GMO ingredients. Brandon loves his job! He is currently responsible for leading Kodiak’s marketing team to #sharethebear. Kodiak is experiencing crazy growth which, for Brandon, comes with fun opportunities and new responsibilities. Brandon excels at creating new ways of marketing in the small food space, bringing millennials back to the center store, and collaborating with Kodiak’s amazing marketing team to expand the brand.

 

Creative strategies for growing your small business into a bigger brand. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT KODIAK CAKES, CLICK HERE.

TO FIND BRANDON PORRAS ON LINKEDIN, CLICK HERE.

Jan 12, 2021

“Being bold is about going against the grain, moving forward without fear.”

 

Listen & Learn:

  • Eight secrets to bold marketing.
  • Moving your brand from boring to brave.
  • The importance of building relationships.
  • Amplifying your sales through brave strategies.
  • Why it’s important to study other brands, even those outside your industry, to see how they are approaching bold marketing.
  • The five key audiences to focus on, including super fans and collaborators.

Suzanne Chadwick is a BOLD business, branding and speaker coach that takes brands from “basic biscuits to delectable ‘got to have you goodness.’” A powerhouse female entrepreneur, Suz created The Brand Builder’s Academy and the Connection Exchange to help build a community of bold women changing the world. She is committed to being an advocate for equality in business and society and believes in being a bold and powerful voice to support those with less opportunity and access. Suz actively supports charities that help young women and girls to reach their full potential and works with small businesses to build their confidence to THINK BIGGER, PLAY BIGGER, and BRAND BOLDER. Partnering with both small and large businesses, she finds their wow factor, supports them to build brands with clear and powerful messages that connect with their audience, and helps her clients to stand out and make their business the exception, rather than the rule.

 

It’s time to take bold and brave marketing. Call LORI JONES today at 303-678-7102 to learn more!

TO FIND SUZANNE CHADWICK ON LINKEDIN, CLICK HERE.

Jan 5, 2021

If you don’t have the data, your first step is to get it.

 

Listen & Learn:

  • Prioritizing your products and services to determine your markets.
  • The life-time value of a buyer and the importance of focusing on loyalty and referrals.
  • Six Steps to Results Compounding.
  • The tools that help you understand what is happening in the funnel.
  • Six Growth Factors to Success.
  • The power of the Results Loop.

Tony Guarnaccia is widely recognized as an authority on digital marketing and has driven results for thousands of businesses across the globe, from small businesses to the Fortune 500. His personal mission is to democratize marketing, to level the playing field for every business to grow and succeed by sharing exactly what they need to do, how to do it, and providing the resources they need in a way that is easy-to-understand and simple-to-execute. Tony’s entrepreneurial endeavors began over 20 years ago when he created one of the first internet bakeries and later founded Image Cake, an award-winning promotional products company that served celebrities including Jennifer Lopez and Jay-Z as well as the Fortune 500 including Microsoft, IBM, and Oracle. He spent over a decade in enterprise marketing for ADP, General Motors, Ford Motor Company, AutoNation, Lithia Motors, Mohegan Sun, BMW, and many others. In 2009, Tony and his team achieved the distinction of being recognized as the Google AdWords Reseller of the Year. Tony’s vision is to directly impact the growth of 1,000,000 businesses by 2026 by sharing how any business can leverage Growth Compounding and the 6 Growth Factors that the world’s fastest-growing companies use to drive exponential growth.

 

Creating lifetime customers and creating loyalty through integrated marketing. Call LORI JONES today at 303-678-7102 to learn more.


TO FIND TONY GUARNACCIA ON LINKEDIN, CLICK HERE.

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