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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: November, 2021
Nov 23, 2021

“An omnichannel approach is what we have to start looking at.”

Listen & Learn:

  • The five generations of consumers you need to know about.
  • Insights into shifts in buyer behavior.
  • Why everything needs to start with an integrated omnichannel approach.
  • Getting back to basics and targeting individual consumers.
  • Why a broad approach to media buying will ultimately cost you money.
  • How your audience uses the same platform but for different reasons.
Mary Ann Pruitt, CEO of the Mosaic Media Agency, strives to empower others with the knowledge and tools to create a media buying strategy tailored perfectly to their business. She works hand-in-hand with other agency owners, business owners, marketing departments, and media buyers to provide a multi-pronged strategy to support marketing goals. Mary aims to educate contacts at all levels with insider knowledge and consulting services to help businesses streamline their processes, develop effective media buying teams, and provide support for new endeavors.

 

We take an omnichannel approach to our media buying strategies so that our clients’ marketing is integrated and targeted. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT MOSAIC, CLICK HERE.

TO FIND MARY ANN PRUITT ON LINKEDIN, CLICK HERE.

Nov 16, 2021

Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…buys off in dividends right now.”

Listen & Learn:

  • Why it was so important to understand where the brand had come from before setting out to do a refresh.
  • The six-phased strategic marketing process RMG and Avocet took together to refresh the brand.
  • Coming to a consensus and defining the brand’s what, how, and why.
  • How focusing on the WHY of what you do has the greatest impact on growth.
  • How to grow long-term relationships with customers that ultimately build the long-term success of the brand
Kirsten Sladovnik is the director of marketing for RMG – Rocky Mountain Group. She is responsible for all aspects of RMG’s marketing efforts, including research, brand development and management, advertising campaigns, website development, digital and social content, business development tools, and customer communications.

 

Kirsten joined RMG in July of 2020 and led the company through a brand strategy and visioning process that resulted in the creation of a new vision statement and subsequent rebrand and logo redesign for the 35-year-old engineering and architecture company. She is directing the redesign of RMG’s website to launch this winter and the development and implementation of an integrated marketing program that entails strategic initiatives to share RMG’s great story through creative messaging and business generating campaigns.

 

Prior to joining RMG, Kirsten directed the communications program for the Environmental and Resource Management of HDR for 12 years and was responsible for strategy, campaigns, stakeholder engagement, campaigns, event planning, facilitation, change management, publications, and newsletters.

 

We deploy a six-phase strategic marketing process that drives awareness and impacts growth. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT RMG, CLICK HERE.

TO FIND KIRSTEN SLADNOVNIK ON LINKEDIN, CLICK HERE.

Nov 9, 2021

“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.”

Listen & Learn:

  • The top five things companies do that lead to misalignment between sales and marketing.
  • The importance of understanding your audience from a psychological perspective.
  • Why marketing can’t do it all and products don’t sell themselves.
  • The two biggest mistakes marketing and sales teams make.
  • The risks and threats of product sales and marketing misalignment.
  • The three key questions he asks his clients to define and achieve alignment between sales and marketing teams
Erik Host-Steen, founder of SMP Alignment, helps business leaders achieve revenue goals by using simple and effective tools to align the company’s sales, marketing, and product functions to a market-centered purpose, vision, mission, or strategy. Erik’s deep and broad experience across sales, marketing, and product development comes from over 20 years of working in and studying these disciplines, within and for several B2B industries and companies, from small family-owned businesses to the biggest publicly traded enterprises. His favorites are B2B companies with engineers and scientists as associates and customers. He helps his clients understand why their marketing activities aren’t delivering enough sales qualified leads and getting them “unstuck when their sales, marketing, and product operations are not in alignment to a compelling strategy.”

 

Aligning sales and marketing teams to achieve big and bold results. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT SMP ALIGNMENT, CLICK HERE.

TO FIND ERIK HOST-STEEN ON LINKEDIN, CLICK HERE.

 

 

Nov 2, 2021

Finding new ways to be relevant is what we all have to do, especially in this climate.”

Listen & Learn:

  • The eight simple steps to incorporating humor into your marketing strategies.
  • Why some brands are afraid to use humor in their marketing.
  • Where humor works well, and where it doesn’t.
  • How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
  • Connecting to your customers with humor.
  • How to find a comedy writer.

 

Maggie Scivicque joined arc Thrift Stores as the marketing director in 2012 from Papa John’s Pizza of Colorado/Minnesota. As vice president of marketing for arc Thrift Store, she is responsible for the marketing efforts that help drive the success of the nonprofit. She and her team manage the social media, coordinate the television buys, and conceive and deploy the creative that supports the 31 arc Thrift Stores and 15 donation stations across the Front Range and Western Slope of Colorado. She is a strategic thinker, devoted to driving customer traffic to the stores and to increasing the transactions and sales that financially support the noble mission of arc Thrift Stores. Maggie is also host of Get Thrifty, a fun and informative podcast that was named in the Top 20 of thrift podcasts in the U.S. She is dedicated to the arc mission and brings infectious energy and enthusiasm to the work she does.

 

Bold and brave impact doesn’t have to cost an arm and a leg! Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT ARC THRIFT STORES, CLICK HERE.

TO FIND MAGGIE SCIVICQUE ON LINKEDIN, CLICK HERE.

 

 

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