Hot trends in content creation for 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight: personalization, artificial intelligence, machine learning, account-based marketing, events, Phygital, and more. Listen in to this episode of the Integrate & Ignite Marketing Podcast to learn more.
Impactful messaging and positioning that becomes a magnet for customer acquisition with host Lori Jones and her guest Sandy Gerber of NEXT Marketing Agency on episode one of this two-part series on the Integrate & Ignite Marketing Podcast.
Studies show that customer experience is THE brand differentiator, even above price and product. Join host Lori Jones and her guest Ben Baker of Your Brand Marketing on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Systemizing your processes and streamlining your internal team? Then this episode of the Integrate & Ignite Marketing Podcast is for you! Tune in to listen in to host Lori Jones’ conversation with David Jenyns founder of SYSTEMology here
Powerful content strategies are the topic of this informative and thought-provoking episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest James Scherer of Codeless.
What is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!
Lori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.
Lori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.
Maggie Scivicque joined arc Thrift Stores as the marketing director in 2012 from Papa John’s Pizza of Colorado/Minnesota. As vice president of marketing for arc Thrift Store, she is responsible for the marketing efforts that help drive the success of the nonprofit. She and her team manage the social media, coordinate the television buys, and conceive and deploy the creative that supports the 31 arc Thrift Stores and 15 donation stations across the Front Range and Western Slope of Colorado. She is a strategic thinker, devoted to driving customer traffic to the stores and to increasing the transactions and sales that financially support the noble mission of arc Thrift Stores. Maggie is also host of Get Thrifty, a fun and informative podcast that was named in the Top 20 of thrift podcasts in the U.S. She is dedicated to the arc mission and brings infectious energy and enthusiasm to the work she does.
Bold and brave impact doesn’t have to cost an arm and a leg! Learn more from Lori Jones by calling today. 303-678-7102.
Michael Ashford, director of marketing at The Receptionist, is a builder, a communicator, and a strategist. But his path has been anything but typical…from starting out as an engineering major to becoming a sportswriter and then on to project management and then ultimately the sales and marketing world, Michael considers his journey one that has prepared him for anything. He works best when demands for growth fall in the category of "it's never been done before." He enjoys being on the move, loves competition, and relies heavily on his intuition to make decisions that are then backed up by facts and data. He values authentic communication and making personal connections to better understand people and their needs.
We use the power of storytelling to build brands. Learn more from Lori Jones by calling today. 303-678-7102.
Ryo Chiba is co-founder of Topic. He was born in Japan but came to the U.S. at an early age. While in college at USC, he co-founded a marketing technology company called TINT. It was a great success, as they grew to 40 full-time employees, millions in annual recurring revenue, and 1,000+ customers in 172 countries. During those six years, Ryo alternated between CTO and head of marketing, and learned a great deal about software development, business operations, recruiting, management, leadership, and marketing. In 2018 the company was sold to Filestack. Today, Ryo is working on his next venture, Topic, with his business partner, Nik. Topic's software is designed to help writers create higher quality content faster. Topic’s AI analyzes the top results in Google, extracts key topics to cover, and provides an interactive editor to allow writers to grade their work.
Take your content marketing and competitive SEO to the next level. Learn more from Lori Jones by calling today. 303-678-7102.
Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.
Creating emotional epiphanies so your brand doesn’t drown in a sea of sameness. Call LORI JONES today to learn more. 303-678-7102.
Mickie Kennedy is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. eReleases gives small businesses access to the media and to a national newswire – all with a personal touch. Through eReleases works with big names now, the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point of the process.
Strategic earned media strategies help drive sales. Call LORI JONES today to learn more. 303-678-7102.
Bryan Phelps has a reputation of trusted expertise with little fanfare. As founder and CEO of Big Leap, he has built a company that provides all the flexibility and communication of a boutique agency combined with the scale and accountability of a global firm. With a clear focus on four core services - SEO, content, social media, and marketing automation - Bryan is known for his expertise, ethics, and excellence. Big Leap has earned its place on the Inc. 5000, UV50 Fastest Growing Companies, MWCN Utah100, and has achieved a “Best Company to Work For” award. Built on “The Core Four” digitals services (SEO, social, automation, and reputation management), Big Leap is known as a straightforward-thinking digital agency that is transparent and achieves results.
Optimize your brand’s online reputation with strategic SEO. Learn more from LORI JONES today by calling 303-678-7102.
Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a seven-figure business not only by specializing in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the board of directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly. Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.
Your trusted strategic partner to help build your brand and impact your bottom line. Call LORI JONES today at 303-678-7102 to learn more!
Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people. Throughout her career, she has developed a narrative-based approach to traditional strategic planning to uncover the brand truth that resonates with audiences. She has worked with many brands, most notably for many of Unilever's iconic brands, Beech-Nut, General Mills, and most recently with Happy Family Brands and fintech disrupter, the Alternative Investment Exchange. Jacqueline applies both art and science to understanding human insight and to interpreting findings in order to unearth the real reason people should care about your brand. For Jacqueline, it’s all about finding a brand's raw truth and making it matter.
Let us help you define your brand’s purpose and humanize it in order to truly connect with your key audiences. Call LORI JONES today at 303-678-7102 to learn more!
“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.”
Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazon Hotline," where members can get on-demand, real-time answers to critical questions, and join a mastermind of peers to workshop issues and opportunities as a small group.
Listen & Learn:
Aleric Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube ads five years ago and since that time has run highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs and marketers harness the power of YouTube ads to grow and scale their businesses through AdOutreach. The company has helped hundreds of clients skyrocket their leads and sales growth and to generate a collective eight figures in revenue.
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“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.”
Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series.
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“Digital marketing shouldn’t be a second thought.”
Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has worked with over 350 athletes, executives, teams, companies, brands, nonprofits, and tech startups on developing their social media marketing strategies and she has been a speaker at over 200 events, conferences, summits, universities, and workshops around the world. Outside of work, she volunteers on the global board of directors for Social Media Club, is an advisory board member on the Association of National Advertisers, is a founding community partner for 18 Coffees, and is an alumnus and advocate for her alma mater Kenyon College.
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Ways YOU can own your digital landscape. Learn more by calling the Avocet Communications team today at 303-678-7102.
“The consumer is you.”
Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social cause marketing, and omnichannel. She prides herself on being a global citizen, with passion for her family, traveling, and discovering new things.
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“Protecting your hard work and building brand loyalty is absolutely vital at this stage.”
66% of customers say that hearing from brands during the pandemic is comforting and reassuring. What are you doing to connect and engage with your audience during COVID? Tune in to this special mini-series installment of the Integrate & Ignite podcast to learn more.
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“There is always a big gap between who we think our customers are and who they actually are.”
Dean McBeth is managing partner and co-founder of Shepherd, an upstart consulting firm focused on customer-first strategies. He and his team help brands grow and bring companies closer to their customers. Dean – who is also an award-winning strategist and creative, a teacher, and a nationally sought-after speaker in the marketing and advertising industry – understands that it is the relationship between a business and its customers that creates meaningful products, experiences, and communications. Dean’s work is taught today at every major communication school in the country, and over the course of his career, he has held senior positions with some of the biggest agencies in the world, including numerous senior executive posts at the likes of Wieden+Kennedy, Barton F. Graf (BFG), Ketchum, Circuit of the Americas (COTA), and Crispin, Porter +Bogusky (CP+B).
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