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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Integrate & Ignite | Marketing Insights to Inspire
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Now displaying: Category: general
Dec 12, 2023

Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and effective customer-centric marketing strategies.

Nov 28, 2023

Tim Sheehy, CEO of Bridger Aerospace, is a maverick entrepreneur who is not only inspiring but also a leader with an extraordinary story to tell! Listen in to his appearance on the Integrate & Ignite Marketing Podcast here!

Nov 7, 2023

Listen in as Dr. Shyama Mathews and host Lori Jones dive deep into the world of successful companies, advisory roles, and marketing approaches that'll blow your mind. Don't miss out on this eye-opening discussion that'll help you conquer your industry!

Oct 24, 2023

Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.

Oct 10, 2023

Brands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technologies, explore the importance of embracing disruptive ideas.

Sep 26, 2023

Listen in to hear Christine’s invaluable advice on timely topics such as using technology for good, category creation, the importance of differentiation in marketing, and the future of generative technology.

Sep 12, 2023

Some of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, early market entry, and the importance of customer satisfaction.

Sep 5, 2023

Discover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!

Aug 29, 2023

Damon Pistulka of Exit Your Way joined host Lori Jones as guest on this episode of the Integrate & Ignite Marketing Podcast and set out right away to dismantle the myths and misconceptions surrounding selling businesses. As someone who sells businesses themselves, Damon has seen the good, the bad, and the ugly of the industry. He knows that many agencies in the business of selling businesses give them a bad reputation, and he's here to set the record straight.

Aug 22, 2023

Creating a winning customer experience begins with creating a powerful employee experience. Don't miss this actionable conversation with guest Tiffani Bova of Salesforce on the Integrate & Ignite Marketing Podcast!

Aug 15, 2023

From postdoc to CEO of SiVEC, Lyndsey Linke's journey is one of relentless determination and groundbreaking discoveries. Listen to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and learn about commercializing science, the power of innovation, the intersection of science and business, and all about her “napkin moment.”

Aug 8, 2023

Over the past few months, we have witnessed a rapid pace of innovation in the field of AI, with new and mind-blowing advancements emerging almost daily. Join guest Liza Adams on this episode of the Integrate & Ignite Marketing Podcast, as she and host Lori Jones discuss the enormous impact AI is having on marketing, how we can conquer our fears of AI replacing human roles, and how to leverage the power of personalization.

Aug 1, 2023

Overcoming imposter syndrome and embracing your inner expert is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lisa Bragg, author of Bragging Rights.

Jul 25, 2023

It is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding your extraordinary offering and making it the hero.

Jul 18, 2023

Adapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.

Jul 11, 2023

B2B customers purchasing software want to see serious "dream data" before purchasing. Guest Lars Grønnegaard, founder of Dreamdata, talks about how to adapt to the current economy and create value for your brand.

Jun 20, 2023

On this episode of the Integrate & Ignite Marketing Podcast, guest Jason Andree, CMO for healthwear startup, Nufabrx, discusses the brand’s mission, the value of strategic partnerships, how to align internal and external teams, and why innovation must be customer centric. Tune in as Jason discusses how Nufabrx is building a drug delivery system through textile innovation, and more!

Jun 13, 2023

Entrepreneurs often have either a renter’s or an ownership mindset. Which one YOU have will impact how your business grows and scales. Listen in to this episode of the Integrate & Ignite Marketing Podcast with author Elaine Pofeldt to learn about the grit and perseverance it takes to launch a startup and about why you can’t be afraid of rejection.

Jun 6, 2023

Approaching marketing strategically and listening to customers will lead to stronger and better outcomes. How to do that is the topic of this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones and her guest May Lilley, CMO of Under Canvas, to learn more about destination marketing, the importance of customer insights, and about crafting interesting, relatable, and relevant ideas that connect with audiences.

May 30, 2023

A new take on recruiting, hiring, and retention in an ever-changing workplace environment with guest Steve Urban, CEO of Riderflex on this episode of the Integrate & Ignite Marketing Podcast. Tune in as host Lori Jones and Steve tackle how to juggle the different mindsets and expectations of the multiple generations you may have on your team, how to accommodate a hybrid team of innovators that may be in-office or working remote, and what to expect in the future.

May 23, 2023

When Jen Henderson, founder and CEO of Tilt, first started out, she pitched her business idea 60 times in 30 days. It’s an experience many innovators, disruptors, and visionaries can relate to! Listen in to this episode of the Integrate & Ignite Marketing Podcast to hear Jen’s story of grit and resilience, about how she controlled her destiny without sacrificing velocity, and about her recent $10 million in new investment capital!

May 16, 2023

Eric Olden, CEO of Strata Identity, has been an entrepreneur since he was a teenager and started his first business venture out of his dorm room at college. Join host Lori Jones and Eric on this episode as they share their stories about the grit and determination it takes to grow and scale a business and how to know when the market is ready.

May 9, 2023

If you are an early-stage venture, knowing what creates your enterprise value is vitally important. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Zane Tarence, as they discuss the ways to determine your enterprise value, and how to create your optionality.

This lively and engaging conversation covers many other topics as well, including defining your legacy, transition planning, the different kinds of revenue, risk-adjusted future cash flows, and making sure that your business is investment-ready.

To provide securities-related services discussed herein, certain principals of Founders Advisors, LLC are licensed with Founders M&A Advisory, LLC, member of FINRA & SiPC. Founders M&A Advisory is a wholly-owned subsidiary of Founders Advisors. Neither Founders M&A Advisory nor Founders Advisors provide investment advice.

May 2, 2023

Whether you’re an introvert or an extrovert, if you are trying to grow your business you need to network. And if done correctly, it can bridge the gaps that will ultimately help you reach business goals. Join Lori Jones and her guest Chris Borja, founder of Become a Better Networker, and get his 7-step process that will enable you to build a powerful network. Listen in here.

Apr 25, 2023

Brand and product integrity are the grounding principles that guided the smart and successful growth of Hammitt Bags by the brand’s founder, Tony Drockton. From its beginnings as a Southern California eCommerce company to what it is today – a luxury brand known throughout the world – Hammitt Bags and Tony’s story of how he purposefully scaled the business over time is an inspiration.

Listen in to his second appearance on the Integrate & Ignite Podcast and his conversation with host Lori Jones all about how he innovated along the way, learned from his failures, and stayed focused on creating a unifying experience for the customer.

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