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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: general
May 4, 2021

“Your home page isn’t your home page anymore. The first page of your branded search is your home page.”

Listen & Learn:

  • Why what shows up in a search is just as important as what’s NOT showing up.
  • The importance of creating positive content and assets that show up on the SEO side.
  • Tips to easily out-pace and out-weigh any of the competitors or anyone out there wanting to sabotage you online.
  • Tips for boosting your ranking on Google on this episode.
  • Three steps for using SEO to find out what your brand reputation looks like.
  • How to optimize your branded terms to boost your market penetration and help you sell more

Bryan Phelps has a reputation of trusted expertise with little fanfare. As founder and CEO of Big Leap, he has built a company that provides all the flexibility and communication of a boutique agency combined with the scale and accountability of a global firm. With a clear focus on four core services - SEO, content, social media, and marketing automation - Bryan is known for his expertise, ethics, and excellence. Big Leap has earned its place on the Inc. 5000, UV50 Fastest Growing Companies, MWCN Utah100, and has achieved a “Best Company to Work For” award. Built on “The Core Four” digitals services (SEO, social, automation, and reputation management), Big Leap is known as a straightforward-thinking digital agency that is transparent and achieves results.

 

Optimize your brand’s online reputation with strategic SEO. Learn more from LORI JONES today by calling 303-678-7102.

TO LEARN MORE ABOUT BIG LEAP, CLICK HERE.

TO FIND BRYAN PHELPS ON LINKEDIN, CLICK HERE.

 

Apr 20, 2021

“You have to build trust from the very first moment you meet.”

 

Listen & Learn:

  • How to ensure that an agency you hire is a true strategic partner.
  • Tips for negotiating media pricing with an agency.
  • Accountability, trust, and transparency: essential elements when engaging an agency.
  • Why it’s important to know if there are any conflicts of interest.
  • What agencies need to know about GDPR compliance.
  • Tips for onboarding an agency.

 

Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a seven-figure business not only by specializing in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the board of directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly. Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.

 

Your trusted strategic partner to help build your brand and impact your bottom line. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT MKG MARKETING, CLICK HERE.

TO FIND MIKE KRASS ON LINKEDIN, CLICK HERE.

Oct 13, 2020

“Every brand was started from a human being; that fundamental human truth needs to carry over for your purpose to resonate.”

Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people. Throughout her career, she has developed a narrative-based approach to traditional strategic planning to uncover the brand truth that resonates with audiences. She has worked with many brands, most notably for many of Unilever's iconic brands, Beech-Nut, General Mills, and most recently with Happy Family Brands and fintech disrupter, the Alternative Investment Exchange. Jacqueline applies both art and science to understanding human insight and to interpreting findings in order to unearth the real reason people should care about your brand. For Jacqueline, it’s all about finding a brand's raw truth and making it matter.

Listen & Learn:

  • The differences between mission, vision, and purpose statements.
  • Finding the DNA of your brand.
  • The building blocks for humanizing your brand.
  • Why customers just want honesty from brands.
  • Defining your brand’s points of parity and points of differentiation.
  • Practical advice for thinking about your brand as human.

 

 Let us help you define your brand’s purpose and humanize it in order to truly connect with your key audiences. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT BRAND CRUDO, CLICK HERE.

TO FIND JACQUELINE LIEBERMAN ON LINKEDIN, CLICK HERE.

Jul 21, 2020

“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.”

Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazon Hotline," where members can get on-demand, real-time answers to critical questions, and join a mastermind of peers to workshop issues and opportunities as a small group.

Listen & Learn:

  • Tips on what every marketer should do when they are putting a product on Amazon.
  • Why brands need to take advantage of Amazon’s full-channel capabilities.
  • During the COVID pandemic, how can businesses use the Amazon marketplace to keep their brands active and relevant?
  • 15% of all sales are eCommerce, and 50% of those come from Amazon. How has your brand integrated an Amazon strategy into your marketing mix?
  • How buying habits have been fast-forwarded because of COVID-19.
  • The difference between “exploring and picking” when customers are buying online.

TO LEARN MORE ABOUT BOBSLED MARKETING, CLICK HERE.

TO FIND KIRI MASTERS ON LINKEDIN, CLICK HERE.

 

Jun 23, 2020
“You want to target the intent, what people are looking up.”

Aleric Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube ads five years ago and since that time has run highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs and marketers harness the power of YouTube ads to grow and scale their businesses through AdOutreach. The company has helped hundreds of clients skyrocket their leads and sales growth and to generate a collective eight figures in revenue.

Listen & Learn:

  • How to target B2B decision-makers on YouTube.
  • The power and profitability of YouTube.
  • The hook, educate, and call-to-action: The three most important elements of a creative video and YouTube strategy to connect with your most important audiences.
  • How to take a 3D approach to YouTube advertising.
May 14, 2020

“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.”

Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series.

Listen & Learn:  

  • How to launch marketing campaigns that reengage stakeholders.
  • The importance of providing your customers straight talk, reassurance, and consistency as we transition into the New Normal.
  • Why it’s important to reassess messaging every couple of weeks.
  • The importance of understanding buyer sentiment.
May 12, 2020

“Digital marketing shouldn’t be a second thought.”

Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has worked with over 350 athletes, executives, teams, companies, brands, nonprofits, and tech startups on developing their social media marketing strategies and she has been a speaker at over 200 events, conferences, summits, universities, and workshops around the world. Outside of work, she volunteers on the global board of directors for Social Media Club, is an advisory board member on the Association of National Advertisers, is a founding community partner for 18 Coffees, and is an alumnus and advocate for her alma mater Kenyon College.

Listen And Learn:

  • Taking a full-funnel approach to drive brand loyalty.
  • Her “one-touch” philosophy.
  • Why it’s important to use data to drive your strategy and evolve your practices.
  • Finding your brand’s North Star.
  • Her suggestions for the awareness-driving mechanisms that boost your brand.
  • Controlling the message.
  • Working with social media influencers.

Ways YOU can own your digital landscape. Learn more by calling the Avocet Communications team today at 303-678-7102.

May 6, 2020

“The consumer is you.”

Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social cause marketing, and omnichannel. She prides herself on being a global citizen, with passion for her family, traveling, and discovering new things.

Listen And Learn:

  • Set of strategies that focus on personalizing customer touch points across channels.
  • Her philosophy of humanizing marketing.
  • Combining the emotional and the functional.
  • Building stories and emotional epiphanies.
  • The power of storytelling.
  • Getting your team in the right mindset to implement a People-First marketing strategy

TO FIND RENATA FERRAIOLO ON LINKEDIN, CLICK HERE.

 

Apr 16, 2020

“Protecting your hard work and building brand loyalty is absolutely vital at this stage.”

66% of customers say that hearing from brands during the pandemic is comforting and reassuring. What are you doing to connect and engage with your audience during COVID? Tune in to this special mini-series installment of the Integrate & Ignite podcast to learn more.

Listen & Learn:

  • Defining your new normal and driving action through full-funnel marketing approaches.
  • How marketers can adapt and adopt as buying habits are changing because of the COVID-19 pandemic.
  • Protecting your brand’s reputation by differentiating your approach.
  • Building novel marketing approaches that sustain, foster, and leverage relationships.
Apr 14, 2020

“There is always a big gap between who we think our customers are and who they actually are.”

Dean McBeth is managing partner and co-founder of Shepherd, an upstart consulting firm focused on customer-first strategies. He and his team help brands grow and bring companies closer to their customers. Dean – who is also an award-winning strategist and creative, a teacher, and a nationally sought-after speaker in the marketing and advertising industry – understands that it is the relationship between a business and its customers that creates meaningful products, experiences, and communications. Dean’s work is taught today at every major communication school in the country, and over the course of his career, he has held senior positions with some of the biggest agencies in the world, including numerous senior executive posts at the likes of Wieden+Kennedy, Barton F. Graf (BFG), Ketchum, Circuit of the Americas (COTA), and Crispin, Porter +Bogusky (CP+B).

Listen & Learn:

  • Affinity scores and cultivating your tribes to better understand buyer intent.
  • How to use your core audiences to gain insight, develop new tribes, and increase revenue.
  • The importance of cultivating the human insight.
  • Tribal Marketing strategies that drive acquisition.
  • How to find the sweet spot of sub-cultures that make up your satellites of influence.
  • Mapping out your “satellites of influence.”

TO LEARN MORE ABOUT SHEPHERD, CLICK HERE.

TO FIND DEAN MCBETH ON LINKEDIN, CLICK HERE.

 

Apr 2, 2020

“Chatter does matter!”

Bill Bice has always been an entrepreneur, starting his first company at age 14. At 18, he started ProLaw Software, the first integrated ERP for law firms. Bill then became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies. As a serial entrepreneur, Bill believes that good marketing is all about data and he is passionate about helping small businesses grow. A programmer at heart, Bill founded boomtime, maker of fuse, a marketing-as-a-service platform that approaches marketing as a technology problem. In his many years in business, Bill has learned that when you follow the data, really good things happen. Bill has one simple goal: to enable small businesses to more effectively compete with their larger competitors.

Listen & Learn:

  • The importance of having a responsive website.
  • Building engagement on LinkedIn.
  • How to create social currency to grow your customer base, get referrals, and boost viable leads.
  • The importance of following the data.
  • Why go-to-market strategies need to be grounded in word-of-mouth marketing.
  • Why consistency is the one thing that many brands forget.

TO LEARN MORE ABOUT BOOMTIME, CLICK HERE.

TO FIND BILL BICE ON LINKEDIN, CLICK HERE.

 

Mar 26, 2020

“Fish where the fish are.”

Mike Westgate is vice president of marketing at Briggo Coffee, an Austin-based consumer tech company that serves gourmet coffee and tea via mobile app and an autonomous vending system. The company is currently in scale-up mode, growing from Texas markets to the Bay Area and beyond. In addition to leading all brand and marketing strategy, Mike supports business development, forges strategic brand partnerships, designs and implements retail sales programs, and drives Briggo’s product roadmap. This is a man of many talents. His professional experiences include brand/product development, go-to-market strategy, consumer and tech product marketing, digital analytics, PR strategy, account management, and team leadership. 

Listen And Learn:

  • The strategies behind audience-based affinity profiling.
  • Determining your hero segment and core tribe.
  • Developing an Affinity Score for your audiences.
  • Tapping into your early adopters to make your product better.
  • Taking a Netflix and Uber approach to marketing coffee.
  • Extending the power of your content.

TO LEARN MORE ABOUT BRIGGO, CLICK HERE.

TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.

How to extend the power of your content with your core tribes and early adopters. Learn more by calling the Avocet Communications team today at 303-678-7102.

Mar 24, 2020

“The company owns its brand, the public owns its reputation.”

Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, and the best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and in winning global political campaigns. Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies, and he has provided senior counsel for numerous clients including AT&T, Target Corporation, American Airlines, The Home Depot, and Xerox over the course of his career.

Listen And Learn:

  • Why he recommends a hands-on approach.
  • how successful reputation management hinges on recognizing and responding within those critical moments in time.
  • The importance of involving executive leadership.
  • The difference between reputation management and crisis management/crisis communications.
  • Setting expectations with the Four As.

TO FIND BILL COLETTI ON LINKEDIN, CLICK HERE.

The importance of crisis communications and reputation management. Learn more by calling the Avocet Communications team today at 303-678-7102.

Mar 17, 2020

“(It’s about) giving your customers somewhere to come back to.”

Brittany Vriesman is senior manager of digital marketing at Gaiam and SPRI brands, a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. With nearly a decade in the digital marketing space, Brittany has managed digital platforms across event management, travel, and retail sectors. She brings a diverse background to her current role at Gaiam, where she focuses on marketing and customer retention and acquisition in both the B2B and direct to consumer spaces. Brittany taps into her experience across distinct industries to blend customer engagement, loyalty, unique promotions, and partnership opportunities to support revenue-driving initiatives.

Listen & Learn:

  • The loyalty programs that have helped differentiate Gaiam in the marketplace.
  • Creating micro-moments to highlight the brand experience.
  • How to create customers for life.
  • Strategies to surprise and delight customers.
  • The many touchpoints customers need along the funnel before making a buying decision.
  • Why there is no one-size-fits-all approach when it comes to the customer journey.

TO LEARN MORE ABOUT GAIAM, CLICK HERE.

TO FIND BRITTANY VRIESMAN ON LINKEDIN, CLICK HERE.

Strategies to surprise and delight customers. Call Lori Jones today at 303-678-7102 to learn more.

Mar 12, 2020

“Let’s make better mistakes tomorrow.”

Kristin Miller has over 15 years of PR experience, with a passion for technology PR. She is currently corporate communications director at Ping Identity, a company that helps prevent security breaches, increase employee and partner productivity, and provide personalized customer experiences for some of the world’s largest organizations. Before joining the Ping team, Kristin was head of Webroot’s global PR team, where she focused on cybersecurity across the US, EMEA, Australia, and Japan.  Previously, she was at SSPR, a high tech PR agency working with brands including Groupon, Patagonia, RingCentral, and many others.  An unrepentant fan of the oxford comma, she can be found chasing her six-year-old daughter through playgrounds, cheering for her alma matter Purdue University, or taking Buzzfeed quizzes.

Listen And Learn:

  • How and when to create crisis messaging and talking points.
  • The importance of working out worst case scenarios before a crisis actually hits.
  • How to pick your crisis communications team.
  • Why it’s important to tell your side of the story.
  • The best and most overlooked place to tell your side of the story.
  • Why it’s important to build a crisis PR plan that begins with asking the CEO a key question.

TO FIND KRISTIN MILLER ON LINKEDIN, CLICK HERE.

Mar 10, 2020

“The act of creating an effective brand position is filling an empty hole in the mind of the buyer.”

Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman’s career has taken him from the halls of Canada’s Parliament to various client-side and agency-side marketing leadership roles. Along the way, he has advised Fortune 100 clients, governments, and non-profit organizations. At Kula Partners, Carman serves as lead marketing and sales counsel to the firm’s diverse range of North American manufacturing clients. His unique insights and distaste for the ordinary have earned him a Gold Award for Media Innovation from Marketing Magazine and Kula Partners—Canada’s first Platinum HubSpot agency—has been recognized as a top lead generator among HubSpot partners.

Listen & Learn:

  • The difference between table stakes and true differentiation and positioning.
  • Why many executives fall into the QSP trap.
  • The power of using archetypes in branding.
  • Messaging to the decision-maker.
  • The correlation between archetypes and branding and higher profitability.
  • It’s not about what you sell, it’s about how you sell it.

TO LEARN MORE ABOUT  KULA PARTNERS, CLICK HERE.

TO FIND CARMAN PIRIE ON LINKEDIN, CLICK HERE.

Mar 5, 2020

“Brand partnerships are the difference between surviving and thriving on the shelf.”

Karina Kromsova is the CEO of AKT Consulting. She's an experienced brand and sales developer with 20 years in the food industry. She spent the first part of her career in retail, where she led product development and marketing for the $10B+ grocery company, Giant Eagle. She then followed her dreams to NYC where she worked for Chobani during its peak time of growth, developing sales in all emerging accounts. Later, she spent time helping new food startups, such as Aspire Food Group, and now for Reneva & Poshi.

Listen And Learn:

  • How to take a customer-centric approach when building brand partnerships.
  • The importance of aligning on goals and measurement.
  • The goal of brand partnerships should be to build harmony, synergy, and brand extension.
  • The importance of cross-promotion.
  • Ways to tap into retailers’ seasonal calendars.

TO FIND KARINA KROMSOVA ON LINKEDIN, CLICK HERE.

 

Feb 27, 2020

“We have to Sherpa the conversation.”

Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth. He is a founder of Value Prime Solutions, a leading provider of the ValueSelling Framework and the host of “The B2B Revenue Executive Experience” podcast. Throughout his career, he has consulted with and enabled major brands, including Adobe, Verizon Wireless, eBay, Microsoft, Chrysler, Fidelity, Thomson Reuters, and the Minnesota Vikings, to name a few.

Listen & Learn:

  • Crafting Differentiator Vision Matches for clients.
  • Defining a value probe.
  • Connecting with everyone who touches the revenue funnel.
  • Why the problem matters – and not the problem itself – is what’s important.
  • The value buying process.
  • The difference between a super-performing and an under-performing sales company.

TO LEARN MORE ABOUT, VALUESELLING ASSOCIATES, CLICK HERE.

TO FIND CHAD SANDERSON ON LINKEDIN, CLICK HERE.

People-first marketing is our focus. Call Lori Jones today to learn more. 303-678-7102  

Feb 25, 2020

“Everything is in sound bites, everything is in video, and everything is visual.”

Dale Haines is a marketing professional who has worked in a variety of industries including finance, aerospace, and software. His passion is helping companies increase brand awareness and grow their market share. What Dale has learned over his more than 20 years of experience, is that those two goals are dependent on building relationships. As he sums it up: people do business with people and with companies they like. Dale is a pioneer in digital media, an authority in video content marketing, and the marketing project manager at ASU Watts College of Public Service & Community Solutions

Listen & Learn:

  • Clearing up the myths and misconceptions about video content.
  • Incorporating infographics and calls-to-action into your videos.
  • How people engage with videos on different platforms.
  • Tips – and a short checklist – for creating effective video content.
  • Clearing up the myths and misconceptions surrounding video content.
  • Why video needs to be a part of the marketing mix.

TO FIND DALE HAINES ON LINKEDIN, CLICK HERE.

Helping you incorporate video content into the marketing mix. Call LORI JONES today at 303-678-7102 to learn more.

Feb 20, 2020

“Listening, humility, and vulnerability are essential ingredients for marketing.”

Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make sales and marketing more measurable and effective. A particular area of focus is the role that culture and values play in separating organizations with highly effective sales and marketing teams from those that are merely average. Adrian is keenly interested in using business as a force for good and works to grow the number of certified B Corps as a B Local Leader in the state of Illinois.

Listen & Learn:

  • Breaking down the journey to uncovering your brand’s purpose.
  • The mistake many marketers make in focusing on the brand promise and forgetting about a brand’s purpose.
  • The five steps to finding your brand’s purpose.
  • Why the marketing team should be deeply involved with HR and employee onboarding.
  • Why listening, humility, and vulnerability are essential ingredients for marketing.
  • How sharing your story breathes humanity into your brand and connects with customers.

TO LEARN MORE ABOUT, C|CHANGE, CLICK HERE.

TO FIND ADRIAN GERSHOM ON LINKEDIN, CLICK HERE.

Feb 11, 2020

“When you expand outside of your domestic market, you introduce a wide host of challenges that your teams are going to have to work through.”

Ryan Medine, vice president of marketing at Velocity Global, is a results-driven, global marketing executive with over 13 years of experience in B2B and B2C marketing. He is a creative brand visionary that excels at bringing brands to life by tapping into human emotions through messaging, content, and storytelling. He is an analytical leader with a proven track record of developing integrated marketing strategies that deliver exponential business growth and maximize ROI. Since joining Velocity, Ryan has delivered revenue growth of over 300 percent – surpassing $50MM – and helped the company reach #4 on the Inc. 500 list of fastest-growing private companies in the United States. Additionally, he transformed the marketing function from a two-person inbound-only team with stagnating results into a 13-person, cross-channel, inbound and outbound marketing engine.

Listen & Learn:

  • Ways to test a market without investing heavily in resources.
  • When you do – and when you don’t – need boots on the ground in a new foreign market.
  • How brand personas differ domestically vs globally.
  • Defining your brand’s One Singular Truth.
  • The importance of research and a strong strategy when launching a global expansion.
  • The cultural challenges and complexities marketing teams face when introducing a brand to the global market.

TO LEARN MORE ABOUT, VELOCITY GLOBAL, CLICK HERE.

TO FIND RYAN MEDINE ON LINKEDIN, CLICK HERE.

 

Feb 6, 2020

“Getting to know your customers isn’t easy; it should always be evolving.”  

Mario Nawfal is founder of the IBC Group, a network of experts in over 40 countries that has risen in less than a year to become the established industry authority in the rapidly growing blockchain and Crypto space. This dynamic entrepreneur embarked upon his path with only $300 in the bank, selling blenders door to door. That experience led to his founding of Froothie Australia, a globally recognized brand of blenders and juicers. Through unconventional marketing techniques, efficient logistical systems, and a team of global contractors, Mario has propelled Froothie from $1 million in year one to over $10 million in year two, all bootstrapped.

Listen And Learn:

  • Testing, scaling, and the importance of proof of concept.
  • How he defines and reaches his targeted audiences.
  • Ways to present your brand’s competitive marketplace advantages.
  • When to conduct market and competitive research.
  • How to ignite customer count.
  • Ways to think outside the box to get attention.
  • The importance of being humble enough to learn from your competitors.

TO LEARN MORE ABOUT, IBC GROUP, CLICK HERE.

TO FIND MARIO NAWFAL ON LINKEDIN, CLICK HERE.

Feb 5, 2020

“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.”

Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing conferences. Her top-rated Integrate & Ignite podcast is listened to by CEOs, CMOs, and innovators all over the world. Founded in 1980 and consistently honored as one of Colorado’s leading marketing agencies, Avocet Communications has earned a national reputation for helping its clients increase customer count through integrated marketing communications solutions.

Listen And Learn:

  • How a horrible orange shag carpet ultimately launched Avocet Communications.
  • Why good marketers need to be able to discern and take advantage of market perceptions.
  • Is your brand creating the right perception?
  • Why it’s crucial to understand the perception of your brand in the marketplace.

TO LEARN MORE ABOUT, AVOCET COMMUNICATIONS, CLICK HERE.

TO FIND LORI JONES ON LINKEDIN, CLICK HERE.

Feb 4, 2020

“Every single marketing team should have a revenue goal.”

Rose McCarty is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such as Stewart Title, Edge Group, and Compass Group, Rose leverages her experiences to grow the marketing industry. She recently spoke at the New York Stock Exchange on how customer experience is reshaping marketing and was later named to the inaugural Houston Power 50 award list by Texas Diversity magazine.

Listen & Learn:

  • How to align your sales and marketing teams.
  • Why marketing teams should have clear revenue goals.
  • The 80/20 Rule for inbound and outbound lead generation.
  • How to connect the dots between sales transactions and marketing efforts.
  • Simplify data.
  • How the marketing team can repurpose content to peak interest in sales.

TO FIND ROSE MCCARTY ON LINKEDIN, CLICK HERE.

Jan 22, 2020

“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.”

As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering strategic innovation and has helped brands like Microsoft, LG, Toyota, Coca-Cola and Starwood Hotels build deeper engagements with their customers.

Listen And Learn:

  • How to push out content and gain traction.
  • How to bring in external collaborators to help leverage your thought leadership.
  • The importance of differentiating your brand’s unique point of view.
  • How even small businesses can leverage thought leadership to scale to new heights.
  • Why companies shouldn’t focus on the virality of content.
  • Learn ways to use thought leadership to develop trends.

TO LEARN MORE ABOUT, GARDENUITY, CLICK HERE.

TO FIND DOUG PLATTS ON LINKEDIN, CLICK HERE.

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