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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: Marketing
May 24, 2022

We are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiring trust.

May 17, 2022

The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.

May 10, 2022

From competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.

Apr 19, 2022
Embracing a learning mindset -- one that’s all about experimentation and innovation -- is where great strategy begins. Join host Lori Jones and her guest Richard Medcalf of Xquadrant on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Apr 12, 2022

Internal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.

Mar 22, 2022
Celebrate Integrate & Ignite’s 400th episode by listening in to this encore appearance by guest Keyana Corliss of Databricks. Host Lori Jones and Keyana discuss taking a holistic approach to integrating earned, paid, shared, and owned strategies; why storytelling matters more than ever; and why the best companies are the ones that give the PR team a seat at the table.
Mar 15, 2022
Messaging strategies and good ideas do nothing if you are stuck in the sea of sameness. Lori Jones and her guest Rachel Biederman of the ReedGroup talk about differentiation and building top-of-mind awareness on this episode of the Integrate & Ignite Marketing Podcast.
Mar 1, 2022

Get insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.

Feb 15, 2022

How growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.

Feb 8, 2022

Using experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.

Feb 1, 2022
If you are solving your customers’ problems, why aren’t they buying from you? Guest Jeremy Miner of 7th Level and host Lori Jones explore the misalignment between sales and marketing on this episode of the Integrate & Ignite Marketing Podcast.
Jan 25, 2022
Sean Campbell of Cascade Insights discusses areas of opportunity in B2B marketing research on this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones.
Jan 18, 2022

“We forget that what made an ad great was not that it was cheap, it was that it was interactive.”

Listen & Learn:

  • Why interactive content is more important than ever.
  • How interactive content helps brands cut through the overwhelming amount of information available in the marketplace.
  • How just about anything on your website can be turned into interactive content.
  • How strategic interactive content helps brands gain interest and intrigue with the buyer.
  • How B2C companies can create more engagement with their customers with interactive content.
  • The kinds of brands that can benefit the most from powerful interactive content strategies
Saksham Sharda is the creative director of Outgrow, a platform that lets marketers build and launch interactive calculators and viral quizzes that help engage your website visitors and generate more leads. Numbers-wise, they have over 5,000 paying users. They are #1 B2B Tech Company in New York according to G2 and HubSpot's fastest-growing app in 2019. Saksham specializes in marketing and web development, particularly in relation to interactivity and data science. Some of the interactive experiences he has designed have been featured on TrendHunter, ProductHunt, New York Marketing Association, Alibaba, TechCrunch, and Digimarcon Silicon Valley. He is also the host of the Marketer of the Month Podcast which has featured guests ranging from the co-founders of Wikipedia, Forbes influencers, and Pulitzer Prize winners.

 

Are you ready to deploy bold and brave content strategies that cut through the clutter? Call Lori Jones today. 303-678-7102.

 

 

TO LEARN MORE ABOUT OUTGROW, CLICK HERE.

TO FIND SAKSHAM SHARDA ON LINKEDIN, CLICK HERE.

Jan 11, 2022

“TikTok is making marketers into performing artists.”

Listen & Learn:

  • How TikTok changed -- and gained popularity -- during the pandemic.
  • Why TikTok is an entertainment platform rather than a social platform.
  • The platform’s product roadmap aimed at highly creative and engaged creators.
  • How brands can find their authentic voice.
  • How TikTok is a multi-sensory platform marketers need to master.
  • On TikTok, content is king.
Mike Westgate manages TikTok’s US Growth Brand business, supporting hundreds of midmarket brand clients with unique marketing and advertising solutions. Before TikTok, Mike was VP of marketing at Briggo Coffee, the world's first robotic barista, responsible for B2B & B2C brand strategy, PR & communications, product marketing, and retail sales programs. Prior to Briggo, he was VP of Marketing for commercial real estate data marketplace startup, RealMassive. Prior, he led marketing and client engagements for W2O Group, a network of digital marketing agencies supporting Fortune 500 marketers with customer insights, strategy, and analytics. Before W2O Group, Mike spent nearly four years at Microsoft in Windows product marketing and SMB audience marketing roles, both in Seattle and in Austin. He began his career in CPG with five years at Sara Lee and two years at General Mills in a variety of sales and marketing roles.   

Content strategies that build your brand’s authentic voice. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT TIK TOK, CLICK HERE.

TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.

Dec 7, 2021

“It’s about solving, not selling.”

Listen & Learn:

  • Defining conversational marketing.
  • The difference between pushing out messages vs. having a conversation.
  • Why it’s important to solve customers’ issues vs. sell them a product or service.
  • The importance of being a good listener.
  • Including chatbots and live chats into your conversational marketing strategies.
  • Meet people where they are in the buying cycle.
Amy Anderson is a widely respected and creative industry leader who sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. She has a track record of driving value for clients through brand and growth strategies, designing teams, and innovative marketing strategies. Her work at Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marketing, PR, and marketing consulting. Amy has more than 25 years of experience at brands such as Calvin Klein and The New York Times Digital and drives strategy, creative and implementation across Wild Coffee’s diverse client roster that includes e-commerce, manufacturing, healthcare, financial services, and technology clients.

 

We deploy people-first strategies that are about solving problems. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT WILD COFFEE, CLICK HERE.

TO FIND AMY ANDERSON ON LINKEDIN, CLICK HERE.

Nov 23, 2021

“An omnichannel approach is what we have to start looking at.”

Listen & Learn:

  • The five generations of consumers you need to know about.
  • Insights into shifts in buyer behavior.
  • Why everything needs to start with an integrated omnichannel approach.
  • Getting back to basics and targeting individual consumers.
  • Why a broad approach to media buying will ultimately cost you money.
  • How your audience uses the same platform but for different reasons.
Mary Ann Pruitt, CEO of the Mosaic Media Agency, strives to empower others with the knowledge and tools to create a media buying strategy tailored perfectly to their business. She works hand-in-hand with other agency owners, business owners, marketing departments, and media buyers to provide a multi-pronged strategy to support marketing goals. Mary aims to educate contacts at all levels with insider knowledge and consulting services to help businesses streamline their processes, develop effective media buying teams, and provide support for new endeavors.

 

We take an omnichannel approach to our media buying strategies so that our clients’ marketing is integrated and targeted. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT MOSAIC, CLICK HERE.

TO FIND MARY ANN PRUITT ON LINKEDIN, CLICK HERE.

Nov 16, 2021

Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…buys off in dividends right now.”

Listen & Learn:

  • Why it was so important to understand where the brand had come from before setting out to do a refresh.
  • The six-phased strategic marketing process RMG and Avocet took together to refresh the brand.
  • Coming to a consensus and defining the brand’s what, how, and why.
  • How focusing on the WHY of what you do has the greatest impact on growth.
  • How to grow long-term relationships with customers that ultimately build the long-term success of the brand
Kirsten Sladovnik is the director of marketing for RMG – Rocky Mountain Group. She is responsible for all aspects of RMG’s marketing efforts, including research, brand development and management, advertising campaigns, website development, digital and social content, business development tools, and customer communications.

 

Kirsten joined RMG in July of 2020 and led the company through a brand strategy and visioning process that resulted in the creation of a new vision statement and subsequent rebrand and logo redesign for the 35-year-old engineering and architecture company. She is directing the redesign of RMG’s website to launch this winter and the development and implementation of an integrated marketing program that entails strategic initiatives to share RMG’s great story through creative messaging and business generating campaigns.

 

Prior to joining RMG, Kirsten directed the communications program for the Environmental and Resource Management of HDR for 12 years and was responsible for strategy, campaigns, stakeholder engagement, campaigns, event planning, facilitation, change management, publications, and newsletters.

 

We deploy a six-phase strategic marketing process that drives awareness and impacts growth. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT RMG, CLICK HERE.

TO FIND KIRSTEN SLADNOVNIK ON LINKEDIN, CLICK HERE.

Nov 9, 2021

“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.”

Listen & Learn:

  • The top five things companies do that lead to misalignment between sales and marketing.
  • The importance of understanding your audience from a psychological perspective.
  • Why marketing can’t do it all and products don’t sell themselves.
  • The two biggest mistakes marketing and sales teams make.
  • The risks and threats of product sales and marketing misalignment.
  • The three key questions he asks his clients to define and achieve alignment between sales and marketing teams
Erik Host-Steen, founder of SMP Alignment, helps business leaders achieve revenue goals by using simple and effective tools to align the company’s sales, marketing, and product functions to a market-centered purpose, vision, mission, or strategy. Erik’s deep and broad experience across sales, marketing, and product development comes from over 20 years of working in and studying these disciplines, within and for several B2B industries and companies, from small family-owned businesses to the biggest publicly traded enterprises. His favorites are B2B companies with engineers and scientists as associates and customers. He helps his clients understand why their marketing activities aren’t delivering enough sales qualified leads and getting them “unstuck when their sales, marketing, and product operations are not in alignment to a compelling strategy.”

 

Aligning sales and marketing teams to achieve big and bold results. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT SMP ALIGNMENT, CLICK HERE.

TO FIND ERIK HOST-STEEN ON LINKEDIN, CLICK HERE.

 

 

Oct 26, 2021

“There isn’t a brand out there whose customers don’t like to smile.”

Listen & Learn:

  • The eight simple steps to incorporating humor into your marketing strategies.
  • Why some brands are afraid to use humor in their marketing.
  • Where humor works well, and where it doesn’t.
  • How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
  • Connecting to your customers with humor.
  • How to find a comedy writer.
Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing eight simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."  

To drive action, we create connection and relatability with the audiences our clients care about the most. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT FUNNYSALESVIDEOS.COM, CLICK HERE.

TO FIND JOSEPH WILKINS ON LINKEDIN, CLICK HERE.

 

 

Oct 19, 2021

You can’t expect that the expected is going to do what you need it to do.”

Listen & Learn:

  • How thinking divergently fosters growth.
  • Tying bold creative strategies to growth.
  • How to become your clients’ creative agent.
  • Why curiosity is the most important element of all creative strategies.
  • What defines the creative mindset.
  • Why big ideas don’t have to have big budget.
  • Tips for embracing a creative. 
Ben Ingham is a brand and digital communications leader, a content marketing strategist, and the creative director and senior manager of marketing communications at Peraton. He is a MarCom Platinum Award-winning marketer specializing in integrated campaigns, content, and creative strategy. Over the course of his career, he has marketed complex multi-billion-dollar solutions for large companies as well as for a rising mid-sized enterprises across digital, programmatic, and traditional advertising, as well as through social media, print, earned media, and web channels. Ben is known for big ideas, creative energy, solid strategies, and an analytic eye that uses data to prove return on investment. He is a motivator, a mediator, and a collaborator looking to drive complex marketing campaigns that make an impact.

 

Bold and brave strategies for brands that are ready to push beyond the range of acceptability when it comes to creative. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT PERATON, CLICK HERE.

TO FIND BEN INGHAM ON LINKEDIN, CLICK HERE.

Oct 12, 2021

“Every organization has an employee value proposition; you just need to be sure it’s the right one.”

Listen & Learn:

  • Why social media needs to speak to all your stakeholders.
  • Storytelling as a way to get your customers and potential customers excited about your brand.
  • Attracting the right customers vs. the number of customers.
  • Defining your employee value proposition.
  • Creating a culture and environment of belonging.
  • The importance of incorporating goals for your brand’s diversity, equity, and inclusion tenets

Teresa Rehme is a communications manager for Ball Corporation. Her career has taken her from the aerospace and technologies business to the packaging and manufacturing sectors of the business. The company that you might associate with your grandmother’s canning jars has emerged as a world leader in sustainable aluminum beverage packaging (think cans and the new Ball Aluminum cup) and has a rapidly growing aerospace business, with hardware on the upcoming James Webb Space Telescope. Teresa’s work is mostly focused on the employee experience as part of the global communications team. With Ball continuing to grow at a rapid pace, Teresa has worked on an employee value proposition project to capture the internal Ball story and tell it externally in order to attract and retain new and diverse talent. She approaches employer marketing and all her work with curiosity and a desire to grow and learn.

 

Strategic storytelling that defines your brand ultimately impacts your marketing efforts to recruit and define your culture. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT BALL CORPORATION, CLICK HERE.

TO FIND TERESA REHME ON LINKEDIN, CLICK HERE.

 

Oct 4, 2021

“If you ask someone about their company’s mission, you just see blank stares.”

 

Listen & Learn:

  • The building blocks for creating a Vivid Vision for your brand.
  • The difference between a mission, a set of goals, company values, and a vision.
  • How a Vivid Vision creates a culture and impacts retention.
  • The questions you should ask to articulate your Vivid Vision.
  • The importance of leadership when creating a Vivid Vision.
  • How a Vivid Vision must start with alignment

Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. He has a passion for helping companies succeed by aligning operational reality to strategic intent. Graeme is known for bringing clients breakthrough thinking to solve complex business challenges.

 

Are you clear on your brand’s mission, its values, and its vision? We help clients define and put into action their Vivid Visions. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT VITL, CLICK HERE.

TO FIND GRAEME STRACHAN ON LINKEDIN, CLICK HERE.

Sep 8, 2021

Direct marketing does not work without brand awareness and brand awareness is driven by creative.”

 

Listen & Learn:

  • Tips for measuring your creative’s ROI.
  • The tools you need to measure the impact of your creative.
  • The importance of having a “creative minimum standard.”
  • Why it’s important to not rely on creative for creative’s sake.
  • How great creative makes the customer feel smart

 

Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Services. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.

 

Bold and brave creative guides everything we do for our clients. Let us help you. Call LORI JONES today. 303-678-7102.

 

TO LEARN MORE ABOUT EXPERIAN, CLICK HERE.

TO FIND CODY GILLUND ON LINKEDIN, CLICK HERE.

Aug 24, 2021

Make sure to properly test the local market before you go full scale.

 

Listen & Learn:

  • The elements of performance marketing.
  • The difference in focus between traditional marketing and performance marketing.
  • Navigating GDPR when marketing internationally.
  • The international markets that are easiest to work with.
  • The importance of developing a proper customer journey to keep your audience engaged.
  • The products and services and price points align well with a performance marketing strategy

 

David Stellato is the chief growth offi­cer of DFO Global Performance Commerce, an international, boutique digital marketing agency with offi­ces in Vancouver, New York, Amsterdam, and Hong Kong. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offi­ces. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. When he’s not making bulletproof marketing decisions and business connections, David enjoys cooking, geeking out over sci-fi, and doing what he can to be the ultimate dad.

 

Blending traditional marketing with performance marketing to help your brand grow and boost acquisitions. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT GLOBAL PERFORMANCE COMMERCE, CLICK HERE.

TO FIND DAVID STELLATO ON LINKEDIN, CLICK HERE.

Aug 17, 2021

“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?”

 

Listen & Learn:

  • The four steps to the “flywheel” funnel.
  • All about consensus creation.
  • The one framework all marketers need to understand.
  • How to boost demand-gen and topline revenue.
  • Why marketers need to define the problem rather than talk about their product or service.
  • Understanding the buyer journey

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

 

In a crowded marketplace, people-first strategies are what get our clients noticed. Call LORI JONES today to learn more. 303-678-7102.

 

TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.

 

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