Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Category: Marketing
Dec 7, 2021

“It’s about solving, not selling.”

Listen & Learn:

  • Defining conversational marketing.
  • The difference between pushing out messages vs. having a conversation.
  • Why it’s important to solve customers’ issues vs. sell them a product or service.
  • The importance of being a good listener.
  • Including chatbots and live chats into your conversational marketing strategies.
  • Meet people where they are in the buying cycle.

Amy Anderson is a widely respected and creative industry leader who sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. She has a track record of driving value for clients through brand and growth strategies, designing teams, and innovative marketing strategies. Her work at Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marketing, PR, and marketing consulting. Amy has more than 25 years of experience at brands such as Calvin Klein and The New York Times Digital and drives strategy, creative and implementation across Wild Coffee’s diverse client roster that includes e-commerce, manufacturing, healthcare, financial services, and technology clients.

 

We deploy people-first strategies that are about solving problems. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT WILD COFFEE, CLICK HERE.

TO FIND AMY ANDERSON ON LINKEDIN, CLICK HERE.

Nov 23, 2021

“An omnichannel approach is what we have to start looking at.”

Listen & Learn:

  • The five generations of consumers you need to know about.
  • Insights into shifts in buyer behavior.
  • Why everything needs to start with an integrated omnichannel approach.
  • Getting back to basics and targeting individual consumers.
  • Why a broad approach to media buying will ultimately cost you money.
  • How your audience uses the same platform but for different reasons.

Mary Ann Pruitt, CEO of the Mosaic Media Agency, strives to empower others with the knowledge and tools to create a media buying strategy tailored perfectly to their business. She works hand-in-hand with other agency owners, business owners, marketing departments, and media buyers to provide a multi-pronged strategy to support marketing goals. Mary aims to educate contacts at all levels with insider knowledge and consulting services to help businesses streamline their processes, develop effective media buying teams, and provide support for new endeavors.

 

We take an omnichannel approach to our media buying strategies so that our clients’ marketing is integrated and targeted. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT MOSAIC, CLICK HERE.

TO FIND MARY ANN PRUITT ON LINKEDIN, CLICK HERE.

Nov 16, 2021

Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…buys off in dividends right now.”

Listen & Learn:

  • Why it was so important to understand where the brand had come from before setting out to do a refresh.
  • The six-phased strategic marketing process RMG and Avocet took together to refresh the brand.
  • Coming to a consensus and defining the brand’s what, how, and why.
  • How focusing on the WHY of what you do has the greatest impact on growth.
  • How to grow long-term relationships with customers that ultimately build the long-term success of the brand

Kirsten Sladovnik is the director of marketing for RMG – Rocky Mountain Group. She is responsible for all aspects of RMG’s marketing efforts, including research, brand development and management, advertising campaigns, website development, digital and social content, business development tools, and customer communications.

 

Kirsten joined RMG in July of 2020 and led the company through a brand strategy and visioning process that resulted in the creation of a new vision statement and subsequent rebrand and logo redesign for the 35-year-old engineering and architecture company. She is directing the redesign of RMG’s website to launch this winter and the development and implementation of an integrated marketing program that entails strategic initiatives to share RMG’s great story through creative messaging and business generating campaigns.

 

Prior to joining RMG, Kirsten directed the communications program for the Environmental and Resource Management of HDR for 12 years and was responsible for strategy, campaigns, stakeholder engagement, campaigns, event planning, facilitation, change management, publications, and newsletters.

 

We deploy a six-phase strategic marketing process that drives awareness and impacts growth. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT RMG, CLICK HERE.

TO FIND KIRSTEN SLADNOVNIK ON LINKEDIN, CLICK HERE.

Nov 9, 2021

“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.”

Listen & Learn:

  • The top five things companies do that lead to misalignment between sales and marketing.
  • The importance of understanding your audience from a psychological perspective.
  • Why marketing can’t do it all and products don’t sell themselves.
  • The two biggest mistakes marketing and sales teams make.
  • The risks and threats of product sales and marketing misalignment.
  • The three key questions he asks his clients to define and achieve alignment between sales and marketing teams

Erik Host-Steen, founder of SMP Alignment, helps business leaders achieve revenue goals by using simple and effective tools to align the company’s sales, marketing, and product functions to a market-centered purpose, vision, mission, or strategy. Erik’s deep and broad experience across sales, marketing, and product development comes from over 20 years of working in and studying these disciplines, within and for several B2B industries and companies, from small family-owned businesses to the biggest publicly traded enterprises. His favorites are B2B companies with engineers and scientists as associates and customers. He helps his clients understand why their marketing activities aren’t delivering enough sales qualified leads and getting them “unstuck when their sales, marketing, and product operations are not in alignment to a compelling strategy.”

 

Aligning sales and marketing teams to achieve big and bold results. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT SMP ALIGNMENT, CLICK HERE.

TO FIND ERIK HOST-STEEN ON LINKEDIN, CLICK HERE.

 

 

Oct 26, 2021

“There isn’t a brand out there whose customers don’t like to smile.”

Listen & Learn:

  • The eight simple steps to incorporating humor into your marketing strategies.
  • Why some brands are afraid to use humor in their marketing.
  • Where humor works well, and where it doesn’t.
  • How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
  • Connecting to your customers with humor.
  • How to find a comedy writer.

Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing eight simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."

 

To drive action, we create connection and relatability with the audiences our clients care about the most. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT FUNNYSALESVIDEOS.COM, CLICK HERE.

TO FIND JOSEPH WILKINS ON LINKEDIN, CLICK HERE.

 

 

Oct 19, 2021

You can’t expect that the expected is going to do what you need it to do.”

Listen & Learn:

  • How thinking divergently fosters growth.
  • Tying bold creative strategies to growth.
  • How to become your clients’ creative agent.
  • Why curiosity is the most important element of all creative strategies.
  • What defines the creative mindset.
  • Why big ideas don’t have to have big budget.
  • Tips for embracing a creative. 

Ben Ingham is a brand and digital communications leader, a content marketing strategist, and the creative director and senior manager of marketing communications at Peraton. He is a MarCom Platinum Award-winning marketer specializing in integrated campaigns, content, and creative strategy. Over the course of his career, he has marketed complex multi-billion-dollar solutions for large companies as well as for a rising mid-sized enterprises across digital, programmatic, and traditional advertising, as well as through social media, print, earned media, and web channels. Ben is known for big ideas, creative energy, solid strategies, and an analytic eye that uses data to prove return on investment. He is a motivator, a mediator, and a collaborator looking to drive complex marketing campaigns that make an impact.

 

Bold and brave strategies for brands that are ready to push beyond the range of acceptability when it comes to creative. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT PERATON, CLICK HERE.

TO FIND BEN INGHAM ON LINKEDIN, CLICK HERE.

Oct 12, 2021

“Every organization has an employee value proposition; you just need to be sure it’s the right one.”

Listen & Learn:

  • Why social media needs to speak to all your stakeholders.
  • Storytelling as a way to get your customers and potential customers excited about your brand.
  • Attracting the right customers vs. the number of customers.
  • Defining your employee value proposition.
  • Creating a culture and environment of belonging.
  • The importance of incorporating goals for your brand’s diversity, equity, and inclusion tenets

Teresa Rehme is a communications manager for Ball Corporation. Her career has taken her from the aerospace and technologies business to the packaging and manufacturing sectors of the business. The company that you might associate with your grandmother’s canning jars has emerged as a world leader in sustainable aluminum beverage packaging (think cans and the new Ball Aluminum cup) and has a rapidly growing aerospace business, with hardware on the upcoming James Webb Space Telescope. Teresa’s work is mostly focused on the employee experience as part of the global communications team. With Ball continuing to grow at a rapid pace, Teresa has worked on an employee value proposition project to capture the internal Ball story and tell it externally in order to attract and retain new and diverse talent. She approaches employer marketing and all her work with curiosity and a desire to grow and learn.

 

Strategic storytelling that defines your brand ultimately impacts your marketing efforts to recruit and define your culture. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT BALL CORPORATION, CLICK HERE.

TO FIND TERESA REHME ON LINKEDIN, CLICK HERE.

 

Oct 4, 2021

“If you ask someone about their company’s mission, you just see blank stares.”

 

Listen & Learn:

  • The building blocks for creating a Vivid Vision for your brand.
  • The difference between a mission, a set of goals, company values, and a vision.
  • How a Vivid Vision creates a culture and impacts retention.
  • The questions you should ask to articulate your Vivid Vision.
  • The importance of leadership when creating a Vivid Vision.
  • How a Vivid Vision must start with alignment

Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. He has a passion for helping companies succeed by aligning operational reality to strategic intent. Graeme is known for bringing clients breakthrough thinking to solve complex business challenges.

 

Are you clear on your brand’s mission, its values, and its vision? We help clients define and put into action their Vivid Visions. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT VITL, CLICK HERE.

TO FIND GRAEME STRACHAN ON LINKEDIN, CLICK HERE.

Sep 8, 2021

Direct marketing does not work without brand awareness and brand awareness is driven by creative.”

 

Listen & Learn:

  • Tips for measuring your creative’s ROI.
  • The tools you need to measure the impact of your creative.
  • The importance of having a “creative minimum standard.”
  • Why it’s important to not rely on creative for creative’s sake.
  • How great creative makes the customer feel smart

 

Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Services. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.

 

Bold and brave creative guides everything we do for our clients. Let us help you. Call LORI JONES today. 303-678-7102.

 

TO LEARN MORE ABOUT EXPERIAN, CLICK HERE.

TO FIND CODY GILLUND ON LINKEDIN, CLICK HERE.

Aug 24, 2021

Make sure to properly test the local market before you go full scale.

 

Listen & Learn:

  • The elements of performance marketing.
  • The difference in focus between traditional marketing and performance marketing.
  • Navigating GDPR when marketing internationally.
  • The international markets that are easiest to work with.
  • The importance of developing a proper customer journey to keep your audience engaged.
  • The products and services and price points align well with a performance marketing strategy

 

David Stellato is the chief growth offi­cer of DFO Global Performance Commerce, an international, boutique digital marketing agency with offi­ces in Vancouver, New York, Amsterdam, and Hong Kong. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offi­ces. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns. When he’s not making bulletproof marketing decisions and business connections, David enjoys cooking, geeking out over sci-fi, and doing what he can to be the ultimate dad.

 

Blending traditional marketing with performance marketing to help your brand grow and boost acquisitions. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT GLOBAL PERFORMANCE COMMERCE, CLICK HERE.

TO FIND DAVID STELLATO ON LINKEDIN, CLICK HERE.

Aug 17, 2021

“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?”

 

Listen & Learn:

  • The four steps to the “flywheel” funnel.
  • All about consensus creation.
  • The one framework all marketers need to understand.
  • How to boost demand-gen and topline revenue.
  • Why marketers need to define the problem rather than talk about their product or service.
  • Understanding the buyer journey

Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

 

In a crowded marketplace, people-first strategies are what get our clients noticed. Call LORI JONES today to learn more. 303-678-7102.

 

TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.

 

Aug 3, 2021

Conversational marketing allows you to have conversations with your customers along the whole journey.”

 

Listen & Learn:

  • The advances in AI that are helping brands connect to their customers.
  • The Don’ts and Dos of conversational marketing.
  • How to get chat marketing wins out of the gate.
  • The benefits of the flexibility of conversational and chat marketing.
  • Tips for having powerful conversations.
  • Why it’s important to get your audience’s phone numbers and emails so you can own the data and continue your outbound marketing.
  • Keeping conversations brief and encourage user input.

Vince De Benedetto is the founder of Automated Dreams, a marketing automation firm that focuses on providing strategy and building business systems that allow for greater and scalability and easier growth for everyone from the solopreneur to enterprise-level companies. Automated Dreams’ services and expertise give companies the ability to shift their employees’ efforts toward value-added and to fulfilling work through the implementation of a smarter tech-stack that automates the mundane, repetitive, and human-error-prone tasks and systems. For Vince, it’s all about working smarter, not harder.

 

Connect to your customers and your audience in ways that build awareness and affinity. Call LORI JONES today to learn more. 303-678-7102.

 

 

TO LEARN MORE ABOUT AUTOMATED DREAMS, CLICK HERE.

TO FIND VINCE DE BENEDETTO ON LINKEDIN, CLICK HERE.

 

Jul 27, 2021

New knowledge is always built on something we already know and then extending it.”

 

Listen & Learn:

  • How thought leadership is based on new knowledge.
  • The importance of not publishing a book before it’s ready.
  • Building credibility through thought leadership.
  • Why content is critical to help grow your brand through a thought leadership strategy.
  • The pros and cons of working with a publisher vs. self-publishing.
  • Trademarks, intellectual property, and distribution of a book

 

Ken Schuetz is the CEO and founder of Aligned Influence Consulting, the creator of the Aligned Influence model, and the author of the about-to-be-published book, Aligned Influence: Beyond Governance. Ken invested the first 25 years of his career as an executive at the University of Colorado, Boulder, where he currently is a member of the teaching faculty of the Leeds School of Business. He has served on the boards of schools, churches, and nonprofits, and served as the chairman of the Substantial Services Taskforce for the National Education Broadband Service Association and the International Development Committee for St. Vrain Valley Habitat for Humanity. Ken’s new book, which is available on his website and on Amazon, addresses the complex “ecosystems” within organizations, especially between board members and executive leadership. This ecosystem of influence is not well understood, until now. Ken and the Aligned Influence model offer a unique perspective to this central problem and a solution that addresses organizational alignment as a necessary prerequisite to effectiveness.

 

Thought leadership strategies to differentiate your brand and shift paradigms in the marketplace. Learn more from Lori Jones by calling today. 303-678-7102.

 

 

TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.

TO FIND KEN SCHUETZ ON LINKEDIN, CLICK HERE.

 

Jul 13, 2021

“I am a bigger fan of fear than most people.” 

 

Listen & Learn:

  • Why fear is an important emotion.
  • The difference between fear and anxiety.
  • Turning fear into positive strategic wins.
  • How to soothe your audience.
  • The one thing all marketers should STOP doing.
  • The power strategy of pairing something new with something familiar

 

Dr. Roger Hall is the author of Staying Happy Being Productive: The Big 10 Things Successful People Do and Expedition. He is a business psychologist with clients all over the country, and he trains leaders to monitor and manage their thinking. Roger knows great leaders work on themselves first, and then success in their companies follows. Better thinking leads to better behavior, which leads to better results. Roger has worked with little companies with only a few people all the way up to big behemoths that dominate their industries. He likes working with people who want to become the best version of themselves.

 

We deploy people-first marketing strategies that put brands in demand. Call LORI JONES today to learn more. 303-678-7102.

 

TO FIND ROGER HALL ON LINKEDIN, CLICK HERE.

 

Jul 6, 2021

“If you get the circumstances right and you find the right influencer, you can make a very powerful program.”

 

Listen & Learn:

  • The three “must-dos” of a successful influencer marketing strategy.
  • Why consistency and authenticity are the basis for an influencer marketing strategy.
  • The myths of influencer marketing.
  • Defining what an influencer is

Drew Vernon is the U.S. marketing lead at ToniesUSA and a disruptive innovation marketer with experience in beauty CPG, toy, and early childhood development. The Toniebox is a popular audio system that uses screen-free storytelling to introduce children to the wonders of imagination. Tonies originally launched in Germany in 2016 and is currently one of the fastest-growing toy brands in Europe. As the U.S. marketing lead at Tonies, Drew is looking to partner with schools and museums to bring screen-free education to children. Previously, Drew was the brand manager for The LEGO Group. He created Prescription for Play, building an unpaid network of over 2,000 pediatricians to reach half a million children with their first LEGO experience. He also worked with marketing research at P&G and brand marketing at Kao. In June of 2020 Drew was named “Eight to Watch under 40” by the Wisconsin School of Business. Drew’s audience on social media is of more than 10,000.

 

We deploy creative and game-changing influencer marketing strategies that put our clients top-of-mind for their most important audiences. Call LORI JONES today to learn more. 303-678-7102.

 

TO LEARN MORE ABOUT TONIESUSA, CLICK HERE.

TO FIND DREW VERNON ON LINKEDIN, CLICK HERE.

Jun 29, 2021

“Originality comes from within.”

 

Listen & Learn:

  • Why marketers must be original.
  • The five “Must Be’s” every marketer needs to embrace.
  • Tips for staying focused and grounded in the midst of change.
  • Staying relevant.
  • Why bending the rules is a good thing

 

Lisa Morris is the director of marketing at Dapicon Inc., a company that considers the idiosyncrasies of each supply chain participant, provides solutions that work for those participants, and delivers value that solves real business problems. Lisa has deep experience in strategic planning, business management, and creative visioning. She is a storytelling that brings innovative ideas to life in startup, growing, and fluid environments, and she is a resourceful problem solver adept at implementing innovative concepts, executing and bringing projects to successful completion, collaborating with stakeholders, maximizing resources, and facilitating and educating groups.

 

Brands that are bold and that embrace originality will win the day! Call LORI JONES today to learn more. 303-678-7102.

 

 

TO LEARN MORE ABOUT DAPICON, CLICK HERE.

TO FIND LISA MORRIS ON LINKEDIN, CLICK HERE.

 

Jun 22, 2021

“A brand is defined in a consumer’s mind and that takes time.”

Listen & Learn:

  • Products don’t sell themselves. Why being bold and brave strategies win the day.
  • How to rise above the sea of sameness and differentiation your brand in the marketplace.
  • Understanding the intersection between a well-planned brand strategy and brand activation.
  • The importance of immersion and of truly understanding your customers’ pain points and needs.
  • Defining your points of parity and points of differentiation.
  • The importance of having a consistent go-to-market strategy.

Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer-packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and an early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business and he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that being that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Michael currently leads SmashBrand’s research team to develop strategies for clients and to optimize various aspects of branding and packaging through testing. This best-foot forward approach to optimizing from a consumer perspective is likely the single biggest impact on marketing any brand can do, and over the past decade, he has developed an agile methodology and proven platform for consumer testing and integrated it directly into SmashBrand's entire process. Just imagine where a consumer product could go if you already knew it would work!

Taking bold and brave risks to get brands noticed in the marketplace. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT SMASHBRAND, CLICK HERE.

TO FIND MICHAEL KEPLINGER ON LINKEDIN, CLICK HERE.

Jun 15, 2021

“Start thinking about how your content is created and stop thinking about it as a replacement.”

 

Listen & Learn:

  • Why a Subject Matter Expert is the most important asset a business has.
  • The Natural Language Generation tools that improve AI content.
  • The difference between Natural Language Processing and Natural Language Generation.
  • Understanding content sentiment.
  • The power of combing sentiment, intent, and content formats.
  • The risks of antiquated content.

Jeff Coyle is a cross-disciplined, data-driven inbound marketing executive with 20+ years of experience managing products and website networks and in helping companies grow. Before he helped co-found MarketMuse, Jeff was VP of Search at TechTarget where he built a 30-person content optimization team. As MarketMuse’s Chief Product Officer, Jeff leads his team of content and AI veterans in using machine learning to enable their clients to gain authority in their topical domain. Jeff is all about creating the kind of content search engines love and helping content marketers, search engine marketers, agencies, and e-commerce managers establish and build topical authority, improve content quality, and get the most out of every dollar spent on content. Jeff is also a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation.

 

Content marketing strategies that elevate your brand. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT MARKETMUSE, CLICK HERE.

TO FIND JEFF COYLE ON LINKEDIN, CLICK HERE.

 

Jun 8, 2021

“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.”

 

Listen & Learn:

  • How to time your go-to-market strategy.
  • Why exponential growth is based on creating heavy users out of your initial fans.
  • How to overcome the mental and cultural obstacles of what an innovative product should do in the marketplace.
  • The importance of building your brand on the backs of fans.
  • Tips for iterating in the market, growing fast, pacing your distribution so that you aren’t over-stretching your operations, and making time to listen to your consumers.

 

Dr. James Richardson is an expert in exponential growth in the consumer sector and author of Ramping Your Brand, a #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential. At his company, Premium Growth Solutions, he works for early-stage consumer packaged goods brands and with fast-growing emerging brands such as Once Upon a Farm, Dr. Squatch Soap, June Shine hard kombucha, and Proven skincare. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery and June Shine kombucha.

 

TO LEARN MORE ABOUT PREMIUM GROWTH SOLUTIONS, CLICK HERE.

TO FIND JAMES RICHARDSON ON LINKEDIN, CLICK HERE.

May 25, 2021

One of the easiest ways to passively communicate confidence and inspire confidence is through a consistent visual presence.”

 

Listen & Learn:

  • Deliver the expected and the unexpected through innovative design strategies.
  • The importance of brand continuity when defining your visual identity.
  • Why a strong visual presence is important to inspire confidence in your brand.
  • When it comes to graphic design strategy, “the key thing is intention.”

 

Ian Bower, founder of Graphic Rhythm is revolutionizing the way businesses obtain graphic design services by allowing them to obtain high-quality, on-demand design assets without the hassle of hiring individual freelancers. His creative approach to providing design services puts him at the forefront of the graphic design industry. Ian is an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas. He has developed a passion for helping small businesses build customer confidence and loyalty through strong visual content and he is here to share some valuable information that he has learned along the way.

 

Your brand’s visual identity can impact your top line revenue and bottom line results. Our team can help. Call LORI JONES today. 303-678-7102.

 

TO LEARN MORE ABOUT GRAPHIC RHYTHM, CLICK HERE.

TO FIND IAN BOWER ON LINKEDIN, CLICK HERE.

May 18, 2021

“You can’t sell your brand to the world until you understand what attracts the world to your brand.”

Listen & Learn:

  • The 15 primal emotions that are most likely to drive purchasing behavior.
  • How small brands can go from “zeros to heroes” with the right emotional marketing strategies.
  • How once you speak to the subconscious mind, sales will come.
  • The importance of people-first marketing strategies to connect with your customers.
  • The role of the conscious and subconscious mind in purchasing decisions.
  • How creative approaches need to tap into the emotion of a brand.

Brian Gregory is CEO and founder of ADMANITY.com. and creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. ADMANITY’s breakthrough emotional algorithm can instantly give ANY business the advertising strategies, tactics, and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. He is the author of the book Sheep Don’t Eat Complicated Grass! and he is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker.

Learn more about growing sales through emotional marketing from LORI JONES today by calling 303-678-7102.

TO LEARN MORE ABOUT ADMANITY.com, CLICK HERE.

TO FIND BRIAN GREGORY ON LINKEDIN, CLICK HERE.

May 11, 2021

“The role of the ghostwriter is to be a vessel between you and your audience.”

Listen & Learn:

  • The three-part technical process for defining voice when ghostwriting.
  • Writing a book is not an early-stage strategy.
  • How a ghostwriter is an advocate for the reader.
  • The advantages of having a ghostwriter on your team.
  • The pros and cons of self-publishing vs. using a publisher.
  • How to prep your internal teams prior to a book launch

 

Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey. She started Laura Is Writing to help entrepreneurs to write, publish, and market books that transform their businesses and leave a legacy they're proud of. She has ghostwritten over 15 books and has helped dozens of authors to edit and market their books. Laura is also the author of How To Write This Book: Write, Publish and Market Your Business Bestseller and Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy. Both books were bestsellers in Amazon's Marketing category for several months. She is also the co-host of the Business of Writing Podcast. Born and raised in Sydney, Australia, Laura now lives in Lisbon, Portugal.

 

Incorporating a thought leadership publishing approach into your marketing strategies. Learn more from LORI JONES today by calling 303-678-7102.

TO FIND LAURA GALE ON LINKEDIN, CLICK HERE.

 

Apr 27, 2021

Everyone has selling and marketing and to be the face of your organization at all times.”

 

Listen & Learn:

  • Where some companies get misaligned with their internal teams when it comes to the brand.
  • Why inside sales and outside sales messaging is different.
  • What is the brand transfer score?
  • Why frontline teams often ignore new brand messaging.
  • How do you get people to experience our brand story, not just tell them?
  • How to immerse your internal team in what it means to deliver your brand’s value proposition.

 

Chris Wallace is the co-founder and president of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results. Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. He was also recently named to the Forbes Agency Council. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.

 

Internal and external brand alignment is key to engagement with your team and your customers. Learn more from LORI JONES today by calling 303-678-7102.

 

TO LEARN MORE ABOUT INNERVIEW GROUP, CLICK HERE.

TO FIND CHRISTOPHER WALLACE ON LINKEDIN, CLICK HERE.

 

Apr 13, 2021

“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.”

 

Listen & Learn:

  • The importance of consistency across social channels
  • How to leverage your personal brand to gain authority
  • How to manage your social presence
  • Tips for controlling the narrative
  • Why focus and knowing your goals and audience are the most important things
  • The importance of authenticity and energy

Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.

 

You have a personal brand whether you like it or not. We can help you control the narrative and put you in the driver’s seat. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT CLAIRE BAHN GROUP, CLICK HERE.

TO FIND CLAIRE BAHN ON LINKEDIN, CLICK HERE.

 

Apr 6, 2021

“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.”

 

Listen & Learn:

  • How privacy data is turning marketing strategies upside down.
  • How the consumer is getting smarter in the digital space.
  • Different generation’s expectations regarding privacy and brand affiliation.
  • What marketers need to be aware of as the “flood of transparency” increases.
  • Tips to prepare for changes in privacy data. 

Abbey Schoenberg is the director of marketing at Fancy.com. She is a visionary and hands-on marketing leader with a proven ability to create comprehensive marketing strategies and execute relevant and channel-specific programs that engage target consumers, grow brands, and deliver upon revenue goals. Abbey is an energetic leader, a strategic and creative thinker, and the perfect combination of thoughtfulness and a can-do attitude that complement a wide-ranging technical abilities across channels and disciplines. With experience across direct-to-consumer, retail, and brand, she has built a solid understanding of each channel’s unique challenges and the importance of taking a holistic approach to marketing strategy and storytelling. Abbey has led integrated marketing teams across media, content, digital marketing, and creative with a focus on strategic, creative, and collaborative planning and problem solving.

 

An integrated approach to your marketing and top-of-funnel approaches are vitally important as we navigate all the data privacy changes for our clients. Call LORI JONES today at 303-678-7102 to learn more!

 

TO LEARN MORE ABOUT FANCY.COM, CLICK HERE.

TO FIND ABBY SCHOENBERG ON LINKEDIN, CLICK HERE.

1 2 3 4 5 6 Next »