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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: Natural Food
Oct 2, 2017

SHOW NOTES

As an avid healthy lifestyle expert, Bill works with emerging brands as well as mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges and product innovation.  He has held positions of VP of Marketing at Kinko’s, EVP of GAIAM and has been a co-founder of OurHouse (environmentally safe cleaning products).  He has also worked as agency director at public relations firm Fresh Ideas Group. For the past 15 years, he’s been a consultant, public speaker and trainer in the LOHAS and Natural & Organic Industry.

In addition, Bill was previously a member of The Boulder Farm Team – a strategic consulting firm and after that, a partner with Big Picture Brands – a consulting group dedicated to helping early-stage food and beverage brands expand nationally. Presently he is in the early stages of forming a new company called Co-Lab that works on high-level strategic issues for brands in diverse industries. He is the past President of the Board for Naturally Boulder, a trade association in Boulder with 1000 members and 150 sponsoring companies all involved in the healthy living and food space.  He lives and works in Boulder Colorado.

Listen and Learn:

  • What the difference between intrapreneurs and entrepreneurs
  • Why a variety of ways are needed to reach a target audience
  • Discover how entrepreneurs think differently
  • How important the social side of a brand is
  • How brands become ionic over time

TO FIND BILL ON LINKEDIN, CLICK HERE.

Jul 5, 2017

SHOW NOTES

Sheryl is currently CEO of REBBL super herb beverages and loving every minute of it. She is also an author of Killing It which was launched in Dec. 2016. She is an advisor to the Harvest Summit, an annual gathering of innovators in Sonoma County.

In 2007, Sheryl co-founded Plum, Inc. (formally the Nest Collective) a healthy food company. As CEO from 2007-2011, Sheryl led Plum to become an industry leader and game-changing company with national distribution. After growing to $100MM in revenue in only four years, Plum was successfully sold in May 2013.

Prior to Plum, Inc., Sheryl spent 10 years at Clif Bar & Company, 3 of them as CEO. Sheryl spearheaded the launch of Luna Bar, led the growth of Clif Bar and Company from $100MM to $200MM in revenue, with strong profitability, and drove the company toward operationalizing a deep commitment to sustainability.

Following Plum, Sheryl was the Executive Director of the Center for Entrepreneurial Studies at Stanford University supporting students to design and scale new ventures that have a positive impact on the world.
Sheryl was a faculty member teaching entrepreneurship at Sonoma State University. Sheryl served on numerous several for-profit and non-profit boards of directors/advisors including ThinkThin natural nutritional bars, SugarBowl Bakery, Rip Van Wafels, nutritious snack waffles, Zukes natural pet treats, Think Thin Nutrition Bars, and the American Sustainable Business Council. Zukes and Think Thin both had successful sales.

Mar 27, 2017

SHOW NOTES 

Christopher Algea is originally from Memphis, TN where he grew up on a small farm while also engaging in business whenever the chance arose. Christopher started working in restaurants at a young age which led him eventually to a restaurant in Boulder that introduced him to quinoa while working and going to school at CU Boulder. One thing led to another, and with the help of great friends, mentors and family, Keen One Foods was born which currently makes quick cooking organic meals that are primarily quinoa based along with running a wholesale import and manufacturing business for ingredient sourcing and food service needs. Christopher serves on the Board of Naturally Boulder and is chair of Morning Mingles and co-chair of membership. He is honored to be able to give back, however, he can to an organization that has really helped nourish Keen One while also meeting life long friends that are invaluable assets to him personally now as well.

Christopher is an outdoor enthusiast and loves traveling, skiing, hiking, fishing, cycling, riding motorcycles, while cooking and fine dining with friends are still favorites too!

TO LEARN MORE ABOUT KEEN ONE QUINOA, CLICK HERE.

TO FIND CHRIS ON LINKEDIN, CLICK HERE.  

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