“Brands in the coming years are going to have to increase their emotional intelligence.”

Heather Larrabee is executive vice president of marketing for GoSpotCheck, a platform that is reimagining how the mobile workforce works. Their software helps teams perfect merchandising, increase sales, reduce labor and expenses, ensure safety and quality, and improve profitability from the field. Heather is motivated by an intrinsic desire to make things better, easier, or more productive for others. She looks to free people from the mundane so that their true talents and abilities can shine forth and benefit the organization and those it serves. Heather is known for being hyper systems-intelligent and she’s created enterprise systems and tools to meet deep business needs. She is first and foremost a mission-driven leader who finds authentic joy and fulfillment in galvanizing high-performing teams to achieve innovative results for businesses who make a difference on the planet.

Listen And Learn:

• Tips and tricks to creating a customer-centric brand.
• How to incorporate an earned approach into your marketing mix.
• The important difference between “an audience and a person.”
• Delivering full-funnel solutions that help customers choose your brand.
• How to reach the Gen Z audience.
• Working with micro and macro influencers.
• The importance of having empathy for your customers.

TO LEARN MORE ABOUT GOSPOTCHECK, CLICK HERE.

TO FIND HEATHER LARRABEE ON LINKEDIN, CLICK HERE.

Call LORI JONES and the team at Avocet today to learn about Influencer strategies. 303-678-7102

“The winners in today’s marketplace tend to be better at execution and faster to move.”

Allen Adamson, NYU professor and co-founder and managing partner of Metaforce, is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to healthcare and financial services to hospitality and entertainment. With his perspective and depth of experience, Allen helps his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. He is the author of Shift Ahead, a book that explains how the best organizations recognize when its time to change direction, and how they pull it off while bolstering their brands. Allen is also the author of several other books, including BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead, and has appeared on Nightline, the Today Show, CNBC’s Squawk Box and The Closing Bell, and on Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes.

Listen And Learn:

• Why every brand needs a visionary at the top.
• Lessons learned from the Kodak and Blackberry companies.
• The mindset of an effective leader.
• The danger of entrepreneurs and leaders getting stymied by “analysis paralysis.”
• Why all leaders need to reimagine and reinvent in order to stay relevant.
• How to “stay the best in a fast-changing environment.”

TO LEARN MORE ABOUT NYU, CLICK HERE.

TO LEARN MORE ABOUT METAFORCE, CLICK HERE.

TO FIND ALLEN ADAMSON ON LINKEDIN, CLICK HERE.

“Be your customer’s voice and their advocate.”

A Colorado native and proud Walmart associate, Emily Barrett is a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery business for over four years. She has taken the program from a two-city pilot to a national offering. She is now spearheading Walmart’s Grocery Delivery program, which will be in over 1,600 stores and 200 markets by year-end. She has a passion for marketing and understanding her customer, which allows her to use her analytical and creative side to deliver successful campaigns.

Listen And Learn:

• How to balance the need to drive trial while focusing on repeat customers.
• Delighting the customer at all points in the sales funnel.
• Using data to refine marketing initiatives.
• How content impacts an integrated marketing approach.
• Taking advantage of your customers’ “idle time.”

TO LEARN MORE ABOUT WALMART eCOMMERCE, CLICK HERE.

TO FIND EMILY BARRETT ON LINKEDIN, CLICK HERE.