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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: May, 2018
May 31, 2018

SHOW NOTES

Debbie’s career has been focused on creating discipline around delivering the best possible technology experiences for team members within large corporate environments. She has worked in Marketing, Communications, IT and in Business Units - both internally and on customer accounts. She has led teams who developed companywide assets such as a brand resource center, an internal social network, and a personalized IT self-help portal. 

Listen and Learn:

  • Why leaders need to be good communicators
  • How to articulate the company's values to your team
  • What it takes to get your team on the same page
  • How to build a loyal customer base
  • Why a leader needs to be able to pivot quickly

TO FIND DEBBIE ON LINKEDIN, CLICK HERE.

May 24, 2018

SHOW NOTES

Ken Schuetz is the CEO and founder of Aligned Influence Consulting and the creator of the Aligned Influence model.  Ken is the author of many articles and of a soon-to-be released book which documents the Aligned Influence model and its application in organizations that have boards and executive teams.

Ken utilizes his 25-years of experience as an executive in higher education, multiple years as board leadership, and an academic background in organizational communication to help organizations achieve the effectiveness that they and their communities of interest desire. Ken's work in organizational leadership has extended to many organizations across the United States: profit and nonprofit, faith-based, and secular.

Listen and Learn:

  • How aligning your organization will take it to level
  • Why aligning your organization can improve communications between the team and the broad members
  • What the best ways to drive the effectiveness of your organization
  • How to pick the best board members for your organization

TO FIND KEN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.

 

May 8, 2018

SHOW NOTES

With over 13 years of global digital media experience, Kellie has worked at some of the industry’s top agencies and media organizations including Publicis, Universal McCann, and News Corporation. With her various strategic and client service roles, Kellie brings a wealth of experience ideating, executing and analyzing innovative advertising campaigns.

In her role as the Vice President of Advertising at Unified, she oversees the Strategy, Account Management, and Campaign Management teams that provide best in class Advertising Services for some of the world’s largest brands. Kellie was recently named as one of MarTechExec’s ‘50 Women You Need to Know in Martech.

Listen and Learn:

  • How to find and hire the best talent for your team
  • What Facebook’s new privacy settings mean for social media marketing
  • How to align core goals with social media strategy
  • Where does social media fit into a brand strategy
  • How has social media become a sales channel

TO FIND KELLIE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT UNIFIED, CLICK HERE.

May 7, 2018

SHOW NOTES

With over a decade of experience in digital advertising and marketing, Rick Martira has extensive knowledge in emerging media and creating effective marketing strategies for global brands. Rick joined Unified in 2011, where he currently serves as VP of Marketing and leads all product marketing, content and marketing strategy for the company. Prior to his time at Unified, Rick worked for some of the top advertising agencies including MediaCom, Omnicom and Digitas, where he deployed successful campaigns and strategies for brands such as Delta, Hasbro, Electronic Arts, Ghirardelli and more.

Listen and Learn:

  • How to use social advertising to bring a product to market
  • How paid advertising on Facebook is changing
  • Why paid and organic social work better when used together
  • How to strengthen your digital marketing approach

TO FIND RICK ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT UNIFIED, CLICK HERE.

May 1, 2018

SHOW NOTES

Kimberly Davis life on the stage has taken many forms, forging a circuitous path that has given her more than 25 years experience in front of groups and audiences of all sizes. Her rich career includes work as a professional actress; designing and leading cross-cultural workshops throughout Japan; Customer Experience Programs in the US, UK, France, Germany, and Hong Kong; and employee engagement/leadership development workshops for a multitude of Fortune 500s throughout the US.

An expert on authentic leadership, Kimberly shares her inspirational message of personal power, responsibility, and impact with organizations across the country and teaches leadership programs worldwide; most notably, her program OnStage Leadership which runs in NYC and Dallas, TX. Clients include GE, Merck, Pepsico, Hills Pet Nutrition, The Federal Reserve Bank of Dallas, TGI Fridays, Southwest Airlines, JCPenney, and many more.

Additionally, Kimberly currently teaches Authentic Influence and Executive Presence for Southern Methodist University's (SMU) Cox School of Business Executive Education Program, and partners with SMU in teaching for the Bush Institutes Women's Initiative Fellowship program (empowering female leaders from the Middle East) and for the National Hispanic Corporate Council.

 

Listen and Learn:

  • What it means to be a brave leader
  • How theater technique can improve your leadership skills
  • The importance of listening
  • Why your employees need to be heard

TO FIND KIMBERLY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ONSTAGE LEADERSHIP, CLICK HERE.

TO FIND KIMBERLY'S BOOK:  BRAVE LEADERSHIP: UNLEASH YOUR MOST CONFIDENT, POWERFUL, AND AUTHENTIC SELF TO GET THE RESULTS YOU NEED, CLICK HERE.

 

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