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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: Category: sales
Apr 24, 2019

“It’s a short conversation if it’s all about product and price. It’s a long conversation if it’s about solutions.”

Joni Huffman is senior vice president of sales and marketing at Healthy Food Ingredients, LLC. She brings more than 20 years of experience in development of ingredient sales in previously held positions including director of specialty sales for Ardent Mills and director of business development at ConAgra Mills. She has spent her career working in complex matrixed organizations to develop a strategic vision for new and existing commercial ingredients. Her focus is helping leading food manufacturers to develop new products and apply Healthy Food Ingredients’ unique portfolio and technology to develop long term supply relationships. Her emphasis is on leading teams to think more strategically about opportunity development and execution. Along with this comes great facility with agreement negotiation as well as cross-functional team leadership.

Listen And Learn:

• Tips for productive communication with customers.
• Planning for disruption.
• How she embraces innovation while maintaining brand quality in an ever-changing marketplace.
• How to bridge the gap between sales and marketing.
• The importance of taking on a consultative mindset versus a sales mindset.
• The value of “the feedback loop between sales and marketing.”

TO LEARN MORE ABOUT HEALTHY FOOD INGREDIENTS, CLICK HERE.

TO FIND JONI HUFFMAN ON LINKEDIN, CLICK HERE.

Jun 7, 2018

“Retail is not dying; it’s changing. It’s the smart brands that are moving beyond the traditional model of ‘walk in a store, buy something, leave store.’” 

Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world's leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represent the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.

Listen And Learn:

  • Defining omnichannel marketing.
  • The shift to creating an “experiential retail.”
  • The myth of the “retail apocalypse.”
  • How your physical store needs to be an “inspirational site” and part of the customer experience.
  • How NetSuite is helping small brands “act big” and big brands to “act small.”

TO FIND MATT ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT NETSUITE, CLICK HERE.

 

Oct 5, 2017

SHOW NOTES

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine in 2016 and Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a highly sought after keynote speaker having delivered over 250 keynote presentations around the globe to over 300,000 people on sales transformation and business model innovation. A regular contributor to HuffPost, Harvard Business Review, Wharton Business Radio on SiriusXM and Forbes plus various industry leading podcasts on sales, marketing, and digital business.

Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst, and research fellow, covering sales transformation and indirect channel innovation. She won the Gartner Thought Leadership Award for her comprehensive body of work on the Future of Sales.

Before her time at Gartner, Bova spent 15 years in various sales and leadership positions, managing both start-up and Fortune 500 sales organizations, and she still considers herself a ‘recovering seller.’

Bova is originally from Honolulu, Hawaii, where she attended Punahou High School, she is a graduate of Arizona State University and The Executive Program at Wharton School of Business at the University of Pennsylvania.

Listen and Learn:

  • Why continuing education is so important
  • How to be responsive instead of prescriptive
  • Discover how to set your sales team up to succeed
  • Why marketing and sales need to work together
  • How to cut through the noise and clutter

TO LEARN MORE SALESFORCE CLICK HERE. 

TO FIND TIFFANI ON LINKEDIN, CLICK HERE.

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