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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: January, 2018
Jan 30, 2018

SHOW NOTES

Lisa Metzger is an award-winning senior-level marketing/public relations professional and writer. She has a particularly keen eye and ear for story telling and for knowing what’s news (and what isn’t!!). She has spent her career developing and managing strategic and integrated communications programs, with particular focus on the blending of traditional and social/new media innovations designed to build awareness, drive demand, build community, position clients as thought leaders and to directly impact our clients’ bottom lines and business goals. With a heavy emphasis on media relations, content development and copy writing, Lisa’s areas of specialization include: food and consumer goods, healthcare, children’s and women’s issues, education, LOHAS/natural and organic industry, business-to-business and business-to-consumer product launches.

Listen and Learn about the 2018 Public Relations Trends:

  • Finding The News & Audience
  • Thought Leadership
  • Influencer Marketing
  • The Changing Tools For Pitching PR
  • The Shrinking Chasm Between Retail & B2B PR

TO FIND LISA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT AVOCET COMMUNICATIONS, CLICK HERE

Jan 30, 2018

SHOW NOTES

As Vice President Marketing, Angus Robertson is responsible for product go-to-market, analyst relations, and thought leadership for Convercent. Previously, Angus was CMO at Hubble by insightsoftware.com, a leader in Enterprise Performance Management (EPM) and Vice President Product Marketing at Spirent Communications.

At Spirent, Angus was responsible for four product lines and $250M of revenue. During Angus’ tenure at Spirent he built Spirent’s Asia services business from Hong Kong, and managed M&A due diligence and integration for a strategic software acquisition. Angus has more than 20 years’ experience in marketing and technology and he is passionate about how technology can be applied to solve business problems. In his free time, you can find Angus tearing up a squash court or perusing his twitter feed for industry updates.

 

Listen and Learn about the 2018 Inbound Marketing Trends:

  • AI & Machine Learning
  • Account Based Marketing (ABM) & Retargeting
  • Customer Advocacy/Customer Driven Growth
  • Accelerating The Buyer’s Journey
  • Aligning Marketing With Sales
  • Bite-sized Content

TO FIND ANGUS ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT CONVERCENT, CLICK HERE.

Jan 30, 2018

SHOW NOTES

Eric Greener is a founding partner at ExactDrive, a leading Self-Serve Online Advertising Platform. Founded in 2008, ExactDrive simplifies online advertising with strategic expertise and innovative insight you can’t find anywhere else. Our self-serve advertising platform coupled with our managed campaign planning, management and optimization services deliver measurable value, empowering our clients to find precisely targeted audiences and generate desired results.

Listen and Learn about the 2018 Digital Trends:

  • The growth of programmatic radio
  • Continued advancement of video
  • Native advertising
  • Header bidding
  • Real-time fraud control

TO FIND ERIC ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT EXACTDRIVE, CLICK HERE.

Jan 29, 2018

SHOW NOTES

Anne Doyle, author of Powering Up! And How America's Women Achievers Become Leaders. She has been on the front lines of a generation of American women who helped redefine the world of work for the past 4 decades. She has also been tested in some of the toughest leadership laboratories: sports locker rooms, the global auto industry, political office, and parenting.

Today, Anne’s focus is the unlimited possibilities just ahead as women and the most diverse workforce in our history begin powering up into leadership. Strategic advantage awaits those with the vision and courage to create innovative paths for this new breed of leaders.

 

TO FIND ANNE ON LINKEDIN, CLICK HERE.

TO FIND ANNE'S BOOK, CLICK HERE

Jan 24, 2018

SHOW NOTES

Danny Gutknecht is CEO and Co-founder of Pathways, an advisory firm that helps organizations tap their potential through its people strategies. He works with individuals and businesses all over the world. His new book, Meaning at Work - And Its Hidden Language, describes a process that supports organizational meaning-making.

Listen and Learn:

  • What is at the heart of business culture
  • How to create internal motivation amongst your team
  • What are the four domains of existence
  • Where Danny's inspiration for his book came from
  • What the similarities are between branding and a company’s culture

TO FIND DANNY ON LINKEDIN, CLICK HERE.

TO FIND DANNY'S BOOK, CLICK HERE

 

Jan 22, 2018

SHOW NOTES

Paul Geiger helps businesspeople communicate clearly, overcome their fear of public speaking and promote themselves and their ideas with effective speech techniques. He is currently a Senior Associate Instructor at New York Speech Coaching in New York City.

Paul uses his training, his experience and, more importantly, his intuition to figure out the key action steps that work for each individual client. Paul is also an accomplished actor, voiceover artist, and on-camera host. His new book, Better Business Speech: Techniques and Shortcuts for Public Speaking at Work, provides readers with the tools necessary to make lasting changes that will enhance speaking skills in all facets of business life. 

Listen and Learn:

  • Find the three reasons that drive your brand
  • How to create trust with your audience when public speaking
  • Why you need a branding phase
  • How to give speeches with eloquent delivery
  • Discover how to calm your nerves when public speaking

TO FIND PAUL ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT PAUL, CLICK HERE.

Jan 15, 2018

SHOW NOTES

Sheeba Philip has built a career around building and transforming global, iconic brands. She was recently the Vice President of Marketing Strategy & Communications for one of America’s most well-known retailers, JCPenney.  She was a critical member of the turnaround team and was responsible for brand strategy and building relevance and deeper engagement with customers. Her responsibilities include oversight of all media buying/planning, advertising/communications planning, PR, digital/social media & cause marketing.  Sheeba and her team recently led the launch of JC Penney’s new brand platform & campaign – Get your Penney’s Worth.

Sheeba has also spent ten years in brand management at both Mondelēz International and Kraft Foods across global snacking, beverage, and dessert categories. She assumed the role of Global Marketing Director for the World’s #1 Cookie, Oreo, a $2 billion+ brand present in over 100 countries. She was responsible for global expansion strategies, advertising campaigns, and marketing/product innovation. During her tenure, she also led and managed multi-million dollar, iconic brands such as Ritz and Jell-O.

Prior to joining JCPenney, Sheeba also served as VP of Marketing & Communications for International Justice Mission (IJM), the largest anti-slavery/anti-trafficking organization in the world.   She spearheaded the launch of the book, The Locust Effect, written by Gary Haugen, Founder & CEO of IJM.  The Book was named a Washington Post Best Seller and featured at the World Economic Forum.

Listen and Learn:

  • Why you need to research the customer journey.
  • How to use digital media to drive your marketing message.
  • Why your marketing focus needs to be your most compelling tactic.
  • Discover what to say and what not to say when developing your message.
  • Why you need to know who your audience is and how they consume media.

TO FIND SHEEBA ON LINKEDIN, CLICK HERE.

 

Jan 5, 2018

SHOW NOTES

When Rohan Kale was 22 he had a debt of €25,000+. It was a struggle - but the best stories are about struggle. Growing up an engineering student in India, he made some bad decisions in his 20’s and ended up gambling. He was dissatisfied with his job. Disillusioned with the way things worked. So - to distract himself – he hung out with some people he really shouldn’t have. He lost a lot of money. €25,000+, to be exact.

He took out an education loan and traveled 6,700km to Germany to pursue my MBA and forge a career, away from home and all his old temptations.

Rohan worked hard - and it paid off. He won a job in Daimler’s Sales and Marketing Department, and within a short amount of time, he was able to pay off all his debts.

Rowan began to explore different possibilities - and it wasn’t long before he realized there was a gap in the market for professional-looking animations that could solve every problem from explaining how to use a piece of software to telling a brand’s story.

Together Rowan and his team have helped global brands across industries like software, financial services, web development, app companies, non-profits, retail

and more to present their brand stories in a way that resonates with their target audience - and entertains as well as informs. They have served hundreds of businesses all over the world. Animated millions of frames. Produced thousands of scripts - and they are just getting started.

Listen and Learn:

  • Discover the role video plays in marketing.
  • How to take a step back and decide what makes you happy.
  • How every business can benefit from having a video that explains their values.
  • What Rowan Kale's goals are for his video business.

TO FIND ROWAN ON LINKEDIN, CLICK HERE.

Jan 4, 2018

SHOW NOTES Since 1986, TC North has been coaching small and medium-sized businesses to create high-performing organizations that have extraordinary profitability and that people love to work for. He has had the great privilege to accelerate the success of CEOs, entrepreneurs, and sales professionals by helping them train their minds like world-class athletes to create success, overcome fear, build courage and confidence and develop their business plans and culture to become high-performance organizations.

 

Listen and Learn:

How to control your fear.

Discover how Traction can grow your business.

Why failure, success, and selling are important to running a business.

Why you need to have the courage to fail in order to succeed.

Jan 3, 2018
SHOW NOTES Since 1986, TC North has been coaching small and medium-sized businesses to create high-performing organizations that have extraordinary profitability and that people love to work for. He has had the great privilege to accelerate the success of CEOs, entrepreneurs, and sales professionals by helping them train their minds like world-class athletes to create success, overcome fear, build courage and confidence and develop their business plans and culture to become high-performance organizations. Listen and Learn: How to control your fear. Discover how Traction can grow your business. Why failure, success, and selling are important to running a business. Why you need to have the courage to fail in order to succeed.
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