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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: September, 2017
Sep 29, 2017

SHOW NOTES

Gal is an award-winning technology veteran. He is the co-founder and CEO of ShopSnap, a modern e-commerce platform and the founder and CEO of Inverted Software, a software consulting firm in Los Angeles CA. With over twenty years of software experience, his designs are responsible for powering fortune 500 companies in multiple industries.

Gal led international teams on major financial, media and entertainment, gaming and e-commerce projects. Some of his projects include Microsofts Windows 8 download manager, the Volusion ecosystem, Rockstar Games online store and ShoppingCart.NET, which he wrote as a pet project and was the most downloaded .NET shopping cart on the Microsoft App Gallery.

Gal is also an open source community supporter and contributor with projects ranging in capacity from parallel workflow processing frameworks to extensible caching systems. He is an avid blogger and enjoys passing his extensive software knowledge on to upcoming talent.

Listen and Learn:

  • Why friendship leads to trust
  • Why trust creates good communication
  • Discover Gal's 6 key pieces of leadership
  • Why determination is key to success
  • How content marketing can elevate a brand

TO LEARN MORE ABOUT SHOPSNAP, CLICK HERE. 

TO FIND GAL ON LINKEDIN, CLICK HERE.

Sep 27, 2017

SHOW NOTES

Over the past two decades, Doug has led multiple companies to success including a financial services company where it went from a small sole proprietorship in 1997 to its 2008, 2009 and 2010 selection by Inc. Magazine as one of the fastest-growing private companies in America.

Ranked No. 408 in ’08 on the Inc. 5000 list, that company has risen to become a major employer in the Dallas/Fort Worth area and is recognized nationally as a leader in the financial services industry.

Doug grew up in rural East Texas and relocated to the Dallas area in the 1990's. Married at 19, Doug worked in the automotive and mobile electronics industries where he made a name for himself as a hardworking, honest, and customer-oriented professional.

After a major accident, he soon experienced the financial strain that occurs when faced with growing expenses and worsening credit. He came to understand – via his firsthand experience – that anyone in today’s society, regardless of income or education, can come to financial ruin without an understanding of our credit system and knowledge of how to make it work for them rather than against them.

With resolve and attention to detail, Doug carefully investigated the ways to 6improve his credit score and, most importantly, educated himself on how to maintain it once regained. It is a detailed process, and Doug soon found himelf helping others to improve their scores and teaching them how to maintain excellent credit. In 1997 he founded RMCN Credit Services, Inc.

Along the way, one of his employees, James Penny, introduced Doug to Ambit Energy in the Fall of 2013. "I was very impressed by the growth of Ambit in such a short period of time and the amount of commissions paid out to the consultants," says Doug.

Doug shares that he started his Ambit business to create an "additional stream of income that can cover ALL of my monthly expenses including two children going to college…"

Listen and Learn:

  • Why the speed of the leader, is the speed of the team
  • Discover how segregation of duties and cross training work together
  • Why defined goals are imperative
  • How to ask your clients for organic reviews
  • Why referrals are the best kind of marketing

 

TO FIND DOUG ON LINKEDIN, CLICK HERE.

Sep 25, 2017

SHOW NOTES

Nat is a trailblazer and big ideas guy with a famous appetite for finding the hidden potential in people and organizations everywhere, and doing what he’s told can’t be done. Since his youth in Hong Kong Nat has explored various ventures in engineering design, global trade, technical problem-solving, organizational transformation, and political reform.

The hallmark of each of these efforts is simple: deliver results.In 2001, aged 28, Nat co-founded Stroud International and later as CEO has led its growth into a global business, delivering unparalleled performance improvement results for businesses across the world. Nat’s Abundant Thinking mindset serves as Stroud’s guiding compass, and his vision for personal and professional development

In 2001, aged 28, Nat co-founded Stroud International and later as CEO has led its growth into a global business, delivering unparalleled performance improvement results for businesses across the world. Nat’s Abundant Thinking mindset serves as Stroud’s guiding compass, and his vision for personal and professional development have helped Stroud win more of Consulting Magazine’s “Best Small Firm to Work For” awards than any firm in history.

In 2015 Nat co-founded ReConsider, expanding his mission of unleashing potential beyond business and into the American democracy. His long-term vision is to re-build the middle-ground in US politics and enable the US political system to expand prosperity for all Americans into the 21st century. Here he co-authored Wedged, which examines the root causes behind American political polarization.

In 2016, he launched his latest project, Stop Guessing, aimed at developing a million great problem-solvers to solve the hardest and most pressing problems facing the world.

Listen and Learn:

  • Why you need to stop guessing
  • Discover that doing nothing, is better than doing the wrong thing
  • What "smelling the problem" means
  • Why disruptive ideas are imperative
  • How to become a good problem solver

TO FIND NAT'S BOOK, CLICK BELOW.

• Stop Guessing

TO FIND NAT ON LINKEDIN, CLICK HERE.

Sep 22, 2017

SHOW NOTES

Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging.

Son to international entertainment icon Donny Osmond, his approach to marketing incorporates lessons from the entertainment industry. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spin. Don believes that authenticity is the only true value proposition that a company can offer, so he serves his clients by developing genuine story-based marketing and authentic marketing strategies.

Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces.

Listen and Learn:

  • Why you need a foundational story
  • Discover why brands need to embrace mistakes
  • Why not all clients are good clients
  • Why brands need to embrace risks
  • How to keep people's attention

TO FIND DON ON LINKEDIN, CLICK HERE.

Sep 20, 2017

SHOW NOTES

For over 25 years, Keith has led tech companies, from basement startups to Fortune 500, to achieve explosive growth by: 
1) Leading disruptive innovation and creating award-winning offerings that delight, captivate, and change the behavior of consumers
2) Developing and implementing integrated product, go-to-market, partnering, and capital strategies that outflank entrenched competition
3) Building, leading, and inspiring high-performance, cross-functional teams to drive both steady growth through operational best practices and step-function growth through innovation.

Listen and Learn:

  • Why you need both, marketing and an amazing product or idea
  • Discover the importance of building a huge toolkit of capabilities
  • Where disruption comes from
  • Why you need to be resolute in your decision but flexible in your approach
  • How calculated risk help you succeed

TO FIND KEITH ON LINKEDIN, CLICK HERE.

Sep 16, 2017

SHOW NOTES

Author, speaker, and creative Randall Kenneth Jones has built a marketing and public relations portfolio that includes such respected household names as TJMaxx, Pier 1, Walgreens, Carter’s, GEICO, Sears, The Washington Post & The Wall Street Journal.

After Jones’ 2010 move from Washington, D.C., to Naples, Florida, the award-winning writer & creative director approached the Naples Daily News and offered to write an independent newspaper column—a blend of personal & professional development. For the next few years, the Jones personally arranged to conduct over 100 best-practices interviews. His subjects included Pat Benatar, Brian Boitano, Carl Edwards, Jeffrey Hayzlett, Shirley Jones, Sonny Jurgensen, Sue Monk Kidd, Hoda Kotb, Colin Mochrie, Suze Orman, General Barry McCaffrey, Cynthia Rhodes, Tommy Tune, Vanessa Williams and many more. 

With a Foreword by Peggy Post (The Emily Post Institute) and an Introduction by Erin Brockovich, Jones’ subsequent book, ‘Show Me: Celebrities, Business Tycoons, Rock Stars, Journalists, Humanitarians, Attack Bunnies & More!’ was published in late 2016. 

Having spent most of his life as an actor and improviser, Jones is happiest before an audience. His favorite stage roles include: The Monster/Young Frankenstein, Professor Callahan/Legally Blonde, Roger DeBris/The Producers, Bottom/A Midsummer Night’s Dream and a gender-bending Jane Hudson in Whatever Happened to Baby Jane? For Jones, time on stage is a blissful extension of the creativity-fueled lifestyle he is so blessed to enjoy.

Listen and Learn:

  • Why you should be an active listener
  • Discover the importance of positive communication
  • Why creative thinking and innovation are vital
  • What authentic self-expression is and how to obtain it
  • How idea generation has evolved

TO FIND RANDY'S BOOK "SHOW ME", CLICK HERE.

TO FIND RANDY ON LINKEDIN, CLICK HERE.

Sep 13, 2017

SHOW NOTES

 

John Bowen, a lifelong entrepreneur, is a coach for financial advisors and a matchmaker for successful families in finding the right financial advisor to help them make smart decisions about their money.

John is the CEO of CEG Worldwide, a firm dedicated to helping financial advisors transform their practices into simple, elegant wealth management businesses that serve their clients well and create value. Financial advisors engage CEG to enhance their client impact, increase net income and economic value and improve quality of life for all stakeholders.

John is also the founder of Financial Advisor Select (FAS), a service that matches successful families with top financial advisors. Families engage FAS to obtain an independent second opinion from a fully vetted top financial advisor in their community, make smarter decisions and eliminate the effort needed to find a top financial advisor who is right for them.

John is a widely recognized leader in the financial services industry. He writes a highly acclaimed monthly column for Financial Planning and a weekly column for entrepreneurs for the Huffington Post. He has also authored or co-authored six books, including most recently The Wealth Management Edge.

 

Listen and Learn:

  • How to maximize your wealth
  • Discover the importance of being proactive
  • Why breaking through the noise is the biggest marketing challenge
  • What the difference between a CPA and a wealth manager is
  • How values, goals, and relationships work together

TO LEARN MORE ABOUT CEG WORLDWIDE, CLICK HERE.

TO FIND JOHN ON LINKEDIN, CLICK HERE.

DO YOU FEEL LIKE YOU ARE JUST TALKING TO THE SAME OLD PEOPLE AND THAT YOU AREN’T GETTING THE SAME UMPH! FROM YOUR MARKETING THAT YOU HOPED FOR? WANT MORE SIZZLE AND MORE STRATEGY IN YOUR CAMPAIGN? YOU’VE COME TO THE RIGHT PLACE. CALL LORI JONES TODAY AT 303-678-7102.

Sep 13, 2017

SHOW NOTES

Ted Risk is one of the Co-Founders of Wibby Brewing in Longmont, Colorado and oversees the sales and marketing for the company.
 
Ted and his wife Martha, Wibby Brewing's Brand Manager, moved to Longmont from Chicago in August of 2014 to open the brewery with his business partner, Brewmaster, and Co-Founder, Ryan Wibby. Ted and Ryan met in Ithaca, New York while they were both studying at Ithaca College.
 
While studying Sport Management and Economics, Ted was heavily involved with various student organizations. He was the Treasurer and Trip Leader for the school's Habitat for Humanity student affiliate, served on the Public Relations Student Society of America and was an Intramural Sport Supervisor while there. During the Summer's between school years, Ted worked at a Summer camp in New Hampshire where he taught baseball and basketball for the first two years and served as the Director of Athletics for the next two.
 
Upon returning to Chicago following his final Summer in New Hampshire, Ted opened and managed a community oriented, small health club in the Wicker Park neighborhood of Chicago. After 6 years of gaining valuable management, leadership, sales, and marketing experience, he and Ryan began crafting their plans to open Wibby Brewing.
 

Listen and Learn:

  • How developing relationships create brand ambassadors
  • Discover the importance of staff education
  • Why social media is only as good as you make it
  • How to plan for success
  • Why it is essential to immerse your business in the community culture

TO LEARN MORE ABOUT WIBBY BREWING, CLICK HERE.

TO FIND TED ON LINKEDIN, CLICK HERE.

Sep 11, 2017

SHOW NOTES

Will Burger is the PR Director for Hope Foods. He has been with the company for almost 4 years. Will was instrumental in starting the marketing department. He was responsible for a complete company re-brand of Hope Foods.
 
Will is from Boulder, Colorado. He went to the University of Colorado and majored in Business Finance. Will loves cycling, skiing, and traveling.
 

Listen and Learn:

  • How marketing can help sustain a lift in sales
  • Discover the importance of research in marketing
  • Why integration between the marketing team and the sales team is crucial
  • How to communicate who the company is through culture
  • What the biggest marketing challenges are today

TO LEARN MORE ABOUT HOPE FOODS, CLICK HERE.

TO FIND WILL ON LINKEDIN, CLICK HERE.

Sep 8, 2017

With more than 30 years in the aviation industry, Mike Caflisch has had career assignments in numerous disciplines, including aircraft performance engineering, avionics systems engineering and integration, software development, product management, marketing, sales, business development, strategy, and program management.

Caflisch came to APG from The Boeing Company, where he served as director of Airspace Programs for Boeing Commercial Aviation Services. In this role, he was responsible for programs supporting flight optimization, airspace and navigation procedure design, and air traffic management.  Prior to that, he led strategy and business development for Boeing Flight Services.

Listen and Learn:

  • How to plan for organizational consequences 
  • Discover the importance of having structure in place
  • Why culture is the biggest problem in business
  • When not to make a sale
  • Why a leader needs to be a team player

TO LEARN MORE ABOUT APG, CLICK HERE.

TO FIND MIKE ON LINKEDIN, CLICK HERE.

Sep 6, 2017

SHOW NOTES

With more than 30 years in the aviation industry, Mike Caflisch has had career assignments in numerous disciplines, including aircraft performance engineering, avionics systems engineering and integration, software development, product management, marketing, sales, business development, strategy, and program management.

Caflisch came to APG from The Boeing Company, where he served as director of Airspace Programs for Boeing Commercial Aviation Services. In this role, he was responsible for programs supporting flight optimization, airspace and navigation procedure design, and air traffic management.  Prior to that, he led strategy and business development for Boeing Flight Services.

Listen and Learn:

  • Learn how to keep your focus
  • Discover the importance of asking why
  • Why the voice of the customer is important
  • What F.A.C.E.T stands for and how it describes a leader
  • How to utilize a Strategic Development Model
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