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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Episode 113: A Story Telling Canvas, with Betsy McLarney of EMC Outdoor 0
Nov 6, 2017

SHOW NOTES

With 19 years of Outdoor Advertising experience, Betsy has planned, managed and executed many fully integrated Out of Home (OOH) advertising campaigns throughout North America and worldwide.

Today she leads a team of experienced, dedicated strategists who help clients maximize the potential of Outdoor advertising (OOH), by complimenting a robust integrated media plan. EMC Outdoor works seamlessly with an agency or within a media department to deliver pitch-perfect programs and outstanding results each and every time. Complete client satisfaction is their ultimate goal.

Listen and Learn:

  • How to elevate your brand on the tradeshow floor
  • What are the best tactics to use at tradeshows
  • Why to include OOH in your marketing plan
  • How OOH can compliment digital advertising
  • Why less is more

TO FIND BETSY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT EMC OUTDOOR, CLICK HERE

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