For a business to achieve transformative success through building a culture of clarity, it must be relentless and leverage clear insights about the business’ customers, competition, and brand. Tune in to this episode of the Integrate & Ignite Marketing Podcast with guests Jeff Jones and Dennis Devlin authors of Three Wise Monkeys to learn more.
It takes grit to rebrand. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Melanie Crutchley of Creyos as they walk listeners through how they worked together on the rebrand of her company, including changing the company’s name. You can listen in here.
Earning a seat at the decision-making table: the marketer’s role in reputation and crisis management with host Lori Jones and her guest Bill Coletti on this episode of the Integrate & Ignite Marketing Podcast. Listen in here.
Why brands invest in a product they think is right instead of asking customers what they want on this episode of the Integrate & Ignite Marketing Podcast with guest Alex Levin of Regal. Tune in as Alex shares his experience completing a recent $38.5 million fundraising round, why it’s important to focus on high-intent customers, and how you can improve engagement rates by shifting from a “batch and send” approach to a hyper-personalized strategy.