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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Episode 124: No Secret Ingredients, with Karen Copeland of sammysoap 0
Dec 18, 2017

SHOW NOTES

Karen Copeland is the founder and co-owner of sammysoap, an all natural soap store and factory located in St. Louis, Missouri.

As Karen puts it: “sammysoap is a job-creation machine for adults with intellectual disabilities disguised as the world’s best soap company.”

The company’s products are 100% all natural, completely synthetic-free, and made of Earth’s most indulgent ingredients. The company’s team includes full-wage adults with intellectual disabilities, and that may be sammysoap’s best ingredient of all.

Listen and Learn:

  • Why there needs to be all kinds of options for people with disabilities
  • The importance of modeling what real inclusion is supposed to look like
  • How brand awareness translates to success
  • Why entrepreneurs need to have a high threshold of risk aversion   

TO FIND KAREN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SAMMYSOAP, CLICK HERE.

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