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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: 2017
Feb 20, 2017

 

Jim Adams is a founding partner of QRUNCH Foods and serves as the company’s Chief Executive Officer. Before starting QRUNCH Foods, Adams launched Redbud’s Raw Dog Food, a line of premium raw dog food made from naturally raised meats and organic vegetables and fruits.

Adams has spent nearly 20 years in various marketing roles. He was Executive Director of Marketing for Chipotle Mexican Grill for a number of years, where he directed all aspects of the company’s marketing efforts. Adams is also a former member of the fourth estate, working for several years as a broadcast journalist. After college, Adams led tour groups worldwide—a job, he says, that prepared him for everything.

He holds a Bachelor of Arts in English from The University of Kansas (Rock Chalk) and a Master of Arts in Journalism & Public Affairs from American University in Washington, DC.

Feb 8, 2017

 

Lloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado.

Lewis’ role includes oversight and management of Arc’s retail stores, corporate and support operations, and a staff of over 1,500 employees. Under Lewis’ tenure, revenue has grown from $30 million to $75 million annually and earned income from $2 million to $10 million annually.

Lewis currently serves as board chair of the Colorado Cross Disability Coalition and of the Atlantis Community Foundation.

At Arc, Lewis is instrumental in forging relationships with communities of color, including Mi Casa Resource Center, the Latina Chamber of Denver, as well as other community organizations including the Mayor’s Road Home project. He received the Civil Rights Award from NewsEd Corporation for his work with challenged communities in 2008. He is also the recipient of an award as one of Denver’s “unsung heroes” in celebration of Denver’s 150th anniversary in 2009, and Lewis and Arc were named 2010 “Change Maker” for the City of Denver Change Maker program sponsored by Ashoka and the City of Denver.

 

Feb 6, 2017

As director of sales and marketing for retail giant Papa John’s, the position she held for 12 years before moving to Colorado and being named director of marketing for arc Thrift Stores, Maggie Scivicque-Spencer was fantastic at her job. She orchestrated a $40,000 record-breaking pizza sale to the San Diego Naval Shipyard (now featured in the Guinness Book of World Records). She held the position of top U.S. sales person for the company from 2001 to 2004 (out of 3300+ stores), and she received the Franchise Team Player Award three years running. Along the way, Maggie was promoted through three franchises beginning in San Diego, California, and ending here in Colorado and Minnesota, and boosted sales in her territories by 33 percent.

But, after over a decade in the pizza world, Maggie decided to use her skills to help people in need. Maggie was named director of marketing for Arc Thrift Stores in 2012, and since the beginning it has been, to use her words, “a humbling” experience, but one that she says “makes coming to work every day rewarding.”

The mission of Arc Thrift Stores is to assist people with intellectual and developmental disabilities. The organization provides 12 Arc Chapters with funding to improve the lives of people with intellectual and developmental disabilities. As the organization’s director of marketing, Maggie is responsible for promoting awareness of that mission and the Arc brand. In that role, she heads up all marketing communications and advertising for the organization, which includes 24 stores and 15 donation centers.

Maggie has taken a marketing department severely over budget (2012) to being right on target (2015). Her work has also resulted in year-over-year revenue increases up to 5 percent yearly. Arc’s customer count continues to grow with 70,000 Coloradans weekly shopping Arc Thrift Stores.

Maggie prides herself on being a motivated self-starter working to bring fresh and creative ideas to the table to advertise 24 Thrift Stores and 15 donation stations across the Front Range. These innovative approaches include annual sales throughout the year, advertising campaigns, in-store promotions, traditional media strategies, as well as digital and social advertising (Arc’s Facebook fans went from 5,000 to over 30,000 in only three short years under Maggie’s direction)…all the while, keeping to Arc’s mission to make thrift part of main stream shopping at the forefront.

Jan 29, 2017

Rachel Silva is the currently the CEO of her new company MarketTech Enterprises. She has served in various roles in an agency setting, publishing environment, and corporate headquarters. She now brings her years of digital, mobile, localization & branding expertise to help companies transform and thrive in this ever-evolving world of commerce that we live in. She more recently served as the Assistant Vice President of Pep Boys overseeing the online, mobile, offline and in-store customer experience.

Jan 23, 2017
Art is a Certified Master Coach (CMC) granted by the Behavioral Coaching Institute, and an Odyssey Certified Consultant (OCC) granted by the Odyssey Consulting Institute. He is also a recognized leader in the application and interpretation of world-class individual and group assessment tools including a derivative of the Hartman Value Profile. Art has clients all over the United States, Europe, and Australia.
 
Art has an undergraduate degree from Middlebury College, an MBA from Southern New Hampshire University, and in 2016 celebrated 25 years in management consulting.

Art lives in Brunswick with his wife, Lori, of 30 years and their 9-year-old dog, Fenway who is an athletic mix of boxer and German shepherd. Lori and Art enjoy spending time walking Fenway; Arts hobbies include hiking, camping, and photography in the north woods of Maine. The rumor is that what he really likes about it is that there is no electricity, cell towers or internet reception where he likes to go.

Jan 17, 2017

Drew McLellan’s a 25+ year marketing agency veteran who lives for creating “a-ha” moments for his clients, clients’ customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.

Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.

Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.

Drew is also one of the world’s top marketing and branding bloggers. He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books and in 1995, he launched his own firm McLellan Marketing Group.

Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.

Jan 9, 2017

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies, and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.

In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.

Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top
 online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others.

Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money, and success and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.

Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

 

Jan 4, 2017
Helen Raleigh, CFA, DTM, was born and raised in Communist China. She arrived at America in 1996 as a student. She knew no one and had less than $100 in her pocket. She took on three part-time jobs, including washing dishes at Chinese restaurants, while supporting herself through graduate schools. Through a combination of hard work and scholarships, Helen earned her master's degree in business economics from the State University of New York, College of Oneonta, as well as a masters degree in business administration from the University of Wyoming.
 
Over the years, Helen worked for several fortune 500 companies, including Citibank. She has over 16 years experience in the financial services industry in areas ranging from pension funds to risk management. She also holds the "gold standard" investment industry designation -- the Chartered Financial Analyst (CFA) charter certification.
 
Helen's upbringing, especially her experience as an immigrant, taught her to never let circumstances or any obstacles prevent one from reaching for the stars. Based on this strong conviction and her extensive experiences, Helen founded a purpose-driven business, an investment advisory firm.
In addition, Helen is the author of several books and has published numerous columns. In October 2016, the U.S. Commission on Civil Rights appointed 14 people, including Helen to the Colorado State Advisory Committee.

 

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