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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: December, 2020
Dec 15, 2020

“There is way more social proof when a customer is willing to put their face on camera.”

Listen & Learn:

  • The 15 ultimate, battle-tested, and magical questions to ask during a customer testimonial interview.
  • How to create world-class storytelling and establish trust with your customers faster.
  • The authenticity that video provides to potential customers to encourage a buying decision.
  • How to navigate the fine line between authenticity and very high quality.

 

Sam Shepler is a filmmaker turned entrepreneur with nine years of experience in B2B video marketing. Sam founded his first company, Skyscope (a B2B video marketing agency) in 2012 and sold it to Matter Communications, a national PR agency, in 2016. In 2018, Sam founded his current venture, Testimonial Hero. Currently used by nearly 100 clients worldwide, Testimonial Hero is a global B2B video testimonial creation service. The company mission is to make world-class customer storytelling effortless – so B2B revenue teams can establish trust faster with new prospects, accelerate the buyer journey, and drive more revenue.

 

Shorten your sales cycle and build authentic engagement with video testimonials. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT TESTIMONIALHERO, CLICK HERE.
TO FIND SAM SHEPLER ON LINKEDIN, CLICK HERE.

Dec 8, 2020

You’re not trying to learn everything possible about your customer. You’re trying to learn everything possible that is relevant to the value they expect from you.

Listen & Learn:

  • What marketers need to be concerned about regarding privacy over the next several months.
  • What you need to know about customer data platforming, common data models, and cloud and APIs.
  • The three things to look for when choosing a CRM system.
  • What you need to know to navigate the data-collection era.

Max Kirby is a thought leader in digital identity and data privacy. He leads Cloud Solutions at Publicis Groupe, one of the big players in the agency world, and he is helping his clients adapt to new technologies and data privacy laws as they come out. He’s also a big believer in the next phase of the internet: the decentralized web. Abstracting the underlying essence of technological concepts, Max helps the layperson understand advances in technology and how our principles might change as technology progresses. Max spends his professional days working with the internet giants (Google, Amazon, Microsoft) and platforms to better his client’s strategies and help them become modern, customer-centric organizations. Max’s optimistic passion comes through his explanations of how technology can advance business and politics without compromising what makes us human.

TO LEARN MORE ABOUT PUBLICIS SAPIENT, CLICK HERE.
TO FIND MAX KIRBY ON LINKEDIN, CLICK HERE.

Dec 1, 2020

Marketing is part science, part art. You need the soft skills in order to be successful.”

Kelly Miano is the senior director of marketing at Perennial®, a human health science company dedicated to developing targeted, plant-based nutrition for adults 50+. She is a passionate marketing leader with 20+ years of experience in entrepreneurial and corporate environments. She has a strong track record of creating and executing innovative, integrated programs that build brands - from start-ups to iconic brands including Silk Soymilk, Madhava Natural Sweeteners, Smart Balance/Earth Balance, TCBY and Mrs. Fields. Kelly holds an MBA from the Leeds School of Business and BA in Ethnic Studies from the University of Colorado, at Boulder.

 

Listen & Learn:

  • Five tips to building a startup brand.
  • Being brave and bold with your marketing.
  • Measurement and creating future demand.
  • Products do not sell themselves; marketing needs to be part of the mix.
  • How to build authority around marketing in an organization that may not value marketing.
  • The sweet spots and the signals to be aware of when assessing a growth strategy for startup brands.

TO LEARN MORE ABOUT PERENNIAL, CLICK HERE.

TO FIND KELLY MIANO ON LINKEDIN, CLICK HERE.

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