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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Integrate & Ignite | Marketing Insights to Inspire
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Now displaying: July, 2017
Jul 24, 2017

Jesse Freitas creates leads through a variety of channels and content. He is into all things marketing with a focus on Digital Marketing driving e-commerce growth. He is constantly adapting to new technologies, updates, and channels day to day. Jesse is a content creator, whether it be blog writing, social media, video direction, building landing pages or SnapChat story building. He loves brand management and takes pride in the StickerGiant personality he helps manage and control. He also manages and oversees all Paid Search and Digital Advertising.


Jesse created #NationalStickerDay, which is on January 13th annually, and came up with the whacky idea of Saul the #LargestStickerBall who is now a Guinness World Record. This Public Relations campaign brought a lot of notoriety to StickerGiant including mentions in ABC News across 14 major US Cities, an appearance on 9NEWS KUSA in studio, a joke on Late Night with Seth Myers and the pending launch of the record in the Guinness World Records Book this Fall 2018. It was a crazy idea... that worked.

Jul 17, 2017

SHOW NOTES

Prior to joining the Economic Council Jessica Erickson was the Senior Industry Development Manager for the Colorado Office of Economic Development and International Trade focusing on retention, expansion, and recruitment of businesses specializing in Advanced Manufacturing, Infrastructure Engineering, Electronics, Financial Services, and Technology & Information.

Prior to joining OEDIT, Jessica served as the Manager of Business Retention & Expansion and Interim Director of Economic Development for the City of Thornton Office of Economic Development. There she focused on the retention and expansion of the city’s existing primary employer base and spearheaded redevelopment efforts in a 600-acre Urban Renewal Area. Prior to the City of Thornton, Jessica worked in the City & County of Broomfield as the President & CEO of the Broomfield Economic Development Corporation. She has also served on the Board of Directors of the Economic Development Council of Colorado since 2008 and currently serves on the Board of Colorado Lending Source. 

Jessica received a bachelor’s degree in Business Management from the University of Phoenix. She is also a graduate of the Oklahoma University Economic Development Institute and is a Certified Economic Developer (CEcD)

Jul 5, 2017

SHOW NOTES

Sheryl is currently CEO of REBBL super herb beverages and loving every minute of it. She is also an author of Killing It which was launched in Dec. 2016. She is an advisor to the Harvest Summit, an annual gathering of innovators in Sonoma County.

In 2007, Sheryl co-founded Plum, Inc. (formally the Nest Collective) a healthy food company. As CEO from 2007-2011, Sheryl led Plum to become an industry leader and game-changing company with national distribution. After growing to $100MM in revenue in only four years, Plum was successfully sold in May 2013.

Prior to Plum, Inc., Sheryl spent 10 years at Clif Bar & Company, 3 of them as CEO. Sheryl spearheaded the launch of Luna Bar, led the growth of Clif Bar and Company from $100MM to $200MM in revenue, with strong profitability, and drove the company toward operationalizing a deep commitment to sustainability.

Following Plum, Sheryl was the Executive Director of the Center for Entrepreneurial Studies at Stanford University supporting students to design and scale new ventures that have a positive impact on the world.
Sheryl was a faculty member teaching entrepreneurship at Sonoma State University. Sheryl served on numerous several for-profit and non-profit boards of directors/advisors including ThinkThin natural nutritional bars, SugarBowl Bakery, Rip Van Wafels, nutritious snack waffles, Zukes natural pet treats, Think Thin Nutrition Bars, and the American Sustainable Business Council. Zukes and Think Thin both had successful sales.

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