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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: July, 2020
Jul 28, 2020

“When a brand gets clear on why they exist and what kind of contribution they want to make to society, that automatically puts them into the better-for-you space.”

David Lemley is a brand strategist with a strong history in restoring growth to declining brands, developing new brands, and accelerating growth on established brands. He is the president and head of brand strategy for Retail Voodoo, a firm that helps specialty food and beverage brands address their toughest growth challenges. David focuses on the growing Better-For-You category and has worked with big brands like Starbucks and REI and Kind Bars to name a few. He loves nothing more than to dig in deep to figure out what it takes to build a strong and lasting brand. His expertise in brand strategy, innovation, consumer markets, and consumer behavior builds brand awareness and equity.

Listen & Learn:
  • Defining what makes a Better-For-You brand.
  • His philosophy for making your competitors irrelevant through positioning.
  • The differences between making assumptions versus implementing strategies when marketing better-for-you brands.
  • The importance of figuring out your brand’s mind, body, and spirit.
  • Creating “impressive brand story telling.”
 
Jul 21, 2020

“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.”

Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazon Hotline," where members can get on-demand, real-time answers to critical questions, and join a mastermind of peers to workshop issues and opportunities as a small group.

Listen & Learn:

  • Tips on what every marketer should do when they are putting a product on Amazon.
  • Why brands need to take advantage of Amazon’s full-channel capabilities.
  • During the COVID pandemic, how can businesses use the Amazon marketplace to keep their brands active and relevant?
  • 15% of all sales are eCommerce, and 50% of those come from Amazon. How has your brand integrated an Amazon strategy into your marketing mix?
  • How buying habits have been fast-forwarded because of COVID-19.
  • The difference between “exploring and picking” when customers are buying online.

TO LEARN MORE ABOUT BOBSLED MARKETING, CLICK HERE.

TO FIND KIRI MASTERS ON LINKEDIN, CLICK HERE.

 

Jul 14, 2020

“Yes, you have the data. But you have to be able to decipher it; is there a compelling story there?”

Michelle Howard is a senior product marketing manager at Xactly. She is responsible for the go-to-market strategy for numerous products, including Xactly Insights, Xactly SimplyComp, and Xactly Objectives. She has a strong background in product marketing for software companies in the events, telecom, internet marketing, and insurance industries. Michelle is a keen observer of trends in data application, most specifically in how it can solve complex needs and identify key problems. She is an expert on the benefit of using real-time data insights to proactively identify important areas of focus, understanding the intersection of pay and performance across sales teams, leveraging Artificial Intelligence (AI) and Machine Learning (ML) to predict sales rep attrition, and in using benchmarking data elements like tenure and pay mix to identify when your team will hit optimal sales performance.

 

Listen & Learn:

  • How COVID has impacted the buyer mindset.
  • How sales reps can control their sales cycles, spikes in performance, and avoid “the hockey stick.”
  • How to use data analytics to deliver the right message to the right audience at the right time.
  • How brands can look at their sales funnel and help their sales reps leverage AI to predict attrition.

We use data to strategically increase the stickiness of your sales and marketing efforts. Call LORI JONES today at 303-678-7102 to learn more.

 
 
Jul 10, 2020

“If you say you’re innovative and then force everyone to call your 1-800 number, then you’re not doing what you say you can do.”

Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist and intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.

Listen & Learn:

  • How to boost your ROI with proactive follow-through.
  • What customers expect from a brand’s responsiveness.
  • The pros and cons of chat, text, and emails.
  • How to get your marketing automation, texting, chatting, Facebook messenger, and opt-in game dialed in to effectively respond to your customers.
  • How to develop a system of responsiveness.

 

 
 
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