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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: August, 2019
Aug 28, 2019

“If your event doesn’t have a strategy you’ll be out there floating like a jellyfish without a spine; there’s nothing there to anchor you to why you’re doing it.”

Lindsay Martin-Bilbrey is CEO of Nifty Method Marketing & Events and vice president of marketing and partnerships at Pathable, an event technology platform. Lindsay has a diverse background in the events industry and specializes in topics such as inbound and event marketing and attendee engagement, and in making marketing, events, and technology easier for associations, corporations, and nonprofits. She started her first agency nearly 20 years ago, helping local businesses create and execute direct marketing and planning training workshops for dentists and doctors. She has worked with companies such as the Ford Motor Company, Sirius XM, and the Nonprofit Technology Network. She is passionate about leading her team to always ask “why” and “yes, and what else?” when supporting small- and medium-sized businesses as they grow and scale to the next level in their sales, marketing, and events.

Listen And Learn:

  • How to measure your event’s Return on Engagement.
  • Turning attendees into participants.
  • Making connections that drive sales.
  • Defining your event’s WHY.
  • Why most events fail.
  • Taking an integrated sales approach to event marketing

TO LEARN MORE ABOUT, NIFTY METHOD MARKETING & EVENTS CLICK HERE.

TO FIND LINDSAY MARTIN-BILBREY ON LINKEDIN, CLICK HERE.

Aug 21, 2019

“It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.”

Todd Hockenberry, founder of Top Line Results, is a consultant and advisor to B2B leaders helping them drive growth, align with buyers, and develop marketing and sales strategies. For over 10 years Todd and Top Line Results have led top-line revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. He helps his clients understand the changes in buyer behavior to grow better, become more customer-centric, and align with their ideal buyer persona so that they can deliver exceptional customer experiences leading to competitive advantage. Todd is the co-author with Dan Tyre of the recently published book Inbound Organization. Todd has launched new products in domestic and international markets, extended existing ones to new sales records, and rescued dying companies by reinvigorating teams and re-launching products.

Listen And Learn:

  • Focusing on your customers’ needs.
  • How marketing teams can rally sales teams to get behind the campaigns being deployed.
  • Using sales marketing automation to pull out the behaviors and the people who need a company’s help the most.
  • Differentiating a specific product or service.
  • Creating an experience with your customers.
  • How you can strengthen your company’s future by focusing on inbound principles.

TO LEARN MORE ABOUT, TOP LINE RESULTS CLICK HERE.

TO FIND TODD HOCKENBERRY ON LINKEDIN, CLICK HERE.

Aug 14, 2019

“The micromanagement of projects is no longer required and is no longer beneficial to anyone.”

Renata Lerch is a global thought leader with international experience in Fortune 500, consulting, advertising agency, and not-for-profit associations. Renata has managed global marketing and market development teams for over 20 years, delivering successful programs in the Americas, Europe, Asia, and Australia. She has also created transformational customer engagement initiatives using methodologies such as Design Thinking and Scrum. Renata is driven by a competitive and entrepreneurial spirit to develop and execute strategic B2B and B2C business initiatives that result in ROI and revenue growth, increasing customer acquisition and retention. She is also a published author and speaker specializing in global market development.

Listen And Learn:

  • Transformational customer engagement.
  • How leaders can harness and adapt to change.
  • Why brands will have difficulty adapting if they don’t have the foundation of agile marketing.
  • Agile marketing’s three main areas of focus.
  • The 12 principles to implementing an agile marketing program.
  • The goals of agile marketing.
  • Defining KPIs to measure customer engagement.

TO FIND RENATA LERCH ON LINKEDIN, CLICK HERE.

Aug 7, 2019

“You want to fill the room and work the room.”

Rylee Meek is founder and CEO of the Social Dynamic Selling System, a value-based approach to lead generation and client acquisition that an approach that has turned dinner seminar marketing into a science. The Social Dynamic Selling System, which Rylee devised in 2010, provides a predictable, sustainable, and scalable system for entrepreneurs and business owners looking to drive more business and increase revenue through new customer acquisition. Rylee and his team have promoted over 25,000 events and connected over 2+ million consumers with their clients. Rylee has used a combination of direct mail marketing and what he calls “dinner events to grow his business to $12 million in sales.

Listen And Learn:

  • His predictable, sustainable, and scalable system.
  • How to work the room and fill the room.
  • The true cost of customer acquisition.
  • The importance of follow up and follow through.
  • How to leverage your time and energy in order to sell to more people more often.
  • The resurgence of direct mail.

TO LEARN MORE ABOUT, SOCIAL DYNAMIC SELLING SYSTEM CLICK HERE.

TO FIND RYLEE MEEK ON LINKEDIN, CLICK HERE.

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