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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: January, 2017
Jan 29, 2017

Rachel Silva is the currently the CEO of her new company MarketTech Enterprises. She has served in various roles in an agency setting, publishing environment, and corporate headquarters. She now brings her years of digital, mobile, localization & branding expertise to help companies transform and thrive in this ever-evolving world of commerce that we live in. She more recently served as the Assistant Vice President of Pep Boys overseeing the online, mobile, offline and in-store customer experience.

Jan 23, 2017
Art is a Certified Master Coach (CMC) granted by the Behavioral Coaching Institute, and an Odyssey Certified Consultant (OCC) granted by the Odyssey Consulting Institute. He is also a recognized leader in the application and interpretation of world-class individual and group assessment tools including a derivative of the Hartman Value Profile. Art has clients all over the United States, Europe, and Australia.
 
Art has an undergraduate degree from Middlebury College, an MBA from Southern New Hampshire University, and in 2016 celebrated 25 years in management consulting.

Art lives in Brunswick with his wife, Lori, of 30 years and their 9-year-old dog, Fenway who is an athletic mix of boxer and German shepherd. Lori and Art enjoy spending time walking Fenway; Arts hobbies include hiking, camping, and photography in the north woods of Maine. The rumor is that what he really likes about it is that there is no electricity, cell towers or internet reception where he likes to go.

Jan 17, 2017

Drew McLellan’s a 25+ year marketing agency veteran who lives for creating “a-ha” moments for his clients, clients’ customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.

Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.

Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.

Drew is also one of the world’s top marketing and branding bloggers. He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books and in 1995, he launched his own firm McLellan Marketing Group.

Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.

Jan 9, 2017

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies, and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.

In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.

Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top
 online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others.

Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money, and success and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.

Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

 

Jan 4, 2017
Helen Raleigh, CFA, DTM, was born and raised in Communist China. She arrived at America in 1996 as a student. She knew no one and had less than $100 in her pocket. She took on three part-time jobs, including washing dishes at Chinese restaurants, while supporting herself through graduate schools. Through a combination of hard work and scholarships, Helen earned her master's degree in business economics from the State University of New York, College of Oneonta, as well as a masters degree in business administration from the University of Wyoming.
 
Over the years, Helen worked for several fortune 500 companies, including Citibank. She has over 16 years experience in the financial services industry in areas ranging from pension funds to risk management. She also holds the "gold standard" investment industry designation -- the Chartered Financial Analyst (CFA) charter certification.
 
Helen's upbringing, especially her experience as an immigrant, taught her to never let circumstances or any obstacles prevent one from reaching for the stars. Based on this strong conviction and her extensive experiences, Helen founded a purpose-driven business, an investment advisory firm.
In addition, Helen is the author of several books and has published numerous columns. In October 2016, the U.S. Commission on Civil Rights appointed 14 people, including Helen to the Colorado State Advisory Committee.

 

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