Info

Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
RSS Feed Subscribe in Apple Podcasts
Integrate & Ignite | Marketing Insights to Inspire
2020
October
September
August
July
June
May
April
March
February
January


2019
October
September
August
July
June
May
April
March
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: April, 2018
Apr 30, 2018

Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.

Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency.

In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com.

Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.

Over the course of his career, Phil has helped dozens of US start-ups and tech companies raise millions of dollars in strategic venture capital investment and cross-border licensing agreements in the Asia Pacific region; run the global retail and online sales divisions for a best-selling line of consumer software products; and started a software company in Asia, raising over $1M in venture capital funding, growing it to profitability with 25 employees, and then selling it three years later. The latter experience is what got him into SEO and Internet marketing — in short, by following the ROI trail to SEO.

Listen and Learn:

  • What are ins and outs of marketing on Google
  • How to use SEO correctly
  • What are the secrets behind Google rankings
  • How to set your website up for success
  • What Google's role is in the sales funnel

TO FIND PHIL ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT KANSAS CITY WEBSITE DESIGN SEO AND TO FIND PHIL'S BOOKS, CLICK HERE.

Apr 24, 2018

SHOW NOTES

As President and Chief Executive Officer of Visto, Kerry is responsible for driving strategic direction and business execution across the entire organization. Kerry joined Collective (now Visto) in 2015 and held the roles of both Chief Operating Officer and President before assuming the CEO role in 2017. She is a 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software” as well as a past winner of Brand Innovators “Top 50 Women in Brand Marketing.”

Kerry brings to Visto over 25 years of experience in media, advertising, and consulting. Prior to Visto, she was at E*TRADE Financial overseeing the company’s paid media, agencies, martech, and analytics partners. Prior to that, she was Managing Director for the global media management consulting division at Accenture, leading business development and services for its enterprise media and analytics practice. Earlier in her career, Kerry held senior leadership roles at Reader’s Digest, Time Inc., Hill Holliday and TBWA Chiat Day. 

Listen and Learn:

  • How to anticipate a client's needs
  • Why working at an agency makes a marketer more well rounded
  • The balance between being right and being right now
  • How to create valuable content 

TO FIND, KERRY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT VISTO, CLICK HERE.

Apr 18, 2018

SHOW NOTES

Min Wang is Vice President of Digital Marketing for Brocade globally, where she leads the teams responsible for the company’s digital and customer experience transformation, marketing operations, online marketing, Web, Search, demand generation and pipeline, marketing technology, data, and analytics.

Min has 20 years of high-tech industry experience spanning software, hardware and cloud services. As a transformative, passionate and result-driven marketing executive, Min has a track record of successfully leading customer experience and digital transformation across global IT and marketing organizations. She is obsessed with data and technology, and use them to grow revenue and improve marketing efficiency. She is also proficient in building and leading highly-motivated multi-disciplinary global teams.

Listen and Learn:

  • How to bridge the communication gap between sales and marketing
  • Why B2B brands need digital marketing
  • How the customer journey can improve a brand's marketing efforts
  • Why integrated marketing is so powerful

TO FIND, MIN ON LINKEDIN, CLICK HERE.

Apr 17, 2018

SHOW NOTES

Jeremiah Smith is the Cofounder and CEO of SimpleTiger, a boutique digital marketing agency that specializes in SEO for entrepreneurs. For 11 years, Jeremiah has helped companies like Segment.com, Shopify, NBC, MTV, E*Trade, LG, and Sports Illustrated see significant gains in their search results, organic traffic, and revenue. During his time growing SimpleTiger, Jeremiah has seen first hand how clients have been unnecessarily burned by other agencies in the past or confused by misleading SEO strategies.

The SEO industry is plagued with a lot of smoke and mirrors, blackhat techniques, and a lack of transparency. Jeremiah’s mission is to open up about what many other SEO marketers and agencies won’t share - the practices and frameworks that actually work. Why share this? Because transparency is much needed in an industry where sharing is typically frowned upon.

Listen and Learn:

  • How to combine marketing and sales efforts for maximum result
  • What the difference between SEO and SEM is
  • How goals can be achieved with Jeremiah's three-part framework
  • What negative SEO is
  • Why keyword stuffing should not be part of a website's SEO

TO FIND, JEREMIAH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SIMPLETIGER, CLICK HERE.

Apr 11, 2018

SHOW NOTES

Kae Penner Howel is currently the Creative Director for Green Chef, the first certified-organic meal kit company, Kae has many years of experience leading teams and inspiring great work on global brands. At Green Chef, Kae leads a multi-disciplinary team developing advertising, photography, video, packaging, and content for a wide array of marketing platforms.

Before that, at DanoneWave, Kae led an award-winning in-house creative agency focused on design, storytelling and creative strategy. Kae specializes in creative brand positioning and equity work, helping to bring every brand’s essence to life, establishing a strategic advantage.

Kae’s passion is making smart, beautiful things that people can’t ignore. Before working in the natural foods industry, she worked at creative agencies in both Chicago and Denver. As a strategic leader, Kae inspires others to find their best creativity and bring it to life.

Kae is a published writer, has been an adjunct professor at several colleges, and holds a B.A. in English Literature from Mundelein/Loyola, and an M.A. in English from Northwestern University.

Listen and Learn:

  • How to cut through the noise
  • Why data needs to be the foundation of your creative concepts 
  • How to connect sales and marketing teams
  • Why a consistent voice is imperative to a marketing strategy
  • How learning from your customers' journey will improve your message

TO FIND KAE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT GREEN CHEF, CLICK HERE.

Apr 5, 2018

SHOW NOTES

Annie Eaton is the founder and CEO of Atlanta-based immersive experiences company, Futurus. She leads a team of developers and creatives to produce interactive virtual and augmented reality content. In 2017, Annie was named the Technology Association of Georgia (TAG) Young Professionals’ Technologist of the Year.

Listen and Learn:

  • What the impact of virtual reality is on marketing
  • Why maintaining the perfect mix of strategy is crucial
  • The differences between 360 videos and computer rendered virtual reality
  • How to make a personal connection with your customer
  • The importance of having other entrepreneurs as your support system

TO FIND ANNIE ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT FUTURUS, CLICK HERE

Apr 4, 2018

SHOW NOTES

Stephen Perun is the Offering Management Lead for Automotive and Connected Vehicles for Watson IoT. In this, role he provides business consulting and technical expertise in the areas of Connected Vehicle and Enterprise Mobility to launch new solutions for IBM. He coordinates strategy, business development, marketing, sales and development in support of these solutions. Mr. Perun has 26 years experience in software solutions, 17 in wireless and emerging technologies, and 9 in manufacturing. Stephen is the co-author of the new book.  My Cognitive autoMOBILE Life: Digital Divorce from a Cognitive Personal Assistant.

Listen and Learn:

  • How marketing can connect you to your customers
  • Why you should never stop learning
  • How to make a product social media friendly
  • When brands need to interact with customers
  • How personalized experiences can create growth for a brand

TO FIND STEPHEN ON LINKEDIN, CLICK HERE.

TO FIND STEPHEN'S BOOK: MY COGNITIVE AUTOMOBILE LIFE: DIGITAL DIVORCE FROM A COGNITIVE PERSONAL ASSISTANT, CLICK HERE.

Apr 2, 2018

SHOW NOTES

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is the Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy Founder of Interview Valet, the category king of Podcast Interview Marketing.

Listen and Learn:

  • How to grow a brand and increase ROI
  • Why podcasting is a powerful marketing tool
  • How podcasting can integrate your internal teams
  • Why your brand needs a podcast
  • What are the benefits of being a podcast guest

TO FIND TOM ON LINKEDIN, CLICK HERE.

TO FIND TOM'S BOOK: PODCAST GUEST PROFITS, CLICK HERE

1