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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: June, 2017
Jun 21, 2017

Shane Stott is the CEO of Walker Tape Co and the co-founder of Zen Float Co. He is also a Best -Selling Author of the Float Tank Cure and is currently at work on a new book of meditations.

Shane is an inventor and creator at heart and has revolutionized both of his industries. He brings his personal passion into all he does. 

Shane has been featured on ABC, MSN, The New York Times and Yahoo and a Red Carpet experience for E Entertainment, He feels very fortunate in the exposure and positive feedback his companies have received. Shane strives every day to “pay-forward” what his mentors have shared with him, all the while growing and expanding his brand, companies, and future endeavors. 

Jun 12, 2017

SHOW NOTES 

Ari’s story starts in 2006 when some unexpected news derailed his booming real estate career: Crohn’s Disease: A highly-debilitating digestive ailment, Crohn's barred Ari from leading a normal life. He lost weight, energy, and the ability to work with regularity — in fact, there were times he could only work for sixty minutes a day.

With a blossoming business to run, Ari knew an hour per day was unacceptable. Against the advice of doctors and loved ones, Ari embarked upon an extraordinarily painful journey to cure what medical textbooks consider an incurable disease.

Through excruciating amounts of trial and error, Ari not only regained control of his life but beat this seemingly unbeatable disease — and is now symptom-free.
Less Doing, More Living and Leverage Virtual Assistants are the result of Ari’s amazing journey back to health, happiness, and well-being.

Ari currently lives in New York City, where he spends every ounce of free time with his loving wife, Anna, and four fantastic kids — Benjamin, Lucas, Sébastien, and little Chloe.

Jun 5, 2017

SHOW NOTES 

An award-winning global thought leader with experience in strategy, public policy, turnarounds and crisis management, Michele Wucker founded Gray Rhino & Company in 2015 to help leaders, organizations, and communities to identify and strategize responses to risks that are neglected despite -and all too often because of- their size. The business draws on the concepts introduced in her third book, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore.

THE GRAY RHINO was published in 2016 to praise from business, policy, and thought leaders around the world, and has been translated into Hungarian, Korean, Chinese, and Norwegian. Her previous leadership positions include Vice President for Studies at The Chicago Council on Global Affairs; President of the World Policy Institute, which she re-launched in 2007 in a dramatic turnaround; and Latin America Bureau Chief at International Financing Review. She also has taught masters students at Columbia University's School for International and Public Affairs. Michele has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors, and delivered speeches in 15 countries on five continents.

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