“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.”
Karen Kelly is a former JWT advertising executive whose award-winning brand campaigns span from Domino’s Pizza to Rolex. In 2010, Karen launched one of Boston's most profitable photography studios from scratch, crafting the original “For Life” industry brand. She has been honored to headline national media conferences and to have co-created three sold-out Boston workshops on Sales, Branding, and The Client Experience in 2016, 2017, and 2018. Today, Karen is the CMO of Tapple, a mobile-first technology platform used to engage audiences, gather first-party data, and drive conversions at live and virtual events.
Listen & Learn:
We can help you close the gap between awareness and consideration and acquisition. Call LORI JONES today at 303-678-7102 to learn more.
“Targeted AI is like a laser-guided nuclear bomb.”
Casey Carroll is the founder of Action Advertising Agency, a Washington state-based firm that works with small- to medium-size businesses nationwide to double (or even triple) profits through both innovative and exclusive advertising campaigns. His passion is for conversion and sales, and he proudly goes against the norm by focusing on just two things: cost per acquisition and return on ad spend. Casey has helped dozens of clients double their monthly collections (some much more) and to turn their ineffective acquisition strategies into profit powerhouses. He is a sought out speaker and has been on numerous interviews as he helps audiences scale their business.
Listen & Learn:
We focus on the right part of the funnel at the right time using the right platform. Call LORI JONES today at 303-678-7102 to learn more.
“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.”
Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series.
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“Digital marketing shouldn’t be a second thought.”
Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has worked with over 350 athletes, executives, teams, companies, brands, nonprofits, and tech startups on developing their social media marketing strategies and she has been a speaker at over 200 events, conferences, summits, universities, and workshops around the world. Outside of work, she volunteers on the global board of directors for Social Media Club, is an advisory board member on the Association of National Advertisers, is a founding community partner for 18 Coffees, and is an alumnus and advocate for her alma mater Kenyon College.
Listen And Learn:
Ways YOU can own your digital landscape. Learn more by calling the Avocet Communications team today at 303-678-7102.
“The consumer is you.”
Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social cause marketing, and omnichannel. She prides herself on being a global citizen, with passion for her family, traveling, and discovering new things.
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TO FIND RENATA FERRAIOLO ON LINKEDIN, CLICK HERE.