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Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com
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Now displaying: May, 2020
May 26, 2020

“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.”

Karen Kelly is a former JWT advertising executive whose award-winning brand campaigns span from Domino’s Pizza to Rolex. In 2010, Karen launched one of Boston's most profitable photography studios from scratch, crafting the original “For Life” industry brand. She has been honored to headline national media conferences and to have co-created three sold-out Boston workshops on Sales, Branding, and The Client Experience in 2016, 2017, and 2018. Today, Karen is the CMO of Tapple, a mobile-first technology platform used to engage audiences, gather first-party data, and drive conversions at live and virtual events.

Listen & Learn:

  • How to segment your audience in real-time.
  • Creating conversions all along the funnel.
  • How to present consumers something fun, quick, and personalized to drive an incentive.
  • Why personalization is key to digital marketing.

We can help you close the gap between awareness and consideration and acquisition. Call LORI JONES today at 303-678-7102 to learn more.

 
 
May 19, 2020

“Targeted AI is like a laser-guided nuclear bomb.”

Casey Carroll is the founder of Action Advertising Agency, a Washington state-based firm that works with small- to medium-size businesses nationwide to double (or even triple) profits through both innovative and exclusive advertising campaigns. His passion is for conversion and sales, and he proudly goes against the norm by focusing on just two things: cost per acquisition and return on ad spend. Casey has helped dozens of clients double their monthly collections (some much more) and to turn their ineffective acquisition strategies into profit powerhouses. He is a sought out speaker and has been on numerous interviews as he helps audiences scale their business.

 

Listen & Learn:

  • Targeted AI’s impact on revenue and profitability.
  • The importance of LinkedIn in the B2B environment.
  • Why it’s more important to test for avatars and the messaging-offer than for red versus green.
  • The steps a brand should take to determine their correct social marketing mix.
  • Attracting buyers at the right stage of the conversion funnel.
  • The myths surrounding where you should be finding your audience.

We focus on the right part of the funnel at the right time using the right platform. Call LORI JONES today at 303-678-7102 to learn more.

 
 
May 14, 2020

“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.”

Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series.

Listen & Learn:  

  • How to launch marketing campaigns that reengage stakeholders.
  • The importance of providing your customers straight talk, reassurance, and consistency as we transition into the New Normal.
  • Why it’s important to reassess messaging every couple of weeks.
  • The importance of understanding buyer sentiment.
May 12, 2020

“Digital marketing shouldn’t be a second thought.”

Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has worked with over 350 athletes, executives, teams, companies, brands, nonprofits, and tech startups on developing their social media marketing strategies and she has been a speaker at over 200 events, conferences, summits, universities, and workshops around the world. Outside of work, she volunteers on the global board of directors for Social Media Club, is an advisory board member on the Association of National Advertisers, is a founding community partner for 18 Coffees, and is an alumnus and advocate for her alma mater Kenyon College.

Listen And Learn:

  • Taking a full-funnel approach to drive brand loyalty.
  • Her “one-touch” philosophy.
  • Why it’s important to use data to drive your strategy and evolve your practices.
  • Finding your brand’s North Star.
  • Her suggestions for the awareness-driving mechanisms that boost your brand.
  • Controlling the message.
  • Working with social media influencers.

Ways YOU can own your digital landscape. Learn more by calling the Avocet Communications team today at 303-678-7102.

May 6, 2020

“The consumer is you.”

Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social cause marketing, and omnichannel. She prides herself on being a global citizen, with passion for her family, traveling, and discovering new things.

Listen And Learn:

  • Set of strategies that focus on personalizing customer touch points across channels.
  • Her philosophy of humanizing marketing.
  • Combining the emotional and the functional.
  • Building stories and emotional epiphanies.
  • The power of storytelling.
  • Getting your team in the right mindset to implement a People-First marketing strategy

TO FIND RENATA FERRAIOLO ON LINKEDIN, CLICK HERE.

 

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